220 resultados para mentality


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Maine sporting camps were a cultural and social phenomenon of the urban upper and middle class. They originated in Maine in the late 1870s and early 1880s and reached their zenith around the turn of the century with over 160 in operation in eight of the sixteen counties in Maine in 1906. The period from 1880 until World War I can be considered the 'golden era' of the Maine sporting camps. After the war, with technological advancements such as the outboard motor, the proliferation of the automobile, and the introduction of a road system into rural Maine, the camps underwent significant change that warrants an entirely different cultural analysis. A number of elements came together to produce a cultural atmosphere permissive of sporting camp creation in Maine. These include changing national views upon nature, health, sport and the leisure time in which to pursue them. In the late nineteenth century, with the rise of large industrially based cities, overcrowding fostered crime and disease. An upper and middle class emerged that desired escape and separation from the lower classes. Maine was chosen for such an escape because it offered, through sporting camps, a chance to "get back to nature," by pursuing the healthful activities of hunting and fishing. At the same time these urban sportsmen and sportswomen distinguished themselves on the social Hierarchical scale from the rural inhabitants. What happened in rural Maine during the period between 1880 and World War I was the introduction of a new cultural order on the landscape. Coming primarily from urban centers on the East Coast of the United States were men, women and children who looked to Maine for vacations. These vacations were designed to put them in touch with nature by pursuing healthful activities, especially those of fishing and hunting. Coming from an environment that emphasized social standing, they ensured that these trips would perpetuate this hierarchy. They experienced nature through the Maine sporting camps, which provided them with the services and skills necessary to experience it while enjoying a degree of luxury that they were accustomed to in the urban world. The Maine sporting camps were a cultural manifestation of the urban upper and middle class, the groups that the camps were established to serve. Despite this the camps did not represent a structural duplication of urban society. Instead, the camps represented a cultural construction that was produced by interaction between members of two different conceptual and physical worlds, the blending of which, on a social level, was determined by urban mentality and rural knowledge. In the production of a cultural world meaningful to the clients, the rural world of the Maine woods was altered to meet their needs. It was not a one-sided process, however, as the clients were forced to acknowledge the importance of the rural inhabitants on the basis of their value to the clients.

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Purpose – The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global dispersion of publishing.

Design/methodology/approach – The paper uses the method of content analysis where the authorship of all articles in 20 leading marketing journals between 1999 and 2003 is examined. An empirical examination of performance was undertaken across geographic regions. There was also an examination of whether the quality of journal affected regional performance.

Findings – The research found that there is a significant “bias” of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined.

Research limitations/implications – There was no attempt to empirically examine why differences might exist. The study only focused on a sample of 20 English language journals over five years. These journals have been included in studies that list the leading marketing journal for US and European academics.

Practical implications – The research suggests that there may in fact be regional differences in publishing behaviour. It is unclear if these differences relate to variations in the “objectives” of institutions within each country or other factors, such as the North American publish-or-perish mentality. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non-North American perspectives.

Originality/value – While there have been other works examining research performance of institutions, there has been limited examination in marketing on the nation in which authors work and none have used a broad cross-section of journals. This work takes a global “snapshot” of national research performance within marketing.

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This paper challenges the modern expectation that mahogany furniture and silver cutlery were self-evident indicators of gentry status in colonial Sydney through close analysis of a bundle of middle class household inventories of the 1840s. They are considered as evidence of habitus--the structuring interaction of mentality with the material world--in order to demonstrate the active principle of consumption in the claim or assertion of bourgeois standing, which was particularly lively in the colony. A range of competences can he seen in the practice of gentility, which suggests that the possession of rosewood rather than mahogany, or imitation silver rather than sterling, was a variation shaped not merely by wealth but by cultural capital. This exposes strands of contingency, competition and compromise in middle class expression.

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In this paper I reflect on Bersot and Arrigo’s argument that virtue ethics provides a sound ethical theory to guide judicial decisions concerning the legitimacy of subjecting mentality disordered offenders to long-term disciplinary solitary confinement. I expand on three issues evident in the Bersot and Arrigo paper: (1) the nature and justification of punishment; (2) the concept of dignity and its relevance to mentally disordered offenders placed in disciplinary solitary confinement, and (3) the nature and scope of virtue theory in the criminal justice context.

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This chapter provides an overview of the history and development of the Youth Court in South Australia. Drawing on interviews conducted with judicial officers and Court stakeholders, we highlight some of the changes that have taken place since the Court’s inception, as well as how the Court currently understands its role and positioning within the broader justice and welfare systems.

