Como o marketing verde interfere na imagem da marca da indústria de celulose: o estudo de caso da aracruz celulose

The purpose of this work, is to analyze the principles underlying the pulp and paper industry, here portrayed by Aracruz Celulose S A, in the marketing standpoint, as far as it concerns being in harmony with nature and adapting its relations with the stakeholders, notably regarding the community of the State of Espírito Santo. As they form, indeed, part of the same discussion, the goal is to proceed with a detailed examination of the major aspects and conditions involved, based in its corporate communications, leading to the construction of a positive corporate brand. The results found throughout this study show that despite Aracruz and the communities¿ different goals, they converge regarding their interests towards the best practices in social and environmental practices, and a more objective communication. Industry and community can work together for a same benefit: the best relations of man towards Nature, and of man towards man. The examples here stated will endorse our perception as well as serve to evaluate the results of the measures adopted in this relationship. It could be verified how internal and external aspects of the organization influence the company¿s reputation, leading to important changes in attitude and in the production process. Pressures from stakeholders have contributed largely in helping Aracruz become more conscious of the important role it plays in the social-environmental universe of the State of Espírito Santo. The assessment of leading the process of communications within in-depth transparency have signaled that, despite a closer approach with its stakeholders, Aracruz still needs to fulfill an existing gap: an excellent rapport between the company and the communities where it influences still needs to be pursued, especially regarding communicating its activities.

Trajetórias De Acumulação De Capacidades Inovadoras, Mecanismos De Aprendizagem E Fatores Organizacionais Relativos A Atividades Em Gestão De Projetos: Estudo De Caso Comparativo Inter-Empresarial Na Indústria De Bens De Capital E De Celulose E Papel No Brasil

Over the last 40 years there has been a profusion of studies about the ccumulation of technological capacities in firms from developing economies. However, there remain few studies that examine, on a combined basis, the relationship among: the trajectories of technological capacities accumulation; the underlying learning mechanisms; and, the implications of organizational factors for these two variables. Still scarcer are the studies that examine the relationship among these variables along time and based on a comparative case study. This dissertation examines the relationship among the trajectory of accumulation of innovative capacities in complex project management, the learning mechanisms underlying these technological capacities and the intra-organizational factors that influence these learning echanisms. That set of relationships is examined through a comparative and a long-term (1988-2008) case study in a capital goods firm (for the pulp and paper industry) and a pulp mill in Brazil. Based on first-hand quantitative and qualitative empiric evidence, gathered through extensive field research, this dissertation found: 1. Both firms accumulated innovative capacity in project management at the international frontier level (Level 6). However, there was variability between the firms in terms of the nature and speed of accumulation of those capacities. It was also observed that, at this level of innovation, the innovative capacities of both firms are not confined to their organizational boundaries, but they are distributed beyond their boundaries. 2. So that these companies could accumulate those levels of innovative capacities it was necessary to manage several learning mechanisms: leveraging of external knowledge and its internalization in terms of internal apacities of the firm. In other words, as the companies accumulated more innovative levels of capacities for project management, it was necessary to manage different cycles of technological learning. 3. Further, the relationship between the ccumulation of technological capacities and learning was affected positively by intra-organizational factors, such as 'authority disposition', 'mutability of work roles' and 'intensity of internal crises', and negatively by the factor 'singularity of goals'. This dissertation revealed divergent results between firms in two of the four factors studied. These results contribute to advance our understanding of the complexity and variability involved in the process of accumulation of innovative capacities in firms from developing economies. This highlights the growing importance of the organizational and the human resource dimensions of innovation and technological capacity as the company approaches the international frontier. The results suggest to managers that: (i) the good performance in project management in the two firms studied did not occur simply as a result of the pulp and paper Brazilian industry growth, rather as a result of the deliberate construction and accumulation of the capacities through an intensive and coordinated cyclical process of technological learning, (ii) to develop innovative capabilities in project management, besides looking for learning mechanisms they should also look at the organizational factors that influence the learning mechanisms directly, (iii) performance of pulp mill¿s projects is better when projects are implemented together with technology suppliers than when performed only by the mill. This dissertation concludes that capital goods firms have been having a fundamental role for the innovative capabilities accumulation in project management of pulp mills in Brazil (and vice-versa) for a long time. This contradicts some authors' propositions that affirm that: a) equipment suppliers for the pulp and paper industry have been creating little, if any, development of processes or engineering projects in Brazil; b) firms in the pulp and paper industry have little capacity for machinery and equipments projects only taking place in few technological activities, being internal or external to the firm. Finally, some studies are proposed for future research.

