Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

A leitura na perspectiva de Bakhtin e suas possibilidades na formação do leitor: na educação infantil e no primeiro ano do ensino fundamental

Overall, in Brazilian schools, the concept of reading does not take into account its possibilities and its meaning for life. But read is assigning meaning to something , make sense, interact with the text read. Thus, the present study addresses the mechanical reading, that without contextualization, performed on a technique by joining letters and syllables loose and also reading social use, consisting of statements, dialogism , polyphony and heteroglossy. It is known that the mechanical reading brings undesirable consequences, including learning problems, such as lack of attention, concentration, memory, imagination. When the reading is taught in a systematic way, with only the goal of the code decoding of written language, destroys social perspectives and intellectual development. It is common, when you offer the children a book, there the difficult disinterest of textual interpretation, because there is no attribute meaning to the content, and even the ability to interact with the text. With the interest in studying the dialogic reading this and the statements and genres, the present study was based on several authors: Bakhtin (1988, 2000), Schneuwly and Dolz (2000), Faraco (2009) and Ponzio (2009) Jolibert (1994), Bajard (2002; 2007) Foucambert (1997) Martins ( 1985) and Smith ( 1999). Aim for this study the following research question: what are the contributions of Mikhail Bakhtin's theory to the teaching of reading from kindergarten through the first grade of elementary school? Our hypothesis is that if they are guaranteed to pre -school and elementary school beginners diversified materials and new approaches in teaching reading and encouragement to her, will be developed in children a taste for the act of reading, so that they can assign meaning and significance, making reading part of their lives...

As Correntes digitais em perspectiva dialógica

Ce travail est consacré sur la perspective dialogique d'étude d'un type de texte assez bien populaire sur les médias numériques; appelés par chaîne, il s'agit des messages qui sont transmises par e-mail de façon très rapide et de large propagation parmi ses usagers. La recherche a par objective principal analyser les discours véhiculés par les appelés chaînes, en abordant ses thèmes plus recourants, liées aux concepts de dialogue et genre, présents sur les travaux du Circule de Bakhtine. Par constitution du corpus ils sont allés sélectionnées des chaînes transmises par e-mail entre les années de 2009 et 2011. Dans l'analyse du matériel collecté on a découvert des différences plus généralistes que nous ont permis sa organisation en trois différents grands thèmes: religieuse, relations et utilité publique. Les chaînes composées par la thématique religieuse amènent une mode d’interpellation assez très incisif, direct et explicite à son destinataire, pour qu'il puisse renvoyer le message reçu à des autres destinataires. Il s'agit d'un appel, souvent, coactif et menaçant, avec le but aussi de persuader le destinataire à adhérer au discours religieux contenu dans le message. Le discours religieux des chaînes est configuré d'une façon de défi, ou test, pour lesquelles il y a une promesse de récompense. Le deuxième type de chaîne analysé explore le thème des relations homme/femme et interpelle son destinataire d'une façon suggestionné et non coercitive

Gênero discursivo cinema, o filme musical: análise dialógica de Across the Universe

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

O processo de institucionalização sociocognitiva do domínio de Organização do Conhecimento a partir dos trabalhos científicos dos congressos da ISKO

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As práticas de escrita de escritores emergentes na internet

The present work has as object of study the writing practices of emergent writers on the internet, more precisely their blogs and websites. Literary blogs came up as an option so that emergent writers could make public their works more easily, since the process of publishing books through publishing houses is lengthy e more limited. Through readings of Bakhtin and The Circle texts, we used some concepts, such as discourse genres and dialog, to make a dialogical analysis of the corpus. The main focus of this work are the dialog relations found in blogs and the different ways they appear, for instance the dialog established between writer and reader and the dialog between the discourse genres found in the blogs and other genres. The study of the relation writer/reader is very important, because there is a change in the way the reader receives the text depending on the support through which it is diffused, just like there is a change in the relation between reader and writer, who become closer

Imagens do professor na Revista Língua Portuguesa: considerações sobre ethos e representação

In this paper, we analyze reader’s letters of the first copies of the Revista Língua Portuguesa. This work aims to expand the study of the relations, in this magazine, between discourses that come from different spheres of communication, as the Bakhtin Circle considers. The intention is to develop by studying the speech genre “reader’s letter” a reflection on the construction of the recipient’s image in the journal, i.e. the teacher. It is analyzed the discursive ethos and the representation of the teacher created by the readers.