Key discussion points of these interviews included the Youth Court’s guiding principles and how they impact on Court procedures and responses to young people in the system, as well as the challenges that limit, or create dif fi culties for, the effective operation of the Youth Court.

It is concluded that the Youth Court system attempts to balance both welfare and justice approaches to dealing with young people, but these approaches are sometimes hindered in practice by inadequate procedural, structural and resource- related factors. Limitations of the Court and its processes are often difficult to evaluate in isolation from the broader system in which the Court is positioned.


Further evaluation of the Youth Court system’s processes and their general effectiveness is needed in order to develop a more empirically driven ‘what works’ mentality in the fi eld. There is also a need for increased dialogue and sharing of information between state jurisdictions to enable a greater collaboration and development of ideas on tackling the current and future challenges of the Youth Court system.

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Research on the ecology of top predators - upper trophic level consumers that are relatively free from predation once they reach adult size - has provided regular contributions to general ecology and is a rapidly expanding and increasingly experimental, multidisciplinary and technological endeavour. Yet, an exponentially expanding literature coupled with rapid disintegration into specialized, disconnected subfields for study (e.g. vertebrate predators versus invertebrate predators, community ecology versus biological control etc.) increasingly means that we are losing a coherent, integrated understating of the role and importance of these species in ecosystems. This process of canalization is likely to hinder sharing of scientific discovery and continued progress, especially as there is a growing need to understand the generality of the top-down forcing, as demonstrated for some members of this group. Here, we propose ways to facilitate synthesis by promoting changes in mentality and awareness among specialists through increased debate and collaboration, conceptual reviews and a series of exemplary case studies. The strategy will rely on the collective contribution by all scientists in the field and will strive to consolidate and formalise top-order predation as a holistic, cohesive, cross-taxonomical field of research studying the ecology, evolution and behaviour of apex predators and their capability to exert top-down forcing on lower trophic levels. © 2014 The Authors.

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This article investigates the development of a total war mentality in Australia during the First World War. Through a study of private letters and diaries, it observes the much greater level of popular commitment to the war that emerged in the middle of 1915, and an increasing acceptance throughout that year that the expanding war had taken on a life of its own, and that it would not end suddenly or without tremendous sacrifice. By the end of 1915, Australians were showing ever greater levels of dedication to a war offering increasingly less sense of how long it might continue.

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This study has the purpose to analyze some of the programs and measures adopted by the Brazilian Army, as well as eventual contributions, for the modernization of its Logistics. Thus, focus one of the main devices of logistic support of the Forces, the Quartermaster, approaching some roles performed by this Service that comprises the current conception of the Army Logistics. This modernization process is mainly developed through a excellence program implemented for the whole Army aiming, amongst other factors, the adoption of managerial practices leading to a better operational performance and to the improvement of the Institution' services and products quality: the Managerial Excellence Program of the Brazilian Army (PEG-EB). Here, the Logistics is deemed as key part for the organizational success and one of the main factors of competitive differential of companies, directly related to costs reduction and increase in the level of services provided for the customers. For the Army, the improvement and update of logistic doctrine emerge as priority for achieving the goals, especially focusing the need to integrated the logistics activities, in order to optimize the resources available, reduce costs and prioritize its actions. While searching for an integrated approach for its logistics, the Army created a central body with the responsibility to coordinate all the supply chain of its Units: the Logistic Department (D Log). This body centrally coordinates a major segment of logistics functions in the Forces. The conclusion states that the development of this mentality about the internal integration of activities will allow a rationalization of the management process, increasing the indexes of availability of material from military organizations, and consequently a serviceability gain for the Brazilian Army.

