An economic approach to consumer product ratings

In three essays we examine user-generated product ratings with aggregation. While recommendation systems have been studied extensively, this simple type of recommendation system has been neglected, despite its prevalence in the field. We develop a novel theoretical model of user-generated ratings. This model improves upon previous work in three ways: it considers rational agents and allows them to abstain from rating when rating is costly; it incorporates rating aggregation (such as averaging ratings); and it considers the effect on rating strategies of multiple simultaneous raters. In the first essay we provide a partial characterization of equilibrium behavior. In the second essay we test this theoretical model in laboratory, and in the third we apply established behavioral models to the data generated in the lab. This study provides clues to the prevalence of extreme-valued ratings in field implementations. We show theoretically that in equilibrium, ratings distributions do not represent the value distributions of sincere ratings. Indeed, we show that if rating strategies follow a set of regularity conditions, then in equilibrium the rate at which players participate is increasing in the extremity of agents' valuations of the product. This theoretical prediction is realized in the lab. We also find that human subjects show a disproportionate predilection for sincere rating, and that when they do send insincere ratings, they are almost always in the direction of exaggeration. Both sincere and exaggerated ratings occur with great frequency despite the fact that such rating strategies are not in subjects' best interest. We therefore apply the behavioral concepts of quantal response equilibrium (QRE) and cursed equilibrium (CE) to the experimental data. Together, these theories explain the data significantly better than does a theory of rational, Bayesian behavior -- accurately predicting key comparative statics. However, the theories fail to predict the high rates of sincerity, and it is clear that a better theory is needed.

¿Son las audiencias indicadores de calidad? : VI Congreso Internacional de Ciberperiodismo y Web 2.0 : 17-18 de Noviembre, Bizkaia Aretoa (Abandoibarra)

La Facultad de Ciencias Sociales y de la Comunicación a través del Departamento de Periodismo II viene organizando desde hace cinco años el Congreso Internacional de Ciberperiodismo y Web 2.0, un evento relacionado con el Periodismo e Internet, en general y con la Web 2.0, en particular. Un concepto éste, el de la Web 2.0, en el que el verdadero protagonismo recae en las audiencias. El público se está convirtiendo en el editor de información; es él el que define cómo quiere ver la información; y está constituyendo comunidades en este proceso. La Web 2.0 refuerza la idea del usuario como creador y no sólo como consumidor de medios. Aquellas personas que antes eran clientes de información se convierten paulatinamente en editores, y muchas de las aplicaciones asociadas con la web 2.0 pretenden ayudarles a organizar y publicar sus contenidos. El Congreso de este año, que se celebra los días 17 y 18 de noviembre en el Bizkaia Aretoa lleva por título "¿Son las audiencias indicadores de calidad?". La edición de este año del Congreso intentará responder acerca de cuáles son las estrategias de los medios de comunicación considerados de referencia, están adoptando ante el hecho de que las audiencias demanden más participación y, como consecuencia, estén cada vez más aceptando contenidos generados por los usuarios (User-Generated Content). Se explorarán características, herramientas, impacto y consecuencias para comprender, desde un punto de vista crítico, la naturaleza o el alcance de estos nuevos modelos. El objetivo es nuevamente reunir a especialistas en el área para analizar y debatir cuestiones centradas en la práctica del Ciberperiodismo actual a la luz de las nuevas realidades empresariales, profesionales y de formación. Los desafíos y los cambios provocados por la convergencia y la multitextualidad, por el también llamado “Periodismo ciudadano”, por las innovaciones tecnológicas y las experiencias emprendedoras en esta área serán temas a destacar. Se pretende, igualmente, que el congreso constituya un momento ideal para la actualización de conocimientos científicos sobre el Ciberperiodismo. Para ello, se cuenta con la presencia de académicos, tanto nacionales como extranjeros, que constituyen un referente en la investigación.

