A influência do marketing ambiental na decisão de compra dos consumidores de produtos orgânicos

The search of the man for more comfort and one better quality of life led to an increment of the production of goods and services, that results, almost always, in aggressions to the nature and to a reduction of this same quality of life. The concern with the ambient problems appears as an important element regarding the material and economic growth and of the quality of life. With this scene a new question, the Ambient Marketing appears. Although the marketing concept to be well ample, the companies use the term ambient marketing to make reference what in fact, many times, are a more specific activity of ambient communication. The ambient communication is a new form to communicate used for the companies with the objective to get advantages of its competitors ahead, since the competitiveness by means of the o price, the stated period and the quality if becomes extremely incited. In view of the current competitive market, where the organizations need distinguishing to get greater have detached front to the competition, and the fact of the society to be each time more worried about the environment and the impacts that the companies cause it, the ambient communication has been used as form to convince its customers. Of this form, she evaluated herself, through a exploratory research and qualitative, the influence of the use of the ambient communication in the decision of purchase and of that she forms the companies when using of this communication can add value to its product. The results had indicated that 77% of the interviewed ones had heard to say on marketing or ambient communication and that the television is main the media for this knowledge, a time that 90.9% of the respondents had affirmed to have seen propagandas of directed products of consumption to the ambient question in this way. In fact, the concern with the environment demonstrated for the companies has its impact, therefore 84% of the respondents had told if to sensetize with this fact. However, only a lesser number of people, 70.5% answered that this concern really influences in its decision of purchase

O novo padrão de desenvolvimento agroindustrial e a atuação das cooperativas agropecuárias no Paraná

This article aims at discussing the transformations in the cooperativist rural sector in the state of Paraná since 1970. Considerable active agents in the process of modernization in the agriculture from Paraná, the cooperatives developed also an important role in the productive restructuralization in the State of Paraná, when they started the agroindustrial activities. The verticalization represented a big growth of the cooperatives that act in the rural area, but it also implied in a redirection of the cooperatives' strategies, that started acting in an extremely competitive market.

Low cost technology applied to thermometry of grains

Modern agriculture demands investments in technology that allows the farmers to improve productivity and quality of their products, aiming to establish themselves in a competitive market. However, the high costs of acquiring and maintaining such technology may be an inhibiting factor to its spread and acceptance, mainly to a large number of small grain Brazilian farmers, who need low cost innovative technological solutions, suitable for their financial reality. Starting from this premise, this paper presents the development of a low cost prototype for monitoring the temperature and humidity of grains stored in silos, and the economic implications of cost/benefit ratio of innovative applications of low cost technology in the process of thermometry of grains. The prototype was made of two electronic units, one for acquisition and another one for data reception, as well as software, which offered the farmers more precise information for the control of aeration. The data communication between the electronic units and the software was reliable and both were developed using low cost electronic components and free software tools. The developed system was considered as potentially viable to small grain Brazilian farmers; it can be used in any type of small silos. It provided reduction of costs of installation and maintenance and also offered an easy expansion system; besides the low cost of development when compared to similar products available in the Brazilian market.

Analysis of the effects of trade opening on household welfare: an application to Chile, 1999-2006

Incluye bibliografía

Analysis of the effects of trade opening on household welfare: an application to Chile, 1999-2006

Includes bibliography

Decentralized AC power flow for real-time multi-TSO power system operation

This paper adjusts decentralized OPF optimization to the AC power flow problem in power systems with interconnected areas operated by diferent transmission system operators (TSO). The proposed methodology allows finding the operation point of a particular area without explicit knowledge of network data of the other interconnected areas, being only necessary to exchange border information related to the tie-lines between areas. The methodology is based on the decomposition of the first-order optimality conditions of the AC power flow, which is formulated as a nonlinear programming problem. To allow better visualization of the concept of independent operation of each TSO, an artificial neural network have been used for computing border information of the interconnected TSOs. A multi-area Power Flow tool can be seen as a basic building block able to address a large number of problems under a multi-TSO competitive market philosophy. The IEEE RTS-96 power system is used in order to show the operation and effectiveness of the decentralized AC Power Flow. ©2010 IEEE.

Regulating the private provision of drinking water and sanitation services

Includes bibliography

The expansion model of the major Chilean retail chains

Includes bibliography

O controle concorrencial dos atos de concentração como instrumento de implementação de política pública estatal

Pós-graduação em Direito - FCHS

Diretrizes para planejamento e implementação de sistema de gestão integrada em empresas da construção civil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Regulation of the private provision of public water-related services

Includes bibliography

Diagnóstico de situação das práticas de manejo sanitário em sistemas de produção de bovinos de corte

Pós-graduação em Ciência Animal - FMVA

Sistema de monitoramento de temperatura e umidade em silos graneleiros via rádio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento da floricultura tropical paraense: uma análise dos fatores locais de inovação

Teve como objetivo a interação de comunidades sociais específicas no aglomerado da floricultura tropical paraense. A mesma foi direcionada a produtores locais em interação direta com outros agentes do setor para valorizar os fatores locais de inovação da floricultura tropical. Embora a floricultura tropical tenha uma representação econômica menor que a da floricultura temperada (inserida de outras regiões do Brasil) no cenário local, a mesma, ainda em seu curto estabelecimento, vai sendo considerada pelos diferentes agentes públicos e privados como uma importante atividade econômica do estado do Pará. No entanto, evidenciam-se ações de atores que se focam em organizações sociais, alternativa que reduz os “custos de produção” e os “custos de transações” sobre as diferentes atividades que este setor demanda. Entre as comunidades estudadas estão: a Associação dos Floricultores de Benevides (AFLORBEN), Cooperativa Agrícola Santo Antônio (COOPSANT), Associação dos Produtores de Flores de Santa Bárbara (TROPISAN), Associação de Microprodutores de Castanhal (BARREIRÃO), Associação Paraense de Floricultura e Plantas Medicinais (PARÁFLOR), e por último, as comunidades e/ou agentes que conformam o cenário comercial e institucional da floricultura (a Rede Social do Aglomerado Local de Flores na Mesorregião Metropolitana de Belém). Esta última comunidade como sendo a responsável pela concretização do objeto central do estudo, onde se integrou os processos organizacionais de relevância que valorizam os fatores de inovação local e seu impacto para o desenvolvimento sustentável do setor. A metodologia foi baseada na análise do capital social e redes sociais, tendo como finalidade resgatar a estruturação e a funcionalidade da sociedade local sobre um mercado dinâmico e competitivo como a floricultura em si. Já os resultados mostram que os processos organizacionais minimizam os custos de transação e ajudam a permanência destes grupos sociais no mercado, e com isto, a valorização da marca tropical. Por último, sugere-se priorizar processos mais integrativos e abrangentes para fortalecer ainda mais esta atividade local.

A mulher na fábrica de sapatos: trabalho e gênero na indústria calçadista de Franca (SP)

Pós-graduação em Ciências Sociais - FCLAR