COMUNICAÇÃO COMUNITÁRIA E MÍDIA-EDUCAÇÃO: ÁREAS DISTINTAS E CONVERGENTES

Trabalho sobre as distinções e convergências entre a Comunicação Comunitária e a Mídia-educação. O método de pesquisa foi o qualitativo e a técnica a pesquisa bibliográfica. Um primeiro levantamento foi feito em todas as publicações de teses de doutorado e dissertações de mestrado publicadas no site da Capes1 - Coordenação para o Aperfeiçoamento de Pessoal de Ensino Superior, do Ministério da Educação, entre os anos de 2000 a 2009. Pelo levantamento, observou-se o fomento nas pesquisas nos anos de 2008 e 2009, concentrando as análises nestes anos. Para filtrar o conteúdo foram usadas as palavras-chave: Comunicação Comunitária; Mídia-educação, Educomunicação e Comunicação e Educação. Constatou-se que a Comunicação Comunitária e a Mídia-educação trabalham com o intuito de alcançarem os mesmos objetivos, mesmo por vias e métodos distintos, tornando-se áreas convergentes.

El papel de los museos en la sociedad actual: discurso institucional o museo participativo

Desde hace ya varias décadas se ha extendido un lema convertido en habitual año tras año: que los museos necesitan cambios y que, éstos, deben seguir produciéndose en el futuro para que estas instituciones sigan siendo significativas en la sociedad, es decir, para los ciudadanos a quienes representan y sirven. La cuestión de cómo afrontan los cambios es lo que verdaderamente ha dado lugar a reflexiones interesantes en el campo de la museología. No existe un enfoque único para una cuestión tan compleja, ya que está compuesta de múltiples capas que, en muchas ocasiones, son difícilmente acoplables. Sin embargo, en términos generales, podemos apuntar que va a ser en la exposición donde los nuevos planteamientos tendrán su desarrollo.

Barrierefreiheit – eine Herausforderung für die Medienpädagogik der Zukunft

Der Beitrag basiert auf dem Grundsatz, dass alle Angebote einer Hochschule auch für Hochschulangehörige mit Behinderungen zugänglich sein müssen. Dies setzt die barrierefreie Gestaltung von Hochschulen – und somit auch ihrer medienpädagogischen Angebote – voraus. Ausgehend von der Formulierung medienpädagogischer Aufgaben unter dem Aspekt der Barrierefreiheit und einer Beschreibung der Situation behinderter Studierender an bundesdeutschen Hochschulen zeigen wir am Beispiel sehbehinderter und blinder Studierender auf, wie der Weg zu einer barrierefreien Medienpädagogik beschritten werden kann. In diesem Zusammenhang stellen wir den Dortmunder Arbeitsansatz vor, der vom Dortmunder Zentrum Behinderung und Studium entwickelt und erprobt wurde. Ziel unseres Beitrags ist es aufzuzeigen, wie im Bereich der Medienpädagogik bestehende Benachteiligungen sehgeschädigter Studierender durch ein am Prinzip der Barrierefreiheit orientiertes Reformkonzept in Verbindung mit entsprechenden Dienstleistungsangeboten und strukturellen Re- und Umorganisationen hochschulinterner Prozesse in allen Bereichen der Hochschule aufgehoben werden können. (DIPF/Orig.)

Qualitätssicherung für nachhaltige Strukturen in der ICT-basierten Lehreraus- und -fortbildung

Das Institut für Ökonomische Bildung (IÖB) an der Carl von Ossietzky Universität Oldenburg ist u.a. mit der wissenschaftlichen Durchführung des Projekts „Ökonomische Bildung online“ befasst, mit dem die Entwicklung eines vollständigen internetbasierten Studiengangs, differenzierter Fort- und Weiterbildungsprofile für Lehrkräfte an allgemein bildenden Schulen und die Vorbereitung des Exports des Studiengangs nach Russland erreicht werden soll. Ein vertraglich fixiertes Hauptaugenmerk bei der Entwicklung dieser Angebote liegt auf der Nachhaltigkeit, d.h. nach Ablauf der Projektförderdauer (7/2001–12/2004) sollen sich die Produkte auf dem wachsenden Bildungsmarkt selbst refinanzieren. Wie versucht werden soll die Nachhaltigkeit zu erreichen, ist Gegenstand dieses Artikels. Im Mittelpunkt stehen dabei Maßnahmen der Qualitätssicherung, die m.E. aber nicht bei der Betrachtung der Produkte an sich, d.h. der Inhalte und Kurse selbst beschränkt bleiben kann, sondern auch die Ausrichtung an der Marktsituation, die Bedürfnisse der Zielgruppen, die Kooperationsbeziehungen, die Finanzierung und die Technik ins Blickfeld nehmen muss. (DIPF/Orig.)