Exploring the relationship between social network sites and the consumption of cultural goods through the lens of affordances

This thesis presents research theorising the use of social network sites (SNS) for the consumption of cultural goods. SNS are Internet-based applications that enable people to connect, interact, discover, and share user-generated content. They have transformed communication practices and are facilitating users to present their identity online through the disclosure of information on a profile. SNS are especially effective for propagating content far and wide within a network of connections. Cultural goods constitute hedonic experiential goods with cultural, artistic, and entertainment value, such as music, books, films, and fashion. Their consumption is culturally dependant and they have unique characteristics that distinguish them from utilitarian products. The way in which users express their identity on SNS is through the sharing of cultural interests and tastes. This makes cultural good consumption vulnerable to the exchange of content and ideas that occurs across an expansive network of connections within these social systems. This study proposes the lens of affordances to theorise the use of social network sites for the consumption of cultural goods. Qualitative case study research using two phases of data collection is proposed in the application of affordances to the research topic. The interaction between task, technology, and user characteristics is investigated by examining each characteristic in detail, before investigating the actual interaction between the user and the artifact for a particular purpose. The study contributes to knowledge by (i) improving our understanding of the affordances of social network sites for the consumption of cultural goods, (ii) demonstrating the role of task, technology and user characteristics in mediating user behaviour for user-artifact interactions, (iii) explaining the technical features and user activities important to the process of consuming cultural goods using social network sites, and (iv) theorising the consumption of cultural goods using SNS by presenting a theoretical research model which identifies empirical indicators of model constructs and maps out affordance dependencies and hierarchies. The study also provides a systematic research process for applying the concept of affordances to the study of system use.

A integração de media sociais nas organizações de gestão de destinos: proposta de um modelo orientador para a utilização de media sociais nas atividades de comunicação com os turistas

Sendo o turismo um dos setores económicos onde a informação desempenha um papel fundamental, é, também, um dos mais afetados com a chegada da nova realidade que são os media sociais. Atualmente, devido à utilização generalizada de aplicações da Web 2.0 e, sobretudo, devido ao crescimento exponencial da utilização de aplicações de media sociais, verifica-se que esta utilização está a provocar alterações significativas na promoção dos destinos turísticos, com uma estratégia clara destes passarem a utilizar os conteúdos gerados pelos utilizadores na Internet. Perante este novo paradigma, as Organizações de Gestão de Destinos, como organizações dinâmicas cujo objetivo é a promoção dos destinos turísticos, têm que se adaptar de forma a enquadrar esta nova realidade. O presente trabalho pretende, pois, analisar a forma como as Organizações de Gestão de Destinos portuguesas utilizam a Internet, e em particular as aplicações da Web 2.0/media sociais nas suas estratégias de comunicação. Assim, pretende-se fazer uma análise da situação atual em que se encontram as Organizações de Gestão de Destinos Portuguesas, na utilização deste tipo de aplicações para, a partir daí, se desenvolver uma proposta de modelo orientador para a utilização de media sociais nas atividades de comunicação com os turistas, que permita explorar ao máximo este enorme potencial. Como resultado desta investigação, espera-se contribuir para uma melhor compreensão de como as Organizações de Gestão de Destinos Portuguesas devem usar as aplicações de media sociais nas suas estratégias de comunicação por aplicação da proposta de modelo desenvolvida.

Inferring Big 5 Personality from Online Social Networks

Thesis (Master's)--University of Washington, 2014

Proposta de modelo de avaliação de desempenho das marcas no facebook

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Analysis of panoramio photo tags in order to extract land use information

In the recent past, hardly anyone could predict this course of GIS development. GIS is moving from desktop to cloud. Web 2.0 enabled people to input data into web. These data are becoming increasingly geolocated. Big amounts of data formed something that is called "Big Data". Scientists still don't know how to deal with it completely. Different Data Mining tools are used for trying to extract some useful information from this Big Data. In our study, we also deal with one part of these data - User Generated Geographic Content (UGGC). The Panoramio initiative allows people to upload photos and describe them with tags. These photos are geolocated, which means that they have exact location on the Earth's surface according to a certain spatial reference system. By using Data Mining tools, we are trying to answer if it is possible to extract land use information from Panoramio photo tags. Also, we tried to answer to what extent this information could be accurate. At the end, we compared different Data Mining methods in order to distinguish which one has the most suited performances for this kind of data, which is text. Our answers are quite encouraging. With more than 70% of accuracy, we proved that extracting land use information is possible to some extent. Also, we found Memory Based Reasoning (MBR) method the most suitable method for this kind of data in all cases.

