Personal branding on social media - The characteristics of strong personal brands in Finland

The purpose of the study is to define the characteristics of strong personal brands on social media in Finland. Personal branding as a phenomenon is no longer limited to celebrities and political leaders. The digital revolution and the change in online behavior have created the need for a deeper investigation of the characteristics of strong personal brands on social media. The work of different academics on personal branding are examined to gain a comprehensive understanding on this research topic that has gone through a revolution during the last decade. Early impression management theory is refined to include elements from more modern literature related to personal branding, brand identity management and social media to create a theoretical framework that simplifies the process of personal brand building on social media. The framework consisting of three phases clarifies the process of modern personal branding. The results of the study are presented in line with three research themes derived from the theoretical framework: the background of the brand, the brand identity management and the social media behavior and activities. Mixed methods are used in the research as means to broaden perception on the subject. The quantitative part of the study defines general characteristics concerning the most follower personal brands in Finland in three social media channels – Facebook, Instagram and Twitter. The other part of the research was conducted by single case study including two Finnish personal brands cases to provide a deeper understanding of personal branding practices of strong social media personal brands. The results of the study show that the most used social media channels differ in terms of the personal brand characteristics and personal branding activities. Due to the characteristics of the channels also the post activities of the personal brands differ quite significantly. It can be also inferred that there is a difference between brands with an existing offline awareness and the brands with no awareness before joining the social media. In order to reduce the gap between the ideal brand image and the current image, the brand should have a clear vision as well as a good understanding of the target group and the value it creates for its target audience. The brand identity needs to be managed by communicating with the target audience authentically in the right channels, with relevant content. The dedication, the target group’s behavior and the ability to create valuable and relevant content determines the right tactics for social media personal branding.  

Buying Britney : pop culture icons to cultural brands

This thesis demonstrates that mUSIC stars who attain cultural icon status heavily contribute to the fashion styles of the time. Where as style and music have always had a connection, icons such as Britney Spears are now dictating popular style so much so that music artists are becoming full-fledged fashion designers. While much analysis is devoted to Britney Spears, her largest contributions do not lie in the rise of teenage sexuality, but in establishing music artists as vehicles of consumption. The artists' signature has now become a brand and ~ term "signabrand" has been created to define such a trend. To understand such a shift, a review of past literature devoted to fashion and music, largely consisting of subculture theory is examined, followed by a combination of content analysis, political economy, fashion and postmodem theory to address how music stars attain icon status and guide style.

Rethinking community in Dionne Brand’s What we all long for, Ahdaf Soueif’s The map of love, Michael Ondaatje’s Anil’s ghost and Joseph Boyden’s Three day road and through black spruce

Dans cette thèse, j’ai étudié les alternatives aux communautés normatives proposées dans les romans suivants: What We All Long For de Dionne Brand, The Map of Love d’Ahdaf Soueif, Anil’s Ghost de Michael Ondaatje aini que Three Day Road et Through Black Spruce de Joseph Boyden. En utilisant un nombre de termes clés (les aspirations, la traduction (culturelle) subversive, la guérison, l’autodétermination), j’ai examiné la critiques des communautés normatives aussi bien que la configuration des communautés alternatives développées dans les œuvres cités ci-haut. L’étude de trois romans diasporiques et deux romans amérindiens m’a permis d’établir un « dialogue » entre deux visions du monde ainsi qu’entre deux approches aux crises des communautés normatives. En effet, la conception d’une communauté alternative présentée dans le roman de Boyden souligne le rôle important que joue la famille dans la conception d’une société postcolonial alternative. Les romans diasporiques, en revanche, évitent de fonder leurs conceptions de la communauté alternative sur la famille traditionnelle comme unité d’organisation sociale. Les communautés alternatives proposées dans les romans diasporiques sont basées sur des alliances au-delà des différences nationales, culturelles, religieuses et ethniques. Le premier chapitre a traité la communauté affective proposée comme alternative à la communauté multiculturelle canadienne. Le deuxième chapitre a traité la communauté alternative et la mezzaterra, l’espace du quel cette communauté ressort, dans The Map of Love de Soueif. Dans le troisième chapitre, j’ai exploré la relation entre la guérison, le toucher et l'émergence d'une communauté alternative dans Anil's Ghost d’Ondaatje. Dans le dernier chapitre, j’ai analysé la façon dont l'affirmation de l'autonomie juridique et la narration pourrait contribuer à la découverte de la vision qui guide la communauté Cri dépeint, dans les romans de Boyden, dans sa tentative de construire une communauté alternative postcoloniale. Mots clés: Communautés alternatives, traduction (culturelle) subversive, affect, communautés normatives en crise, multiculturalisme et guérison

A Novel Slotless PMBLDC Motor for Precise Positioning Applications

This paper presents the design and analysis of a novel machine family of Siotiess Permanent Magnet Brushless DC motors (PMBLDC) for precise positioning applications of spacecrafts. Initial design, selection of major parameters and air gap magnetic flux density are estimated using the analytical model of the machine. The proportion of the halbach array in the machine was optimized using FE to obtain near trapezoidal flux pattern. The novel machine topology is found to deliver high torque density, high efficiency, zero cogging torque, better positional stability, high torque to inertia ratio and zero magnetic stiction suiting space requirements. The machine provides uniform air gap flux density along the radius thus avoiding circulating currents in stator conductors and hence reducing torque ripple

