Vieses do decisor que podem influenciar sua tomada de decisão

A pesquisa aqui representada teve por objetivo identificar quais vieses podem influenciar os tomadores de decisões estratégicas de organizações brasileiras localizadas no estado do Rio de Janeiro. O trabalho realizado apoiou-se em questionário adaptado de Bazerman (2004). A partir de estudos sobre o cognitivo, este autor apresenta as heurísticas e respectivos vieses, objetos desta dissertação. Os tipos de pesquisas utilizados foram a bibliográfica e a de campo. Esta pesquisa de campo foi realizada com presidentes e diretores executivos do ambiente corporativo. Em suas funções, são eles os responsáveis por decisões estratégicas de empresas brasileiras localizadas no Brasil. A pesquisa revelou que os vieses apresentados por Bazerman (2004) foram identificados nos executivos entrevistados.

Relação matriz-subsidiária de multinacional farmacêutica: fatores determinantes na decisão estratégica

Este trabalho tem como principal objetivo analisar a relação matriz-subsidiária de uma empresa do setor farmacêutico no Brasil. Para atender ao objetivo deste trabalho, foi realizada uma revisão da literatura sobre o tema na área de negócios internacionais, cadeia de suprimentos, custos logísticos, aparato regulatório, infra-estrutura e estratégia corporativa, a fim de compreender os diferentes fatores que influenciam os papéis desempenhados pelas subsidiárias com relação às matrizes e aos mercados em que se encontram instaladas. A partir deste referencial teórico, foram selecionadas algumas tipologias como critérios de análise para a investigação empírica das práticas na empresa selecionada. A metodologia utilizada engloba um estudo de caso único com duas sub unidades de análise, a subsidiária e a matriz. Também foram realizadas análises do setor farmacêutico internacional e nacional (inclusive o modelo regulatório), visando melhor compreensão e contextualização da relação matriz-subsidiária. A análise dos resultados deste estudo de caso, fundamentados no referencial teórico conclui que esta subsidiária está sujeita a fortes impactos do aparato regulatório por parte da Anvisa e da falta de infra-estrutura logística para maior eficiência e competitividade perante seus concorrentes, o que determina a baixa autonomia perante a matriz quanto ao processo decisório estratégico dentro da corporação.

Tomada de decisão por gênero: um olhar sobre homens e mulheres em posição de alta gestão

A tomada de decisão estratégica é um tema utilizado ao longo dos anos para auxiliar homens e mulheres, principalmente nas organizações, a pensarem de forma estruturada sobre como decidir e quais raciocínios adotarem nestes momentos. Com o ingresso da mulher no mercado de trabalho, a teoria de tomada de decisão se expandiu para analisar não apenas os processos de tomada de decisão em si, mas também comportamentos utilizados por homens e mulheres nestes momentos. O objetivo principal deste estudo foi investigar o que as teorias de tomada de decisão por gênero mencionam e verificar se estas teorias se relacionam com a realidade de homens e mulheres que se encontram em posições de gerência e diretoria e, com base nisto, confrontar se estas teorias se confirmam quando homens e mulheres se encontram em posições de alta gestão. Além disto, buscou-se investigar também se a teoria sobre empowerment possui alguma relação com as teorias de tomada de tomada de decisão por gênero, bem como se o nível de empowerment entregue para gerentes e diretores nas organizações influencia as características de tomada de decisão utilizadas por estes homens e mulheres. Para tanto, foi realizada uma pesquisa semiestruturada com vinte e quatro profissionais em posições de gerência e diretoria, de empresas localizadas no Estado do Rio de Janeiro. Como resultado, a pesquisa concluiu que a maneira como homens e mulheres tomam decisões estratégicas nas organizações não têm relação direta com as teorias de tomada de decisão por gênero quando estes se encontram em posições de gerência e diretoria, todavia, a maneira como homens e mulheres de alta gestão decidem possui uma relação íntima com o nível de empowerment que os mesmos possuem dentro das empresas que atuam.

A model of competition and interbank network formation

This work aims to understand the interaction between competition and network formation in the banking market. Combining Matutes and Padilla (1994) and Matutes and Vives (2000), we build a model of imperfect bank competition for deposits in which an interbank relationship network is a key strategic decision: it affects banks’ profit and risk position. The competition level exerts influence in the banking network structure since it affects the network outcomes. As result, we have that different competition levels imply different network topologies. Specifically, greater competition imply denser networks. Finally, when we allow for the possibility of collusion, the denser network can come out in the least competitive environment.

Análise de critérios de decisão em estratégia de arranjos produtivos locais: um estudo aplicando o processo de hierarquia analítica (AHP) no setor de cerâmica

This master thesis has the objective of investigating the strategic decision criteria of participants of Local Production Arrangements (LPA) in Brazil. The LPA s are an initiative of support agents to enterprises with the purpose of organizing joint actions for the development of groups (clusters) of enterprises. The choice of the actions is a decision of the participating enterprises and this paper aims at applying a Multi-criteria Analysis Method to analyze the criteria of entrepreneurs that are participating of a LPA. The used method is the Process of Analytical Hierarchy (PAH) and an application is presented along with questionnaires to participants of a ceramic LPA in the northeast of Brazil. The main results show that, in first place, from the implicit strategy of each enterprise there is only one objective for the LPA group and so, at the beginning, an action decided by all of them tends to favor some more than others. In second place, it was observed that there are general inconsistencies between the strategic objectives and the importance as to criteria, even though there have been cases of coherency. As the main conclusion it is pointed that the use of Methods of MCDA is useful to improve the decision making process and to bring more transparency to the logic of the found results

