As Relações Públicas em contextos de internacionalização organizacional: um estudo de caso sobre a aquisição da Tilibra

The objective of this study is to demonstrate how Public Relations can deal with the issue of culture clash between companies undergoing mergers and acquisitions. Within this environment of organizational change, there is the question of human and social as well as the importance of the relationship with all the publics. The Public Relations professional should be part of the organization systems to inform and promote a culture present, and participated in the climates changes and its consequences within these environments

A monopolização territorial e a (re) construção do território camponês em projetos de assentamento de reforma agrária

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Morte na antilírica de João Cabral de Melo Neto

The critic João Alexandre Barbosa, points in the work Agrestes (1981-1985), of the Brazilian poet João Cabral de Melo Neto, the presence of individualized death. Thus way, this study proposes to analyse the meanings of lyrism and first-person enunciations, in the work Agrestes, a trace gradually eliminated from Cabral’s discursive field since his first work, Pedra do Sono (1940-1). These elements will clash with João Cabral’s poetics, previously based on the selection of voices and artistic practices consistent with his compositional method, with rigorous sorting values and elimination of any subjectivism. To understand this inconsistency, we propose studying the last part of the work Agrestes, entitled “A indesejada das gentes”, a place where the theme of death is recurrent, as well as the presence of enunciators to set out, even to reveal its feelings about aging and death. The analytical procedure should research the hypothesis of rupture of the inflexible tone of João Cabral’s speech that would follow in respect to the poetic project, a reverse path, starting from objective poetry in the direction of subjective poetry.

Itinerários do bovarismo

According to Sérgio Buarque de Holanda, there is a “thinking addiction" in Brazil that disfigures reviews and creates disadvantages for a better understanding of the real changing of conditions in society. It is in Raízes do Brasil that this "reasoning addiction" is best defined as an "Invincible disenchantment from the view of our real conditions". This definition is supported by the bovarism theory - pouvoir qu`a l`homme de se concevoir autre qu’il n’est - theory formulated by Jules de Gaultier (1858-1942), French homme de lettres and who promoted Nietzsche in France - for this title, he is self intended as a philosopher, which extends the characterization of the individual drama of Flaubertian's character of Madame Bovary for the characterization of nations. Sérgio Buarque de Holanda is not the only author who uses this notion, before him, it was also in Paulo Prado and Lima Barreto and much after him in Celso Furtado and Paulo Eduardo Arantes, to keep with the best known authors. This article aims to show how bovarism is born, what it is meant in the French context of origin and how it acclimatized in Brazilian's intellectual experience, theoretically basing important diagnostics of our society. This is to conduct genetic mapping of a concept which is still strong in the horizon of the decisive clash between national projects that deal with Brazil's peripheral condition.

Conflito, resistência e philía no Héracles furioso de Eurípides

In Heracles Mainomenos, by Euripides, the hero is submited to the ultimate test: win himself, accepting stay alive after committing an irremediable error. The dramatic action has dual motivation, human and divine. The human conflict requires resilience of families and friends of Heracles and the opposition of Lico is a key element to the action. In the subsequent clash between Heracles and the goddess Hera, victory lies with the deity, motivating the disaster, but confirms the heroics of Heracles, that resists the urge to annihilation after the murder of children. His friend, King Theseus, provides him the support needed to dissuade him from his purpose of annihilation and strengthens him for endurance. The valuation of philia is an important element in shaping the sense of this euripidean text.

Repórter-cronista da Belle Époque carioca: o jornalismo vertiginoso de João do Rio

Pós-graduação em Comunicação - FAAC

Etnografia das vigílias de oração nos montes dos guerreiros de oração de sapucaia

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

The illuminist discourse of the digital divide: a critic to the Post-Fordist Informatic Mundaneum from Knoxville, Tennessee