Positioning an underwater vehicle through image mosaicking

Mosaics have been commonly used as visual maps for undersea exploration and navigation. The position and orientation of an underwater vehicle can be calculated by integrating the apparent motion of the images which form the mosaic. A feature-based mosaicking method is proposed in this paper. The creation of the mosaic is accomplished in four stages: feature selection and matching, detection of points describing the dominant motion, homography computation and mosaic construction. In this work we demonstrate that the use of color and textures as discriminative properties of the image can improve, to a large extent, the accuracy of the constructed mosaic. The system is able to provide 3D metric information concerning the vehicle motion using the knowledge of the intrinsic parameters of the camera while integrating the measurements of an ultrasonic sensor. The experimental results of real images have been tested on the GARBI underwater vehicle

A Camera-Projector System for Robot Positioning by Visual Servoing

Positioning a robot with respect to objects by using data provided by a camera is a well known technique called visual servoing. In order to perform a task, the object must exhibit visual features which can be extracted from different points of view. Then, visual servoing is object-dependent as it depends on the object appearance. Therefore, performing the positioning task is not possible in presence of nontextured objets or objets for which extracting visual features is too complex or too costly. This paper proposes a solution to tackle this limitation inherent to the current visual servoing techniques. Our proposal is based on the coded structured light approach as a reliable and fast way to solve the correspondence problem. In this case, a coded light pattern is projected providing robust visual features independently of the object appearance

Plane-to-plane positioning from image-based visual servoing and structured light

In this paper we face the problem of positioning a camera attached to the end-effector of a robotic manipulator so that it gets parallel to a planar object. Such problem has been treated for a long time in visual servoing. Our approach is based on linking to the camera several laser pointers so that its configuration is aimed to produce a suitable set of visual features. The aim of using structured light is not only for easing the image processing and to allow low-textured objects to be treated, but also for producing a control scheme with nice properties like decoupling, stability, well conditioning and good camera trajectory

Potencial y plan exportador agua mineral BE

Agua Mineral BE Ltda es una empresa dedicada a la extracción, embotellado y comercialización de agua mineral colombiana, originada en las cordilleras de los Andes. Se caracteriza por ser de alta pureza y ser una bebida funcional, que trae beneficios adicionales a la salud por su composición de minerales, oligoelementos y electrolitos. Las condiciones de la empresa resultaron ser muy atractivas para desarrollar una investigación, por otro lado, el dueño y gerente general mostro gran interés en comenzar una investigación y análisis de la situación actual para medir su potencial exportador y posteriormente incursionar en mercados internacionales. Se recolecto toda la información posible de la empresa BE por medio de la encuesta y modelo de potencial exportador donde se evaluaron cada una de las aéreas y procesos dando un puntaje junto con el gerente para determinar en qué estado se encontraba la empresa, cuáles eran sus fortalezas y debilidades para establecer estrategias de mejora en las áreas que lo necesitaran. Los resultados ubicaron a Be como una empresa en condiciones de realizar exportaciones en el mediano plazo. Después de clasificar a BE como una empresa con potencial exportador se inició la inteligencia de mercados para encontrar el mercado objetivo con el que se deberían iniciar las primeras exportaciones y abrir mercado, realizando un proceso de internacionalización exitosa. La elección de este mercado se realizó por medio de la matriz de selección de mercados donde por medio de puntajes y categorías de comparación se fueron descartando países potenciales para así llegar a un solo país clave en donde BE podrá tener un buen posicionamiento y ventajas frente a otras marcas.

Papel de la diplomacia cultural de corea del sur para consolidar su marca país en Colombia en el periodo 2011- 2013

El presente trabajo de investigación busca analizar el papel de la Diplomacia Cultural de Corea del Sur en el posicionamiento de su marca país en Colombia en el periodo 2011-2013. Se pretende demostrar que desde el 2011 la diplomacia cultural de Corea del Sur ha sido usada como estrategia sistemática y armónica del Gobierno de Lee Myung Bak en alianza con los sectores público y privado, a fin de posicionar su marca país en Colombia y promover a través de la llamada “Ola Coreana” la demanda por parte de la sociedad colombiana de productos culturales y educativos coreanos. Al ser este un estudio de caso que aborda experiencias concretas durante un periodo de tiempo de 3 años, el diseño metodológico será longitudinal dentro de un marco cualitativo de investigación, usando como principal técnica el análisis documental.

Positioning Janus nanoparticles in block copolymer scaffolds

The periodic domains formed by block copolymer melts have been heralded as potential scaffolds for arranging nanoparticles in 3d space, provided we can control the positioning of the particles. Recent experiments have located particles at the domain interfaces by grafting mixed brushes to their surfaces. Here the underlying mechanism, which involves the transformation into Janus particles, is investigated with self-consistent field theory using a new multi-coordinate-system algorithm.

Conceptualising and measuring the equity of online brands

Although brand equity is an important source of competitive advantage online, previous conceptualisations and measures overlook the unique characteristics of the internet that render consumers co-creators of brand value. In view of this, a threephased research programme was undertaken to identify the facets of online retail/service (ORS) brand equity and then develop and validate a scale for its measurement. ORS brand equity was found to be a second order construct with five correlated yet distinct dimensions: emotional connection, online experience, responsive service nature, trust, and fulfilment. A series of tests showed that the ensuing 12-item scale has strong psychometric properties. The implications of this research for marketing researchers and practitioners are discussed.