A ironia de Geni e o Zepelim: sujeitos, poderes e mundos no tempo da suspensão

The purpose of this article is to analyze the song "Geni e o Zepelim", by Chico Buarque, from the point of view of the social voices present and orchestrated by the narrator. The hypothesis is that the image of the song uncovers the nation´s prejudice by criticizing the hypocrisy conducted by the narrator. In order to do so the song is used as the corpus of analysis, which is taken as a discursive arena where social voices discuss and combat. Therefore, it is possible to analyze the criticism regarding prostitution prejudice and Geni a transvestite inflicted ironically by the narrator’s voice – projected by the authorship in the song. Based on the dialogism present in the subjects voices in the lyrics, considering Bakhtin´s Circle perspectives. The center of analysis is the ironic relationships of power because the subjects position symbolize distinct social power spheres, which by irony are relativized. Therefore, thinking about these relations means reflecting about the construction of a certain speech in time and space, which collaborates with the reconstruction of subjects and social realities.

No centro da periferia, a periferia no centro

Th is article proposes a refl ection on the chronotope, considering its infl uence on the forms of cultural expression coming from segregated urban spaces in Brazil. Th e article deals, specifi cally, with Carioca Funk as a cultural expression and an integral part of the hip hop movement in Rio de Janeiro. With this aim in view, this work is based on the Bakhtin Circle proposals and some sociological refl ections on the approached subject.

O corpo do corpo de Arnaldo Antunes: representação sígnica dialógica

This article talks about the relationship between the body and sign, from the ideas of the Bakhtin Circle. The corpus analyzed is the spectacle Body (2000), designed from a disk of the same title (2000), by Arnaldo Antunes (AA). The aim is to reflect on the expressiveness of the body as a sign and the signic body, since the dialogue between the word (the song) and the body in action makes up the human architectural spectacle.

Signs, translation, and life in the Bakhtin circle and in Welby's significs

“Significs” is provisionally defined by Welby (1911: vii) as the study of the nature of significance in all its forms and relationships, of its workings in all spheres of human life and knowledge. Considering “significs” as a movement highlighting significance, Welby explores the action of signs in life; and more than the Saussurean sign composed of signifier and signified, the sign as understood by Welby refers to meaning as generated through signs in motion. This notion of “significs” empowers the study of signs when it considers the sign not in terms of the Saussurean structural representation of the union of the concept and acoustic image, but as (responsive and responsible) sign action in the world, in life. This also means to take into account the “extra-linguistic referent” (translinguistic and transdiscursive character of significs), history (space-time), subjectivity, the architecture of values connected to language, their communicative function. We believe that a dialogue can be established between Welby’s vision of significs and the notion of ideological sign proposed by Vološinov in Marxism and the Philosophy of Language, expanding the notions of “meaning” and “sense.”

Subjetividade, individualidade e singularidade na criança: um sujeito que se constitui socialmente

Considering the hypothesis that Bakhtin and his Circle's reflections can help us think about issues involving the field of Language Acquisition, in addition to the fact that there are only a few works developed within this perspective in Brazil, in this article, we intend to discuss the notions of subject, subjectivity, individuality and singularity, drawing on Bakhtin's theory. Thus, in order to make this discussion clearer, we bring data from the speech of young children, from 1.8 to 3 years old, who were filmed in natural contexts interacting with their parents and relatives. From these data, we could verify, among other things, that children, as individuals who constitute themselves as subjects in and through language, bring marks to their discourse, revealing their subjectivity (through lexical, morphological, syntactic or genre choices).

Humor com dessabor: uma análise das tiras da Mafalda no contexto escolar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)