Critérios na tomada de decisão estratégica em projetos de co-geração a gás natural: um estudo em hospitais

This thesis deals with analyzing the actual perception of the brazilian hospital managers about natural gas fired cogeneration. An study of case is developed to obtain information about the viability of the investments in cogeneration technolgies in four hospitals. These studies are made using a questionnaire, to know and to obtain necessaries data of the managers. The main results shows that the investors have a bad feeling about to invest in a different activity. In other hand, the results show that the investors have a good impression about the configuration of the project that uses the project finance like way of financing

Aplicación de la teoría de opciones reales a la determinación del momento óptimo de cosecha forestal

Se propone el enfoque de opciones reales como herramienta económico-financiera para la toma de decisiones estratégicas en el sector forestal. En términos de instrumentos financieros, consideraremos en particular una opción exótica conocida como barrier option del tipo knock-in. Suponemos que la proyección del precio de venta promedio de los subproductos sigue un proceso estocástico del tipo Geométrico Browniano, mientras que la producción se determina mediante simulación de un turno forestal. La decisión de talar la masa forestal surge de comparar en cada periodo, el valor de flujo de fondos en cada nodo (FFij(t)) de una rejilla binomial con el valor esperado en el próximo año (X t+1 x e−rΔ t) ). En un ejemplo analizado el criterio tradicional del VAN indica que el mayor valor actual se produce en el instante t = 0 (año 10), mientras que el enfoque de opciones reales arroja que el máximo valor de ejercicio se da en el periodo t = 8 (año 18).

El nuevo reto de relación con los clientes: Social CRM

La evolución de Internet al modelo Web 2.0, ha creado el nuevo sistema denominado Social Media, donde han proliferado un número ingente de redes sociales, que han cambiado las formas de relación y colaboración entre los usuarios, así como la relaciones de éstos y las empresas. En respuesta a estos dramáticos cambios sociales y tecnológicos, que actualmente están dando forma a las relaciones negocio-empresa, las empresas están descubriendo que es necesario modificar la estrategia de utilización del CRM (Customer Relationship Management) con sus clientes y desarrollar nuevas capacidades que permitan la creación de valor con los clientes. Y es aquí donde aparece el concepto de Social CRM, entendido como una estrategia centrada en entender, anticiparse y responder mejor a las necesidades de los clientes existentes o potenciales, aprovechando los datos sociales, para crear unas fuertes relaciones beneficiosas para ambas partes. En este trabajo se describe un modelo de adopción de Social CRM, aplicando un método de análisis “Top-Down”, y basado en el modelo de Gartner denominado “The Eight Building Blocks of CRM” [1]. El presente trabajo descompone el modelo de adopción descrito por Gartner, en los siguientes puntos. - Una decisión estratégica de la compañía - Asomarse a la realidad social - Analizar las redes sociales. - Metodología de adopción. - Despliegue y extensión en todos los departamentos de la compañía y la adaptación de los recursos humanos. - Selección e integración con las plataformas tradicionales de CRM - Análisis de herramientas de monitorización de Social CRM El modelo propuesto tiene dos objetivos, por un lado pretende proporcionar la visión de cómo CRM puede influir en los resultados empresariales en la era del cliente social, y por otro, proporcionar a los administradores cómo las inversiones y los recursos existentes de CRM puede ser integrados con las nuevas tecnologías y procesos para formar capacidades que pueden mejorar el rendimiento del negocio. ABSTRACT. “The Internet evolution to Web 2.0 model has created a new system called Social Media, where have proliferated a huge number of social networks which have changed the relationship and collaboration forms user-to-user and user-to-company. In response to these dramatic social and technological changes that are currently shaping the business-business relationships, companies are finding it necessary to modify the strategy for use of CRM (Customer Relationship Management) with customers and develop new capabilities to creating value with customers. And here is where the concept of Social CRM appears, understood as a focus on understanding, anticipating and responding to the needs of existing and potential customers strategy, leveraging social data to create a strong mutually beneficial relationships. In this paper describes an adoption model of Social CRM, using a "Top-Down" analysis method and based on the model of Gartner called "The Eight Building Blocks of CRM" [1]. This paper decomposes the adoption model described by Gartner in the following points. - A company strategic decision. - Look at social reality. - Analyze social networks. - Methodology adoption. - Deployment and extension in all departments of the company and the adaptation of human resources. - Selection and integration with traditional CRM platforms. - Analysis of monitoring tools for Social CRM. The proposed model has two objectives, firstly aims to provide insight into how CRM can influence business outcomes in the era of the social customer, and secondly, to provide administrators how investments and existing resources can be integrated CRM with new technologies and processes for developing capabilities that can increase business performance”.

Diseño para fabricación digital: definición unívoca entre forma y fabricación en arquitectura

