O herói clássico e a indústria cultural: a abordagem dos mitos pelo cinema

Esse trabalho aborda a forma como os heróis são retratados atualmente no cinema pela indústria cultural e como se dá a divergência em relação aos heróis clássicos dos mitos gregos. O mito grego adotado como parâmetro para comparação e análise é o que narra a trajetória de Ulisses de volta para a ilha de Ítaca. O filme atual sobre o qual se desenvolve o estudo comparativo do herói no cinema é Capitão América - O Priemiro Vingador, adaptação dos quadrinhos da Marvel para o cinema em 2011, pelo diretor Joe Johnston. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos

Adaptação literária para televisão: uma análise de O Canto da Sereia

The Literary adaptation for television miniseries are present in the schedule grids of Brazilian television channels. We can afford that it is about a line of production of the most relevant in the two main television networks that maintain a project of teledramaturgy. The Strong presence of miniseries imposes the need to investigate the process of intersemiotic translation from the literary text to the audiovisual text on the way to reflect the esthetics of these productions in front of the constants process of tecnology mutation. In this sense the goal of this research is to analize the book adaptation O canto da sereia for television, where we identify the discursivas strategies that structure the narrativity, the themes and the figures that enable the identification with the original literary text

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees

O som, o sentido e o gênero Giallo: análise do filme Prelúdio Para Matar (1975), de Dario Argento

Considerado exemplo modelar do gênero giallo, estilo exclusivamente italiano e que envolve a solução de um mistério relacionado a uma série de assassinatos, o filme Prelúdio Para Matar (1975), do cineasta Dario Argento (1940-), é o objeto central deste projeto de pesquisa. Para esta pesquisa se dá especial atenção à investigação da trilha sonora, que, parcialmente, junto à composição visual, formalizam as dimensões de estrutura e sentido desse filme. Serão esclarecidas informações introdutórias sobre o som e composição para o cinema de horror e o ambiente de produção de filmes na Itália; os fatores concomitantes e anteriores a produção do objeto de estudo. No tocante à trilha, serão analisados dois elementos centrais da narrativa: (1) a música, com seus códigos específicos de composição sonora; (2) os efeitos sonoros que projetam ao espectador o reconhecimento ou não de determinados sons. Partindo da premissa que o som ainda é um elemento fílmico pouco explorado nas narrativas audiovisuais, esta pesquisa estabelece uma hipótese, a qual pode ser enunciada nos seguintes termos: a trilha musical e os efeitos de som, presentes no filme Prelúdio para matar, são elementos centrais para a articulação do gênero discursivo giallo nesse caso, co-participando, de modo visível ao espectador, com o controle, a estruturação e as estratégias de narração ali presentes

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Uma das faces mais obscuras deste país: a prostituição pautada pelo conexão repórter

This Project proposes a study of three documentaries about prostitution produced by a television program, Conexão Repórter (http://www.sbt.com.br/conexaoreporter/). These Journalistic Productions were chosen because they are episodes of a high-visibility program which purpose is to show the backstage of news. The study is based on social-anthropological productions about gender and sexuality, besides national and international literature about the subject. The analyses are completed with contributions from Journalism Theories, like Framing and Agenda-Setting. The studies developed by Michel Foucault on the historic aspect of sexuality will also be useful to support the ideas presented throughout the project. The goal is to analyze the construction of narratives about prostitution in all productions, taking as initial hypotheses that documentaries continue to reproduce stereotypes about the subject and, especially, what is the reason for such reproduction. The research seeks answers about journalist's challenges approaching prostitution. Starting from the hypothesis that the episodes in the study approach prostitution based on stereotypes, which other possible ways there may be to address the subject on TV documentaries? The goal is to relate the plots constructed by the reporting team with the theory in order to analyze discourses about the issue