Surgical chaos

Professor Nathan Efron's personal ophthalmic journey of retinopexy, cryopexy, double vitrectomy and IOL surgery was temporarily delayed by chaotic scenes of traffic congestion on the Gold Coast due to the annual V8 supercar races.

Integrated marketing communications

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand. Each new copy of the text also offers 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in IMC theory are applied by real businesses.

A sweet promise among Malaysians [Letter to the Editor]

The prevalence of diabetes in Malaysia has increased by almost twofold indicating that for every six Malaysians older than 30, one is diabetic.1 In Malaysia, diabetes is reportedly most common among persons of Indian descent followed by the Malays and Chinese...

Design for Kids

Exley, Sharon and Exley, Peter (2007). The Images Publishing Group Pty Ltd.; 275 pages. $60. ISBN 1864701803.