La presente investigación se inicia planteando el objetivo de identificar los parámetros geométricos que son exclusivos del proceso de generación de la Forma y relacionarlos con los invariantes relacionados con la Fabricación digital aplicada a la Arquitectura. Con ello se pretende recuperar la geometría como herramienta principal del proceso de Proyecto ampliando su ámbito de actuación al encontrar una relación con los procesos de fabricación digital. El primer capítulo describe los antecedentes y contexto histórico centrándose especialmente en la influencia de la capacidad de definir geometrías complejas digitalmente mediante la aplicación de algoritmos. En los primeros ejemplos la aproximación del Arquitecto a proyectos con geometrías complejas no euclídeas aún se emplea sin precisión en la comunicación de la geometría ideada para su puesta en obra. Las técnicas constructivas obligan a asumir una tolerancia de desviación entre proyecto y obra y la previsión del comportamiento de esa geometría no permite asegurar su comportamiento final. No será hasta la introducción de herramientas CAD en el proceso de ideación arquitectónica cuando el Arquitecto se capacite para generar geometrías no representables de forma analógica. Sin embargo, la imposibilidad de trasladar la geometría proyectada a la praxis constructiva impedirá la plasmación de un proceso completo, salvo en las contadas ocasiones que se recogen en este texto. “El análisis cronológico de las referencias establece como aspecto esencial para la construcción de geometrías complejas la capacidad primero para definir y comunicar de forma precisa e inequívoca la geometría y después la capacidad de analizar el desempeño prestacional de dicha propuesta geométrica”. La presente investigación se inicia planteando el objetivo de identificar los parámetros geométricos que son exclusivos del proceso de generación de la Forma y relacionarlos con los invariantes relacionados con la Fabricación digital aplicada a la Arquitectura. Con ello se pretende recuperar la geometría como herramienta principal del proceso de Proyecto ampliando su ámbito de actuación al encontrar una relación con los procesos de fabricación digital. El primer capítulo describe los antecedentes y contexto histórico centrándose especialmente en la influencia de la capacidad de definir geometrías complejas digitalmente mediante la aplicación de algoritmos. En los primeros ejemplos la aproximación del Arquitecto a proyectos con geometrías complejas no euclídeas aún se emplea sin precisión en la comunicación de la geometría ideada para su puesta en obra. Las técnicas constructivas obligan a asumir una tolerancia de desviación entre proyecto y obra y la previsión del comportamiento de esa geometría no permite asegurar su comportamiento final. No será hasta la introducción de herramientas CAD en el proceso de ideación arquitectónica cuando el Arquitecto se capacite para generar geometrías no representables de forma analógica. Sin embargo, la imposibilidad de trasladar la geometría proyectada a la praxis constructiva impedirá la plasmación de un proceso completo, salvo en las contadas ocasiones que se recogen en este texto. “El análisis cronológico de las referencias establece como aspecto esencial para la construcción de geometrías complejas la capacidad primero para definir y comunicar de forma precisa e inequívoca la geometría y después la capacidad de analizar el desempeño prestacional de dicha propuesta geométrica”. Establecida la primera conclusión, el capítulo de contexto histórico continúa enfocándose sobre la aplicación de las técnicas digitales en el Proceso de proyecto primero, y en la puesta en obra después. Los casos de estudio identifican claramente como un punto de inflexión para la generación de formas complejas mediante un software CAD el Museo Guggenheim de Bilbao en 1992. El motivo esencial para elegir este proyecto como el primer proyecto digital es el uso de la herramienta de definición digital de la geometría para su reproducción inequívoca en obra. “La revolución digital ha aportado al Arquitecto la posibilidad de abandonar las tipologías arquitectónicas basados en restricciones geométricas-constructivas. La aplicación de técnicas de fabricación digital ha permitido la capacidad de diseñar con independencia del sistema constructivo y libertad formal. En este nuevo contexto las prestaciones suponen los nuevos límites conceptuales, ya que el acceso y disposición de la información del comportamiento de las alternativas que cada geometría conlleva demanda del Arquitecto la jerarquización de los objetivos y la formulación en un conjunto coherente de parámetros”. Los proyectos que emplean herramientas digitales para la resolución de las distintas etapas del proceso proyectual se verán incrementados de forma exponencial desde 1992 hasta nuestros días. A pesar del importante auge de las técnicas de diseño asistido por ordenador el principal desafío sigue siendo la vinculación de las geometrías y materiales propuestos con las capacidades de las técnicas de manufactura y puesta en obra. El proceso de diseño para fabricación en un entorno digital es una tecnología madura en otras industrias como la aeroespacial o la automovilística, incluso la de productos de consumo y decoración, sin embargo en el sector de Construcción es un sistema inmaduro e inconexo. Las particularidades de la industria de la construcción aún no han sido abordadas en su totalidad y las propuestas de investigación realizadas en este ámbito se han centrado hasta 2015 en partes del proceso y no en el proceso total. “El principal obstáculo para la estandarización e implantación globalizada de un proceso digital desde el origen de la forma hasta la construcción es la inexistencia de un protocolo integrado que integre las limitaciones de fabricación, económicas y de puesta en obra junto a la evaluación de desempeño prestacional durante la fases iniciales de proyecto”. En el capítulo número 3 se estudian los distintos procesos de generación de la forma. Se propone una definición específica para el ámbito de la investigación de “forma” en el entendemos que se incluye la envolvente exterior y el conjunto organizativo de espacios interiores conectados. Por lo tanto no es excluyente del interior. El objetivo de este estudio es analizar y clasificar los procesos para la generación digital de formas en los distintos proyectos seleccionados como emblemáticos de cada tipología. Se concluye que la aproximación a este proceso es muy variada y compleja, con aplicación segregada y descoordinada entre los distintos agentes que han intervenir. En un proceso de generación formal analógico los parámetros que intervienen son en parte conscientes y en parte inconscientes o aprendidos. El Arquitecto sólo tiene control sobre la parte consciente de los parámetros a integrar en el diseño, de acuerdo a sus conocimientos y capacidades será capaz de manejar un número limitado de parámetros. La parte aprendida permanece en el inconsciente y dirige el proceso analógico, aportando prejuicios estéticos incorporados durante el proceso formativo y propio del entorno cultural. “El empleo de herramientas digitales basadas en la evaluación prestacional durante el proceso de selección formal permite al Arquitecto conocer “en tiempo real” el desempeño en el conjunto de prestaciones evaluadoras del conjunto de alternativas geométricas a la propuesta previamente definida por la intuición arquitectónica. El proceso definido no persigue identificar una solución óptima sino asistir al Arquitecto en el proceso de generación de la forma mediante la evaluación continua de los vectores direccionales más idóneos que el procedimiento generativo plantea”. La definición de complejidad en generación y producción de formas en relación con el proceso de diseño digital paramétrico global o integrado, es esencial para establecer un protocolo que optimice su gestión. “Se propone como definición de complejidad como factor resultante de multiplicar el número de agentes intervinientes por el número de parámetros e interacciones comunes que intervienen en el proceso de generación de la forma, dividido por la complejidad de intercambio de información digital desde el origen hasta la fase de fabricación y construcción”. Una vez analizados los procesos de generación digital de Arquitectura se propone identificar los parámetros geométricos que definen el proceso de Diseño digital, entendiendose por Diseño el proceso que engloba desde la proposición de una forma inicial basada en la intuición del Arquitecto, la generación y evaluación de variantes y posterior definición digital para producción, tanto de un objeto, un sistema o de la totalidad del Proyecto. En la actualidad el proceso de Diseño es discontinuo y lineal organizandose los parámetros por disciplinas en las que está estructurada las atribuciones profesionales en la industria de la construcción. Para simplificar la identificación y listado se han agrupado siguiendo estos grupos de conocimiento. Entendemos parametros invariables aquellos que son independientes de Tipologías arquitectónicas o que dependen del mismo proceso de generación de la Forma. “El listado de los parámetros que intervienen en un proceso de generación formal es una abstracción de una realidad compleja. La parametrización de las decisiones que intervienen en la selección de una forma determinada mediante “well defined problems” es imposible. El proceso que esta tesis describe entiende esta condición como un elemento que pone en valor el propio procedimiento generativo por la riqueza que la subjetividad que el equipo de diseño aporta”. La segunda parte esencial de esta investigación pretende extraer las restricciones propias del estado del arte de la fabricación digital para posteriormente incorporarlos en los procesos digitales de definición de la Forma arquitectónica. “La integración de las restricciones derivadas de las técnicas de fabricación y construcción digitales en el proceso de generación de formas desde el ámbito de la Arquitectura debe referirse a los condicionantes geométricos asociados a cada sistema constructivo, material y técnica de fabricación. La geometría es además el vínculo que permite asociar el conjunto de parámetros prestacionales seleccionados