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Os produtores e as Cooperativas de Produtores de Café atuam em um ambiente incerto e competitivo, e estão enfrentando dificuldades de adaptação ao novo cenário econômico e tecnológico mundial. Para ter sucesso no empreendimento é necessário não apenas saber produzir, mas principalmente saber comercializar o café. O tradicional problema de decisão sobre como determinar o melhor momento de vender o café foi agravado pela globalização econômica (aumento da concorrência e crescente exigência em qualidade) e pelo advento da Tecnologia da Informação - TI - (grande quantidade de informações sobre o mercado de café, obtidas de modo desestruturado e às vezes de idoneidade duvidosa). Para avaliar oportunidades e realidades do uso estratégico da TI para a gestão das cooperativas de cafeicultores, considerou-se neste trabalho um problema específico: a questão do controle de estoques de café e a apuração de seus custos por qualidade. Os modelos gerenciais tradicionalmente utilizados envolvem sistemas convencionais de controle de estoque e análise de custos, mas controlam apenas as quantidades estocadas por tipo de café, não controlando seus custos. Normalmente consideram como custo a média dos preços de compra de café, em um determinado período. Assim impossibilitam o conhecimento do verdadeiro custo do produto vendido de acordo com sua qualidade, comprometendo a apuração de sua real margem de lucro em cada operação de venda. Logo, o resultado real das compras e vendas de café só é conhecido quando analisado um longo período, porque sofre influência das flutuações dos vários tipos de café que são comercializados. Partiu-se da hipótese de que o conhecimento da dinâmica da informação no complexo agroindustrial do café e o uso da Tecnologia de Informação como estratégia para instrumentalizar as decisões e melhorar o desempenho na comercialização de café pelas cooperativas de produtores possibilitam uma melhor organização e avaliação das informações necessárias para o planejamento da comercialização por essas cooperativas, aumentando a rentabilidade e contribuindo para a profissionalização do setor. Utilizando a TI para a integração do sistema de controle de estoques, comercialização e custos, foi desenvolvido um modelo conceitual para o gerenciamento dos estoques e custos de café por qualidade, visando a contribuir para a melhoria dos resultados obtidos pelas cooperativas. O estudo partiu da determinação das variáveis envolvidas no processo de comercialização do café. Desenvolveu-se um modelo conceitual para auxiliar o controle e o conhecimento do real custo do café por qualidade, possibilitando a correta apuração do resultado econômico, contribuindo para melhorar o controle estratégico dos estoques de café e o planejamento operacional do preparo dos blends. Em anexo, apresentam-se planilhas simulando a operação do modelo. O uso deste modelo permite que os administradores se antecipem aos problemas, reduzindo riscos e descobrindo oportunidades através de um melhor uso do recurso informação, gerando ganhos em competitividade. O modelo conceitual apresentado integra a gestão de estoques com o gerenciamento de custos de café por qualidade. Parte de uma visão ampliada da administração da cooperativa, considerando o trabalho dentro e fora da empresa, relacionando os controles de estoques da cooperativa e do cooperado, fisico e "virtual" (estoque do cooperado que EAESP/FGV - COA - Luciel Henrique de Oliveira - 1998 6 foi utilizado) e o mercado consumidor, possibilitando um controle mais eficiente para a redução do risco da cooperativa. O conhecimento das caracteristicas dos tipos de café por qualidade, que compõem o controle de estoque fisico e que fazem flutuar a conta opção, traz maior autonomia e segurança. O modelo atende ao desafio da melhoria contínua da qualidade da gestão, através da visão integrada da empresa, possibilitando o conhecimento real dos custos envolvidos e da margem de lucro, por qualidade, em cada operação. Busca-se um melhor controle das operações, dos custos dos produtos vendidos, de acordo com sua qualidade e sua margem de lucro em cada operação de venda, possibilitando um melhor planejamento da comercialização pelas cooperativas. Ao propor um novo modelo, integrando a análise custos e qualidade, o trabalho provocou o exame de vários procedimentos atualmente em uso, preparando o ambiente da empresa para uma nova mentalidade gerencial. Fez com que procedimentos relacionados à qualidade do café fossem devidamente estruturados no modelo de operação da empresa, servindo de referência para os trabalhos rumo à integração gerencial e à certificação ISO 9002, exigência do mercado externo e tendência no mercado interno. Deste modo, a cooperativa iniciou um processo de melhoria contínua, com a constante identificação de oportunidades, inspecionando e atualizando índices, levantando problemas e propondo soluções. O trabalho traz uma colaboração aos estudos de gestão integrada no agribusiness do café. A inovação ocorre através do desenvolvimento de um modelo conceitual de gestão de estoques e custos por qualidade, aliado ao modelo de gestão econômica, contribuindo para a melhoria da administração e do desempenho do setor. Aponta uma oportunidade de se dar um avanço para a gerência de custos e riscos, tornando o setor mais competitivo e de acordo com a nova cultura empresarial e com os padrões de competição de mercado.