As dimensões estratégia e sócio-comunicacional da rede de terceirização: impactos e perspectivas na visão gerencial, sindical e dos trabalhadores terceirizados na Petrobrás

O objetivo do trabalho foi estudar as implicações/impactos (sociais, gerenciais e políticos) do processo de terceirização - viabilizado por um novo tipo de competição capitalista por intermédio de redes inter-empresas - em um segmento da indústria do petróleo. Dessa forma, desenvolveu-se uma pesquisa empírica tendo como material de investigação o setor de manutenção industrial de uma refinaria de petróleo do Rio de Janeiro, durante o período de 1999 a 2001. As diferentes ópticas dos sujeitos sociais envolvidos foram consideradas nesta investigação, quais sejam: gerencial, sindical e dos próprios trabalhadores terceirizados. Os resultados do estudo demonstraram que a terceirização em curso no setor pesquisado tem implicado em movimentos simultâneos de destruição/reconstrução de relações produtivas tradicionais, combinando modernização e organização da produção em rede com práticas tayloristas/fordistas. Novas e antigas formas de (des)sociabilização e precarização podem ser evidenciadas através de discrepantes condições salariais e de trabalho e na criação de duas categorias de trabalhadores: os petroleiros e os terceirizados. A partir desse estudo a ambigüidade e fragilidade dessa "rede" de terceirização ficaram bem nítidas, pois a concentração de poder e recursos em pontos específicos e o prevalecente aspecto instrumental e economicista em detrimento do dialógico remetem a um distanciamento do próprio princípio de interdependência, inerente a noção de rede. A forma como a terceirização está sendo implementada nessa indústria aproxima-se mais à um padrão predatório que à um padrão flexível e interdependente como características inerentes a concepção gerencial de rede. Além disso, os mecanismos de inclusão/exclusão social e econômica entre efetivos e terceirizados, indicando cidadanias diferenciadas no âmbito da empresa, evidenciam a coexistência de velhas e novas formas de exploração sob o paradigma da rede.

Vocabulário técnico e formação dos profissionais da área têxtil: necessidade, elaboração e avaliação de um dicionário de terminologia do vestuário

This research work deals with the compilation of a dictionary on clothing terminology intended to be used as a pedagogic tool as part of the teaching and learning process in the Textile Engineering Course at the Federal University of Rio Grande do Norte. The main terms were selected and assessed by a team of textile teachers and students with the objective to be structured as a conceptual body of information on the following sub-areas of clothing terminology: materials (fabrics and trimmings) and products (garments). This research comprises three main steps: (a) characterization and understanding of the technical vocabulary in the clothing area as well as the identification of a pedagogic demand for a dictionary on clothing terminology, clearly expressed by the textile lecturers and students involved in the assessment of the need and validation of this project development; (b) a proposal for a specific methodology for the compilation of the dictionary which could help the communication process in the lecturing of clothing terminology and (c) based on the terminological principles and the technique of focal groups the dictionary was assessed. The technique of focal groups was used in the first step. In the second step the technique used was that of the terminological methodology adapted to the teaching approach in the Textile Course. In the third step the technique of focal groups was again utilized. It was observed that the main concern of lecturers and students is the lack of a standardized vocabulary, which renders difficult the communication process in both the teaching and learning activities as well as the professional ones in the textile industries. Various aspects, which can overlap, cause this lack of standardization. The main ones pointed out by the study team in the focal groups are: usage of regional words or expressions, usage of foreign words or expressions, analogies, and the low level of formal education, mainly among the industry workers. Another aspect to be considered is the lack of textile literature written in the Portuguese language of Brazil. This evidence shows the importance of a clothing terminology dictionary which will benefit both the education and professional activties in this field of knowledge. This dictionary will also give a substantial contribution to terminological standardization in our research field. With view to fulfill this demand, a dictionary of clothing terminology was compiled with 760 main entries, according to the modern practice in terminology with the necessary modifications concerning our needs. The result of the dictionary assessment was very assertive regarding its structure, contents and possible use in various contexts. The team work emphasized their contribution to the standardization process of the terms that proved to be one of the most important and difficult aspects of this researh work. The significance of this structured terminological dictionary was confirmed by the focal group participants relating to its use for teaching and learning activities, as a reference book, as a source of technical information and also as a tool for pedagogic studies and planning, as well as a significant collaboration to the pedagogic practices in the textile engineering course at University or any other educational institution. Besides, this dictionary can also be used to supply information within the textile field. We are aware that the present work will not exhaust the objectives of this research due to its limitations in opposition to the vast complexity demanded by the compilation of a complete work including all the areas and sub-areas of textile engineering. However, it is an important source for dissemination of concepts on the field of clothing terminology and a tool to effective standardization of the terms used in this subject field

