974 resultados para Estratégia competitiva


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O tratamento endodôntico é de fundamental importância para abolir a infecção nos dentes com necrose pulpar. O sucesso desse tratamento depende: da eliminação eficiente da infecção no sistema de canais radiculares (SCR) e do correto selamento pela obturação dos canais radiculares. Devido à complexidade anatômica do SCR, certas áreas podem ser inacessíveis ao preparo biomecânico (PBM), portanto, o emprego de uma medicação intracanal potencializa a redução dos microrganismos (MO) e seus produtos tóxicos no SCR. Mesmo com o avanço técnico e científico da Endodontia, há MO que ainda sobrevivem ao PBM, sendo os principais responsáveis pela manutenção infecção endodôntica. Assim, novos tratamentos devem ser pesquisados. Com o advento dos aparelhos de laser e LED, surgiram alternativas de tratamentos na área da saúde, como a terapia fotodinâmica (TFD), que é um conjunto de procedimentos físicos, químicos e biológicos, que ocorrem após a administração de um agente fotossensibilizador (FS) ativado por meio de uma luz visível de comprimento de onda específico (laser ou LED) para destruir a célula-alvo, ou auxiliar no combate das infecções. Na Endodontia, foram demonstrados em estudos in vitro e in vivo que o emprego da TFD atua como um coadjuvante e potencializa a desinfecção do SCR, além de ser de fácil aplicação e não promover resistência microbiana. O objetivo da presente revisão é apresentar o estado atual da terapia fotodinâmica em Endodontia.

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O perfil, na área de saúde, tem por base quantificar a necessidade dos trabalhos a serem executados dentro da interdisciplinaridade. Assim, os trabalhos podem ser direcionados com maior exatidão, correspondendo diretamente aos anseios da população idosa frequentadora dos serviços de saúde. O objetivo desse trabalho é avaliar a realidade do atendimento ao idoso na Estratégia Saúde da Família. Foi utilizado um questionário autorizado pela SBGG/PR, (Sociedade Brasileira de Geriatria e gerontologia seção Paraná) para estudo transversal, que engloba perguntas sobre aspectos sociais, políticos e específicos sobre os atendimentos prestados em uma Unidade da Estratégia Saúde da Família. A população estudada corresponde a um grupo de 90 idosos de ambos os gêneros, freqüentadores da Unidade de Saúde da Família Dr. Nilton Luiz de Castro, no bairro Tarobá no Município de Ponta Grossa – PR. A maioria dos idosos que frequentam as Unidades de Saúde da Família são mulheres; 90% são independentes; 50% esperam entre trinta minutos e uma hora por uma vaga para consulta; 65% das doenças crônicas diagnosticadas são tratadas na unidade de saúde; 100% relataram que não havia nenhum médico especialista na área de geriatria atendendo na unidade de saúde; 90% dos idosos observaram que havia programas de apoio aos idosos na instituição. A falta de informação dos idosos auxiliada pelo descaso dado as suas condições como pacientes especiais, juntamente com a falta de programas para atendimento especializado são os principais problemas que atingem os idosos nas Unidades de Saúde da Família. A maioria dos problemas poderia ser resolvida com a disponibilidade de pessoas treinadas e preparadas para atender esta população.

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Investigated in this paper, as contributions to Foucault's genealogy of knowledge, the historical constitution of the joint activities between Work and Care in Mental Health (called Therapeutic Workshops, among other names) in their different purposes and dimensions that contributed to the production care of patients with psychological distress at different times. History is here understood as a multiplicity (and nonlinearity) of time series and various blending and shuffleforming speeches as truths. In conjunction we have discussed, we conclude that the work as a therapeutic modality in nursing homes, there emerged in the world of psychiatry, but of capitalism. Associated with measures of occupation "empty minds" of misfits, later earned the position of an instrument of discipline and social regulation. With the Psychiatric Reform, activities Work in Mental Health have been re-invented as spaces enablers of access to citizenship and contractuality social network users.

