Tipografía Popular Urbana: Los rótulos del pequeño negocio en el paisaje de Bilbao

419 páginas. 561 fotografías originales.

Advanced Reaction Systems for Hydrogen Production

[EN] This PhD work started in March 2010 with the support of the University of the Basque Country (UPV/EHU) under the program named “Formación de Personal Investigador” at the Chemical and Environmental Engineering Department in the Faculty of Engineering of Bilbao. The major part of the Thesis work was carried out in the mentioned department, as a member of the Sustainable Process Engineering (SuPrEn) research group. In addition, this PhD Thesis includes the research work developed during a period of 6 months at the Institut für Mikrotechnik Mainz GmbH, IMM, in Germany. During the four years of the Thesis, conventional and microreactor systems were tested for several feedstocks renewable and non-renewable, gases and liquids through several reforming processes in order to produce hydrogen. For this purpose, new catalytic formulations which showed high activity, selectivity and stability were design. As a consequence, the PhD work performed allowed the publication of seven scientific articles in peer-reviewed journals. This PhD Thesis is divided into the following six chapters described below. The opportunity of this work is established on the basis of the transition period needed for moving from a petroleum based energy system to a renewable based new one. Consequently, the present global energy scenario was detailed in Chapter 1, and the role of hydrogen as a real alternative in the future energy system was justified based on several outlooks. Therefore, renewable and non-renewable hydrogen production routes were presented, explaining the corresponding benefits and drawbacks. Then, the raw materials used in this Thesis work were described and the most important issues regarding the processes and the characteristics of the catalytic formulations were explained. The introduction chapter finishes by introducing the concepts of decentralized production and process intensification with the use of microreactors. In addition, a small description of these innovative reaction systems and the benefits that entailed their use were also mentioned. In Chapter 2 the main objectives of this Thesis work are summarized. The development of advanced reaction systems for hydrogen rich mixtures production is the main objective. In addition, the use and comparison between two different reaction systems, (fixed bed reactor (FBR) and microreactor), the processing of renewable raw materials, the development of new, active, selective and stable catalytic formulations, and the optimization of the operating conditions were also established as additional partial objectives. Methane and natural gas (NG) steam reforming experimental results obtained when operated with microreactor and FBR systems are presented in Chapter 3. For these experiments nickel-based (Ni/Al2O3 and Ni/MgO) and noble metal-based (Pd/Al2O3 and Pt/Al2O3) catalysts were prepared by wet impregnation and their catalytic activity was measured at several temperatures, from 973 to 1073 K, different S/C ratios, from 1.0 to 2.0, and atmospheric pressure. The Weight Hourly Space Velocity (WHSV) was maintained constant in order to compare the catalytic activity in both reaction systems. The results obtained showed a better performance of the catalysts operating in microreactors. The Ni/MgO catalyst reached the highest hydrogen production yield at 1073 K and steam-to-carbon ratio (S/C) of 1.5 under Steam methane Reforming (SMR) conditions. In addition, this catalyst also showed good activity and stability under NG reforming at S/C=1.0 and 2.0. The Ni/Al2O3 catalyst also showed high activity and good stability and it was the catalyst reaching the highest methane conversion (72.9 %) and H2out/CH4in ratio (2.4) under SMR conditions at 1073 K and S/C=1.0. However, this catalyst suffered from deactivation when it was tested under NG reforming conditions. Regarding the activity measurements carried out with the noble metal-based catalysts in the microreactor systems, they suffered a very quick deactivation, probably because of the effects attributed to carbon deposition, which was detected by Scanning Electron Microscope (SEM). When the FBR was used no catalytic activity was measured with the catalysts under investigation, probably because they were operated at the same WHSV than the microreactors and these WHSVs were too high for FBR system. In Chapter 4 biogas reforming processes were studied. This chapter starts with an introduction explaining the properties of the biogas and the main production routes. Then, the experimental procedure carried out is detailed giving concrete information about the experimental set-up, defining the parameters measured, specifying the characteristics of the reactors used and describing the characterization techniques utilized. Each following section describes the results obtained from activity testing with the different catalysts prepared, which is subsequently summarized: Section 4.3: Biogas reforming processes using γ-Al2O3 based catalysts The activity results obtained by several Ni-based catalysts and a bimetallic Rh-Ni catalyst supported on magnesia or alumina modified with oxides like CeO2 and ZrO2 are presented in this section. In addition, an alumina-based commercial catalyst was tested in order to compare the activity results measured. Four different biogas reforming processes were studied using a FBR: dry reforming (DR), biogas steam reforming (BSR), biogas oxidative reforming (BOR) and tri-reforming (TR). For the BSR process different steam to carbon ratios (S/C) from 1.0 to 3.0, were tested. In the case of BOR process the oxygen-to-methane (O2/CH4) ratio was varied from 0.125 to 0.50. Finally, for TR processes different S/C ratios from 1.0 to 3.0, and O2/CH4 ratios of 0.25 and 0.50 were studied. Then, the catalysts which achieved high activity and stability were impregnated in a microreactor to explore the viability of process intensification. The operation with microreactors was carried out under the best experimental conditions measured in the FBR. In addition, the physicochemical characterization of the fresh and spent catalysts was carried out by Inductively Coupled Plasma Atomic Emission Spectroscopy (ICP-AES), N2 physisorption, H2 chemisorption, Temperature Programmed Reduction (TPR), SEM, X-ray Photoelectron Spectroscopy (XPS) and X-ray powder Diffraction (XRD). Operating with the FBR, conversions close to the ones predicted