La jurisprudence en accès libre à l'ère du contenu généré par les usagers

La collaboration et le contenu généré par les usagers, aussi appelé « Web 2. 0 », sont des phénomènes nouveaux, qui bâtissent sur l'ouverture et le foisonnement d'Internet. Les environnements numériques qui emploient ces moyens mettent à contribution la communauté qui gravite autour d'une présence virtuelle afin d'en enrichir l’expérience. Suivant une approche constructiviste, nous explorons commnent la collaboration peut servir les usagers d'une banque de donnée de jugements en accès libre par Internet, comme le site de l'Institut canadien d'information juridique (www.CanLIT.org). La collaboration s'articule grâce à un gabarit d'analyse que nous nommons «Cadre de diffusion de la collaboration». Il comporte deux classes d'objets, les usagers et les documents, qui interagissent selon quatre relations : les liens documentaires, les échanges entre usagers, l'écriture (de l'usager vers le document) et la consommation (du document vers l'usager). Le Cadre de diffusion de la collaboration met en lumière les modalités de la collaboration comme mécanisme de création de contenu dans un contexte numérique, au profit d'une classe de documents. Suite à une analyse les modalités de la jurisprudence comme système documentaire et d'un exposé illustratif des besoins des usagers de la société civile, le Cadre de diffusion de la collaboration est employé pour explorer les mécanismes à retenir pour enrichir le contenu d'un système diffusant des jugements par Internet.

UEBERflow

In der Dissertation wird der Frage nachgegangen, welche globalen bildungspolitischen Maßnahmen erforderlich sind, um auch bislang exkludierten Menschen den Kompetenzerwerb zu ermöglichen, der benötigt wird, eine positive User Experience in benutzergenerierten, digitalen Lernumgebungen auszubilden, damit sie an der modernen Weltgesellschaft selbstbestimmt teilhaben können. Zu diesem Zweck wurden Castells ‘Netzwerkgesellschaft’ und Csikszentmihalys ‘Theorie der optimalen Erfahrung’ als analytische Grundlagen zur Einordnung der sozialen Netzwerk-Aktivitäten herangezogen. Dies ermöglichte es, unter Rückgriff auf aktuelle Lerntheorien, Kompetenzdebatten, ökonomische Analysen des Bildungssystems und User Experience-Forschungen, einige individuelle und gesamtgesellschaftliche Voraussetzungen abzuleiten, um in der Netzwerkgesellschaft konstruktiv überleben zu können. Mit Blick auf unterschiedliche sozio-kulturelle Bedingungen für persönlichen Flow im ‘space of flows’ liessen sich schließlich differenzierte Flow-Kriterien entwickeln, die als Grundlage für die Operationalisierung im Rahmen einer Real-Time Delphi (RTD)-Studie mit einem internationalen Expertinnen-Panel dienen konnten. Ziel war es, bildungspolitische Ansatzpunkte zu finden, den bislang Exkludierten bis zum Jahre 2020 erste Rahmenbedingungen zu bieten, damit sie potentiell teilhaben können an der Gestaltung der zukünftigen Netzwerkgesellschaft. Das Ergebnis der Expertinnen-Befragung wurde unter Rückgriff auf aktuelle Global und Educational Governance-Studien und das Einflusspotenzial der Zivilgesellschaft auf den Digital Divide reflektiert. Vor diesem Hintergrund konnten abschließend vier bildungspolitische Verlaufsszenarien entworfen werden, die es ermöglichen könnten, bis 2020 die Kluft zu den global Exkludierten wenigstens etwas zu schließen.

