947 resultados para market segmentation theory


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This paper addresses the issue of institutional barriers to the Yangtze River Delta integration and the resulting slow development. It analyzes the problems including the coordination of local interests and regional interests, market segmentation during the regional integration, competition for the local government‘s investment on the public goods, labor movement within the delta. The paper argues that to reduce the negative impacts of these barriers and to promote the further integration of the Yangtze Delta region, the central government should strengthen the coordination between local governments, regulate their disorderly competition and reform the official evaluation system.

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Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing programs (CRMPS) can be attributed to the Integration of sponsorship in many organizations' sport marketing strategy. The purpose of this study was to examine the attitudes, beliefs, and purchase intentions of consumers exposed to a firm's sponsorship of a sporting event associated with a non-profit organization. A survey instrument was developed by a panel of experts, pre-tested, revised, and completed by (442 event spectators. Results suggested consumers' attitudes, beliefs, and purchase intentions toward the sponsoring company were positively impacted by the firm's involvement with cause-related marketing.

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This paper analyses the causes and implications of declining economics major in Australia. Based on a brief review of the relevant literature and an analysis of the Australian time series data, it is found that economics continues to be less attractive to students in relative terms. Three major factors contribute to this phenomenon: less than appropriate product for an increasingly diverse clientele, the introduction of more attractive and business, commerce and industry-oriented programs such as finance, accounting and commerce, and business majors geared to the needs of the real world, and the use of less experienced teaching staff in lower undergraduate courses. It is argued that stemming the tide against the economics discipline would require a significant rethink of development of products more vocational and real world-oriented, market segmentation for different clientele types, and marshalling of more experienced and capable teaching staff for lower undergraduate levels.

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To advance understanding of Special Interest Tourism (SIT), this paper will explore the complexities of this phenomenon in the early 21st century. First, a look at what is out there, both from a supply and demand perspective, will serve to paint a broad picture at macro-level. The paper will present a discussion of the SIT phenomenon at the macro-level within a triangular relationship of supply, demand and media. Then, a more specific look at SIT attempts to clarify the ambiguity of the term. Finally, a look at micro-level from the consumer's perspective will introduce the concepts of enduring and situational involvement, and the nature of the product. Proposed frameworks are presented to provide structure and possible directions for future research and as a means of progressing conceptual development. (c) 2004 Elsevier Ltd. All rights reserved.

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This paper presents recent Australian evidence on the extent to which women are entering “hybrid” computing jobs combining technical and communication or “people management” skills, and the way these skill combinations are valued at organisational level. We draw on a survey of detailed occupational roles in large IT firms to examine the representation of women in a range of jobs consistent with the notion of “hybrid”, and analyse the discourse around these sorts of skills in a set of organisational case studies. Our research shows a traditional picture of labour market segmentation, with limited representation of women in high status jobs, and their relatively greater prevalence in more routine areas of the industry. While our case studies highlight perceptions of the need for hybrid roles and assumptions about the suitability of women for such jobs, the ongoing masculinity of core development functions appears untouched by this discourse.

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A major determinant of rural development in China is the way by which rural households integrate with rural industries. Three forms of integration – market integration, vertical integration and integration through local groups – are investigated. Policy measures that may facilitate household integration, household specialisation and market segmentation are identified. Findings for the ruminant livestock sector are widely applicable to other agricultural industries in China.

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The work presented in this thesis concerns itself with the application of Demand Side Management (DSM) by industrial subsector as applied to the UK electricity industry. A review of the origins of DSM in the US and the relevance of experience gained to the UK electricity industry is made. Reviews are also made of the current status of the UK electricity industry, the regulatory system, and the potential role of DSM within the prevalent industry environment. A financial appraisal of DSM in respect of the distribution business of a Regional Electricity Company (REC) is also made. This financial appraisal highlights the economic viability of DSM within the context of the current UK electricity industry. The background of the work presented above is then followed by the construction of a framework detailing the necessary requirements for expanding the commercial role of DSM to encompass benefits for the supply business of a REC. The derived framework is then applied, in part, to the UK ceramics manufacturing industry, and in full to the UK sanitaryware manufacturing industry. The application of the framework to the UK sanitaryware manufacturing industry has required the undertaking of a unique first-order energy audit of every such manufacturing site in the UK. As such the audit has revealed previously unknown data on the timings and magnitude of electricity demand and consumption attributable to end-use manufacturing technologies and processes. The audit also served to reveal the disparity in the attitudes toward energy services, and thus by implication towards DSM, of manufacturers within the same Standard Industrial Classification (SIC) code. In response to this, attempt is made to identify the underlying drivers which could cause this variation in attitude. A novel approach to the market segmentation of the companies within the UK ceramics manufacturing sector has been utilised to classify these companies in terms of their likelihood to participate in DSM programmes through the derived Energy Services approach. The market segmentation technique, although requiring further development to progress from a research based concept, highlights the necessity to look beyond the purely energy based needs of manufacturing industries when considering the utilisation of the Energy Services approach to facilitate DSM programs.