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Os estudos sobre desenvolvimento, sem dúvida, se mantiveram como um dos últimos bastiões do modernismo nas ciências sociais (Rapley, 2004). Muitos dos dilemas chave em estudos contemporâneos sobre desenvolvimento se centraram nas disjuntivas entre inovação teórica, política e prática (Simon, 2003). No entanto, a discussão que envolve a relação entre desenvolvimento e mineração, que interessa neste estudo, ainda permanece acrítica dentro da literatura dominante. Segundo Graulau (2008), o tema de mineração encontra-se num vaivém entre o favoritismo e a oposição. O estudo sob o ponto de vista normativo da mineração no campo de desenvolvimento mostra a mentalidade econômica de longa data que prevalece nesse campo. No Peru as reformas neoliberais implantadas desde a década 1990 têm promovido fortemente o setor de mineração. Os investimentos nacionais e estrangeiros, o volume das exportações e impostos certamente têm influenciado favoravelmente na economia em termos macroeconômicos, obtendo quantidades consideráveis de divisas (UNCTAD, 2008). Não obstante, a grande mineração parece não ter beneficiado as comunidades envolvidas com a extração de minérios (Barrantes, 2005; Glave e Kuramoto, 2007; Zegarra; Orihuela e Paredes, 2007). A quantidade e gravidade dos conflitos que vem acontecendo evidenciam a resistência ao setor, frente à ação discursiva do Estado peruano sobre o “desenvolvimento” que assegura o que a mineração traz. Neste contexto este estudo tem como objetivo analisar as práticas discursivas das políticas de mineração peruana em relação a construção do discurso de desenvolvimento no período compreendido entre 1990-2009. Com esse objetivo, foi necessário abordar primeiramente as principais teorias sobre desenvolvimento, mineração e mineração no Peru. No que diz respeito à metodologia o presente estudo utilizou duas técnicas de análise: a Análise Crítica de Discurso, baseado no método tridimensional proposto por Fairclough (2001), para realizar a análise de três discursos de representantes da política de mineração peruana, a segunda abordagem utiliza a Análise de Conteúdo de Bardin (2009), para examinar os artigos relacionados à política de mineração entre as principais revistas especializadas do setor–Mineria e Desde Adentro. Foram utilizadas também categorias de análise constantes e convergentes ao conceito de desenvolvimento para orientar a presente pesquisa. Finalmente as conclusões sugerem que as políticas de mineração reproduzidas pelas autoridades do Estado peruano introduziram práticas discursivas sobre desenvolvimento sustentável e que essas se mantêm relacionadas com as novas ordens de discurso: Responsabilidade Social, Minerção Sustentável, Mineração moderna, Gestão ambiental.

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O objetivo desse estudo foi detectar as dificuldades percebidas pelas professoras de classes especiais de alunos deficientes mentais treináveis, da rede municipal de ensino do Rio de Janeiro, no exercício de suas atividades docentes. Procurou-se investigar como as professoras percebem suas dificuldades na prática docente: no sistema escolar, no professor ou no aluno e relacionar a influência da formação acadêmica e da experiência profissional nas percepções destas dificuldades. Foram envolvidas no estudo as vinte e quatro professoras, responsáveis pelo atendimento às classes de deficientes mentais treináveis da rede pública do Rio de Janeiro respondendo um questionário e participando de entrevista. Na validação do instrumento considerou-se a opinião de cinco juízes acerca do conteúdo e os resultados obtidos numa aplicação preliminar. Os resultados apurados indicaram uma tendência das professoras a perceberem as dificuldades principalmente na categoria sistema escolar e nas categorias associadas aluno e sistema escolar e não perceberem suas dificuldades nas categorias aluno e professor isoladamente. A pesquisa revelou a influência da formação acadêmica e da experiência profissional no sentido de que as professoras com formação de nível superior percebem as dificuldades na categoria sistema escolar, as com mais anos de magistério percebem as dificuldades na categoria sistema escolar e nas categorias associadas aluno e sistema escolar e as com maior experiência em classes especiais percebem as dificuldades na categoria sistema escolar.

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This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

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This work analyses pedagogical practices of Adelle Sobral de Oliveira, from 1900 to 1940, in order to notice how her performance as educator and administrator took place in Externato Angelo Varela in the Rio Grande do Norte city of Ceará-Mirim within a time in which the public teaching started to be considered modern in the State. Adelle was a self learner who developed an important role as a mentality mentor of a generation in the region. As the research corpus we have taken the five Reading Books written by Felisberto de Carvalho used by Adelle in her Externato, interviews with her ex-students and researches in the newspapers of her time, in the Public Archives and in the Historical and Geographic Institute of Rio Grande do Norte, and also in the governors messages, Education Department documents such as laws, and government decrees and acts. It was also taken as a research font the Publich Archives of Ceará-Mirim. The aim of this PhD thesis is understand the primary instruction spreading and modernization in the countryside of Rio Grande do Norte, which began with her teaching pedagogical practices. The research results show Adele Oliveira used practical and experimental modern methodological teaching methods in the subjects she taught. Due to this, in her scholar routine, she avoided physical punishment and mechanical teaching and learning strategies

