Agência e Cliente: ética e relacionamento na perspectiva do atendimento publicitário

O estudo investiga a relação entre a agência de publicidade e o cliente do setor de varejo, aqui representado pelo segmento de cerveja. É uma análise da compreensão do profissional de atendimento da agência sobre sua rotina de trabalho com o cliente, na qual é responsável pela troca de informação entre a agência e o cliente e por em gerenciar a equipe da agência e de fornecedores de serviços para a produção da campanha. A partir da percepção da função, esta pesquisa procurar identificar a ocorrência de dilemas éticos na relação desse profissional com o cliente e os encaminhamentos escolhidos para orientar a sua conduta. Para isso, foram entrevistados profissionais de atendimentos publicitários de agências de São Paulo das marcas de cerveja, no período de 2000 a 2004. Foi utilizada a técnica de entrevista de profundidade para captar as opiniões dos entrevistados sobre o assunto. Pode-se concluir que este profissional diz optar por assumir suas atitudes mais próximas da verdade com o seu cliente e equipe da agência. Há indícios de que o comportamento verificado junto ao profissional de atendimento publicitário em relação à ética no relacionamento com seu cliente espelha-se no comportamento de seus superiores.

Introduction to organisational behaviour

Introduction to Organisational Behaviour is the first truly integrated multimedia package for introductory OB modules. It provides a rigorous critique of the essential organisational behaviour topics in a creative, interactive and visual way. Key features include: - Practitioner case studies presenting real organisational dilemmas accompanied by video interviews online where the practitioners talk about approaches and solutions - Tailored tutor resources online, recognising that you have different needs - one area is designed for new OB lecturers; the other contains materials for more experienced OB lecturers - An underpinning focus on employability skills, with tips in the book on how each topic could be linked to different skills and professionally produced video demonstrations online - A global perspective reflecting today's market-place, integrated through global examples and theories including those from developing countries - Innovative learning features including ethical dilemmas, best and worst practice examples, taking your learning further, review and discussion questions, applying theory to practice and a glossary - Written by a team of experts at prestigious UK-based and international institutions - A foreword by Richard Atfield of the Higher Education Academy. Online resources For tutors: - Interviews with practitioners - Demonstrations of employability skills - Additional short and long case study per chapter with questions - Additional discussion and assignment questions - Tutorial activities - PowerPoint slides - Guidance notes - Figures and tables from the book For students: - Web links including YouTube links and links to seminal articles

Ethics in Correctional Education

Ethics has been researched in corrections and education separately; however, there has been limited research related to the dialogue in correctional education. This paper defines the state of ethics in correctional education, identify the function of ethical dilemmas for correctional educators, and suggest a method for resolving dilemmas.

Governmentality gone wild: How the separation of sex workers from 'communities' contributes to violence against sex workers

Sex workers are members of our communities, whether they are local or national communities. In law, mainstream media representations, and research sex workers are positioned as outside of or in opposition to communities. Even within marginalized communities sex workers are excluded when appeals to respectability politics are made. In this thesis I analyze three analytic sites from three areas of social life. The first chapter performs a textual analysis of The Bedford Decision (2013) and the resulting Protection of Communities and Exploited Persons Act (2014) as an examination of law. The second chapter is an analysis of filmic discourse on community, sex workers, and violence in the mainstream film London Road (2015) as an examination of mainstream media. The third chapter draws upon empirical research, i.e. in-depth interviews with three current and former sex workers in Ottawa, Canada and analyzes the transcripts using interpretative phenomenological analysis (IPA) to center how sex workers’ understanding of their work, community, and the laws and policies that are supposed govern and protect them. In my preface and conclusion I discuss some of the ethical dilemmas I encountered while conducting this research. My findings suggest that sex workers are being positioned and understood as outside of communities in ways that contribute to violence against sex workers. The implications of this research suggest that people who speak in the name of communities—communities in the sense of local neighborhood communities, activist communities, and national communities—need to recognize that sex workers are part of their communities and be accountable to ensuring they are treated as members. Researchers who conduct research on sex work and sex workers need to be accountable to their participants and the impacts their research may have on laws and policies. Sex workers are an over-researched population yet their voices are largely misappropriated or silenced in popular research and policy debates.

Tipologías actuales de los trabajadores sociales en España

El objetivo del artículo es definir y explicar los tipos de profesionales del Trabajo Social existentes en España mediante una investigación descriptiva, cuantitativa y tipológica. Esta primera aproximación puede servir para iniciar la reflexión sobre la organización profesional del Trabajo Social en España y para identificar las características que definen su labor profesional. Los resultados muestran la existencia de doce tipos de profesionales del Trabajo Social en España.

Sports coaching and the law of negligence: implications for coaching practice

The ordinary principles of the law of negligence are applicable in the context of sport, including claims brought against volunteer and professional coaches. Adopting the perspective of the coach, this article intends to raise awareness of the emerging intersection between the law of negligence and sports coaching, by utilising an interdisciplinary analysis designed to better safeguard and reassure coaches mindful of legal liability. Detailed scrutiny of two cases concerning alleged negligent coaching, with complementary discussion of some of the ethical dilemmas facing modern coaches, reinforces the legal duty and obligation of all coaches to adopt objectively reasonable and justifiable coaching practices when interacting with athletes. Problematically, since research suggests that some coaching practice may be underpinned by “entrenched legitimacy” and “uncritical inertia”, it is argued that coach education and training should place a greater emphasis on developing a coach’s awareness and understanding of the evolving legal context in which they discharge the duty of care incumbent upon them.

