The rise of smart consumers
| Contribuinte(s) |
Luxton, S |
|---|---|
| Data(s) |
2009
|
| Identificador | |
| Publicador |
Promaco Conventions Pty Ltd |
| Relação |
Chen, Tom, Drennan, Judy, & Andrews, Lynda (2009) The rise of smart consumers. In Luxton, S (Ed.) Proceeding from the 'Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150506 Marketing Theory #Service Dominant Logic, Consumer Empowerment, Consumer Competency |
| Tipo |
Conference Paper |