para un Proyecto con los sistemas de fabricación digital”. A estos condicionantes geométricos obtenidos del análisis de cada sistema de fabricación digital se les ha denominado “invariantes geométricos”. Bajo este término se engloban tanto límites dimensionales de fabricación, como materiales compatibles, tolerancias de manufactura e instalación y cualidades prestacionales asociadas. El objetivo de esta propuesta es emplear la geometría, herramienta fundamental y propia del Arquitecto, como nexo de unión entre el conjunto complejo y heterogéneo de parámetros previamente listados y analizados. Para ello se han simplificado en tablas específicas para cada parámetro prestacional los condicionantes geométricos que se derivan de los Sistemas de fabricación digital compatibles (ver apéndice 1). El estudio y evaluación de las capacidades y objetivos de las distintas plataformas de software disponibles y de las experiencias profesionales evaluadas en los proyectos presentados, permiten concluir que la propuesta de plataforma digital de diseño integral multi-paramétrico de formas arquitectónicas requiere de un protocolo de interoperatibilidad específico aún no universalmente establecido. Actualmente el enfoque de la estrategia para normalizar y universalizar el contexto normativo para regular la interoperatibilidad se centra en figura del gestor denominado “BIM manager”. Las atribuciones y roles de esta figura se enfocan a la gestión del continente y no del contenido (Definición de los formatos de intercambio, niveles de desarrollo (LOD) de los componentes o conjuntos constructivos, detección de interferencias y documentación del propio modelo). Siendo este ámbito un desarrollo necesario para la propuesta de universalización del sistema de diseño para fabricación digital integrado, la presente investigación aporta un organigrama y protocolo asociado. El protocolo: 1. Establece la responsabilidad de identificar y definir la Información que debe determinar el proceso de generación y desarrollo de la forma arquitectónica. 2. Define la forma digital apropiada para generar la geometría del Proyecto, incluyendo la precisión necesaria para cada componente y el nivel de detalle necesario para su exportación inequívoca al proceso de fabricación. 3. Define el tempo de cada etapa de diseño identificando un nivel de detalle acorde. 4. Acopla este organigrama dentro de las estructuras nuevas que se proponen en un entorno BIM para asegurar que no se producen solapes o vacíos con las atribuciones que se identifican para el BIM Manager. “El Arquitecto debe dirigir el protocolo de generación coordinada con los sistemas de producción digital para conseguir que la integración completa. El protocolo debe asistir al proceso de generación de forma mediante la evaluación del desempeño prestacional de cada variante en tiempo real. La comunicación entre herramientas digitales es esencial para permitir una ágil transmisión de información. Es necesario establecer un protocolo adaptado a los objetivos y las necesidades operativas de cada proyecto ya que la estandarización de un protocolo único no es posible”. Una decisión estratégica a la hora de planificar una plataforma de diseño digital común es establecer si vamos a optar por un Modelo digital único o diversos Modelos digitales federados. Cada uno de los modos de trabajo tiene fortalezas y debilidades, no obstante en el ámbito de investigación se ha concluido que un proceso integrado de Diseño que incorpore la evaluación prestacional y conceptual definida en el Capítulo 3, requiere necesariamente de varios modelos de software distintos que han de relacionarse entre sí mediante un protocolo de comunicación automatizado. Una plataforma basada en un modelo federado consiste en establecer un protocolo de comunicación entre los programas informáticos empleados por cada disciplina. En este modelo de operación cada equipo de diseño debe establecer las bases de comunicación en función del número y tipo de programas y procesos digitales a emplear. En esta investigación se propone un protocolo basado en los estándares de intercambio de información que estructura cualquier proceso de generación de forma paramétrico “La investigación establece el empleo de algoritmos evolutivos como el sistema actual óptimo para desarrollar un proceso de generación de formas basadas en la integración y coordinación de invariantes geométricos derivados de un conjunto de objetivos prestacionales y constructivos. No obstante, para la aplicación en el caso práctico realizado se ha podido verificar que la evaluación del desempeño aún no puede realizarse en una única herramienta y por lo tanto el proceso de selección de las variantes genéticas óptimas ha de ejecutarse de forma manual y acumulativa. El proceso debe realizarse de manera federada para la selección evolutiva de los invariantes geométricos dimensionales”. La evaluación del protocolo de integración y los condicionantes geométricos obtenidos como parámetros geométricos que controlan las posibles formas compatibles se realiza mediante su aplicación en un caso práctico. El ejercicio simula la colaboración multidisciplinar con modelos federados de plataformas distintas. La elección del tamaño y complejidad constructiva del proyecto se ha modulado para poder alcanzar un desarrollo completo de cada uno de los parámetros prestacionales seleccionados. Continuando con el mismo objetivo propuesto para los parámetros prestacionales, la tipología constructiva-estructural seleccionada para el ejercicio permite la aplicación la totalidad de invariantes geométricos asociados. El objetivo de este caso práctico es evaluar la capacidad alterar la forma inicialmente propuesta mediante la evaluación del desempeño prestacional de conjunto de variantes geométricas generadas a partir de un parámetro dimensional determinado. Para que este proceso tenga sentido, cada una de las variantes debe ser previamente validada conforme a las limitaciones geométricas propias de cada sistema de fabricación y montaje previstos. El interés de las conclusiones obtenidas es la identificación de una variante geométrica distante a la solución simétrica inicialmente como la solución óptima para el conjunto de parámetros seleccionados. Al tiempo se ha comprobado como la participación de un conjunto de parámetros multi-disciplinares que representan la realidad compleja de los objetivos arquitectónicos favorecen la aparición de variaciones genéticas con prestaciones mejoradas a la intuición inicial. “La herencias tipológicas suponen un límite para la imaginación de variantes formales al proceso de ideación arquitectónica. El ejercicio realizado demuestra que incluso en casos donde aparentemente la solución óptima aparenta ser obvia una variante aleatoria puede mejorar su desempeño global. La posibilidad de conocer las condiciones geométricas de las técnicas de fabricación digital compatibles con el conjunto de parámetros seleccionados por el Arquitecto para dirigir el proceso asegura que los resultados del algoritmo evolutivo empleado sean constructivamente viables. La mejora de imaginación humana con la aportación de geometrías realmente construibles supone el objetivo último de esta tesis”. ABSTRACT Architectural form generation process is shifting from analogical to digital. Digital technology has changed the way we design empowering Architects and Engineers to precisely define any complex geometry envisioned. At the same time, the construction industry, following aeronautical and automotive industries, is implementing digital manufacturing techniques to improve efficiency and quality. Consequently construction complexity will no longer be related to geometry complexity and it is associated to coordination with digital manufacturing capacities. Unfortunately it is agreed that non-standard geometries, even when proposed with performance optimization criteria, are only suitable for projects with non-restricted budgets. Furthemore, the lack of coordinated exportation protocol and geometry management between design and construction is avoiding the globalization of emergence process in built projects Present research first objective is to identify exclusive form-generation parameters related to digital manufacturing geometrical restraints. The intention was to use geometry as the form-generation tool and integrate the digital manufacturing capacities at first stages of the project. The first chapter of this text describes the investigation historical context focusing on the influence between accurate geometry definition at non-standard forms and its construction. At first examples of non-Euclidean geometries built the communication between design and construction were based on analogical partial and imprecise documentation. Deficient communication leads to geometry adaptation on site leaving the final form uncontrolled by the Architect. Computer Aided Design enable Architects to define univocally complex geometries that previously where impossible to communicate. “The univocally definition of the Form, and communication between design and construction is essential for complex geometry Projects”. The second chapter is focused on digital technologies application in form finding process and site construction. The case studies selected identifies a clear inflexion node at 1992 with the Guggenheim Museum in Bilbao. The singularity of this project was the use of Aeronautics software to define digitally the external envelope complex geometry to enable the contractor to build it. “The digital revolution has given the Architect the capacity to design buildings beyond the architectural archetypes driven by geometric-constructive limitations. The application of digital manufacturing techniques has enabled a free-form construction without geometrical limitations. In this new context performance shall be the responsible to set new conceptual boundaries, since the behavior of each possible geometry can be compare and analyze beforehand. The role of the Architect is to prioritize the performance and architectural objectives of each project in a complete and coherent set of parameters”. Projects using digital tools for solving various stages of the design process were increased exponentially since 1992 until today. Despite the significant