Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Mulheres em destaque nos anos 40: o acontecimento como forma de vida na revista O Cruzeiro

From the concepts of way of life by Greimas (1993) and of happening by Zilberberg (2008), we analyze texts taken from O Cruzeiro magazine, which highlights the singer Linda Batista, comparing her to others from the column “Female matters”, by Maria Teresa, love consultant of the women who read the publication. The analysis of such texts lets us verify the behaviour of a woman in distinction that identifies herself with a female profile of a professional who is configured in a style that can be recognized as a modern way of life, different from the model of a traditional way of a housewife in the forties.

A memória biográfica de Januário da Cunha Barbosa: uma trajetória política na corte Imperial pelas páginas da Revista do IHGB (1821-1846)

Pós-graduação em História - FCLAS

A brasilidade no jornalismo de Revista Nacional: uma análise do discurso das revistas Veja e Época na copa do mundo de futebol de 2014

O presente trabalho buscará verificar a noção (ou as noções) de brasilidade no jornalismo de revista nacional - e como essas noções contribuem para a construção (e a reafirmação) de determinados discursos acerca da cultura e da identidade brasileira. Analisaremos os discursos das revistas Veja e Época em textos (veiculados entre novembro de 2013 e novembro de 2014) a respeito da Copa do Mundo de Futebol de 2014. A pesquisa partirá de fundamentos da Análise do Discurso (AD) Francesa e de uma concepção intercultural de sociedade (que enxerga as relações sociais como processos de negociação de conflitos culturais entre os grupos sociais). Pretende-se mostrar de que forma os discursos das revistas repercutiram a noção de brasilidade -se de maneira homogeneizadora, ou se de maneira plural- nos textos a respeito da organização do país para o megaevento, bem como nas reportagens a respeito do desenvolvimento do torneio em si. Indicaremos a influência da ideologia na produção discursiva (textual e imagética) dessas revistas quando abordam aspectos da cultura e da identidade brasileira nos textos sobre o Mundial - especialmente, quando tratam de nossa alteridade, a partir de uma perspectiva hegeliana de inferioridade da cultura latina em relação à cultura europeia. Ademais, indicar-se-ão algumas noções de brasilidade construídas pelos principais nomes da historiografia nacional do século XX - noções, essas, que revivem no discurso jornalístico sobre o Brasil e os brasileiros

O pensamento psicanalítico sobre autismo a partir da análise da revista

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Revista de Educação (1921-1923): moral e civilidade republicanas na formação docente

In this paper, are analyzed the content of morality and civility disclosed in five articles published in the Revista de Educação, educational periodic published by the School for Teaching Training of Piracicaba, between 1921 and 1923, and that had Lourenço Filho as editor. For the analysis, it was used aspects of the theory of civilization processes, based on the emotional control idea, proposed by the German sociologist Norbert Elias, in the first decades of the twentieth century. Through historical approach, it was founded in these articles the principles of civility and of morality that should be taught through the school to the teaching training students so they could teach it to their students, future citizens of Republic. From the analysis of the articles of this journal it was possible to observe the "drawing" of citizen who was disclosed and, consequently, the spread - through the school – of values related to social behavior that matched to the standards of civilized individuals to the Brazilian Republic.

Revista Popular (1859-1863) e Jornal das Famílias (1863-1878): um perfil dos periódicos de Garnier

The purpose of this paper is to show some characteristics and essential information related to the Brazilian periodicals in the 19th century Revista Popular (1859-1862) and Jornal das Famílias (1863-1878), whose owner was the Frenchman Baptiste Louis Garnier. By that time the proliferation of periodicals attracts attention mainly because several of them had ephemeral existence, in opposition to Garnier’s periodicals which as a whole amount to 19 years in circulation. The research on these periodicals becomes relevant since they are well succeeded publications whose study makes possible the widening of the knowledge on social and cultural aspects of a very important period in Brazilian society.

Dois mineiros no meio de campo carioca: reflexões acerca da dialogia entre crônicas de drummond e campos

This text aims to analyze two chronicles: Drummond’s “Pelé, the Wizard”, and Campos’s “Mané Garrincha”. These texts, although they have been taken from various works, respectively, When the day is football (2006); and The Goal is needed: chronic sports (2008), both dealing with the same theme: Soccer. Therefore, we seek to raise reciprocal relationships between these two works, always in search of possible thematic-stylistic affinities present in the fiction of both authors. More specifically, we intend to present the two books, then analyze the two chronicles, considering that approach, too, by dazzle that manifest in relation to football and metalinguistic approach by giving the theme.