A TV digital e o setor industrial tecnológico brasileiro

O presente estudo disserta sobre o papel da indústria, com foco nos fabricantes de televisores e sua participação na implantação e desenvolvimento da TV Digital no Brasil, como os primeiros atores desse cenário a apontar o norte para a viabilização de um modelo de negócio para a Televisão Digital (TVD) e Televisão Digital Interativa (TVDI): a TV Conectada e a TV Inteligente. Faz um levantamento histórico do tema desde o Governo FHC, passando pelo Governo Lula até o atual Governo Dilma. O texto apresenta os desafios técnico, político e econômico dessa implementação. Pretende identificar os acertos e enganos dos atores envolvidos nesse cenário, montado para a implementação do sistema digital da TV brasileira. Ressalta os interesses, nem sempre harmônicos, de todos os envolvidos: do capital, com foco no lucro; do governo, com seus acordos políticos, muitas vezes contrapondo ao cumprimento de seu papel de representante dos interesses da maioria da população brasileira; e da dinâmica científico tecnológico-industrial, que necessita de campo fértil, propício e contínuo para se desenvolver.(AU)

Inclusão via TV digital interativa brasileira: um estudo de caso no estado do Maranhão

Este trabalho discorre sobre o processo de implantação da TV digital interativa no Brasil, tendo como estudo de caso o estado do Maranhão e foca as possibilidades de inclusão social e digital em regiões com fragilidades de prestação de serviços públicos como Previdência Social, atendimento médico, bancário e de ensino a distância. Para tanto, aborda políticas públicas que conduziram ao SBTVD Sistema Brasileiro de Televisão Digital no país. O estudo apresenta as discussões na esfera pública e privada com a participação de organizações reconhecidamente qualificadas dentro e fora do país. Mostra também o complexo processo de articulação governamental com entidades da indústria eletroeletrônica e de grupos de telecomunicações privados instalados no Brasil, bem como a resistência de radiodifusores do setor privado em adotar o modelo proposto pelo Decreto 5.820/06 que prevê distribuição e acesso gratuito da população a serviços públicos essenciais por meio da televisão aberta. As consequências refletidas na permanência do atraso e baixo desenvolvimento do estado do Maranhão abrem possibilidades de superação com os novos programas disponibilizados pela Secretaria de Inclusão Digital (SID), do Ministério das Comunicações para responder à enorme demanda que priva regiões do Brasil como o Maranhão de desenvolvimento social e inclusão digital.

A COMUNICAÇÃO PODE SALVAR VIDAS: ALERTAS ANTECIPADOS DE EMERGÊNCIAS CLIMÁTICAS PELA TELEVISÃO DIGITAL INTERATIVA BRASILEIRA

Alertas Antecipados de Emergência são elementos importantes na redução de riscos de desastres, evitando a perda de vidas e reduzindo seu impacto econômico e material. Dentre os meios de comunicação mais eficazes para geração de alertas antecipados, a televisão digital com sua capacidade de emissão de um para muitos e ainda com suas possibilidades de gerar informações reativas com dados enviados pelo mesmo sinal de TV é, no momento, o estado da arte para ajudar a população em situações de risco, comprovado através de estudos comparativos entre os sistemas de alerta de emergência existentes hoje em todo o mundo. Neste trabalho são comparados os sistemas japonês e norte-americano, sendo que os referenciais teóricos apresentados focalizam o processo comunicacional de uma informação de emergência, a partir de diversas teorias que fundamentam o processo de comunicação em situações de crise, com os quais chegou-se à conclusão de que a tecnologia de televisão Digital Brasileira, juntamente com a infraestrutura essencial para detecção de riscos e confiabilidade para a geração de alertas antecipados já existente, dispõe de todo o ferramental necessário para a criação de um sistema nacional. Por fim são apresentadas as indicações iniciais para a criação de um modelo para uma comunicação eficaz e efetiva de informações de emergência destinado à população brasileira.

ESTUDO DA EFICÁCIA DE ESTRATÉGIAS DE MARKETING EM PEQUENAS EMPRESAS DE INFORMÁTICA: CASE DIGITAL DATA INFORMÁTICA LTDA

Em virtude da necessidade de inovação das empresas, gerada pelas transformações tecnológicas e pela velocidade da globalização, uma tendência mundial começa a surgir: o enfraquecimento de mão de obra no setor industrial e um considerável aumento no setor de serviços. Essa realidade pressupõe a criação de várias empresas, na sua maioria, de pequeno porte, o que dá especial importância a esse estudo, pois aliado à criação de novas empresas, o seu índice de mortalidade extremamente alto indica um problema a ser investigado. Portanto, a presente pesquisa procura sugerir estratégias de marketing eficientes como fatores amenizadores desse problema, e um caminho possível para a manutenção e o desenvolvimento das pequenas empresas. Criou-se, então, um modelo para a aplicação de estratégias de marketing, específico para empresas de pequeno porte. O modelo desenvolvido neste trabalho parte de uma revisão crítica da bibliografia referente às peculiaridades das pequenas empresas, como também das práticas de marketing, e busca correlacioná -las, através de uma pesquisa descritiva no formato de estudo de caso e determinando quais as condições para o uso do marketing nas pequenas empresas, quais as estratégias compatíveis e quais as mudanças necessárias à sua prática.