by thermodynamic calculations were obtained by most of the catalysts tested. The Rh-Ni/Ce-Al2O3 catalyst obtained the highest hydrogen production yield in DR. In BSR process, the Ni/Ce-Al2O3 catalyst achieved the best activity results operating at S/C=1.0. In the case of BOR process, the Ni/Ce-Zr-Al2O3 catalyst showed the highest reactants conversion values operating at O2/CH4=0.25. Finally, in the TR process the Rh-Ni/Ce-Al2O3 catalyst obtained the best results operating at S/C=1.0 and O2/CH4=0.25. Therefore, these three catalysts were selected to be coated onto microchannels in order to test its performance under BOR and TR processes conditions. Although the operation using microreactors was carried out under considerably higher WHSV, similar conversions and yields as the ones measured in FBR were measured. Furthermore, attending to other measurements like Turnover Frequency (TOF) and Hydrogen Productivity (PROD), the values calculated for the catalysts tested in microreactors were one order of magnitude higher. Thus, due to the low dispersion degree measured by H2-chemisorption, the Ni/Ce-Al2O3 catalyst reached the highest TOF and PROD values. Section 4.4: Biogas reforming processes using Zeolites L based catalysts In this section three type of L zeolites, with different morphology and size, were synthesized and used as catalyst support. Then, for each type of L zeolite three nickel monometallic and their homologous Rh-Ni bimetallic catalysts were prepared by the wetness impregnation method. These catalysts were tested using the FBR under DR process and different conditions of BSR (S/C ratio of 1.0 and 2.0), BOR (O2/CH4 ratio of 0.25 and 0.50) and TR processes (at S/C=1.0 and O2/CH4=0.25). The characterization of these catalysts was also carried out by using the same techniques mentioned in the previous section. Very high methane and carbon dioxide conversion values were measured for almost all the catalysts under investigation. The experimental results evidenced the better catalytic behavior of the bimetallic catalysts as compared to the monometallic ones. Comparing the catalysts behavior with regards to their morphology, for the BSR process the Disc catalysts were the most active ones at the lowest S/C ratio tested. On the contrary, the Cylindrical (30–60 nm) catalysts were more active under BOR conditions at O2/CH4=0.25 and TR processes. By the contrary, the Cylindrical (1–3 µm) catalysts showed the worst activity results for both processes. Section 4.5: Biogas reforming processes using Na+ and Cs+ doped Zeolites LTL based catalysts A method for the synthesis of Linde Type L (LTL) zeolite under microwave-assisted hydrothermal conditions and its behavior as a support for heterogeneously catalyzed hydrogen production is described in this section. Then, rhodium and nickel-based bimetallic catalysts were prepared in order to be tested by DR process and BOR process at O2/CH4=0.25. Moreover, the characterization of the catalysts under investigation was also carried out. Higher activities were achieved by the catalysts prepared from the non-doped zeolites, Rh-Ni/D and Rh-Ni/N, as compared to the ones supported on Na+ and Cs+ exchanged supports. However, the differences between them were not very significant. In addition, the Na+ and Cs+ incorporation affected mainly to the Disc catalysts. Comparing the results obtained by these catalysts with the ones studied in the section 4.4, in general worst results were achieved under DR conditions and almost the same results when operated under BOR conditions. In Chapter 5 the ethylene glycol (EG) as feed for syngas production by steam reforming (SR) and oxidative steam reforming (OSR) was studied by using microchannel reactors. The product composition was determined at a S/C of 4.0, reaction temperatures between 625°C and 725°C, atmospheric pressure and Volume Hourly Space Velocities (VHSV) between 100 and 300 NL/(gcath). This work was divided in two sections. The first one corresponds to the introduction of the main and most promising EG production routes. Then, the new experimental procedure is detailed and the information about the experimental set-up and the measured parameters is described. The characterization was carried out using the same techniques as for the previous chapter. Then, the next sections correspond to the catalytic activity and catalysts characterization results. Section 5.3: xRh-cm and xRh-np catalysts for ethylene glycol reforming Initially, catalysts with different rhodium loading, from 1.0 to 5.0 wt. %, and supported on α-Al2O3 were prepared by two different preparation methods (conventional impregnation and separate nanoparticle synthesis). Then, the catalysts were compared regarding their measured activity and selectivity, as well as the characterization results obtained before and after the activity tests carried out. The samples prepared by a conventional impregnation method showed generally higher activity compared to catalysts prepared from Rh nanoparticles. By-product formation of species such as acetaldehyde, ethane and ethylene was detected, regardless if oxygen was added to the feed or not. Among the catalysts tested, the 2.5Rh-cm catalyst was considered the best one. Section 5.4: 2.5Rh-cm catalyst support modification with CeO2 and La2O3 In this part of the Chapter 5, the catalyst showing the best performance in the previous section, the 2.5Rh-Al2O3 catalyst, was selected in order to be improved. Therefore, new Rh based catalysts were designed using α-Al2O3 and being modified this support with different contents of CeO2 or La2O3 oxides. All the catalysts containing additives showed complete conversion and selectivities close to the equilibrium in both SR and OSR processes. In addition, for these catalysts the concentrations measured for the C2H4, CH4, CH3CHO and C2H6 by-products were very low. Finally, the 2.5Rh-20Ce catalyst was selected according to its catalytic activity and characterization results in order to run a stability test, which lasted more than 115 hours under stable operation. The last chapter, Chapter 6, summarizes the main conclusions achieved throughout this Thesis work. Although very high reactant conversions and rich hydrogen mixtures were obtained using a fixed bed reaction system, the use of microreactors improves the key issues, heat and mass transfer limitations, through which the reforming reactions are intensified. Therefore, they seem to be a very interesting and promising alternative for process intensification and decentralized production for remote application.

