Plan de Empresa Virtual Gnosis

El presente Business Plan se ha diseñado con el ánimo de crear la empresa Virtual Gnosis. Dicha empresa operará en el sector de la informática y la industria de software, dentro de la prestación de Servicios de TI. La empresa se centrará en la gestión de la información y el conocimiento del talento humano de las organizaciones, a través de la creación de AVAI (Ambientes Virtuales de Aprendizaje Inmersivo). El mercado objetivo son las instituciones educativas y los conglomerados de PYMES. A continuación se exponen con detalle los aspectos de operaciones, marketing, financieros y administrativos de la empresa propuesta.

Implementation of global make to inventory strategy at BASF SE

La optimización y armonización son factores clave para tener un buen desempeño en la industria química. BASF ha desarrollado un proyecto llamada acelerador. El objetivo de este proyecto ha sido la armonización y la integración de los procesos de la cadena de suministro a nivel mundial. El proceso básico de manejo de inventarios se quedó fuera del proyecto y debía ser analizado. El departamento de manejo de inventarios en BASF SE ha estado desarrollando su propia estrategia para la definición de procesos globales de manufactura. En este trabajo se presentará un informe de las fases de la formulación de la estrategia y establecer algunas pautas para la fase de implementación que está teniendo lugar en 2012 y 2013.

Acciones de promoción de la salud organizacional y su relación con variables estructurales y el bienestar de los trabajadores: análisis desde un modelo de organizaciones saludables

El bienestar de los trabajadores es un imperativo categórico para las organizaciones tanto por razones éticas como por razones de competitividad. La creación de organizaciones o entornos laborales que promuevan el bienestar de los trabajadores constituye un gran reto para las organizaciones y un ámbito de estudio académico. En el presente artículo se describe la relación que existe entre un conjunto de factores organizacionales y su impacto en el bienestar de un grupo de trabajadores, expresado a través del engagement, la satisfacción con el trabajo y la ansiedad relacionada con el trabajo. Para probar las relaciones hipotetizadas se empleó un modelo de ecuaciones estructurales y los resultados obtenidos señalan que las acciones de promoción de la salud organizacional tiene un impacto significativo en los valores culturales y en la adopción de prácticas organizacionales

Revisión y análisis crítico del concepto de personalidad de la empresa

La empresa es una organización en la que se coordinan los diferentes factores de productividad, recursos financieros, materias primas, mano de obra y capital mediante los cuales puede obtener sus fines. Durante los últimos años han surgido diversas propuestas teóricas que pretenden explicar los procesos de organización, el desarrollo y as diversas transformaciones que siguen las empresas. En estos procesos de coordinación y adaptación incide un factor clave para las organizaciones, el cual hace referencia a su personalidad. Para realizar un análisis crítico de personalidad de la empresa, se debe revisar la perspectiva psicológica del concepto de personalidad. En la psicología, este constructo se ha definido como el encargado de las diferencias individuales, es decir, representa aquellas propiedades de los individuos que expresan los patrones constantes en sus pensamientos, sentimientos y comportamientos. La personalidad describe la similitud que existe en las personas y sus diferencias, al igual que en sus estados de ánimo, desempeño, productividad, sus fracasos y conflictos dentro de las empresas. Las empresas no tienen estos procesos emocionales o motivacionales, razón por la cual, no podrían identificarse mediante estos procesos, pero sí pueden reconocerse por los modos de organizarse y relacionarse internamente y, también, por la forma de posicionarse en un mercado. La importancia de la personalidad de la empresa radica en que crea su valor y genera una exposición de su posicionamiento, además de permitirle mantenerse en el mercado a nivel competitivo, atraer clientes corporativos y mantener con vida sus negocios.

Aplicación del modelo de madurez de alineación estratégica de Luftman en el sector bancario

El auge de las tecnologías de información en las organizaciones ha generado que los CIOs asuman roles importantes dentro de los procesos estratégicos. Sin embargo, los CEOs son escépticos frente al uso de los sistemas de información, lo que ha provocado que se generen brechas entre los mismos y por consiguiente, desalineación entre las estrategias organizacionales. Luftman (2000) presenta un modelo para evaluar la madurez de la alineación estratégica entre las tecnologías de información y las estratégicas corporativas, buscando determinar el nivel en el que se encuentra la empresa u sector en el que se aplique el mismo. En este caso, el modelo de Luftman ayudo a determinar el nivel de madurez del sector bancario de la ciudad de Bogotá, llevando a concluir que el sector se encuentra en un nivel tres.