This article discusses the project of the Information Society and the discourses that undergo it, as part of a political and ideological conception universalized by those countries that created and dominate computer technology, which is in turn is aligned with the Post-Fordist industrial capitalist order and its emphasis on economic accumulation and consumerism. We explain how information technology creates routines and legitimate social orders, taking for analyzes the case of the Clinton-Gore policy in the United States, when the discourse of the computer society was associated with the development and social welfare. This association is revealed in the speech made by Clinton in the city of Knoxville in year 1996. There we see the beginnings of the concern about the Digital Divide as a new form of "social disease" that prevents the passage to a better world, focused on productivity, accumulation and consumption in information-dense societies. This generates a clash between the industrial-graph-centric world and the oral-pre-industrial communities, as a result of attempting to transplant the institutional forms of the developed West. We explain the pillars of the new computerized order, and how they replaced previous epic narratives creating techno-deterministic or techno-phobic discourses in prejudice of more critical approaches. We identify the effects such deterministic discourses that connote the association between the Information Society, welfare and development, questioning the urgency of deploying this system at global level without profound critical discussion, clear goals focused on the benefit of the human beings, and the open participation of the users of the system.

Cheret X Lautrec: tradição e modernidade na arte do cartaz.

Through the comparison between the work circus advertisements of Jules Cheret and Toulouse Lautrec, is it possible to trace a suggestive panorama of the clash that gave at the end of the 19TH century. 19TH CENTURY between the academic tradition and the innovations of modern art. Results from a combination of elements very characteristic, such as the brevity of the design associated with the use of flat areas of contrasting colors and words in italic in different types, the poster will be the most effective and popular means iconic-graph in this period, taking to assault the streets of major cities.

Categorias retórico-poéticas e produção de embates n'o desertor, de Manuel Inácio da Silva Alvarenga

Pós-graduação em Letras - FCLAS

Locus Amoenus vs. Locus Terribilis: The Spatial Dynamics of the Pastoral and the Urban in La Ceppède’s Théorèmes

The opening sonnets of Jean de La Ceppède’s Théorèmes (1613, 1622) present an urban vs. rural conflict that mirrors the dialectic between sin and salvation running throughout the work. La Ceppède’s focus for this struggle becomes the stark contrast between Jerusalem and the garden at the Mount of Olives. Jerusalem, as the place where Christ is persecuted and eventually tried, represents a Babylon-like enclave of transgression, while the garden is portrayed as a site of purity and tranquil reflection. From a literary standpoint, La Ceppède’s emphasis on the clash between dystopian and utopian settings comprises part of his adaptation of the pastoral, where this particular struggle becomes one of the genre’s principal motifs. In general, the contrast between Jerusalem and the Mount of Olives emerges as the point of departure for the poet’s figuration of nature, both human and physical. A human construct, the city of Jerusalem becomes a metaphor for human corruption. In view of humanity’s fall in paradise and the denaturation it symbolizes, the poet’s goal, on both intellectual and affective levels, is to place the reader/dévot in a position to lift her/himself from the depravity of human nature to the grace of divine nature.

"Unser Volk ist vereint, unser Land unabhängig" - zum Umgang mit nationalen Identitätsmodellen im postsowjetischen Kasachstan