Das verflixte (?) siebte Jahr – Sieben Jahre Virtuelle Universität

Im Wintersemester 1996 wurde am Lehrgebiet Praktische Informatik I mit einigen wenigen Kursen und ebenso wenig Studierenden die Virtuelle Universität (VU) der FernUniversität in Hagen gestartet. Heute arbeiten mehr als 25.000 Nutzer aktiv mit dieser Plattform und können aus über 300 Kursen aller Fachbereiche ihr individuelles Studienprofil auswählen. Die Virtuelle Universität (VU) hat allerdings nicht nur enorme Veränderungen von Lehren und Lernen bewirkt, auch die Organisation als Ganzes erfährt inzwischen durch die VU einen Strukturwandel. Viele Publikationen beschäftigen sich mit den technologischen, didaktischen und auch juristischen Aspekten des Wandels; aber kaum jemand beschreibt die kompletten Auswirkungen durch den Einsatz eines solchen Systems und doch wird genau danach sehr häufig gefragt. Nicht nur Studierende, auch Lehrende, Verwaltungsangestellte und Techniker werden vor neue Herausforderungen gestellt. Im folgenden Papier werden die Erfahrungen aus dem Projekt Virtuelle Universität der FernUniversität in Hagen zusammengefasst. Am Beispiel des Projektes soll gezeigt werden, wie ein Initiativprojekt eine ganze Organisation in seinen Bann zog und vielfältige Veränderungen in allen Bereichen bewirkt hat. (DIPF/Orig.)

Gerhard Tulodziecki: Medienerziehung in Schule und Unterricht. Bad Heilbrunn: Klinkhardt 2. Aufl. 1992 [...] [Sammelrezension]

Sammelrezension von: 1. Gerhard Tulodziecki: Medienerziehung in Schule und Unterricht. Bad Heilbrunn: Klinkhardt 2. Aufl. 1992, 205 S. 2. Wolfgang Schill/Gerhard Tulodziecki/Wolf-Rüdiger Wagner (Hrsg.): Medienpädagogisches Handeln in der Schule. Opladen: Leske + Budrich 1992. 327 S.

Development and poverty alleviation

Society and information economy have changed every aspect of our life in society: the economy, trade, business, industry, media, education, health, our entire culture. More than twenty years, Dr. Jerrold Maxmen2 said all medical functions may be performed in future by a team of paraprofessionals and computers: the clinical histories, physical examinations, laboratory tests, diagnoses, treatment and prognosis, and preventive functions, public health, research, education and health administration.The consequence is that doctors have less political power and consumers more opportunity to control the operation and structure of the health care system.

Mídia e educação

O presente trabalho buscou analisar o atual discurso jornalístico sobre educação, no contexto da internet como nova mídia, levando em conta os efeitos das mensagens difundidas e no que contribuem para o processo histórico e cultural do meio em que vivemos, trazendo como estudo de caso, uma pesquisa realizada no Portal do Jornal Zero Hora – um dos veículos de comunicação com maior circulação do Brasil. Buscando empreender uma pesquisa bem sucedida, e, como uma forma de nortear o que nos propusemos a desenvolver no papel de pesquisadores, definimos perguntas que nos orientaram no decorrer deste trabalho, entre elas: Como se dá o discurso educativo no Portal Zero Hora? Como o discurso jornalístico no Portal Zero Hora contribui para disseminar assuntos relacionados à educação? As informações veiculadas no Portal Zero Hora contribuem para a formação contínua do professor? A partir do arcabouço teórico e metodológico planejado, partimos para a pesquisa empírica que se utilizou de uma vasta revisão bibliográfica e de técnicas e métodos quantitativos e qualitativos, buscando respaldo nas Teorias do Jornalismo, as quais contribuíram para o sucesso dos resultados. Das teorias, nos alicerçamos da Análise de Conteúdo e Análise de Discurso, Teoria do Agenda-Setting e Teoria de Knowledge Gap, com base na fundamentação teórica de autores. A investigação concluiu que o meio online exerce um papel importante na difusão de notícias da área educacional, contribuindo na construção da realidade social e no desenvolvimento e enriquecimento cognitivo, cultural e informativo das pessoas em sociedade. Constatamos que a divulgação de informações na mídia online colabora na formação de processos comunicacionais, possibilitando reflexões que incentivam às transformações no contexto da educação.