La innovación de la metrópoli: de Bilbao a Oresund y San Diego

445 p.

Las relaciones de género en los centros sociales okupados de Bilbao

Gaztetxeetan nesken eta mutilen arteko harremanak nolakoak diren eta zelako ekintzak ematen diren ikus-lehioa izango da ikerketa. Askotan teoria eta praktika ez datoz bat. Beraz gaztetxeek antolamendu horizontala dute, antitaurinoak, antisexistak… dira baina gero eguneroko funtzionamenduan heziketak inposatutako hainbat rol sexistak errepikatzen dira. Eta nahiz eta errealitatea aldatzen ari den gaztetxeetan edo asanbladetan gai hauek ateratzea oso zaila da. Gehienetan arazoa ez delako identifikatzen. Horregatik, hausnarketa bultzatzea eta aldaketak eragitea du helburu ikerlanak.

Caracterización experimental del comportamiento dinámico de un accionamiento de máquina herramienta.

[ES]El objetivo de este proyecto es validar experimentalmente una serie de modelos que caracterizan el comportamiento de un accionamiento de máquina herramienta de husillo a bolas. El proyecto aparece como respuesta a un problema de precisión que se percibe en máquinas herramienta con pórticos y columnas verticales de varios metros. Para ello, es necesario diseñar un prototipo de esta máquina herramienta y un modelo de 3 grados de libertad (con un programa numérico y un simulador). Este modelo debe ser validado por medidas internas y externas para predecir como una columna real actuaria bajo condiciones predeterminadas.

Zehaztasun handiko artikulazioen malgutasun analisia.