Análise do setor de celulose e papel na era da globalização: um olhar sobre sua produção e mão-de-obra

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo de caso do setor de tecelagem de uma indústria de fiação de seda, abordando pontos da ergonometria

Pós-graduação em Design - FAAC

Análise das influências do branqueamento na retenção de caulim e nas propriedades do papel

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Produção de ligninases por basidiomicetos através de fermentação em estado sólido, caracterização e aplicação das enzimas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Sector forestal-celulosa, agricultura de secano e industria en el Gran Concepción: ¿encadenamiento productivo o enclave?

Se aborda el binomio cadenas productivas y territorio, identificándose dos tipos de desarrollo: el "enclave" del Secano Interior y el de "encadenamiento potencial" entre dicho enclave y la Conurbación del Gran Concepción. Los beneficios de la cadena productiva forestal-celulosa, de importancia mundial, no llegan a su territorio, que permanece en la precariedad. El Gran Concepción, segunda conurbación industrial de importancia nacional, no logra conectarse virtuosamente con su entorno cercano mediante sus redes económicas, ni tampoco con la cadena forestal-celulosa del Secano Interior. El artículo se basa en datos de flujos económicos a partir de la matriz insumo-producto de 2008, en encuestas efectuadas en el contexto de un proyecto del Fondo Nacional de Desarrollo Regional (FNDR, 2008), y en el estudio sobre Chile y sus tipos de desarrollo (Falabella, 2000 y 2002). Finalmente, se plantea la necesidad de generar una plataforma política territorial para el desarrollo económico que facilite la rearticulación productiva.

Aproveitamento de resíduos da indústria de celulose e papel em argamassa mista de revestimento interno

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uso de resíduo da extração de celulose e o impacto em solo de cerrado cultivado com eucalipto e espécie arbórea nativa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento de fécula de mandioca auto-expansível

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Trabalhadores da Albras e sua organização política

As formas organizativas de trabalho nas empresas vêm sofrendo profundas mudanças durante o final do século XX e início do século XXI, dificultando a luta em torno dos interesses dos trabalhadores e da sociedade em geral. Neste contexto, o objetivo deste estudo é analisar as particularidades da situação atual na organização política dos trabalhadores da Albras, a partir das transformações ocorridas nesta empresa, e de que forma repercute no Sindicato dos Trabalhadores nas Indústrias Metalúrgicas do Estado do Pará-SIMETAL. Deste modo, pretende-se compreender os desafios postos para a ação coletiva dos trabalhadores diante de uma nova reestruturação dentro do capitalismo industrial.

Complexo xilanolítico de Penicillium sclerotiorum: produção, purificação e caracterização de xilanases e de ß-xilosidases

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Zeólita A sintetizada a partir de rejeitos do processo de beneficiamento de caulim

No processo de síntese da zeólita A decidiu-se testar uma matéria-prima alternativa e mais econômica como fonte de sílica e alumínio, pela utilização de rejeitos da indústria do caulim para papel. As zeólitas são substâncias cristalinas com estrutura caracterizada por um arcabouço de tetraedros interligados, cada um consistindo de quatro átomos de oxigênio envolvendo um cátion. O desenvolvimento de processos de síntese de zeólitas desperta um grande interesse para utilização nas áreas de purificação, catálise e adsorção. Os materiais de partida para a síntese da zeólita A constituíram-se de rejeitos de beneficiamento de caulim para papel de empresas do estado do Pará. A zeólita foi obtida após calcinação em 85 e 110 ºC durante 24 h. A caracterização dos materiais de partida foi feita por difração de raios X, análise química, análise térmica gravimétrica e térmica diferencial, e microscopia eletrônica de varredura. A caracterização da zeólita A foi feita por difração de raios X e microscopia eletrônica de varredura. Os rejeitos de caulim utilizados como materiais precursores mostraram ser compostos essencialmente pelo mineral caulinita. Para as temperaturas e tempo empregados na síntese foi possível a formação da fase cristalina da zeólita A, para os dois materiais precursores.