A constructivist approach to media literacy education: The role of the library

An informed citizenry is essential to the effective functioning of democracy. In most modern liberal democracies, citizens have traditionally looked to the media as the primary source of information about socio-political matters. In our increasingly mediated world, it is critical that audiences be able to effectively and accurately use the media to meet their information needs. Media literacy, the ability to access, understand, evaluate and create media content is therefore a vital skill for a healthy democracy. The past three decades have seen the rapid expansion of the information environment, particularly through Internet technologies. It is obvious that media usage patterns have changed dramatically as a result. Blogs and websites are now popular sources of news and information, and are for some sections of the population likely to be the first, and possibly only, information source accessed when information is required. What are the implications for media literacy in such a diverse and changing information environment? The Alexandria Manifesto stresses the link between libraries, a well informed citizenry and effective governance, so how do these changes impact on libraries? This paper considers the role libraries can play in developing media literate communities, and explores the ways in which traditional media literacy training may be expanded to better equip citizens for new media technologies. Drawing on original empirical research, this paper highlights a key shortcoming of existing media literacy approaches: that of overlooking the importance of needs identification as an initial step in media selection. Self-awareness of one’s actual information need is not automatic, as can be witnessed daily at reference desks in libraries the world over. Citizens very often do not know what it is that they need when it comes to information. Without this knowledge, selecting the most appropriate information source from the vast range available becomes an uncertain, possibly even random, enterprise. Incorporating reference interview-type training into media literacy education, whereby the individual will develop the skills to interrogate themselves regarding their underlying information needs, will enhance media literacy approaches. This increased focus on the needs of the individual will also push media literacy education into a more constructivist methodology. The paper also stresses the importance of media literacy training for adults. Media literacy education received in school or even university cannot be expected to retain its relevance over time in our rapidly evolving information environment. Further, constructivist teaching approaches highlight the importance of context to the learning process, thus it may be more effective to offer media literacy education relating to news media use to adults, whilst school-based approaches focus on types of media more relevant to young people, such as entertainment media. Librarians are ideally placed to offer such community-based media literacy education for adults. They already understand, through their training and practice of the reference interview, how to identify underlying information needs. Further, libraries are placed within community contexts, where the everyday practice of media literacy occurs. The Alexandria Manifesto stresses the link between libraries, a well informed citizenry and effective governance. It is clear that libraries have a role to play in fostering media literacy within their communities.

The educational affordances of generative media in arts education

Network Jamming systems provide real-time collaborative media performance experiences for novice or inexperienced users. In this paper we will outline the theoretical and developmental drivers for our Network Jamming software, called jam2jam. jam2jam employs generative algorithmic techniques with particular implications for accessibility and learning. We will describe how theories of engagement have directed the design and development of jam2jam and show how iterative testing cycles in numerous international sites have informed the evolution of the system and its educational potential. Generative media systems present an opportunity for users to leverage computational systems to make sense of complex media forms through interactive and collaborative experiences. Generative music and art are a relatively new phenomenon that use procedural invention as a creative technique to produce music and visual media. These kinds of systems present a range of affordances that can facilitate new kinds of relationships with music and media performance and production. Early systems have demonstrated the potential to provide access to collaborative ensemble experiences to users with little formal musical or artistic expertise.This presentation examines the educational affordances of these systems evidenced by field data drawn from the Network Jamming Project. These generative performance systems enable access to a unique kind of music/media’ ensemble performance with very little musical/ media knowledge or skill and they further offer the possibility of unique interactive relationships with artists and creative knowledge through collaborative performance. Through the process of observing, documenting and analysing young people interacting with the generative media software jam2jam a theory of meaningful engagement has emerged from the need to describe and codify how users experience creative engagement with music/media performance and the locations of meaning. In this research we observed that the musical metaphors and practices of ‘ensemble’ or collaborative performance and improvisation as a creative process for experienced musicians can be made available to novice users. The relational meanings of these musical practices afford access to high level personal, social and cultural experiences. Within the creative process of collaborative improvisation lie a series of modes of creative engagement that move from appreciation through exploration, selection, direction toward embodiment. The expressive sounds and visions made in real-time by improvisers collaborating are immediate and compelling. Generative media systems let novices access these experiences with simple interfaces that allow them to make highly professional and expressive sonic and visual content simply by using gestures and being attentive and perceptive to their collaborators. These kinds of experiences present the potential for highly complex expressive interactions with sound and media as a performance. Evidence that has emerged from this research suggest that collaborative performance with generative media is transformative and meaningful. In this presentation we draw out these ideas around an emerging theory of meaningful engagement that has evolved from the development of network jamming software. Primarily we focus on demonstrating how these experiences might lead to understandings that may be of educational and social benefit.