[EU]Azken urteetan argi geratu da gizakiak aurrera egiteko ezinbestekoa duela zehaztasuna. Teknologia berriak geroz eta bideratuagoak daude produktuen tamaina ahalik eta gehien murrizten edota produktu handien perdoiak nanometroetara hurbiltzeko ahaleginetan. Hau lortzeko bidean ezinbestekoa da elementu guztietan zehaztasuna limitera eramatea eta funtsean, honetan zentratuko da lan hau. Proiektu hau artikulazioen zehaztasuna hobetzeko tekniketan zentratuko da, gehiago zehaztuz, optika arloan lan egingo duen errobot baten artikulazioak analizatuko ditu. Artikulazioen zehaztasun optimoa lortzeko artikulazio hauek generazio berriko artikulazioak izatea pentsatu da, artikulazio flexible edo “flexible joints” izenekoak. Artikulazio hauek, orain artekoak ez bezala, ez dituzte bi elementu elkartuko, elementu bakarrez osatuta egongo dira eta bere buruarekiko errotazioz eta flexioz egingo dute lan honela, ohiko artikulazioek funtzionamendu egokirako behar duten lasaiera baztertu egingo da zehaztasun hobeak lortuz. Lan honetan zehar artikulazio flexible mota bat aukeratuko da eta geometriaren hainbat parametroren eta material ezberdinen aurrean edukiko duen jokaera analizatuko da. Aipatu beharra dago, artikulazio flexibleak azken hamarkadetan garatutako ideiak direnez beraiei buruzko informazioa oso pribatizatua dagoela eta ez dela lan erraza hau interneten edota liburutegietan topatzea. Ala ere, hauen analisirako aurkitu den informazio guztia eranskinetan dauden artikuluetan dago. Bertatik atera den informazio garrantzitsuena elementu finituen bitartezko analisian geometriak eduki beharreko baldintza batzuk eta ulermen eta aldaratze egokia lortzeko komeni diren datuak zehaztea izan da. Interesgarria da aipatzea analisiaren ondorioak konstante elastiko eta biratu dezaketen angelu maximoaren bitartez egin direla.

Diseño y fabricación de un instrumento coaxial para cirugía laparoscópica.

[ES]En este trabajo se ha diseñado un producto secundario con una fijación extra en formato trocar para operaciones percutáneas dirigidas por sistemas de imagen. Este instrumento que hasta ahora era inexistente en el mercado actuará como túnel, permitiendo la introducción de agujas de radiofrecuencia y biopsia por su interior. La particularidad de este producto es el diseño del sistema de sujeción, que garantizará al cirujano que el punto a intervenir sea el mismo durante toda la operación. Este diseño se ha realizado después de hacer un estudio en profundidad de las alternativas existentes de los sistemas de fijación en el campo de la medicina oncológica y el sector industrial. Además se detalla el material de cada elemento del producto en base a la norma sanitaria correspondiente, también se explica el proceso más adecuado para la fabricación de dichos elementos y por último se realiza un cálculo sencillo del pandeo de la aguja, que garantice un uso óptimo del instrumento.

Diversidade, diferenciação e biogeografia de pequenos mamíferos não-voadores na Mata Atlântica ao norte do rio São Francisco Centro de Endemismo Pernambuco