Für alle fünf zentralasiatischen Teilrepubliken kam der Zusammenbruch der Sowjetunion im Jahr 1991 relativ plötzlich und eher unerwartet. Der Prozess der „Transformation“ beinhaltete für die neu entstandenen Staaten nun nicht nur die Umstellung politischer und wirtschaftlicher Systeme, sondern ebenso die Organisation von Erinnerung und die Konstruktion von Identität, bei der die staatliche Nationalisierungspolitik oft Paradebeispiele von invented traditions her-vorbrachte. rnIn Kasachstan, dem Land, das während der Sowjetzeit am stärksten russifiziert wurde und heute offiziell 120 Minderheiten zählt, stellt sich dabei die Frage, wie nationale Identitätsmus-ter konstruiert werden und wie Politik. Medien und Bevölkerung damit umgehen. Zwanzig Jahre nach der Unabhängigkeitserklärung des Landes und einer Phase, in der die Regierung mit einer Vielzahl von Maßnahmen versucht, den Identitätsfindungsprozess zu steuern, wurde im Rahmen dieser Arbeit erstmals eine empirische Studie zu der Frage durchgeführt, welche Bedeutungen bestimmte Identitätskonzepte für die lokale Bevölkerung haben. Während meh-rerer Forschungsaufenthalte von insgesamt vier Monaten in den Jahren 2010 und 2011 wurden in Hinblick auf die Fragestellung leitfadenorientierte Interviews und informelle Gespräche mit Teilen der kasachstanischen Bevölkerung geführt, teilnehmende Beobachtung, zwei Fragebo-genaktionen und eine Zeitungsanalyse durchgeführt sowie wissenschaftliche Studien und poli-tische Dokumente analysiert.rnDie Arbeit kommt zu dem Ergebnis, dass die Mehrheit der Befragten sich mehr oder weniger stark entweder über die Staatsbürgerschaft oder die ethnische Zugehörigkeit zur Titularnation mit dem Staat identifiziert. Auffällig ist die Bedeutung regionaler Identitäten für die Befrag-ten, die weder in der nationalen Identitätspolitik noch in der wissenschaftlichen Literatur von Wichtigkeit sind. Ethnische und religiöse Nivellierungen scheinen im Alltagsleben belanglos zu sein, aber in bestimmten anderen Kontexten eine entscheidende Rolle zu spielen. Starke Unterschiede in der Bedeutung verschiedener Identitätsmodelle lassen sich zwischen Stadt- und Landbevölkerung beziehungsweise zwischen sowjetisierten und nach der Wende repatri-ierten Kasachen ausmachen.rnEs ist anzunehmen, dass die Regierung der entscheidende Agent in der Identitätsfindung des Landes ist. Unter den Befragten zeigte sich, dass Identitätspolitik auf der pragmatischen Ebe-ne, beispielsweise in der Anerkennung von Russisch und Kasachisch als Staatssprachen, er-folgreicher ist als auf der emotionalen. rn

The Turkish Drawbridge: European Integration and the Cultural Economics of National Planning

This article examines the relations between the Turkish State Planning Organisation (SPO) and the Western economic system during the first two decades of national planning in Turkey (1960–1980). It traces how the SPO, established with the guidance and full endorsement of international economic institutions came to vehemently oppose Turkish participation in one of their pillars: the European Economic Community (EEC), the predecessor of the European Union. It argues that the shift in the SPO's world-view was founded upon two distinct understandings of the Turkish nation and its development, situates these understandings within the intellectual history of Turkey's past ambivalence towards the West, and, in doing so, provides a historical case-study of the ideological clash between modernisation and dependency theories of development.

The Turkish Drawbridge: European Integration and the Cultural Economics of National Planning

This article examines the relations between the Turkish State Planning Organisation (SPO) and the Western economic system during the first two decades of national planning in Turkey (1960-1980). It traces how the SPO, established with the guidance and full endorsement of international economic institutions came to vehemently oppose Turkish participation in one of their pillars: the European Economic Community (EEC), the predecessor of the European Union. It argues that the shift in the SPO's world-view was founded upon two distinct understandings of the Turkish nation and its development, situates these understandings within the intellectual history of Turkey's past ambivalence towards the West, and, in doing so, provides a historical case-study of the ideological clash between modernisation and dependency theories of development.

Differenzen? Interkulturelle Probleme und Möglichkeiten in Sprache, Literatur und Kultur

Unter dem Eindruck jüngster weltpolitischer Entwicklungen problematisiert der Band kulturelle ';Differenz' als Thema der aktuellen Interkulturalitätsforschung. Die Betonung der ';Unterschiede' als die ';andere Seite' der Globalisierung gilt es in ihren Ursachen zu verstehen und in ihren Ausprägungen zu erforschen. Die Differenzen liegen in eben diesen Ausprägungen, die sie für alle übrigen zu etwas Anderem macht. Aktive Toleranz heißt, dies Andere im Bewußtsein der Unterschiede zu verstehen und sich damit des Eigenen neu zu vergewissern, um von der Diagnose des (potentiellen) kulturellen Konflikts (';cultural clash', ';clash of civilisations') Wege zum Programm des ';interkulturellen Dialogs' (Kofi Annan) zu suchen. In ihm wird interkulturelle Differenz nicht zum Impuls zur Markierung von Grenzen, sondern ';nimmt ihnen das Trennende' (Richard v. Weizsäcker). Sie objektiviert sich in Texten und Zeichenensembles, denen die Aufmerksamkeit der Autoren, international tätiger Germanisten vor allem, im Blick auf die Vielfalt ihrer sprachlichen und ästhetischen Manifestationsformen gilt.