994 resultados para Relações interorganizacionais - Brasil


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Pós-graduação em Educação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Ensino Superior (CAPES)

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Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

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In this article, we examine the procedure of Brazilian historiography about the debate between Caio Prado Jr. and the Brazilian Communist Party, especially with regard to the relationships of feudal or semi-feudal nature. The historiography put them on opposite sides, considering the intellectual from Sao Paulo from a positive outlook, while the Communist Party is considered from a negative one. However, although distinct, their interpretations of the history of the Brazil make them close in regards to the question of socialism, in that they postpone it to the remote future. Thus, by adopting the procedure of the opposition between both, the historiography fails to consider what really distinguished them.

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The aim is to analyze some aspects of the strategy of intertextual Maria Rosa Lojo and her importance to the translation of two tales Historias Ocultas en la Recoleta. Then, the theory by Umberto Eco about the intertextual irony and its implications in the act of tranlation were used to the understanding. The theories and considerations by Linda Hutcheon on intertextuality, parody and discourses of history also contributed.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Agronomia (Produção Vegetal) - FCAV

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Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

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The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario

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The grains of chickpea consumed in Brazil are almost entirely imported. Considering that chickpeas presents conditions to be cultivated in some regions of Brazil, this study aimed to study interference of six weed plants (Amaranthus viridis, Bidens pilosa, Raphanus raphanistrum, Cyperus rotundus, Digitaria nuda and Eleusine indica) on the vegetative development of chickpeas. Thus, we evaluated the shoot length, number of leaves, leaf area, chlorophyll content and dry weight of leaves, stem and root of chickpeas. We observed a significant interference on the chickpeas'development in coexistence with weeds. Among the weeds, D. nuda, E. indica and A. viridis were the most aggressive, highlighting the need for early control of weeds when in cultivation of chickpeas in areas with a history of high density of these weeds. The leaf area of chickpeas was the most affected trait by the coexistence with weeds, affecting the development of the crop.

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Analyzing the Brazilian people's formation and its ethnic variety, the racial issue is marked by racism as a tendency of thought that gathers different human races. The miscegenation originated by the crossbreeding occurred widely among Brazil and carried with it a racial prejudice based on European theses about the population's whitening. Since the arrival of the black population to the country, in the condition of slave, their image is stuck to the stigma of inferiority in relation to white people, making it difficult to have a political influence and introduce themselves into the Brazilian dominant elite. We intent to bring the discussion about local power, coronelismo and patronage, trying to demonstrate how the dominant elite's power and resources allocation schemes, put aside the lower-class from the political scene which is even worse for the black population regarding the suffered racial prejudice. Assuming the matters described above, we argue around the insertion of the black people into the political scenario, taking the City of Araraquara -SP as target to analyze the conditions that prevents them from achieving high positions inside the public sector and develop the issue between representation, social inclusion and political participation