Política de educação em cidadania e relações internacionais : aplicação de um modelo indiano no Brasil

Este trabalho teve por objetivo apresentar os aspectos relacionados com o impacto provocado pelo Programa de Educação em Valores Humanos nas crianças e seus familiares, nos professores, coordenadores, diretores e voluntários que vivenciaram essa metodologia educacional criada por Sathya Sai Baba, nas escolas de Vila Isabel e Ribeirão Preto no ano de 2008. Em primeiro momento, foi necessário definir, mesmo de uma maneira geral, o conceito de valor, chegando ao específico de valores humanos. Buscou-se a relação direta com as religiões, traçando um paralelo entre a sua origem e a influência das religiões nos valores humanos e principalmente na maneira de se comportar dos indivíduos socialmente. Discutiu-se a educação no Brasil, com sua cronologia e influências, a educação na Índia e traçou-se um paralelo entre ambas. Viu-se que a educação brasileira precisava passar por uma transformação e que a implantação de um programa como este está relacionada ao querer por parte da gestão, já que ele agrega valor ao conteúdo formal. Por fim, apresentou-se a parte central do trabalho que é o Programa de Educação em Valores Humanos – PEVH, com sua origem, metodologias, técnicas, organizações mundiais e brasileiras que trabalham parcialmente ou na íntegra com o programa e os impactos provocados por quem vive os valores humanos. Os dados foram apresentados através da pesquisa bibliográfica e de campo que, juntos, confirmaram a importância do resgate dos valores humanos e da sua prática cotidiana na transformação da sociedade, por meio do processo educacional.

Evaluating the likelihood of the adoption of an animal welfare assessment system in European agri-food supply chains

Purpose – The purpose of this paper is to analyse the likelihood of adoption of a recently designed Welfare Assessment System in agri-food supply chains and the factors affecting the adoption decision. The application is carried out for pig and poultry chains. Design/methodology/approach – This research consisted of two main components: interviews with retailers in pig and poultry supply chains in eight different EU countries to explore their perceptions towards the adoption possibilities of the welfare assessment system; and a conjoint analysis designed to evaluate the perceived adoption likelihood of the assessment system by different Standards Formulating Organisations (SFOs). Findings – Stakeholders were found to be especially concerned about the costs of implementation of the system and how it could, or should, be merged with existing assurance schemes. Another conclusion of the study is that the presence of a strong third independent party supporting the implementation of the welfare assessment system would be the most important influence on the decision whether, or not, to adopt it. Originality/value – This research evaluates the adoption possibilities of a novel Welfare Assessment System and presents the views of different supply chain stakeholders on an adoption of such a system. The main factors affecting the adoption decision are identified and analysed. Contrary to expectations, the costs of adoption of a new welfare assessment system were not considered to be the most important factor affecting the decision of supply chain stakeholders about the adoption of this new welfare system.

Transaction based indices for the UK commercial real estate market: an exploration using IPD transaction data

The nature of private commercial real estate markets presents difficulties for monitoring market performance. Assets are heterogeneous and spatially dispersed, trading is infrequent and there is no central marketplace in which prices and cash flows of properties can be easily observed. Appraisal based indices represent one response to these issues. However, these have been criticised on a number of grounds: that they may understate volatility, lag turning points and be affected by client influence issues. Thus, this paper reports econometrically derived transaction based indices of the UK commercial real estate market using Investment Property Databank (IPD) data, comparing them with published appraisal based indices. The method is similar to that presented by Fisher, Geltner, and Pollakowski (2007) and used by Massachusett, Institute of Technology (MIT) on National Council of Real Estate Investment Fiduciaries (NCREIF) data, although it employs value rather than equal weighting. The results show stronger growth from the transaction based indices in the run up to the peak in the UK market in 2007. They also show that returns from these series are more volatile and less autocorrelated than their appraisal based counterparts, but, surprisingly, differences in turning points were not found. The conclusion then debates the applications and limitations these series have as measures of market performance.

Managing ServerHotel

This graduate study was assigned by Unisys Oy Ab. The purpose of this study was to find tools to monitor and manage servers and objects in a hosting environment and to remotely connect to the managed objects. Better solutions for promised services were also researched. Unisys provides a ServerHotel service to other businesses which do not have time or resources to manage their own network, servers or applications. Contracts are based on a Service Level Agreement where service level is agreed upon according to the customer's needs. These needs have created a demand for management tools. Unisys wanted to find the most appropriate tools for its hosting environment to fulfill the agreed service level with reasonable costs. The theory consists of literary research focusing on general agreements used in the Finnish IT business, different types of monitoring and management tools and the common protocols used inthem. The theory focuses mainly on the central elements of the above mentioned topics and on their positive and negative features. The second part of the study focuses on general hosting agreements and what management tools Unisys has selected for hosting and why. It also gives a more detailed account of the hosting environment and its features in more detail. Because of the results of the study Unisys decided to use Servers Alive to monitor network and MS applications’ services. Cacti was chosen to monitor disk spaces, which gives us an idea of future disk growth. For remote connections the Microsoft’s Remote Desktop tool was the mostappropriate when the connection was tunneled through Secure Shell (SSH). Finding proper tools for the intended purposes with cost-conscious financial resources proved challenging. This study showed that if required, it is possible to build a professional hosting environment.