rise of the techniques of computer-aided design the main challenge remains linking geometries and materials proposed at each design with the capabilities of digital manufacturing techniques. Design for manufacturing in a digital environment is a mature technology in other industries such as aerospace and automotive, including consumer products and decoration, but in the construction sector is an immature and disjointed system. The peculiarities of the construction industry have not yet been addressed in its entirety and research proposals made in this area until 2015 have focused in separate parts of the process and not the total process. “The main obstacle to global standardization and implementation of a complete digital process from the form-finding to construction site is the lack of an integrated protocol that integrates manufacturing, economic and commissioning limitations, together with the performance evaluation of each possible form”. The different form generation processes are studied at chapter number 3. At the introduction of this chapter there is a specific definition of "form" for the research field. Form is identified with the outer envelope geometry, including the organizational set of connected indoor spaces connected to it. Therefore it is not exclusive of the interior. The aim of this study is to analyze and classify the main digital form generation processes using different selected projects as emblematic of each type. The approach to this process is complex, with segregated and uncoordinated different actors have to intervene application. In an analogical form-generation process parameters involved are partly conscious and partly unconscious or learned. The architect has control only over limited part of the parameters to be integrated into the design, according to their knowledge and. There is also a learned aesthetical prejudice that leads the form generation process to a specific geometry leaving the performance and optimization criteria apart from the decision making process. “Using performance evaluation digital tools during form finding process provides real-time comparative information to the Architect enabling geometry selection based on its performance. The generative form generation process described at this document does not ambition to identify the optimum geometry for each set of parameters. The objective is to provide quick information at each generation of what direction is most favorable for the performance parameters selected”. Manufacturing complexity definition in relation to a global and integral process of digital design for manufacture is essential for establishing an efficient managing protocol. “The definition of complexity associated to design for production in Architecture is proposed as the factor between number of different agents involved in the process by the number of interactions required between them, divided by the percentage of the interchange of information that is standardized and proof of information loss”. Design in architecture is a multi-objective process by definition. Therefore, addressing generation process linked to a set of non-coherent parameters requires the selection of adequate generative algorithm and the interaction of the architect. During the second half of the twentieth century and early twenty-first century it have been developed various mathematical algorithms for multi-parametric digital design. Heuristic algorithms are the most adequate algorithms for architectural projects due to its nature. The advantage of such algorithms is the ability to efficiently handle large scale optimization cases where a large number of design objectives and variables are involved. These generative processes do not pursue the optimum solution, in fact it will be impossible to proof with such algorithm. This is not a problem in architectural design where the final goal is to guide the form finding process towards a better performance within the initial direction provided by the architect. This research has focused on genetic algorithms due to its capacity to generate geometric alternatives in multiple directions and evaluate the fitness against a set of parameters specified in a single process. "Any protocol seeks to achieve standardization. The design to manufacturing protocol aims to provide a coordinated and coherent form generation process between a set of design parameters and the geometrical requirements of manufacturing technique. The protocol also provides an information exchange environment where there is a communication path and the level of information is ensured. The research is focused on the process because it is considered that each project will have its own singularities and parameters but the process will stay the same. Again the development of a specific tool is not a goal for the research, the intention is to provide an open source protocol that is valid for any set of tools”. Once the digital generation processes are being analized and classified, the next step is to identify the geometric parameters that define the digital design process. The definition of design process is including from the initial shape proposal based on the intuition of the architect to the generation, evaluation, selection and production of alternatives, both of an object , system or of the entire project . The current design process in Architecture is discontinuous and linear, dividing the process in disciplines in which the construction industry is structured. The proposal is to unify all relevant parameters in one process. The parameters are listed in groups of knowledge for internal classification but the matrix used for parameter relationship determination are combined. “A multi-parameter determination of the form-finding process is the integration all the measurable decisions laying behind Architect intuition. It is not possible to formulate and solve with an algorithm the design in Architecture. It is not the intention to do so with the proposal of this research. The process aims to integrate in one open protocol a selection of parameters by using geometry as common language. There is no optimum solution for any step of the process, the outcome is an evaluation of performance of all the form variations to assist the Architect for the selection of the preferable solution for the project”. The research follows with the geometrical restrictions of today Digital manufacturing techniques. Once determined it has been integrated in the form-finding process. “Digital manufacturing techniques are integrated in the form-finding process using geometry as common language. Geometric restraints define the boundary for performance parametric form-finding process. Geometrical limitations are classified by material and constructive system”. Choose between one digital model or several federate models is a strategic decision at planning a digital design for manufacturing protocol. Each one of the working models have strengths and weakens, nevertheless for the research purposes federated models are required to manage the different performance evaluation software platforms. A protocol based on federated models shall establish a communication process between software platforms and consultants. The manager shall integrate each discipline requirements defining the communication basis. The proposed protocol is based on standards on information exchange with singularities of the digital manufacturing industry. “The research concludes evolutionary algorithms as current best system to develop a generative form finding process based on the integration and coordination of a set of performance and constructive objectives. However, for application in professional practice and standardize it, the performance evaluation cannot be done in only one tool and therefore the selection of optimal genetic variants must be run in several iterations with a cumulative result. Consequently, the evaluation process within the geometrical restraints shall be carried out with federated models coordinated following the information exchange protocol”. The integration protocol and geometric constraints evaluation is done by applying in a practical case study. The exercise simulates multidisciplinary collaboration across software platforms with federated models. The choice of size and construction complexity of the project has been modulated to achieve the full development of each of the parameters selected. Continuing with the same objective proposed for the performance parameters the constructive and structural type selected for the exercise allows the application all geometric invariants associated to the set of parameters selected. The main goal of the case study is to proof the capacity of the manufacturing integrated form finding process to generate geometric alternatives to initial form with performance improved and following the restrictions determined by the compatible digital manufacturing technologies. The process is to be divided in consecutive analysis each one limited by the geometrical conditions and integrated in a overall evaluation. The interest of this process is the result of a non-intuitive form that performs better than a double symmetrical form. The second conclusion is that one parameter evaluation alone will not justify the exploration of complex geometry variations, but when there is a set of parameters with multidisciplinary approach then the less obvious solution emerge as the better performing form. “Architectural typologies impose limitation for Architects capacity to imagine formal variations. The case study and the research conclusions proof that even in situations where the intuitive solution apparently is the optimum solution, random variations can perform better when integrating all parameters evaluation. The capacity of foreseing the geometrical properties linking each design parameter with compatible manufacturing technologies ensure the result of the form-finding process to be constructively viable. Finally, the propose of a complete process where the geometry alternatives are generated beyond the Architect intuition and performance evaluated by a set of parameters previously selected and coordinated with the manufacturing requirements is the final objective of the Thesis”.

