Culture, cognition and e-commerce behavior

Existing research has given little attention to the relationship between culture characteristics and consumer’s internal beliefs particularly in the pre-purchase stage, and how this relationship affects consumer’s purchase decision. This paper considers the theory of cognitive dissonance and its extended model (the 3D-RAB), as a means to study the current distribution of consumer’s pre-purchase cognitive dissonance, which allows us to investigate the effects of culture characteristics on this distribution. Results revealed that individualism versus collectivism and high power distance dimensions, from Hofstede’s cultural model, influence consumer’s pre-purchase cognitive dissonance. These dimensions must be considered in the design of e-commerce website, by tailoring motivational/influences methods and techniques to reflect targeted consumers culture.

Persuasive technology and users acceptance of e-commerce: exploring perceived persuasiveness

This paper reviews theories and models of users’ acceptance and use in relation to “persuasive technology”, to justify the need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and highlight important future research directions in this domain.

Travail des enfants et droit à l’éducation au Burkina Faso: L’exemple de la carrière de Pissy

Cet article décrit et analyse le travail des enfants dans une carrière de granit d’un quartier de la ville de Ouagadougou, interroge le rapport entre l’école et le travail du point de vue des acteurs du site pour apprécier l’argument de la scolarisation comme solution alternative au travail des enfants. Les données proviennent d’une enquête réalisée dans le cadre de notre recherche doctorale au Burkina Faso, de février à avril 2009, dont la carrière de Pissy a été un des terrains d’enquête1. Les enquêtés sont constitués de parents et de leurs enfants âgés de moins de 16 ans ayant des trajectoires différentes : non scolarisés,scolarisés, déscolarisés et à la fois écoliers et travailleurs. Les personnes ont été choisies aléatoirement selon leur accord et disponibilité, en variant leur emplacement. L’approche choisie privilégie le point de vue des différents acteurs du site,l’analyse de leurs discours et l’observation de leurs pratiques de travail. La prise en compte du point de vue des enfants s’appuie sur la perspective théorique développée par James & Prout (1997), où les enfants sont des acteurs compétents dans la sphère du travail et de la vie sociale. L’article présente d’abord le processus d’institutionnalisation de l’école et la situation du travail des enfants au Burkina Faso, puis décrit les logiques autour du travail des enfants dans la carrière en montrant que celui-ci n’est pas seulement lié à la nécessité économique. Enfin, il confronte les alternatives au travaildes enfants invoquées par les enfants et leurs parents aux solutions d’éducation proposées par l’état et la société civile. This article is about a particular case of children in working situation: children crushing the granite in the quarry of Pissy. Their working conditions are considered as dangerous by national and international legal texts. This article aims to grasp the experience of children who work in this frame in order to test the hypothesis according to which schooling would be an effective tool of struggle against child labour. The fieldwork reveals that child labour in the quarry is not only guided by economic aspects. The wish of the parents (and of some children and teenagers) to find another job for working children reopen the debate on “the right to work” for children.

Contrastive analysis of keywords in discourses: intégration and integration in French and German discourses about migration

This article suggests a theoretical and methodological framework for a systematic contrastive discourse analysis across languages and discourse communities through keywords, constituting a lexical approach to discourse analysis which is considered to be particularly fruitful for comparative analysis. We use a corpus assisted methodology, presuming meaning to be constituted, revealed and constrained by collocation environment. We compare the use of the keyword intégration and Integration in French and German public discourses about migration on the basis of newspaper corpora built from two French and German newspapers from 1998 to 2011. We look at the frequency of these keywords over the given time span, group collocates into thematic categories and discuss indicators of discursive salience by comparing the development of collocation profiles over time in both corpora as well as the occurrence of neologisms and compounds based on intégration/Integration.

Innovation theories in retrospect : the case of electronic commerce adoption in small business in New Zealand

A review of the technological innovation adoption literature on small to medium-sized enterprises (SMEs) provides useful insights into factors influencing innovation adoption but points to the need to introduce more determinants of innovation adoption to SMEs research. This research is interested in identifying these factors and hence, introducing more potential determinants to electronic commerce (EC) adoption research in SMEs. Therefore, this research attempts to extend the technological innovation theories to EC adoption research in SMEs by identifying potential constructs and factors from these theories and then checking their face validity using three case studies in New Zealand. This research endeavours to shortlist and discuss the most important determinants of EC adoption and to eliminate the least relevant ones.

An integrated information strategy for ecommerce for export : enhancing networking in an international business context

Companies using electronic commerce to facilitate their export activities (EC4X) need information and support at all stages of their export development and eCommerce adoption. This need is especially pressing for small and medium enterprises (SMEs). This paper reports the findings of a study of EC4X information and support needs among a sample of Australian companies. Evidence from SMEs, business associations and the Victorian state government suggests that governments need to develop a strategy for cost-effective on-line EC4X material that incorporates both generic and specific information. On-line provision of information is an effective way to meet the needs of SMEs and is increasingly the preferred channel for government bodies seeking to promote EC4X capability. However, personal contacts and networks are still an essential part of international business. Thus, an effective government strategy will support the business networking and personal contacts so important to help SMEs develop both eCommerce and export activities.

Internet commerce : digital models for business

This edition has been revised to reflect the latest developments in this rapidly changing area. Theory is supported by examples drawn from industry developments, regulatory policies and government initiatives. All chapters feature Australian and international examples of policy reform and innovation.