What drives city branding?

The article revises the role of architecture and iconic buildings in the branding of urban spaces.

Coaching SME managers: business development or personal therapy? A mixed methods study

While a growing number of small- and medium-sized enterprises (SMEs) are making use of coaching, little is known about the impact such coaching has within this sector. This study sought to identify the factors that influence managers' decision to engage with coaching, their perceptions of the coaching ‘journey’ and the kinds of benefits accruing from coaching: organisational, personal or both. As part of a mixed methods approach, a survey tool was developed based upon a range of relevant management competencies from the UK's Management Occupational Standards and responses analysed using importance-performance analysis, an approach first used in the marketing sector to evaluate customer satisfaction. Results indicate that coaching had a significant impact on personal attributes such as ‘Managing Self-Cognition’ and ‘Managing Self-Emotional’, whereas the impact on business-oriented attributes was weaker. Managers' choice of coaches with psychotherapeutic rather than non-psychotherapeutic backgrounds was also statistically significant. We conclude that even in the competitive business environment of SMEs, coaching was used as a largely personal, therapeutic intervention rather than to build business-oriented competencies.

My generation(s): cycles, branding and renewal in E4’s 'Skins'

In an era of fragmenting audience and diversified viewing platforms, youth television needs to move fast and make a lot of noise in order to capture and maintain the attention of the teenage viewer. British ensemble youth drama Skins (E4, 2007-2013) calls attention to itself with its high doses of drugs, chaotic parties and casual attitudes towards sexuality. It also moves quickly, shedding its cast every two seasons as they graduate from school, then renewing itself with a fresh generation of 16 year old characters - three cycles in total. This essay will explore the challenges of maintaining audience connections whilst resetting the narrative clock with each cycle. I suggest that the development of the Skins brand was key to the programme’s success. Branding is particularly important for an audience demographic who increasingly consume their television outside of broadcast flow and essential for a programme which renews its cast every two years. The Skins brand operate as a framework, as the central audience draw, have the strength to maintain audience connections when it ‘graduates’ those characters they identify with at the close of each cycle and starts again from scratch. This essay will explore how the Skins brand constructs a cohesive identity across its multiple generations, yet also consider how the cyclic form poses challenges for the programme’s representations and narratives. This cyclic form allows Skins to repeatedly reach out to a new audience who comes of age alongside each new generation and to reflect shifts in British youth culture. Thus Skins remains ever-youthful, seeking to maintain an at times painfully hip identity. Yet the programme has a somewhat schizophrenic identity, torn between its roots in British realist drama and surrealist comedy and an escapist aspirational glamour that shows the influence of US Teen TV. This combination results in a tendency towards a heightened melodrama at odds with Skins claims for authenticity - its much vaunted teenage advisors and young writers - with the cyclic structure serving to amplify the programme’s excessive tendencies. Each cycle wrestles with a need for continuity and familiarity - partly maintained through brand, aesthetic and setting - yet a desire for freshness and originality, to assert difference from what has gone before. I suggest that the inevitable need for each cycle to ‘top’ what has gone before results in a move away from character-based intimacy and the everyday to high-stakes drama and violence which sits uncomfortably within British youth television.

Modelling personal thermal sensations using C-Support Vector Classification (C-SVC) algorithm

The personalised conditioning system (PCS) is widely studied. Potentially, it is able to reduce energy consumption while securing occupants’ thermal comfort requirements. It has been suggested that automatic optimised operation schemes for PCS should be introduced to avoid energy wastage and discomfort caused by inappropriate operation. In certain automatic operation schemes, personalised thermal sensation models are applied as key components to help in setting targets for PCS operation. In this research, a novel personal thermal sensation modelling method based on the C-Support Vector Classification (C-SVC) algorithm has been developed for PCS control. The personal thermal sensation modelling has been regarded as a classification problem. During the modelling process, the method ‘learns’ an occupant’s thermal preferences from his/her feedback, environmental parameters and personal physiological and behavioural factors. The modelling method has been verified by comparing the actual thermal sensation vote (TSV) with the modelled one based on 20 individual cases. Furthermore, the accuracy of each individual thermal sensation model has been compared with the outcomes of the PMV model. The results indicate that the modelling method presented in this paper is an effective tool to model personal thermal sensations and could be integrated within the PCS for optimised system operation and control.

”Potato seeking rice”: language, culture, and identity in gay personal ads in Hong Kong

This paper examines the relationship between language, culture, and identity in a corpus of gay personal ads collected from two publications in Hong Kong in the three years before the 1997 transition of sovereignty. Gay personal ads are seen äs an "island of discourse," whose marginal nature is reflected in the use of language and in turn reflects issues of marginalization in the larger social context. Using Fairclough's (1992, 1993) three- dimensional model for critical discourse analysis, an attempt is made to uncover the relationship between text structure and issues ofpower/ideology in the society that produces the texts. On the level of text, it was found that structural components, particularly the degree of grammatical elaboration, differ according to the stated race or cultural background of the authors and their targets. On the level of discourse practice, authors were found to appropriate a variety of "voices"from the larger culture arena, the use of which amplifies or limits the participation of particular classes of individuals. Finally, on the level of social practice, the ads were found to reflect and re-create both the racial stereotypes and heterosexist ideology found in the dominant culture.