Understanding the role of social media monitoring in generating external intelligence

Social media data are becoming increasingly critical for businesses to capture, analyse, and utilise in a timely manner. However, the unstructured and distributed nature and volume of this information makes the task of extracting useful and practical information challenging. Given the dynamic evolution of social media and social media monitoring, our current understanding of how social media monitoring can help organisations to create business value is inadequate. As a result, there is a need to study how organisations can (a) extract and analyse social media data related to their business (Sensing), and (b) utilise external intelligence gained from social media monitoring for specific business initiatives (Seizing). This study uses a qualitative approach with a multiple embedded case study design to understand the phenomenon of social media monitoring and its outcome for organisations. Anticipated contributions are presented.

BI-based organizations : a sensemaking perspective

Business intelligence (BI) offers opportunities for managers to master vast data resources for operational and strategic gains, and allows BI-based organizations to generate significant business value. While several researchers emphasized the importance of BI to assist making quality decisions, no study explored the use of BI for improved understanding of business before such decisions are made and assessing the impact of the actions derived from these decisions. To fill this gap we use the theory of organizational sensemaking. The presented research uses hermeneutic phenomenology to study the experiences of decision-makers in using BI-generated insights to guide their actions while altering business processes, structures and information. The study emphasizes the necessity of using BI in the creation and maintenance of individual and organizational identity, as well as, enactment of this identity on the business and its environment, which need to be molded in response to changing circumstances.

Cost effectiveness of childhood obesity interventions: Evidence and methods for CHOICES

INTRODUCTION: The childhood obesity epidemic continues in the U.S., and fiscal crises are leading policymakers to ask not only whether an intervention works but also whether it offers value for money. However, cost-effectiveness analyses have been limited. This paper discusses methods and outcomes of four childhood obesity interventions: (1) sugar-sweetened beverage excise tax (SSB); (2) eliminating tax subsidy of TV advertising to children (TV AD); (3) early care and education policy change (ECE); and (4) active physical education (Active PE). METHODS: Cost-effectiveness models of nationwide implementation of interventions were estimated for a simulated cohort representative of the 2015 U.S. population over 10 years (2015-2025). A societal perspective was used; future outcomes were discounted at 3%. Data were analyzed in 2014. Effectiveness, implementation, and equity issues were reviewed. RESULTS: Population reach varied widely, and cost per BMI change ranged from $1.16 (TV AD) to $401 (Active PE). At 10 years, assuming maintenance of the intervention effect, three interventions would save net costs, with SSB and TV AD saving $55 and $38 for every dollar spent. The SSB intervention would avert disability-adjusted life years, and both SSB and TV AD would increase quality-adjusted life years. Both SSB ($12.5 billion) and TV AD ($80 million) would produce yearly tax revenue. CONCLUSIONS: The cost effectiveness of these preventive interventions is greater than that seen for published clinical interventions to treat obesity. Cost-effectiveness evaluations of childhood obesity interventions can provide decision makers with information demonstrating best value for the money.

A customização no atendimento como fator de fidelização do cliente às lojas de decoração de alto estilo

This study investigates how far customization in attendance act as clients faithfulness factor in top style interior design stores in Great Vitoria. After relative economic stability was reached with ¿Plano Real¿, customers could visualize better their money and consequently gave it more value. When clients acquire a product and demand high quality attendance they consider much beyond price. They want something new. Something that surprise. They are not satisfied only with what is best. They want the utmost. Do what is best is no longer a competitive advantage. It is now just a duty. Emphasizes application of custom-made attendance according to client specific needs as a competitive advantage-key to be pursued by companies. Analyses using extensive literature review including the world wide web source, the problem main theoretical fundaments. An intentional sample was used and interviews with closed questions were carried out with 230 clients and 18 store managers, to collect directly involved agents impressions. Conclusions show a mature customer, highly educated with good income and that demand exclusive treatment. In majority the study shows that customized attendance creates client faithfulness to top style interior design stores provided that price and product quality are adequate. Knowledge acquired with this study on attendance customization can give important contributions to top style interior design segment giving stores stimulus in the adoption of this distinctive competence facing growing global competitive market.