Gestão de imagens em movimento de matérias jornalísticas em banco de dados na TV Digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Relação da tolerância ao déficit hídrico com o teor e acúmulo de nitrogênio, fósforo e potássio em cultivares de cana-de-açúcar

Pós-graduação em Agronomia (Ciência do Solo) - FCAV

Medicalização em um serviço público de Saúde Mental: um estudo sobre a prescrição de psicofármacos

News of the fifth version of Diagnostic and Statistical Manual of Mental Disorders (DSM-5) bringing an enlarged listing of diagnostic possibilities has fomented discussion concerning the tendency, recognizable in contemporary psychiatric practices, of including ordinary suffering of everyday life in psychiatric diagnosis and submit same to psychopharmacological treatment. The present paper brings to this discussion data obtained from field research about the prescription of psychopharmacs in the psychiatric care of a public mental health service. The results reveal that the psychiatry of the service keeps practically all of its users under prescription, and that medical discharge is extremely rare. The paper organizes elements critical to this practice and concludes that due to its inadequacy as to the objectives of promotion of personalized care concerned with autonomy and citizenship, present in the current national guidelines for public policies in mental health.

Representações de gênero e resolução de conflitos entre jovens na escola

The aim of this research was to investigate how the gender representations by young people affect how they interpret and resolve a situation of moral conflict at school. It starts from the references of the Theory of the Organizing Models of Thinking and of critical perspectives on the studies of gender as contributors of conceptual and methodological aspects in the analysis of the psychic functioning. Information was raised with 400 youngsters (15 to 21 years of age) from public and private schools, who answered in writing four questions about feelings, thoughts, and the duty of the characters (boys or girls) before a situation of homophobia at school. The perspective of the gender in the conflict resolution was analyzed taking into account the sex of the characters and the sex of the participants. The results show that the gender representations have an essential role in the manner in which the youngsters resolve interpersonal conflicts, highlighting the reproduction of stereotypes in the social relations among genders at school.

Eça de Queirós na Gazeta de Notícias (Rio de Janeiro): a função social do jornal

There will be a review on the collaboration of Eça de Queirós in Gazeta de Notícias (Rio de Janeiro-1880-1897), written directly to the Brazilian public. In some of these texts Eça makes reflections on the mediation that the newspaper plays in society, particularly in southern Europe. We believe that in these texts there are manifestations and traits of doctrinal-programmatic nature, metalitterary aspects and also a kind of history of occidental press. These press texts are now gathered in Textos de Imprensa IV – da Gazeta de Notícias, which includes the volume critical edition of the works of Eça de Queirós, coordinated by Carlos Reis. The study of these texts will contribute to the analysis and interpretation of his fiction and journalistic works.

Uma história que não tem fim: um estudo sobre a fantasia literária

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Programa de conscientização de idosos sobre posse responsável de animais de estimação em bairro periférico do município de Araçatuba, SP

Currently, responsible ownership of pets has been widely discussed. In the past, they were brought to our society and it is our duty nowadays to establish this relationship between man and animal. This study aimed at evaluating the level of knowledge of elderly dog owners about responsible ownership with emphasis on control of canine visceral leishmaniasis and at the same time make them aware of the precautions to be taken. An individual questionnaire on the subject was applied to 68 elderly people. They all belong to Nossa Senhora Aparecida Village, located on the suburb of Araçatuba-SP. Along with the interview, veterinary students advised them on the control of canine visceral leishmaniasis, the importance of sterilization in cats and dogs and the responsible ownership, with distribution of informative leaflets. Fecal samples from dogs were collected by the owners and they were sent to the Laboratory of Parasitology and Parasitic Diseases at Odontology Faculty at Araçatuba UNESP to be processed through the Willis-Mollay technique. Anthelmintic were acquired in the project and donated for the treatment of animals tested positive. 56.25% (63/112) out of the total number of dogs examined were females, aged between one and ten years. Only 32.14% (36/112) had access to the streets, 90.18% (101/112) were not castrated and 58% (65/112) were mixed breed (SRD). Among the owners, 88.24% (60/68) did not know what zoonosis is and 14.71% (10/68) were not aware what leishmaniasis is. Regarding the researched animals, 62.50% (70/112) had ectoparasites (fleas and ticks). It was also observed that 67.86% (76/112) of dogs had been dewormed, but in 59.82% (36/112) of cases, the intervals between these processes were irregular. For females, 85.71% (54/63) had no prevention heat and it was noted that 19.51% (8 / 41) had already given birth, had dystocia. With these data we can confirm the lack of information by these elderly and the need to establish community awareness and continued programs.

