Monikansallisten yritysten kansainvälistyminen

Tämä kandidaatintyö käsittelee monikansallisten yritysten toiminnan kansainvälistymistä viime vuosikymmeninä tarkentuen investointeihin kehittyviin talouksiin. Tarkastelu pohjautuu suorien ulkomaan investointien virtausten tutkimiseen. Työ rakentuu kuudesta osasta, joista ensimmäisessä on kuvailtu monikansallisia yrityksiä, toisessa yritysten kansainvälistymisprosessia ja kolmannessa kansainvälistymisen historiaa. Neljäs ja viides osio luovat kuvaa kansainvälistymisen viime vuosikymmenistä suorien ulkomaan investointien kautta. Kuudennessa osassa on tarkasteltu monikansallisten yritysten tulevaisuutta kehittyvissä maissa ja analysoitu mielenkiintoisimpia kohteita tarkemmin. Kehittyvien maiden merkitys monikansallisten yritysten investointien kohteena on näyttänyt kasvavan jatkuvasti aina 1990-luvun alkupuolelta asti ja tulevaisuudessa näiden alueiden tärkeys korostuu entisestään.

Developing the Sourcing with the Purchasing Tool in the Chemical Company

The aim of this research was to investigate Tikkurila Oyj's Vantaa factories' current status in procurement and to develop the reporting of purchases and purchase warehouses, and to measure the activities during the implementation of the new purchasing tool. The implemented purchasing tool was based on ABC-analysis. Based on its reports the importance of performance measurements for the operations of the company, and the purpose of getting transparency to the company's supply chain on the part of purchasing were examined. A successful purchase- and material operation calls for accurate knowledge and professional skills. The research proved that with a separate purchasing tool, that analyses the existing information of the company's production management system, it is possible to get added value to whole supply chain's needs. The analyses and reports of the purchasing tool enable a more harmonized purchasing process at the operative level, and create a basis for internal targets and to their follow-up. At the same time the analyses clarify the current status and development trends of procurement fresh to the management. The increase of the possibilities of exploitation of information technology enables a perfect transparency to the case company's purchase department.

Developing a Comprehensive Model for Marketing Planning — Combining the Major Approaches

Mix marketing and relationships marketing are two major approaches that often form a basis for organizational marketing planning. The superiority of these approaches has been debated for long without any rational conclusion. Lately there have been studies indicating that both of the major approaches are many times used side by side in marketing planning. There have been also studies suggesting that even combining the mix marketing and relationship marketing approaches might be possible. The aim of this thesis is to provide knowledge about the usage of mix marketing and relationship marketing approaches in organizations and possibilities in combining the approaches. Also a settlement of strengths, weaknesses and risks of combining is intended to provide. The objectives were met through the literature and a case study research. In the case study, interviews were conducted in order to gain a deeper knowledge about marketing planning in various organizations. Based on this study, the combining of the major marketing approaches will be possible and even recommended when keeping in mind few aspects which might cause some troubles in the combining process.