Conversion coefficients from air kerma to personal dose equivalent in mammography

In this work, the scattered X-ray beams produced by a mammography unit with a Mo/Mo, Mo/Rh and W/Rh anode/filter combinations were applied in the evaluation of the Hp(10, 0) and mean conversion coefficients from air kerma to the personal dose equivalent ((C) over barH(p(10,0 degrees))). The higher values of H(p)(10,0 degrees) are related to the Mo/Rh combination whereas the lower ones are for the W/Rh target/filter. (C) over barH(p(10,0 degrees)) values are in the range 0.19-0.54 Sv/Gy, where the higher values comprise the W/Rh combination. (C) 2009 Elsevier Ltd. All rights reserved.

Proposal of a Brazilian accreditation program for personal dosimetry using OSL

After the development of the highly sensitive material Al(2)O(3):C, personal dosimetry using optically stimulated luminescence (OSL) has been continuously adopted in place of thermoluminescence dosimeters (TLD) by different countries (e.g. USA and Japan). In order to use a dosimetric system in Brazil it is necessary to develop a protocol and to fulfill performance and type tests in accordance with the accreditation program approved by the responsible governmental committee. This paper presents a proposal for an accreditation program for OSL personal dosimetry using a commercial dosimetric system, including tests that follow the same rules as applied to TLD and film dosimetry. The experimental results are within the reliability interval and in accordance to the expected behavior. A new test concerning re-analysis of exposed badges is also proposed. (C) 2009 Elsevier Ltd. All rights reserved.

Skolk : en undersökning om hur personal på en skola tänker kring ämnet

Skolk innebär olovlig frånvaro från skolan och det finns undersökningar som visar på att skolk är ett uttryck för ungdomens en i hög grad riskfylld livssituation där misslyckandet med skolan ofta leder till missbruk och kriminalitet. Det har visat sig att bland skolkarna finns både kriminalitet, droger, tobak, ungdomskriminalitet och andra problem överrepresenterat jämfört med icke skolkande elever. Det finns olika svar på var skolk beror på enligt vad som framkommer vid undersökningar bland elever, men den vanligaste orsaken är att bland eleverna som skolkade är det vanligt med bristande tillsyn från föräldrarna och missbruk hos föräldrarna, så kallade familjerelaterade faktorer. När det gäller skolrelaterade faktorer till skolk är bristen på uppmuntran att närvara i skolan en faktor som påverkar och andra förklaringar är missnöje med skolpersonal, lektioner och attityder hos personal och andra elever. Syftet med detta examensarbete är att utifrån kvalitativa intervjuer med rektor, lärare och personal inom elevhälsan undersöka hur skolkproblematik hanteras och vilka tankar som finns kring skolk. För att få fram ett relevant underlag har jag som metod valt att göra en kvalitativ studie som står för forskning där datainsamlingen fokuserar på data i form av till exempel kvalitativa intervjuer. Jag har valt att intervjua personal på en skola i Mellansverige, år 6-9, och bland informanterna finns både lärare, rektor och personal ur elevhälsan. Jag har också använt mig av litteratur, rapporter och avhandlingar som berör skolk som jag applicerat på intervjusvaren i analysen. Jag kom fram till att skolpersonalen visar en god vilja att arbeta för att elever inte ska skolka då det finns mycket negativt med ett sådant beteende. Dels är skolk en indikator på att något inte är bra kring eleven, oftast något på det sociala planet, och dels kan det leda till asociala beteenden som kriminalitet. Oro finns också för att en elev som skolkar påverkar andra att göra likadant och dessutom kan elever som skolkar få problem att sköta sitt arbete som vuxen. Dessutom har jag under arbetes gång utvecklat flera idéer kring fortsatt forskning på området.

Den psykosociala arbetsmiljön utifrån modellen; krav, kontroll och socialt stöd : En jämförande studie mellan personal på offentligt och privat äldreboende

Studier har visat att äldre personer i behov av vård ökar vilket kan leda till att vårdpersonalen upplever högre krav. Detta kan i sin tur resultera i arbetsrelaterad stress och ohälsa hos personalen. Utifrån Robert Karasek och Töres Theorells modell om krav, kontroll och socialt stöd kan man undersöka hur den psykosociala arbetsmiljön upplevs på en arbetsplats. Enkäter delades ut i samarbete med enhetschefer på de båda äldreboendena. 40 undersökningsdeltagare ingick i studien. Syftet med föreliggande studie är att försöka urskilja om det finns skillnader mellan personalen på offentligt och privat äldreboende gällande den psykosociala arbetsmiljön utifrån modellen krav, kontroll och socialt stöd samt upplevelsen av arbetsrelaterad stress. H1, Det finns en relation mellan upplevelse av krav och upplevd arbetsrelaterad stress. H2: Det finns en relation mellan upplevelse av kontroll och upplevd arbetsrelaterad stress. H3: Det finns en relation mellan upplevelse av socialt stöd och upplevd arbetsrelaterad stress. H4: Det finns en signifikant skillnad i upplevelsen av krav mellan offentlig och privat personal. H5: Det finns en signifikant skillnad i upplevelsen av kontroll mellan offentlig och privat personal. H6: Det finns en signifikant skillnad i upplevelsen av socialt stöd mellan offentlig och privat personal. H7: Det finns en signifikant skillnad i upplevelsen av stress mellan offentlig och privat personal. H1-4 kan godtas. H5-7 kan förkastas. Resultaten diskuteras utifrån Robert Karasek och Töres Theorells modell.