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The purpose of this study is to describe travelers that have indicated they are willing to stay in green hotel in order to better understand the market segment. There is very little knowledge about these types of travelers, thus making it difficult for hoteliers to know how to create marketing campaigns that target them. Data were collected via an online survey company. Behavior characteristics provided a more distinguishing profile of the traveler than did demographics or psychographics. Most travelers were willing to pay the same amount for a green hotel as a traditional hotel. Implications, future research, and limitations are discussed.

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This dissertation investigates the effects of internationalization in two gaps related to the capital structure that have not been discussed by the Brazilian literature yet. To this, were developed two independent sections. The first examined what the effects of internationalization on the deviation from the target capital structure. The second examined what the effects of internationalization on speed of adjustment (SOA) of the capital structure. It used data from Brazil, multinational and domestic companies, from 2006 to 2014. The results of the first analysis indicate that internationalization helps reduce the difference between the target and the current debt. That is, to the extent that the level of internationalization increases; whether only export or a combination of export, assets and employees abroad, the gap between the current structure and the target structure decreases. This reduction is given as a function of internationalization as a consequence of the upstream effect of the upstream-downstream hypothesis. Thus, as the Market Timing theory, it can be seen as an opportunity for adjustment of the capital structure, and with the reduction of deviation, there is also a reduction in the cost of capital of the firm. The result of the second analysis indicates that internationalization is able to significantly increase the speed adjustment, ensuring for the multinational a faster adjustment of its capital structure. Exports increase the SOA in 9 to 23%. And when also kept active assets and employees abroad the increase is 8 to 20%. In terms of time, while domestic company takes more than three years to reduce half of the deviation that has, while multinacional companies take on average one and a half year to reduce the same proportion of the deviation. The validity of the upstream-downstream hypothesis for the effect of internationalization in SOA was confirmed by comparing the results for US companies. Thus, the phenomenon of internationalization increases SOA when companies are from less stable markets, such as Brazil; and it has a less significcative effect when companies are derived from more stable markets, because they already have a high speed of adjustmennt. In addition, the adequacy analysis of the estimators also showed the model pooled OLS (Ordinary Least Squares) presents the highest quality in predicting the SOA than the system GMM (Generalized Method of Moments). For future studies it is suggested to analyze the effect of international event, by itself, and to validate the hypothesis using samples of different markets and the use of other estimators.

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This article analyzes the relationship between employment status (ES), on one hand, and self-rated health and psychological distress, on the other, in the context of the Great Recession beginning in 2008. For this purpose, it is necessary to move beyond the employment/unemployment dichotomy characteristics of previous theories and research concerning the relationship between the labor market, recession, and health. The authors use data from the Spanish National Health Surveys in 2006 (n = 15,128), before the crisis, and in 2012 (n = 11,124), when its consequences had taken effect. The results of the regression analysis indicate a structural change in the relationship between ES and health. Health inequality patterns changed during the crisis, with increased deterioration in the health of unemployed, especially the long-term unemployed, and self-employed workers. Health inequalities were reduced for temporary workers. The results support the idea that the structure of the association between ES and health varies according to the economic cycle. The association between recession, ES, and health would be directly related to the specific characteristics of the economic and employment contexts under study. In the Spanish case, labor market segmentation processes based on numerical flexibility—a key feature of the Mediterranean Variety of Capitalism—may explain the results obtained.