As florestas tropicais brasileiras (Amazônia e a Mata Atlântica) possuem alta diversidade de espécies e atualmente estão separadas por um cinturão de vegetação aberta. Parte deste cinturão é ocupada pela Caatinga, onde se encontram os Brejos de Altitude, testemunhos das conexões históricas entre a Mata Atlântica e a Amazônia. O Centro de Endemismos Pernambuco (CEPE) é a unidade biogeográfica que compõe a Mata Atlântica ao norte do rio São Francisco e contém diversos táxons endêmicos. Esta região apresenta uma mastofauna compartilhada com a Amazônia, devido às conexões existentes durante o Cenozóico. A presença do rio São Francisco em seu limite sul pode atuar como barreira ao fluxo gênico e explicar os endemismos encontrados no CEPE. Contrastando com sua situação peculiar, a mastofauna do CEPE ainda carece de estudos aprofundados sobre a identificação de suas espécies, padrões geográficos e relações filogenéticas. Revisões recentes têm identificado espécies diferentes ao norte e ao sul do rio São Francisco, mas poucos trabalhos têm proposto hipóteses biogeográficas para o CEPE. Para ampliar o conhecimento sobre a identidade e distribuição geográfica dos pequenos mamíferos do CEPE e sua estrutura filogeográfica, foram realizados levantamentos de espécies e análises de diversidade genética e morfométrica para algumas espécies. Os levantamentos consistiram de visitas às coleções científicas a fim de identificar as espécies ocorrentes no CEPE e excursões de coleta com 5 a 17 noites consecutivas em 12 localidades ao longo do CEPE, que totalizaram 64691 armadilhas noites e resultaram na coleta de 476 exemplares de 31 espécies. As espécies foram identificadas com base na morfologia externa e craniana e por análises citogenéticas. Para investigar a biogeografia do CEPE, análises de genética de populações, filogeográficas e morfométricas foram realizadas para os marsupiais Caluromys philander, Didelphis aurita, Marmosa murina, Metachirus nudicaudatus e os roedores Akodon cursor, Oecomys catherinae e Rhipidomys mastacalis para avaliar a existência de diferenciação nas populações do CEPE e suas relações com as linhagens Amazônicas e Atlânticas. Estes resultados mostraram que a diversificação dos pequenos mamíferos do CEPE ocorreu tanto no Terciário quanto no Quaternário. Algumas populações, como em Caluromys philander e Oecomys catherinae, mostraram afinidades com linhagens amazônicas, enquanto outras, como em Metachirus nudicaudatus e Rhipidomys mastacalis, apresentaram afinidades com linhagens atlânticas. Os pequenos mamíferos do CEPE apresentaram diferenciação em relação às suas linhagens irmãs, com algumas linhagens podendo tratar-se de espécies ainda não descritas (e.g. Didelphis aff. aurita e Rhipidomys aff. mastacalis). Esta diferenciação provavelmente foi causada pelos eventos cíclicos de flutuações climáticas que provocaram elevações no nível do mar e retração das florestas tropicais, isolando as populações do CEPE. Por fim, para auxiliar na identificação das espécies em novas coletas, de suas distribuições geográficas e de suas características citogenéticas e ecológicas, foi elaborado um guia reunindo todas as informações disponíveis sobre as espécies de pequenos mamíferos do CEPE.

Development of the heterogeneous catalysts for the production of levulinic acid from furfuryl alcohol

207 p.

Diseño de una junta esférica flexible para un manipulador de alta precisión.

ES]El Trabajo Fin de Grado que se presenta a continuación tiene como objetivo principal el diseño de una unión flexible que formará parte de las patas de un robot de cinemática paralela. Por la propia arquitectura de estos mecanismos, y para dotar a la plataforma de movimientos precisos, esta unión, ubicada en la parte superior de las patas, debe deformarse al ser sometida a esfuerzos de flexión y torsión. Se realiza un adecuado diseño que maximice las deformaciones de dicha unión a la par que se garantiza una adecuada duración de la misma para la aplicación requerida. A su vez, se comprueba que las tensiones a las que se verá sometida no superan el límite de fluencia del material elegido. Todo ello se realiza de forma computacional mediante el método de los elementos finitos.

Análisis de los requisitos de microfresado de un molde para fabricar microlentes.

[Es]Este documento muestra un análisis de los requisitos para el micro-fresado de un molde. Es importante remarcar que este molde será usado para producir micro-lentes. La herramienta realizará una matriz de cavidades en una pieza cilíndrica y el tamaño de estas coincidirá con el tamaño de las microlentes. Este proyecto será programado mediante el software de MATLAB. El objetivo es calcular tanto la trayectoria de la herramienta, como su inclinación, velocidad, aceleración y jerk. Además este programa calculará las fuerzas de corte en cada instante del mecanizado. Por último, cabe mencionar que los resultados de este proyecto darán soporte a otros proyectos.

Análisis cinemático de una máquina de cinemática híbrida XY3PRS.

[Es]El objetivo principal de este Trabajo Fin de Grado consiste en calcular los movimientos que son necesarios en los actuadores de la plataforma de un mecanismo de cinemática paralela, a fin de poder localizar la pieza en la posición adecuada para poder llevar a cabo la operación de microfresado de la misma. Para desarrollar el proyecto se necesitará un software de programación como es Matlab. Este trabajo surge de la necesidad de dar soporte a un proyecto mayor que consiste en el diseño de un manipulador de cinemática paralela cuyas juntas funcionan por deformación. Se pretende que mientras la herramienta se encuentra inmóvil, se consiga el microfresado de moldes para la fabricación de microlentes mediante el movimiento del manipulador. Se ha resuelto la cinemática inversa y se ha calculado el espacio de trabajo. En este documento se van a presentar las tareas, el presupuesto y los riesgos del proyecto así como unos anexos en los que se incluirá el código de la programación.