The prospects for the EU-Ukraine free trade agreement. OSW Commentary No. 94, 2012-10-15

The European Union and Ukraine initialled the Deep and Comprehensive Free Trade Area Agreement (DCFTA) on 19 July 2012. The scope of the agreement which the EU and Ukraine reached following their negotiations is much more extensive than that of a typical free trade agreement. It envisages not only the lifting of tariff and extra-tariff barriers but also, more importantly, Kyiv adopting EU legal solutions and standards in this area. Whether the agreement will be signed and implemented is still an open question and depends on the existing political conditions. On the one hand, the repression imposed by the government in Kyiv on its political opponents (including the detention of the former prime minister, Yulia Tymoshenko) has provoked criticism from the EU, which refuses to sign the agreement if the government in Kyiv continues to violate democratic principles. The manner in which Ukraine’s parliamentary elections are conducted this October will be the key test. On the other hand, Russia is increasingly active in its efforts to involve Ukraine in the integration projects it has initiated (the Customs Union and the Eurasian Economic Community). It should be noted that Moscow has effective instruments to exert its will, such as the dependence of the Ukrainian economy on supplies of Russian oil and gas and on exports to the Russian market. Besides, Moscow also has political instruments at its disposal. It is impossible to participate in integration projects both with the EU and with Russia. Therefore, Kyiv will have to make a strategic decision and choose the direction of its economic integration. Unless Ukraine takes concrete action to implement its agreements with the EU, primarily including the free trade agreement, its economic dependence on Russia will grow, and it will be more likely to join the Russian integration projects.

