The use of disliked gifts from a consumer behavior perspective

To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice.

Targetless image-based method for measuring displacements and strains on concrete surfaces with a consumer camera

Measurement of concrete strain through non-invasive methods is of great importance in civil engineering and structural analysis. Traditional methods use laser speckle and high quality cameras that may result too expensive for many applications. Here we present a method for measuring concrete deformations with a standard reflex camera and image processing for tracking objects in the concretes surface. Two different approaches are presented here. In the first one, on-purpose objects are drawn on the surface, while on the second one we track small defects on the surface due to air bubbles in the hardening process. The method has been tested on a concrete sample under several loading/unloading cycles. A stop-motion sequence of the process has been captured and analyzed. Results have been successfully compared with the values given by a strain gauge. Accuracy of our methods in tracking objects is below 8 μm, in the order of more expensive commercial devices.

Asymmetric effects of online consumer reviews

Consumers tend to seek heuristic information cues to simplify the amount of information involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic element of the perceived evaluation of online consumer information. The objective of this article is to assess the effect of review ratings on usefulness and enjoyment. The empirical application is carried out on a sample of 5,090 reviews of 45 restaurants in London and New York. The results show that people perceive extreme ratings (positive or negative) as more useful and enjoyable than moderate ratings, giving rise to a U-shaped line, with asymmetric effects: the size of the effect of online reviews depends on whether they are positive or negative.

Sexualización en la publicidad digital de marcas de moda infantil: iniciativas ciudadanas y mecanismos de denuncia

Los niños son presentados como objetos sexuales en gran parte, según el debate social, debido a la actividad de marcas y medios vinculados a la moda. La metodología llevada a cabo combina un análisis de contenido de los catálogos de publicidad de moda infantil en Internet en el contexto español, con el objetivo de ver si las marcas de moda infantil sexualizan a los niños en Internet; una revisión de las iniciativas de denuncia en Internet para conocer si la sociedad civil está concienciada; y una revisión de la normativa jurídica y ética en la publicidad digital para verificar si hay una protección a los niños. Los hallazgos apuntan que casi la mitad de los niños de los catálogos (el 45.8%) muestran atributos que los sexualizan, que las niñas son las más perjudicadas -un 48.9% frente al 38.2% de los niños- y las marcas que sexualizan más son las originalmente de adulto. Además, la sexualización se atribuye a la libertad creativa y al beneficio de las marcas. Las iniciativas y quejas se concentran en padres, Gobierno y asociaciones de consumidores. Se recomienda mayor información para que los ciudadanos inicien los procesos de protección legal y ética previstos para proteger a los niños.

Manuscript copy of Joseph Mayhew's complaints against Nathan Prince, Oct. 31, 1740 and Nov. 4, 1740

This is a manuscript copy of meeting minutes concerning fellow Tutor Joseph Mayhew's complaints against Nathan Prince. The minutes are written in a small paper-bound volume whose cover bears these inscriptions: "Oct. 31, 1740. Mr. Mayhew's complaint vs. Mr. Prince to the President and Tutors, Recd 14 Sept. 1741 of a Freshman, seal'd up;" "Acco of Mr. Mayhew's complaint of Mr. Prince contained in the Pres't & Tut's Book;" and "To the Honble Mr. Foxcroft, Chairman of the Committee of the Honble & Revd. the Overseers of Harvard College in Cambridge." Among other complaints, Mayhew was upset that Prince had called him "a Rascall & a rascally Fellow." The minutes also indicate that Prince left two meetings of the President and Tutors without permission, in spite of President Holyoke's having entreated him "Won't you stay?"