Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

O equilibrismo do poder institucional: a dialética das Relações Públicas

This project addresses the importance of Public Relations as an agent capable of working towards balance and constant search for consensus in order to minimize potential conflicts of interest concerning diversity within organizations. It aims to engage the issues of power relations, believing that they permeate the entire act in society and also for being human relationships at the heart of the work of Public Relations

A trajetória do projeto Teletandem Brasil: da modalidade institucional não-integrada à institucional integrada

The purpose of this paper is to present the road taken by the Teletandem Brasil Project (Telles, 2006) and describe the modifications that have occurred in relation to the implementation of teletandem activities, which implies changes from a non-integrated modality to an integrated one (Brammerts, 1996). In order to do so, a characterization of the initial context assumed by the project is presented – non-integrated institutional teletandem - in contrast with the new environment fostered by a partnership between UNESP (Universidade Estadual Paulista) and UGA (University of Georgia). This new partnership has allowed the inclusion of teletandem into the foreign language syllabus, characterizing the institutional integrated teletandem. We also show the activities derived from this new modality.

A conversão de registros na implantação de repositórios institucionais: o caso do Repositório Institucional UNESP

O Repositório Institucional UNESP foi criado em 2013 e, para sua implantação, foi povoado com dados obtidos de forma automática. Considerando a experiência realizada na UNESP, este trabalho tem por objetivo apresentar os processos utilizados para a conversão dos registros coletados de três diferentes fontes de dados (Web of Science, SciELO e Scopus) para inclusão no repositório. A partir da coleta dos registros, os padrões de metadados da Web of Science, da SciELO e da Scopus foram mapeados para o perfil de aplicação de metadados utilizado no repositório. Os registros foram coletados como arquivos XML e, para sua conversão, foram elaboradas folhas de estilo utilizando a linguagem XSLT. Após essa conversão, os arquivos XML foram convertidos em arquivos CSV e, então, importados no Repositório. Conclui-se que os processos de conversão utilizados permitiram alcançar as metas iniciais do Repositório e evitaram a necessidade de inclusão dos registros de forma manual.

Indicação geográfica e cafés especiais: circuito espacial produtivo e círculos de cooperação dos cafés da Região da Serra da Mantiqueira de Minas Gerais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Política judiciária e razoável duração do processo: democratização institucional e balizas judiciárias

Pós-graduação em Direito - FCHS

A lei e a força no regime militar brasileiro: da proscrição da frente ampla à edição do Ato Institucional n. 5

This article analyses the Brazilian political process in the period between the beginning of the government of general Arthur da Costa e Silva in March 15, 1967 and the edition of the Institutional Act No. 5 (December 13, 1968). Through the analysis of the key moments in this context, seeks to qualify the actions of the main political players in terms of their goals and strategies and assess the impact that they had on the production of authoritarian legislation.