TV Digital aberta no Brasil

O presente trabalho analisa os importantes desafios que as novas tecnologias e as transformações na sociedade pós-industrial estão impondo à TV digital brasileira e ao seu modelo de negócios. Tem como principal objetivo realizar uma reflexão sobre a viabilidade financeira das emissoras abertas com a chegada da TV digital. Para tanto, analisa o modelo de negócios anterior, da TV analógica, baseado nos comerciais de trinta segundos e como esta forma poderá ser afetada inviabilizando a estrutura de produção e distribuição de conteúdo pelas emissoras abertas digitais. Ainda, busca evidenciar demais fatores que contribuem para a migração da audiência para outras plataformas de distribuição de conteúdo, refutando o senso comum de que o acesso à internet banda larga é a principal causa da queda dos índices de audiência. Este estudo se utiliza de uma ampla bibliografia que extrapola o campo específico da Comunicação e amplia o olhar sobre a indústria televisiva aberta no Brasil, enumerando fragilidades do setor e apontando possíveis estratégias para que a televisão brasileira possa se adaptar à nova estrutura da comunicação que está se formando em nosso país.

Automatic control of attenuation in a digital communication network

This thesis describes the investigation of an adaptive method of attenuation control for digital speech signals in an analogue-digital environment and its effects on the transmission performance of a national telecommunication network. The first part gives the design of a digital automatic gain control, able to operate upon a P.C.M. signal in its companded form and whose operation is based upon the counting of peaks of the digital speech signal above certain threshold levels. A study was ma.de of a digital automatic gain control (d.a.g.c.) in open-loop configuration and closed-loop configuration. The former was adopted as the means for carrying out the automatic control of attenuation. It was simulated and tested, both objectively and subjectively. The final part is the assessment of the effects on telephone connections of a d.a.g.c. that introduces gains of 6 dB or 12 dB. This work used a Telephone Connection Assessment Model developed at The University of Aston in Birmingham. The subjective tests showed that the d.a.g.c. gives advantage for listeners when the speech level is very low. The benefit is not great when speech is only a little quieter than preferred. The assessment showed that, when a standard British Telecom earphone is used, insertion of gain is desirable if speech voltage across the earphone terminals is below an upper limit of -38 dBV. People commented upon the presence of an adaptive-like effect during the tests. This could be the reason why they voted against the insertion of gain at level only little quieter than preferred, when they may otherwise have judged it to be desirable. A telephone connection with a d.a.g.c. in has a degree of difficulty less than half of that without it. The score Excellent plus Good is 10-30% greater.

Digital video transmission over wireless networks

The advent of the Integrated Services Digital Network (ISDN) led to the standardisation of the first video codecs for interpersonal video communications, followed closely by the development of standards for the compression, storage and distribution of digital video in the PC environment, mainly targeted at CD-ROM storage. At the same time the second-generation digital wireless networks, and the third-generation networks being developed, have enough bandwidth to support digital video services. The radio propagation medium is a difficult environment in which to deploy low bit error rate, real time services such as video. The video coding standards designed for ISDN and storage applications, were targeted at low bit error rate levels, orders of magnitude lower than the typical bit error rates experienced on wireless networks. This thesis is concerned with the transmission of digital, compressed video over wireless networks. It investigates the behaviour of motion compensated, hybrid interframe DPCM/DCT video coding algorithms, which form the basis of current coding algorithms, in the presence of high bit error rates commonly found on digital wireless networks. A group of video codecs, based on the ITU-T H.261 standard, are developed which are robust to the burst errors experienced on radio channels. The radio link is simulated at low level, to generate typical error files that closely model real world situations, in a Rayleigh fading environment perturbed by co-channel interference, and on frequency selective channels which introduce inter symbol interference. Typical anti-multipath techniques, such as antenna diversity, are deployed to mitigate the effects of the channel. Link layer error control techniques are also investigated.

Exploring the adoption of interactive digital television services as a retail shopping platform

The aim of this research is to consider the possible effect of an emerging technology platform on the uptake of online shopping: interactive (digital) Television (iTV), which enables viewers to select a variety of viewing options, publicity materials, games, entertainment and more recently shopping. An augmented version of the original TAM is applied to this study. Two new constructs are considered namely access and awareness together with perceived ease of use, perceived usefulness, perceived enjoyment and security. The results show that indeed the augmented TAM can be used as a predictive model for the adoption of iTV as an online shopping platform. It is concluded that access, perceived ease of use, perceived enjoyment and perceived usefulness are significant factors to determine the consumers’behavioural intentions towards the use of digital TV as a new shopping platform. However, awareness and security are considered to be insignificant with no effect on consumers’ behavioural intentions towards the new shopping medium.