Copyright, digital media literacies and preservice teacher education

This article considers copyright knowledge and skills as a new literacy that can be developed through the application of digital media literacy pedagogies. Digital media literacy is emerging from more established forms of media literacy that have existed in schools for several decades and have continued to change as the social and cultural practices around media technologies have changed. Changing requirements of copyright law present specific new challenges for media literacy education because the digitisation of media materials provides individuals with opportunities to appropriate and circulate culture in ways that were previously impossible. This article discusses a project in which a group of preservice media literacy educators were introduced to knowledge and skills required for the productive and informed use of different copyrights frameworks. The students’ written reflections and video production responses to a series of workshops about copyright are discussed, as are the opportunities and challenges provided by copyright education in preservice teacher education.

Music, media and making : humanising digital media in music education

This paper examines three functions of music technology in the study of music. Firstly, as a tool, secondly, as an instrument and, lastly, as a medium for thinking. As our societies become increasingly embroiled in digital media for representation and communication, our philosophies of music education need to adapt to integrate these developments while maintaining the essence of music. The foundation of music technology in the 1990s is the digital representation of sound. It is this fundamental shift to a new medium with which to represent sound that carries with it the challenge to address digital technology and its multiple effects on music creation and presentation. In this paper I suggest that music institutions should take a broad and integrated approach to the place of music technology in their courses, based on the understanding of digital representation of sound and these three functions it can serve. Educators should reconsider digital technologies such as synthesizers and computers as music instruments and cognitive amplifiers, not simply as efficient tools.

Technological talespinning : new media and higher education in the USA : an examination of technological determinism

This thesis examines the theory of technological determinism, which espouses the view that technological change drives social change, through an analysis of the impact of new media on higher education models in the United States of America. In so doing, it explores the impacts of new media technologies on higher education, in particular, and society in general. The thesis reviews the theoretical shape of the discourse surrounding new media technologies before narrowing in on utopian claims about the impact of new media technologies on education. It tests these claims through a specific case study of higher education in the USA. The study investigates whether 'new' media technologies (eg the Internet) are resulting in new forms of higher education in the USA and whether the blurring of information and entertainment technologies has caused a similar blurring in education and entertainment providers. It uses primary data gathered by the author in a series of interviews with key education, industry and media representatives in North America in 1997. Chapter 2 looks at the literature and history surrounding several topics central to the thesis - the discourses of technological determinism, the history of technology use and adoption in education, and impacts of new media technologies on education. Chapter 3 presents the findings of the American case study on the relationship between media and higher education and Chapter 4 concludes and synthesises the investigation.

What happened to the education revolution? : new media technologies and the Australian curriculum : constraints and possibilities

This chapter investigates the place of new media in Queensland in the light of the Australian curriculum. ‘Multimodal texts’ in English are being defined as largely electronically ‘created’ and yet restricted access to digital resources at the chalkface may preclude this work from happening. The myth of the ‘digital native’ (Prensky, 2007), combined with the reality of the ‘digital divide’ coupled with technophobia amongst some quite experienced teachers, responsible for implementing the curriculum, paints a picture of constraints. These constraints are due in part to protective state bans in Queensland on social networking sites and school bans on mobile phone use. Some ‘Generation next’ will have access to digital platforms for the purpose of designing texts at home and school, and others will not. Yet without adequate Professional Development for teachers and substantially increased ICT infrastructure funding for all schools, the way new media and multimodal opportunities are interpreted at state level in the curriculum may leave much to be desired in schools. This chapter draws on research that I recently conducted on the professional development needs of beginning teachers, as well as a critical reading of the ACARA policy documents.