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The ageing process can change the pharmacodynamics and pharmacokinetics parameters. Therefore, some medications are considered potentially inappropriate (PIM) for the elderly people, since they can increase the likelihood of occurrence of adverse drug events. The objectives are to estimate the frequency of use of PIM in the elderly people, with potentially hazardous drug interactions (PHDI) and to evaluate the impact of pharmaceutical intervention (PI) for the prescription of safer therapeutic alternatives. A cross-sectional study was performed in a Health Family Strategy (region of Araraquara, SP), between January and February/2012. The medical records of patients aged ≥60 years, that use at least one drug, were consulted for identification of PIM, according to the Beers criteria. The MPI identified were classified considering the Anatomical Therapeutic Chemical Classification System (ATC) and the essentiality of the drug (safety, effectiveness, quality and cost parameters) The inclusion criteria were met by 358 elderly, being that 93 of them (26%) had taken at least one PIM. Of the 114 different drugs prescribed for elderly, ten were classified as PIM, of which four of them act on the central nervous system, four on cardiovascular system and two on the digestive tract. Seven MPI are essential medicines, belonging to national list of essential drugs (RENAME-2010). Fourteen drug interactions were identified, of which two are PHDI (fluoxetine/amitriptyline and digoxin/hydrochlorothiazide).After the PI, there was no change in medical prescriptions of patients with PIM use or with DI. Medical prescriptions of elderly attended in the Health Family Strategy show pharmacotherapeutic safety problems, of which may be responsible for health hazardous for this age group. Although the intervention carried out by letter had been ineffective for the adherence of doctors in prescribing safe alternatives, wide dissemination of the lists that contain PIM and PHDI is need, as well as the inclusion of safer equivalents in RENAME, in order to contribute for rational use of drugs.

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The objective of this study was to analyze the business cards used as the initial strategy of marketing Dentists, based on the Code of Dental Ethics, Law No. 5081 / 24/08/1966 and the principles of marketing. It is a cross-sectional study, which evaluated the 54 cards of Dental Clinics of Municipalities of the Northwest Region of São Paulo. Among the cards reviewed, based on the Code of Ethics, only 59.63% contained the registration number in the Regional Council of Dentistry, in 32.22% of the cards noted misuse of the term “general practice”, rather than “GP.” The item was on the cards unless found the specification of the profession Surgeon / Dental Surgeon (57.41%). According to Law No. 5081 / 1966, which regulates dentists, 37.22% of the cards improperly determined that the exercise more than two professional specialty; contained 19.26% of total ad price and terms of service payment. Thus, it appears that business cards are an important means of dissemination of professional work, but some Dentists have neglected ethical and legal principles. Thus, it emphasizes the need for awareness among professionals about the issues related to advertising and marketing.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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We report here a study about the application of a formal teaching strategy about heat and temperature concepts applied among high school students. The strategy belongs to a research trend which deals with epistemological analogies and has an innovative character related to the students’ preparation for rational debates between conceptions and/or rival theories, using didactical rational reconstruction (DRR) which aims to help scientific concepts rational learning. We investigate the outcomes of this preparation and students’ conceptual development, analyzed through a qualitative-interpretative methodological approach.

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Conselho Nacional de Desenvolvimento Cientifico e Tecnológico (CNPq)

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Este artigo trata de uma pesquisa exploratória, de cunho bibliográfico, com o objetivo de estabelecer relações entre os conceitos de Telejornalismo Regional em TV Digital (TVD) com o gênero do Infotretenimento, definido como o modelo de programa que adota a fórmula de uma produção híbrida, seguindo uma linha que se situa entre informação e entretenimento. Considerando-se que, do ponto de vista do produtor de conteúdos comunicacionais, a “Era da Digitalização” requer um aperfeiçoamento e uma devida utilização dos recursos disponibilizados pela TVD, o artigo torna-se relevante, pois abre o caminho para se pensar numa programação para a TVD, antes mesmo de sua efetiva possibilidade de produção e programação. Pretende-se com este artigo pesquisar as ferramentas necessárias que justifiquem a possibilidade de um telejornal regional interativo atrair o seu público-alvo para as informações noticiadas por esse veículo.

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This work is intended to promote a reflection about the forms of work in groups for continuous training of teachers. Based on the hypothesis that the groups of study / discussion of specific topics in physics can have very effects significant and recommended by the literature, we based on the propositions of the educator José Contreras Domingo about autonomy of teachers and we does a report of an experience with group of continuing education in which they succeeded in developing the characteristics of autonomy of teachers in a job with physics teachers who participate in a group of study / discussion of topics of Modern and Contemporary Physics. In this way presents arguments relating the autonomy of teachers with the teacher continuing education and presents the report of a group of training teachers of physics who works along these lines.

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This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

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We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.

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In behavioral therapy several techniques are used, among them the role-playing and functional analysis. Role-playing is feasible to model relevant behaviors while functional analysis is used for diagnostic evaluation and to produce self-knowledge. However, some clinical problems have characteristics that hinder the creation of self-knowledge, without which the client may not develop the modeling of alternative repertoires. This study aims to illustrate the combination of role-playing and functional analysis as a procedure to facilitate the development of self-awareness in clients with deficits in discrimination of functional relations and interpersonal difficulties. A session was selected from a total of 12 group meetings. The main result was the increase of self-revelations and discrimination of functional relationships by customers. It is concluded that the role-playing can be an environment to teach the client to describe functional relations and produce self-knowledge when facing interpersonal problems and difficulties on the discrimination of the actual contingencies in place.