Exploring the digital supply chain:implications and models for online software distribution

As a discipline, supply chain management (SCM) has traditionally been primarily concerned with the procurement, processing, movement and sale of physical goods. However an important class of products has emerged - digital products - which cannot be described as physical as they do not obey commonly understood physical laws. They do not possess mass or volume, and they require no energy in their manufacture or distribution. With the Internet, they can be distributed at speeds unimaginable in the physical world, and every copy produced is a 100% perfect duplicate of the original version. Furthermore, the ease with which digital products can be replicated has few analogues in the physical world. This paper assesses the effect of non-physicality on one such product – software – in relation to the practice of SCM. It explores the challenges that arise when managing the software supply chain and how practitioners are addressing these challenges. Using a two-pronged exploratory approach that examines the literature around software management as well as direct interviews with software distribution practitioners, a number of key challenges associated with software supply chains are uncovered, along with responses to these challenges. This paper proposes a new model for software supply chains that takes into account the non-physicality of the product being delivered. Central to this model is the replacement of physical flows with flows of intellectual property, the growing importance of innovation over duplication and the increased centrality of the customer in the entire process. Hybrid physical / digital supply chains are discussed and a framework for practitioners concerned with software supply chains is presented.

A Semantic-Oriented Architecture of a Functional Module for Personalized and Adaptive Access to the Knowledge in a Multimedia Digital Library

This article presents the principal results of the doctoral thesis “Semantic-oriented Architecture and Models for Personalized and Adaptive Access to the Knowledge in Multimedia Digital Library” by Desislava Ivanova Paneva-Marinova (Institute of Mathematics and Informatics), successfully defended before the Specialised Academic Council for Informatics and Mathematical Modelling on 27 October, 2008.

Structural Analysis of Contours as the Sequences of the Digital Straight Segments and of the Digital Curve Arcs

Recognition of the object contours in the image as sequences of digital straight segments and/or digital curve arcs is considered in this article. The definitions of digital straight segments and of digital curve arcs are proposed. The methods and programs to recognize the object contours are represented. The algorithm to recognize the digital straight segments is formulated in terms of the growing pyramidal networks taking into account the conceptual model of memory and identification (Rabinovich [4]).

Simulating Membrane Systems in Digital Computers

* Work partially supported by contribution of EU commission Under The Fifth Framework Programme, project “MolCoNet” IST-2001-32008.

Progress toward 100-G digital coherent pluggables using InP-based photonics

A new generation of high-capacity WDM systems with extremely robust performance has been enabled by coherent transmission and digital signal processing. To facilitate widespread deployment of this technology, particularly in the metro space, new photonic components and subsystems are being developed to support cost-effective, compact, and scalable transceivers. We briefly review the recent progress in InP-based photonic components, and report numerical simulation results of an InP-based transceiver comprising a dual-polarization I/Q modulator and a commercial DSP ASIC. Predicted performance penalties due to the nonlinear response, lower bandwidth, and finite extinction ratio of these transceivers are less than 1 and 2 dB for 100-G PM-QPSK and 200-G PM-16QAM, respectively. Using the well-established Gaussian-Noise model, estimated system reach of 100-G PM-QPSK is greater than 600 km for typical ROADM-based metro-regional systems with internode losses up to 20 dB. © 1983-2012 IEEE.

Digital Humanities: Challenges of the Transformation of Tools and Objects of Knowledge in Contemporary Humanities

This paper aims to sketch some bases for the problematization of digital tools as objects of knowledge for Social Sciences and Humanities (SSH). Our purpose is to raise some relevant questions about the Digital Humanities (DH) and how SSH and Computer Sciences (CS) can work together to face new challenges. We discuss some tension points and propose a model for SSH and CS collaboration for joint projects in cultural digitization.

Achieving low cost and high quality aero structure assembly through integrated digital metrology systems

Measurement assisted assembly (MAA) has the potential to facilitate a step change in assembly efficiency for large structures such as airframes through the reduction of rework, manually intensive processes and expensive monolithic assembly tooling. It is shown how MAA can enable rapid part-to-part assembly, increased use of flexible automation, traceable quality assurance and control, reduced structure weight and improved aerodynamic tolerances. These advances will require the development of automated networks of measurement instruments; model based thermal compensation, the automatic integration of 'live' measurement data into variation simulation and algorithms to generate cutting paths for predictive shimming and drilling processes. This paper sets out an architecture for digital systems which will enable this integrated approach to variation management. © 2013 The Authors.