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Este artículo tiene como objetivo abordar la articulación de tres dimensiones de la desigualdad social -segregación urbana, segregación educativa y segmentación del mercado de trabajo- que configuran las posiciones desiguales de los jóvenes estudiantes del Plan FinEs2 en el espacio social. Al mismo tiempo, nos proponemos esbozar algunas líneas de análisis para el abordaje de las repercusiones de dicha experiencia en las trayectorias de los jóvenes. Para ello, desde una perspectiva cualitativa, trabajamos con entrevistas en profundidad a jóvenes estudiantes y a docentes del Plan FinEs2 en el Gran La Plata durante el período 2013-2014. Como resultado pudimos observar que la segregación urbana presenta profundas cercanías con las desigualdades en el mercado de trabajo y en el sistema educativo. Estas dimensiones de la desigualdad se encadenan, se combinan y se potencian en un proceso en el que las desventajas se acumulan y dan como resultado signos de la desigualdad social y su reproducción. Sin embargo, dimos cuenta de cuatro movimientos que el recorrido de la experiencia habilita: posiciones frente a las situaciones de aprendizaje, reconocimiento de la posibilidad de complementar actividades laborales y de formación, cambios en las posiciones en sus dinámicas familiares y en espacios de trabajo y significaciones en torno al título secundario

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Este artículo tiene como objetivo abordar la articulación de tres dimensiones de la desigualdad social -segregación urbana, segregación educativa y segmentación del mercado de trabajo- que configuran las posiciones desiguales de los jóvenes estudiantes del Plan FinEs2 en el espacio social. Al mismo tiempo, nos proponemos esbozar algunas líneas de análisis para el abordaje de las repercusiones de dicha experiencia en las trayectorias de los jóvenes. Para ello, desde una perspectiva cualitativa, trabajamos con entrevistas en profundidad a jóvenes estudiantes y a docentes del Plan FinEs2 en el Gran La Plata durante el período 2013-2014. Como resultado pudimos observar que la segregación urbana presenta profundas cercanías con las desigualdades en el mercado de trabajo y en el sistema educativo. Estas dimensiones de la desigualdad se encadenan, se combinan y se potencian en un proceso en el que las desventajas se acumulan y dan como resultado signos de la desigualdad social y su reproducción. Sin embargo, dimos cuenta de cuatro movimientos que el recorrido de la experiencia habilita: posiciones frente a las situaciones de aprendizaje, reconocimiento de la posibilidad de complementar actividades laborales y de formación, cambios en las posiciones en sus dinámicas familiares y en espacios de trabajo y significaciones en torno al título secundario

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Este artículo tiene como objetivo abordar la articulación de tres dimensiones de la desigualdad social -segregación urbana, segregación educativa y segmentación del mercado de trabajo- que configuran las posiciones desiguales de los jóvenes estudiantes del Plan FinEs2 en el espacio social. Al mismo tiempo, nos proponemos esbozar algunas líneas de análisis para el abordaje de las repercusiones de dicha experiencia en las trayectorias de los jóvenes. Para ello, desde una perspectiva cualitativa, trabajamos con entrevistas en profundidad a jóvenes estudiantes y a docentes del Plan FinEs2 en el Gran La Plata durante el período 2013-2014. Como resultado pudimos observar que la segregación urbana presenta profundas cercanías con las desigualdades en el mercado de trabajo y en el sistema educativo. Estas dimensiones de la desigualdad se encadenan, se combinan y se potencian en un proceso en el que las desventajas se acumulan y dan como resultado signos de la desigualdad social y su reproducción. Sin embargo, dimos cuenta de cuatro movimientos que el recorrido de la experiencia habilita: posiciones frente a las situaciones de aprendizaje, reconocimiento de la posibilidad de complementar actividades laborales y de formación, cambios en las posiciones en sus dinámicas familiares y en espacios de trabajo y significaciones en torno al título secundario

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The diverse kinds of legal temporary contracts and the employment forms that do not comply with legal requirements both facilitate employment adjustment to firms´ requirements and entail labour cost reductions. Their employment incidence depends not only on the economic and labour market evolutions but also on other factors, in particular the historical trajectories followed by labour legislation, state enforcement, and the degree of compliance. To contribute to the understanding of the determinants of the degree of utilization of different employment practices, the study reported in this article explores the use made of the various legal temporary contracts and of precarious employment relationships by private enterprises in three Latin American countries (Argentina, Chile and Peru) during 2003-2012, a period of economic growth, and the explanatory role of diverse factors.