Propuesta de actividades outdoor en los polideportivos del Gran Bilbao gestionados integralmente por la empresa Emtesport S.L.

Hoy en día se ha demostrado estudiando los hábitos deportivos de la gente que las personas prefieren practicar un deporte no reglado o federativo volcándose los practicantes hacia un deporte más libre, menos competitivo y con una flexibilidad mayor. Pero se ha podido ver como por lo general en los polideportivos no se ofrecen actividades que cumplan con estas características. Por eso este trabajo va enfocado a crear una propuesta innovadora relacionada con las actividades outdoor o actividades en el medio natural en los polideportivos de la comarca vizcaína del Gran Bilbao. Estas actividades se llevaran a cabo en los polideportivos que la empresa Emtesport S.L. tenga competencias administrativas y gestoras integrales. De esta manera se podrá fomentar una vía alternativa de practicar deporte y realizar ejercicio físico en diferentes municipios de la comarca. Estas actividades se llevaran a cabo mediante la empresa Emtesport S.L. porque siendo esta una empresa referente que ofrece diferentes servicios y gestiona muchas de las instalaciones de los municipios de Vizcaya será más fácil llegar con un mismo proyecto a un mayor número de usuarios que busquen una práctica esporádica. Es decir, creando un único proyecto con un cuadrante de horarios y de grupos adecuado servirá para aplicarlo en todos los polideportivos que gestiona Emtesport S.L. Además el hecho de aplicarlo en más de un polideportivo a la vez podrá ayudar a crear grupos con un número de gente suficiente. Fenómeno que no se conseguiría en muchos casos aplicando este proyecto en un único polideportivo o municipio. En un principio se optará por externalizar este servicio creando convenios entre empresas que se dedican en estos momentos a ofertar este tipo de actividades, pero viendo la viabilidad y éxito de estas actividades se intentara estudiar la posibilidad de crear una línea de servicios propia dentro de la empresa Emtesport S.L llevada a cabo por los recursos humanos especializados de esta. Las actividades con las que se emprenderá este proyecto serán en un principio actividades desarrolladas en el medio acuático, puesto que el hecho de que sea necesario el uso de material específico para la práctica de las mismas y que normalmente el público al que se quiere llegar no dispone de este material, creara una situación favorable para que esta idea tenga un éxito social y económico en el futuro. Por último cabe mencionar que entre las actividades que se llevaran a cabo en este proyecto se encuentran las siguientes: cursillos de surf y paddlesurf, buceo, cursillos de vela, wáter slackline y rutas en piragua.

Plan de marketing. Bilbao Central Hostel

[ES]El siguiente trabajo de fin de grado tiene por objeto la realización de un plan de marketing para la empresa Bilbao Central Hostel con el que pueda afrontar la apertura de un hostel en la ciudad de Vitoria – Gasteiz. Para la realización de este plan, me he basado en importantes referencias bibliográficas que describen como ha de desarrollarse un plan de marketing con el fin de definir los objetivos comerciales de Bilbao Central Hostel en un tiempo determinado detallando las estrategias y acciones que se van a seguir. Se iniciará con un análisis del mercado y un diagnóstico de la situación de la empresa, se marcarán los objetivos, estrategias y acciones a seguir, y se implantará un plan de control y seguimiento de ellos. Todo ello se llevará a cabo de forma estructurada con el fin de que pueda afrontar la nueva apertura en la ciudad de Vitoria – Gasteiz.

Plan de marketing para Universitario Bilbao Rugby

En la actualidad el marketing se ha convertido en un área de vital importancia para cualquier entidad, con o sin ánimo de lucro. Ante la escasa repercusión mediática e informativa con la que cuenta el Universitario Bilbao Rugby (U.B.R), consideramos de imprescindible realizar un análisis tanto externo como interno con el objetivo de encontrar nuestros puntos débiles y fuertes en el ámbito del marketing. Con este análisis conseguiremos saber qué aspectos deberemos cambiar para mejorar nuestra notoriedad en la ciudadanía bilbaína y así, mediante una mejora de nuestro plan, poder convertirnos en una institución deportiva mucho más conocida y apoyada por el público.(El idioma usado en el TFG es el castellano)