Real options in the context of innovation and development policies and practices. ACES Working Papers, 2012

This paper proposes to build on previous research on the use of real options in strategic decision making (Carayannis and Sipp, 2010) and instill some real options-related concepts stemming from systems design, more particularly engineering. It also builds on previously-established concepts of strategic knowledge serendipity and arbitrage and strategic knowledge co-opetition, co-evolution and co-specialization developed by Carayannis (2009). The application of real options “in” system and real options to innovation and innovation policies demonstrate how embedded real options can more effectively be identified and therefore the decision to execute them or not more effectively made.

The role of team identification in the dissimilarity-conflict relationship

This study examined the role of team identification in the dissimilarity and conflict relationship. We tested competing predictions that team identification would either mediate or moderate the positive associations between visible (age, gender and ethnic background), professional (background) and value dissimilarity and task and relationship conflict. Data was collected from 27 MBA student teams twice during a semester. Multilevel modelling and a longitudinal design were used. Results showed that value dissimilarity was positively associated with task and relationship conflict at Time 2. Its effects on relationship conflict at Time 1 were moderated by team identification. Team identification also moderated the effects of gender, age and ethnic dissimilarity on task conflict at Time 2, and the effects of gender and professional dissimilarity on relationship conflict at Time 2. No support was obtained for the mediating role of team identification on the associations between dissimilarity and conflict, or for changes in the effects of dissimilarity over time.