A intersecção da psicologia com a lei: problematizando a psicologia jurídica na prática profissional dos psicólogos

Pós-graduação em Psicologia - FCLAS

A influência do contexto multimidiático na configuração atual do telejornalismo

The TV news, like other productions for television, are in the process of adaptation of its discursive structures and its production as a consequence of the structures of the digital systems. Focusing not only the formatting, but mainly on the routines, its possible to notice the emergence of a new dynamic of production and consumption of information. Interactivity is the resource that has mobilized the most effort in the adaptation of television companies, anticipating the trend towards a more strengthening receiver role in communication relationship, which should be intensified by the convergence of medias with the deployment of Brazilian digital TV. While this is not realized, producers encourage a forged approach of receivers, since the proposal is not fully enforceable, either because of limitations in the routine production or in the technological devices. Then, the enunciative strategy of interactivity seeks to renew the social bond between the TV news and its audience.

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

A importância da gestão da comunicação e da informação nas empresas socialmente responsáveis

This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency

Criança não é manga, não amadurece: conceito de maturação na teoria histórico-cultural

The idea of "mature development" is based, frequently, on explanations of school failure: the student does not learn because he is immature and the school has to wait until he gets "mature". When one says that a child is not mature compared to the development already attained by an adult, one focuses only the quantitative differences between them and forgets that these new qualities of the adult did not arise by the maturation, but by the permanent appropriation process of the human culture. Thus, this idea of "maturity of development" expresses a deep biologization of the human being, reducing social and educational problems explanation to the biological apparatus of the individual. The purpose of this essay is to analyze the relationship between maturation and development, pointing out the limits of biologists’ explanations of human phenomena and the possibilities of explanation formulated by the historical-cultural theory to the organization of pedagogical work. This concept gives a new configuration to the role of maturation in the learning process and gives the school education a central role in the development of higher psychological functions. Thus, the school does not have to wait for the child’s maturation. Rather, it is its duty to create conditions for his/her maturation to become effective.

Retransmissoras digitais: apagão em 2016?

Cinco anos após o início das transmissões da TV Digital no Brasil, faltando próximo há três anos para o desligamento da transmissão analógica, observou-se o empenho das emissoras e da indústria de equipamentos para televisão, no que tange a substituição da atual tecnologia de produção, registro, edição e exibição de sons e imagens, inclusive em alta definição, da implantação dos equipamentos para transmissão, retransmissão e, principalmente, o impacto para o telespectador, que deverá se preparar para a recepção digital ou com substituição de seus televisores ou aquisição de set-top-box, em prazos já determinados pelo Ministério das Comunicações, sob o risco de não mais receber as transmissões de sinal da TV aberta brasileira a partir de 29 de junho de 2016. Este texto reflete sobre problemas no processo de implantação da transmissão digital brasileira que poderão comprometer a cobertura do território nacional com o sinal digital, limitar a capacidade de recepção em alta definição nas localidades mais afastadas dos grandes centros e, em consequência, implicar no atraso em se produzir conteúdo com os recursos disponibilizados pela nova tecnologia.

Avaliação da prevalência e das repercussões clínicas da associação entre doença pulmonar obstrutiva crônica e doença coronariana crônica

Pós-graduação em Fisiopatologia em Clínica Médica - FMB

Direito à soberania alimentar e ao patrimônio cultural: perspectivas para uma alimentação identitária

Pós-graduação em Direito - FCHS