La ética y trabajo social

El desarrollo de esta monografía busca dar a conocer por medio de la teoría la relación de la ética con el Trabajo Social, para ello en este trabajo se aborda a la ética de una manera sistematizada, el estudio de los valores imprescindibles en el campo de lo ético, definiéndolos y dándoles relación con la vida cotidiana y el Trabajo Social, las razones por la que una persona tiene que tener ética en la realidad y cotidianidad del ser humano, el campo de los códigos de ética profesional que enmarca a los profesionales y muestra la manera de actuar de los mismos, el código deontológico publicado de Trabajo Social, de qué trata, sus objetivos, sus funciones en el papel profesional, sobre todo en el desarrollo de la carrera, en primer lugar el asunto de la ética que lleva consigo los valores y propósitos que guían la acción profesional en Trabajo Social, y el compromiso ético que tienen los trabajadores(as) sociales en torno a todos los aspectos de accionar, también aborda los dilemas, contradicciones y conflictos éticos de la profesión, donde se comienza a poner en juego realmente las valoraciones éticas, cada uno de los tipos de dilemas éticos y la clasificación factorial de los dilemas éticos encontrados en Trabajo Social, por último, algunas conclusiones a las que se ha podido llegar en el desarrollo de los capítulos, además entrevistas a profesionales del Trabajo Social ecuatorianos en algunos ámbitos laborales con lo que se dará por concluida la presente monografía.

The impact of ethics education in medical laboratory science.

Teachers and students were asked what ethics education is offered in their program. The survey of the teachers regarding ethics education revealed some differences between english and french schools. It was found that franch schools favoured ethics courses taught by philosophers while english schools favoured ethics courses taught by health care providers. Furthermore, case studies were reported to be used more often in english schools and more often in assignments. However, regarless of the differences, 87 % of teachers agreed that ethics training is a high priority and most teachers thought that ethics training in their programs was adequate. At same time, students were asked to answer some questions that involved ethical dilemmas wherein some moral decisions would have to be made. Their responses revealed their level of moral development, based on Kohlberg's theory of moral development. The impact of ethics courses in the curriculum on moral development was correlated taking into account what ethics education students actually received with what year-of-study they were in (1st year, end of program or two years post graduation). Students were presented scenarios about falsifying records, communication, student dishonesty and preanalytical impact on patient care. These are authentic issues that technologists face on a daily basis. In reply to multiple-choice questions, respondents chose, in order of personal preference, the three best answers out of six offered to complete a statement regarding ethics. Statistical analysis was performed using SPSS (Statistical Package for Social Studies), employing crosstabulations and Oneway Anova. Factors including respondents age range, mother tongue, gendre, and years of schooling were considered.

Investigating the dilemmas of ethical social research

The author’s work with a university ethics committee and field research in Pacific New Caledonia is used as a basis to problematise the biomedical research models used by universities in Australia for assessing social research as ethical. The article explores how culturally specific Western emotional bases for ethical decisions are often unexamined. It expresses concerns about gaps in biomedical models by linking the author’s description of field interactions with research participants to debates about the creation of knowledge.

VET and VET educators : understanding teacher dilemmas in providing quality educational experience to international students in Brisbane

In the past fifteen years, increasing attention has been given to the role of Vocational Education and Training (VET) in attracting large numbers of international students and its contribution to the economic development of Australia. This trend has given rise to many challenges in vocational education, especially with regard to providing quality education that ensures international students’ stay in Australia is a satisfactory experience. Teachers are key stakeholders in international education and share responsibility for ensuring international students gain quality learning experiences and positive outcomes. However, the challenges and needs of these teachers are generally not well understood. Therefore, this paper draws on the dilemmas faced by teachers of international students associated with professional, personal, ethical and educational aspects. This paper reports on a Masters Research project that is designed to investigate the dilemmas that teachers of international students face in VET in Australia, particularly in Brisbane. This study uses a qualitative approach within the interpretive constructivist paradigm to gain real-life insights through responsive interviewing and inductive data analysis. While the data collection has been done, the analysis of data is in progress. Responsive interviews with teachers of VET with different academic and national backgrounds, ages, industry experience have identified particular understandings, ideologies and representations of what it means to be a teacher in today's multicultural VET environment; provoking both resistances and new pedagogical understanding of teacher dilemmas and their work environment through the eyes of teachers of international students. The paper considers the challenges for the VET practitioners within the VET system while reflecting on the theme for the 2011 AVETRA conference, “Research in VET: Janus- Reflecting Back, Projecting Forward” by focusing particularly on “Rethinking pedagogies and pathways in VET work through the voice of VET workers”.

Rewriting the future? Biomedical advances and legal dilemmas

Developments in medical science have sparked public debate about the legal and ethical implications of new technologies. Within these debates a number of distinct discourses are evident, including discourses about the positive and negative implications of technological advances, the influence of globalisation on regulatory choice, and the challenges of articulating common values in a pluralistic society. This article argues that an understanding of these discourses is an essential part of understanding the nature of contemporary regulatory dilemmas.