Mobiles Lernen

In ihrer Arbeit "Mobiles Lernen. Analyse des Wissenschaftsprozesses der britischen und deutschsprachigen medienpädagogischen und erziehungswissenschaftlichen Mobile-Learning-Diskussion." zeichnet Judith Seipold die Phasen und Entwicklungslinien der bisherigen und naturwüchsigen Diskussion um das Mobile Lernen nach. Dabei eröffnet sie mit ihrer Analyse des vornehmlich britischen Wissenschaftsprozesses des Mobilen Lernens ab Beginn des 21. Jahrhunderts den Blick auf die Struktur der medienpädagogischen und erziehungswissenschaftlichen Mobile-Learning-Diskussion, auf deren Kontexte, Bezugspunkte, Perspektiven und theoretische Schwerpunkte, aber auch Erfolge und Problembereiche in der praktischen Umsetzung des Lernens mit Mobiltechnologien in formalisierten Lernkontexten wie dem des Schulunterrichts. Auf diese Weise liefert die Autorin eine Systematik, die nicht nur die britische Diskussion für die deutschsprachige Medienpädagogik verfügbar macht, sondern auch eine neue und systematisch begründete Reflexionsebene für eine aktuelle medienpädagogische Entwicklung – das Mobile Lernen – bildet. Zunächst widmet sich die Autorin der Analyse des Wissenschaftsprozesses der bisherigen britischen und teils auch der deutschsprachigen Mobile-Learning-Diskussion. Um diesen Prozess in seiner Struktur greifbar zu machen, skizziert sie die Bezugsdisziplinen, aus denen die medienpädagogische und erziehungswissenschaftliche Mobile-Learning-Forschung schöpft, arbeitet die Legitimationsbasis auf, auf die sich Mobiles Lernen stützt, zeichnet die historische Entwicklung der Diskussion nach, die sowohl Alltagsnutzung von Mobiltechnologien als auch den Fachdiskurs einschließt, und erläutert innerhalb ihres Modells der Phasen und Entwicklungslinien Mobilen Lernens Theorien, Konzepte und Modelle, die in der Mobile-Learning-Community als zentral für Analyse und Planung Mobilen Lernens erachtet werden. Konzepte und Modelle, die in der Mobile-Learning-Diskussion die Rolle der Lernenden in das Zentrum der Betrachtungen rücken und eine explizite Handlungsorientierung unterstützen, sind Kernbereich des theoriebasierten Teils der Arbeit. Überlegungen zu einer „Sozio-kulturellen Ökologie Mobilen Lernens“, zu „user-generated contexts“ und zu einer „kulturökologisch informierten Didaktik des Mobilen Lernens“ sind dabei sowohl reflektierende Einordnung aktueller Konzepte und Modelle als auch theoretische und konzeptionelle Basis für die praktische Umsetzung Mobilen Lernens. Um die Rolle der Handlungskompetenzen, kulturellen Praktiken und Strukturen der Lerner bei der Nutzung von Mobiltechnologien für Lernen analytisch zu fassen, finden im Praxis-Kapitel Planungs- und Analyseschemata unter Rückgriff auf Beispiele aus der Praxisforschung und der Implementierung mobilen Lernens in den Schulunterricht Anwendung. Ihre Erörterungen rahmt die Autorin abschließend kritisch und weist zum einen auf bildungspolitische, strukturelle und handlungspraktische Implikationen hin, die sich aus der Mobile-Learning-Diskussion ergeben; zum anderen lenkt sie das Augenmerk auf Gegensätze und Dialektiken des Mobilen Lernens, die sich im Spannungsfeld zwischen alltäglicher mobiler Mediennutzung und der teils theoretisch informierten schulischen Verwendung von Mobiltechnologien zum Lernen entfalten. Sie gilt es, im weiteren Verlauf der Diskussion zu hinterfragen und aufzulösen.