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This study deals with a historical, descriptive and exploratory approach aiming to recall the origin and trajectory of the Pediatrics Hospital at Universidade Federal do Rio Grande do Norte. This research also deals with the insertion of the nursing department in the same Hospital. This was realized through existing records and discourse collected through interview of professionals-doctors, nurses, midwifes, nursing attendants and psychologists. Thus, a network was established and consisted of qualified informants, composed through reference analysis. Data treatment and analysis was performed based on the collection of oral data. The data was considered according to the font s context, all of which depending on process of comprehension and interpretation. The research was based on the main theme, through oral history used in order to build a historical background. These main themes were then subdivided and other discourses were made present such as: the historical scene, the dream came true and the insertion of nursing, present in the history construction; all of which enabled the research. Thus, in this process, it was possible to identify the most important characters of the origin of children s health services organization and assistance at Rio Grande do Norte. It was possible to perceive that this institution aimed to initiate health services that dealt with an education for future generations. This was observed through the creation of the Faculty of Medicine of Natal and as a consequence, the installation of a Pediatrics Hospital that dealt with medical education. The research made evident that the nursing contributed for a structuring of quality health assistance towards children, even though the resources and working conditions were scarce, extensive work shifts and low professional qualification. It was observed that the there was change in the category s profile, once nurses were introduced in the service. Once this happened, changes in mentality, and innovative processes as well as professional conducts were established. The distinctive relation between acting and doing of doctors and nurses were also dealt with. Thus, the first item is done towards the idealization, projection and prescription. The second issue deals with concretization in realization of something that was not projected and realized, causing suffering and unsatisfaction. At the end, it was possible to confirm that oral history is a very rich element and it is possible through subjects that build history, through their perceptation of the facts and the context in that their are inside

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The objective of this work which is characterized as an applied research, with a qualitative exploratory approach and has case study character has been the analysis of the conceptions and dealings of health professionals of SAMU in Natal RN about the attendance of psychiatric urgencies. The information was collected between the months of March and April of 2010, by means of semi-structured interviews, performed with 24 health professionals integrating of SAMU-Natal as well as the usage of direct observation technique, performed in the institution's medical regulation room. Both the number of professionals involved in the interviews and the bringing about of the observations, were determined by saturation methods in qualitative research's information collecting. The interviews and observations were transcribed and submitted to contents analysis technique , more specifically, to thematic analysis, which made possible to reach the deepest levels, that go beyond what has simply been manifest in the speech of the interviewed, getting to the relations among the categories and social structures of the issue of the research. Keeping this in mind, three analysis categories have been built, namely: conceptions and concepts of psychiatric urgencies shared by health professionals in SAMU-Natal; attendances to psychiatric urgencies in SAMU-Natal; and the Brazilian Psychiatric Reformation under the view of the SAMU-Natal's health professionals. Reflection about the analyzed information revealed discussions pertaining to the stigma and prejudice on mental illness, and also, pointed out to some hindrances which impair the attendance to individuals in mental suffering in SAMU-Natal. The interviewed health professionals' conceptions on the individual in psychical crisis involve concepts of unpredictability, aggressiveness and risk, stigmatizing elements and historically associated to the social hazard ideology and need for mentally sicks' segregation. The predominance of these conceptions, seen in health professionals speech, had identifiable reflexes on assistance to psychiatric demands performed by SAMU-Natal, namely: indiscriminate request for military police's presence during psychic crisis intervention, neglect about occasions that involve mental health patients, as well as repetitive assisting practice directed on physical contention, and transportation to psychiatric hospital. Associated to it, the professionals have shown distorted and reductionist understanding about Brazilian Psychiatric Reformation, and, in the majority, haven't lent credibility to present model of attention to mental health, based on psycho-social treatment, pointing their speech to a need for psychiatric patient's internment. In this sense, we notice that the hospital-centered and excluding model conceived by classical psychiatry still remains alive in these health professionals' mentality as a reference to psychiatric urgency's assistance. Therefore, the research revealed a sequence of elements, that make us think about the challenges that health sector and society must face to realize Brazilian Psychiatric Reformation's principles and guidelines