O futebol sobre a ótica do tema transversal trabalho e consumo

The cross-cutting themes, which are characteristic express concepts and values of citizenship and correspond to important and urgent issues to society, should be treated within the school context , for all disciplines . Just like football, specific content of physical education, which most often is approached only by the technical and tactical aspects. The aim of this study was to analyze football from the perspective of labor and consumption and to propose activities for teachers to this content and theme in physical education classes. We investigated, in particular, the influence brands, media and the effect of the globalization phenomenon in this sport, and later thematic activities. The methodology used was qualitative type, which is from a thick description of the details about the situation analyzed and evaluated. In the first step a literature survey was conducted to understand and analyze the topic of this work. In the second, the activities were prepared, with the teacher ways to treat football from the perspective of labor and consumption from the themes presented in the goal. The activities were directed to students in the 9th grade of elementary school. It is expected that with the study, football can be see addition to the procedural dimension in class and the teacher values the critical training, and labor relations and consumption Football and any other content of school physical education. Activities that assist teachers in their future projects, jobs and classes. It is also hoped that the sport can be studied and understood both historically and critically in Brazil, the football country

Um estudo de caso sobre a organização escolar e as relações interpessoais dentro do âmbito educacional

Violence and school organization are always current issues. And to investigate these two issues, the present study was carried within a public school in the city for being considered a model of educative institution. The analysis focused on finding out why some institutions are considered good and others not and also to explain how these good relations within the school studied. Therefore, we first observed the school in its stages: entry and exit of students, breaks and classroom activities. Then consult the official documents, such as the Management Plan, Rules, Standards, among others. And finally we interviewed staff, targeting participants in the educational process (principal, teacher, staff, students). Facing this data we verified that a good relationship is needed on the beliefs and the search for a favorable environment is the aim for everyone, especially regarding to teaching-learning processes of a student, that is: teamwork. And as every institution has its flaws, we nee greater participation, especially of what we call school community (parents and relatives).

Educação física e meio ambiente: algumas relações possíveis

The matter Environmental, some years ago, is gaining increasing importance in society. Considering this relevance, which connections can be built between Physical Education and the Environment? What concepts can serve as a basis for developing a method that makes possible rapprochement between these two topics? Therefore, this study aims to assess and implement physical education classes aggregating environmental matters in the context of bodily practices in order to build values and cause people to think more about this matter much discussed today. The methodology used in this study is a qualitative. The study was applied to class of 5° year of Physical Education of Elementary School from a state school in the municipality of Araraquara-SP. As a tool of analysis was used, all materials produced by the students throughout the process, taking into account the development and their participation during classes. Students understand some matters relating bodily practices and environment. It can be concluded although indiscipline was present from beginning to end of classes, students comply with expectations

Rafard (SP) e a cultura da cana-de-açúcar: considerações sobre a urbanização e as relações sociais

We intend to expose this paper a brief review about the social factors that include the capitalist system. Having the city of Rafard as our focus of study, we are going to analyze how agribusiness and migration have great political significance in this small town, and still are determining factors for socio-cultural training of its citizens, as well the formation and economic development of their own city. We are going to observe how a town with only 8.599 inhabitants is subjected to the laws dictated by capital through the interference of a large sugarcane agro industrial production unit present in its territory

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Relações públicas e educação corporativa: um estudo multicasos

In scenery where the information and the knowledge are acquiring more and more importance, the corporations are looking for alternatives to remain themselves competitive in the market, once the competition happens globally. The current work presents, through bibliographic research and multicases studies, one possibility for the organizations that wishes to increase their competitiveness and look into the participation of the Public Relations professional in the development of Corporative Education programs aiming (at) the continuing education of a very important audience for the organizations, the intern one Through courses and trainings that can happen by presence or remote way, the Corporative Educational programs have as target developing of the critical competence to the organizations, aiming to solve internal problems and reach the best position against competitors. This work is aimed to present how the Public Relation professional can act like a facilitator agent for the education of the intern public of the companies through the Corporative Education. The courses offered through these programs aim to keep the professional always updated, besides to disseminate the values, culture and company’s legacy. At this point, the participation of the Public Relations is appointed to a possibility to strengthen the organization’s internal communication and promote a larger engagement and participation of the employees

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Comércio internacional e desenvolvimento econômico: relações bilaterais Brasil-China, no período 2000-2011

Atualmente a China é um ator essencial do cenário econômico mundial, sendo também um grande demandante de matérias primas para manter seu acelerado crescimento, resultando assim em importante e estratégico para a região latinoamericana, sobretudo, por ser um grande comprador. Por sua importância econômica, estratégica e demográfica a China se destaca em relação à maioria dos países do mundo sendo não apenas um ator chave, responsável por grandes mudanças ocorridas no nível e estrutura da demanda mundial, mas também importante fonte de recursos financeiros para manter os equilíbrios internacionais. Através da discussão das relações de comércio entre Brasil e China buscamos analisar os principais resultados em termos econômicos e sociais, principalmente a atuação do Brasil enquanto ator global dado sua importância crescente na dinâmica mundial. A intenção desta pesquisa é entender as dimensões da relação com o país asiático, a partir do posicionamento do Brasil como um dos principais parceiros comerciais de China, sobretudo como exportador de produtos primários. Em termos de exportações realizadas por setores desde o Brasil para a China existe uma grande concentração nos recursos naturais de matérias primas, particularmente os minérios, alimentos, e combustíveis; trata-se de um pequeno hall de produtos com baixo nível de processamento

O potencial transformador das relações públicas comunitárias: um estudo de caso sobre o projeto de extensão Taquara

The present work refers to graduation media with specialization in Public Relations and intends to observe the potential for social transformation present in the work of the Community public relations and critical development of the profession in a community, from the perspective of economics concepts creative. Specifically highlights this practice in the community and region of Bauru from observation and evaluation of the work done by the author for two and a half years in project Taquara extension, along with Project Bamboo, which has bamboo as a focus of study and its extension actions. Encompasses the perceptions of the author on existing work in the third sector challenges and observes the realization of a participatory planning process and creating a communication plan as a contribution to the growth of the project