The future of manufacturing

Anyone who looks at the title of this special issue will agree that the intent behind the preparation of this volume was ambitious: to predict and discuss “The Future of Manufacturing”. Will manufacturing be important in the future? Even though some sceptics might say not, and put on the table some old familiar arguments, we would strongly disagree. To bring subsidies for the argument we issued the call-for-papers for this special issue of Journal of Manufacturing Technology Management, fully aware of the size of the challenge in our hands. But we strongly believed that the enterprise would be worthwhile. The point of departure is the ongoing debate concerning the meaning and content of manufacturing. The easily visualised internal activity of using tangible resources to make physical products in factories is no longer a viable way to characterise manufacturing. It is now a more loosely defined concept concerning the organisation and management of open, interdependent, systems for delivering goods and services, tangible and intangible, to diverse types of markets. Interestingly, Wickham Skinner is the most cited author in this special issue of JMTM. He provides the departure point of several articles because his vision and insights have guided and inspired researchers in production and operations management from the late 1960s until today. However, the picture that we draw after looking at the contributions in this special issue is intrinsically distinct, much more dynamic, and complex. Seven articles address the following research themes: 1.new patterns of organisation, where the boundaries of firms become blurred and the role of the firm in the production system as well as that of manufacturing within the firm become contingent; 2.new approaches to strategic decision-making in markets characterised by turbulence and weak signals at the customer interface; 3.new challenges in strategic and operational decisions due to changes in the profile of the workforce; 4.new global players, especially China, modifying the manufacturing landscape; and 5.new techniques, methods and tools that are being made feasible through progress in new technological domains. Of course, many other important dimensions could be studied, but these themes are representative of current changes and future challenges. Three articles look at the first theme: organisational evolution of production and operations in firms and networks. Karlsson's and Skold's article represent one further step in their efforts to characterise “the extraprise”. In the article, they advance the construction of a new framework, based on “the network perspective” by defining the formal elements which compose it and exploring the meaning of different types of relationships. The way in which “actors, resources and activities” are conceptualised extends the existing boundaries of analytical thinking in operations management and open new avenues for research, teaching and practice. The higher level of abstraction, an intrinsic feature of the framework, is associated to the increasing degree of complexity that characterises decisions related to strategy and implementation in the manufacturing and operations area, a feature that is expected to become more and more pervasive as time proceeds. Riis, Johansen, Englyst and Sorensen have also based their article on their previous work, which in this case is on “the interactive firm”. They advance new propositions on strategic roles of manufacturing and discuss why the configuration of strategic manufacturing roles, at the level of the network, will become a key issue and how the indirect strategic roles of manufacturing will become increasingly important. Additionally, by considering that value chains will become value webs, they predict that shifts in strategic manufacturing roles will look like a sequence of moves similar to a game of chess. Then, lastly under the first theme, Fleury and Fleury develop a conceptual framework for the study of production systems in general derived from field research in the telecommunications industry, here considered a prototype of the coming information society and knowledge economy. They propose a new typology of firms which, on certain dimensions, complements the propositions found in the other two articles. Their telecoms-based framework (TbF) comprises six types of companies characterised by distinct profiles of organisational competences, which interact according to specific patterns of relationships, thus creating distinct configurations of production networks. The second theme is addressed by Kyläheiko and SandstroÍm in their article “Strategic options based framework for management of dynamic capabilities in manufacturing firms”. They propose a new approach to strategic decision-making in markets characterised by turbulence and weak signals at the customer interface. Their framework for a manufacturing firm in the digital age leads to active asset selection (strategic investments in both tangible and intangible assets) and efficient orchestrating of the global value net in “thin” intangible asset markets. The framework consists of five steps based on Porter's five-forces model, the resources-based view, complemented by means of the concepts of strategic options and related flexibility issues. Thun, GroÍssler and Miczka's contribution to the third theme brings the human dimension to the debate regarding the future of manufacturing. Their article focuses on the challenges brought to management by the ageing of workers in Germany but, in the arguments that are raised, the future challenges associated to workers and work organisation in every production system become visible and relevant. An interesting point in the approach adopted by the authors is that not only the factual problems and solutions are taken into account but the perception of the managers is brought into the picture. China cannot be absent in the discussion of the future of manufacturing. Therefore, within the fourth theme, Vaidya, Bennett and Liu provide the evidence of the gradual improvement of Chinese companies in the medium and high-tech sectors, by using the revealed comparative advantage (RCA) analysis. The Chinese evolution is shown to be based on capabilities developed through combining international technology transfer and indigenous learning. The main implication for the Western companies is the need to take account of the accelerated rhythm of capability development in China. For other developing countries China's case provides lessons of great importance. Finally, under the fifth theme, Kuehnle's article: “Post mass production paradigm (PMPP) trajectories” provides a futuristic scenario of what is already around us and might become prevalent in the future. It takes a very intensive look at a whole set of dimensions that are affecting manufacturing now, and will influence manufacturing in the future, ranging from the application of ICT to the need for social transparency. In summary, this special issue of JMTM presents a brief, but undisputable, demonstration of the possible richness of manufacturing in the future. Indeed, we could even say that manufacturing has no future if we only stick to the past perspectives. Embracing the new is not easy. The new configurations of production systems, the distributed and complementary roles to be performed by distinct types of companies in diversified networked structures, leveraged by the new emergent technologies and associated the new challenges for managing people, are all themes that are carriers of the future. The Guest Editors of this special issue on the future of manufacturing are strongly convinced that their undertaking has been worthwhile.

Using simulation to assess the introduction of technology in a continuous operations process

Purpose – To investigate the role of simulation in the introduction of technology in a continuous operations process. Design/methodology/approach – A case-based research method was chosen with the aim to provide an exemplar of practice and test the proposition that the use of simulation can improve the implementation and running of conveyor systems in continuous process facilities. Findings – The research determines the optimum rate of re-introduction of inventory to a conveyor system generated during a breakdown event. Research limitations/implications – More case studies are required demonstrating the operational and strategic benefits that can be gained by using simulation to assess technology in organisations. Practical implications – A practical outcome of the study was the implementation of a policy for the manual re-introduction of inventory on a conveyor line after a breakdown event had occurred. Originality/value – The paper presents a novel example of the use of simulation to estimate the re-introduction rate of inventory after a breakdown event on a conveyor line. The paper highlights how by addressing this operational issue, ahead of implementation, the likelihood of the success of the strategic decision to acquire the technology can be improved.

Examining the strategy development process through the lens of complex adaptive systems theory

The development of strategy remains a debate for academics and a concern for practitioners. Published research has focused on producing models for strategy development and on studying how strategy is developed in organisations. The Operational Research literature has highlighted the importance of considering complexity within strategic decision making; but little has been done to link strategy development with complexity theories, despite organisations and organisational environments becoming increasingly more complex. We review the dominant streams of strategy development and complexity theories. Our theoretical investigation results in the first conceptual framework which links an established Strategic Operational Research model, the Strategy Development Process model, with complexity via Complex Adaptive Systems theory. We present preliminary findings from the use of this conceptual framework applied to a longitudinal, in-depth case study, to demonstrate the advantages of using this integrated conceptual model. Our research shows that the conceptual model proposed provides rich data and allows for a more holistic examination of the strategy development process. © 2012 Operational Research Society Ltd. All rights reserved.