WAIS seminar: Linked Cultural Media

Wednesday 9th April 2014 Speaker(s): Guus Schreiber Time: 09/04/2014 11:00-11:50 Location: B32/3077 File size: 546Mb Abstract In this talk I will discuss linked data for museums, archives and libraries. This area is known for its knowledge-rich and heterogeneous data landscape. The objects in this field range from old manuscripts to recent TV programs. Challenges in this field include common metadata schema's, inter-linking of the omnipresent vocabularies, cross-collection search strategies, user-generated annotations and object-centric versus event-centric views of data. This work can be seen as part of the rapidly evolving field of digital humanities. Speaker Biography Guus Schreiber Guus is a professor of Intelligent Information Systems at the Department of Computer Science at VU University Amsterdam. Guus’ research interests are mainly in knowledge and ontology engineering with a special interest for applications in the field of cultural heritage. He was one of the key developers of the CommonKADS methodology. Guus acts as chair of W3C groups for Semantic Web standards such as RDF, OWL, SKOS and REFa. His research group is involved in a wide range of national and international research projects. He is now project coordinator of the EU Integrated project No Tube concerned with integration of Web and TV data with the help of semantics and was previously Scientific Director of the EU Network of Excellence “Knowledge Web”.

Branding in the post-internet era

The internet and its related e-technologies have to a large extent upset the asymmetry of information that for so many years worked in favour of brand managers. Consumers are now empowered to interact with brands and other consumers but also to create their own content on user generated content sites leading to a more participative approach to branding. Internet brands adopt a more relaxed stance on brand management, which involves the consumer in fundamental stages of the brand building process. In this context, the brand manager is no longer a `guardian' of the brand but becomes more of a brand `host'. The question is to what extent can traditional companies follow suit? Are they comfortable to cede control to consumers? Do we need a new theory of branding in an e-space?

Watch-and-Comment as a Paradigm toward Ubiquitous Interactive Video Editing

The literature reports research efforts allowing the editing of interactive TV multimedia documents by end-users. In this article we propose complementary contributions relative to end-user generated interactive video, video tagging, and collaboration. In earlier work we proposed the watch-and-comment (WaC) paradigm as the seamless capture of an individual`s comments so that corresponding annotated interactive videos be automatically generated. As a proof of concept, we implemented a prototype application, the WACTOOL, that supports the capture of digital ink and voice comments over individual frames and segments of the video, producing a declarative document that specifies both: different media stream structure and synchronization. In this article, we extend the WaC paradigm in two ways. First, user-video interactions are associated with edit commands and digital ink operations. Second, focusing on collaboration and distribution issues, we employ annotations as simple containers for context information by using them as tags in order to organize, store and distribute information in a P2P-based multimedia capture platform. We highlight the design principles of the watch-and-comment paradigm, and demonstrate related results including the current version of the WACTOOL and its architecture. We also illustrate how an interactive video produced by the WACTOOL can be rendered in an interactive video environment, the Ginga-NCL player, and include results from a preliminary evaluation.

Where is the business model for citizen journalism?

Citizen journalism is not stealing much of the audience from traditional journalism. To date, it has failed to find a viable business model in the sense that it does not pay for itself. Yet it threatens traditional journalism because it has the potential to fragment audiences. That means that traditional journalism is going to have to revise its values and practices. The most likely scenario is a coming together of professional journalism and user-generated content and comment. Even so, the same dilemma confronts all forms of journalism: how to access financial support for "quality ".

Gatekeepers : going, going, gone -the challenge of citizenship journalism to traditional practice

Commentators believe that the reporting of the London bombings of July 2005 ushered in a new era of the citizen joumalist. News outlets in Britain were  flooded with emails and mobile phone pictures. But with the sheer quantity of material heading into the editor's inbox, how can we be sure of its veracity? This paper looks at The Herald Sun. The Age, The Sydney Morning Herald, The Daily Telegraph and The Adelaide Advertiser to investigate the current systems in place for checking incoming leads and material. The paper raises questions regarding the reliability of current systems and puts forward the possibility that new approaches and systems may be needed to meet the new challenges. The paper further explores if newspapers are still acting as gatekeepers of the traditional system or if they are letting the gate swing ajar in response to  changed circumstances.