A criança e o brinquedo-TV: análise sobre o discurso publicitário direcionado para a infância na Rede Globo de Televisão

Esta investigación es un análisis del contexto actual que rodea a la publicidad brasileña, más concretamente, la publicidad discurso televisivo dirigido a los niños en Brasil. Análisis de los documentos se basa en la revisión retórica (Leach, 2004) (SODRE, 2006) A partir de la primera supuesta inadecuación de algunos de sus contenidos al público para que se comunican. También investiga las posibilidades de regulación y la educación del consumidor y el papel de los medios de comunicación en la sociedad mediante la movilización exigiendo el cumplimiento y la mejora de la legislación vigente, evitando los posibles abusos y distorsiones de las secciones generales de la ley. Hemos llevado a cabo por separado se analiza en los niños y sus conceptualizaciones y la función social, abordando también el juguete y el acto de jugar hoy y su sede histórica en un intento de crear una fundación que apoya el análisis de la relación entre la infancia y la publicidad y el consumo, basado en obras de Roger Silverstone, Kapferer, Leontiev y Walter Benjamin. También se hicieron inferencias basadas en estudios de Pablo Del Río, sobre las posibles consecuencias psicológicas del consumo de medios por los niños, sin embargo, en arvorarmos llevar a cabo investigaciones en el estudio de la recepción. Se enfrentarán, tanto en acciones a favor de la aprobación de la Ley 5.921/2001 N º Suplente sugiere que la prohibición de la publicidad infantil en todo el país, los enfoques ampliamente "integrado" y por lo tanto, favorables a la continuidad de la actividad publicitaria en el país bajo la acción de la CONAR de autorregulación, lo que demuestra sin embargo, la viabilidad de ambas propuestas. Tambien relativa a el CONAR se llevó a cabo un estudio sobre su Consejo Asesor, dando a entender su composición y características. Por último, se estudian las posibilidades y el concepto de la educación para el consumo de los medios de comunicación, a partir de la utilización de los recursos de los propios medios de comunicación, como una propuesta para un cambio de paradigma en el mercado de la publicidad en Brasil. En conclusión, vemos que a partir del análisis de la publicidad comercial de los niños atendidos por la Red Globo de Televisión, en una muestra de 170 inserciones, todavía existen graves lagunas, pero que los desequilibrios se pueden resolver con medidas relativamente sencillas que incluyan campañas de educación y la exigencia de adecuación de los pocos grandes anunciantes que violan la ley. Afortunadamente, una nueva entrega de los anunciantes mostró la responsabilidad social en sus acciones

Ulisses e Narciso: as faces da alma humana através do discurso mítico nas Enéadas de Plotino

This dissertation, witch studies the myth in Plotinus, attempts to set an approach to the comprehension of the mythic discourse as image related to the ethical process in the Enneads. In order to achieve it, the analysis of the mythic narrative will be employed in the philosophical context that has as a starting point a revisit of the platonic poetic conception. As central questions the notable mythological figures of Narcissus and Ulysses will be utilized to put into context the notion of the Plotinian soul and its endeavor of returning to the originary unity. Therefore, by following the course of both figures in their respective narratives, it conceives a possible relation of ascension and fall of the soul. The first part of this study intends to show Plato s interpretation on the myth and Plotinus standpoint in regard to it. Moreover, it observes Plato s criticism on poetry in the context of the Greek Paideia and the notion of the myth as image of the henological structure in Plotinus, who perceives in the myth its exemplifying nature. The second part attempts to structure Plotinus philosophy, contrasting Henology and Ontology, therefore exposing the three hypostases and the comprehension of the intelligible. The third part endeavors to display the sense of the myth, the idea of the myth as image in Plotinus and the roles of the mythical figures in the Enneads

Os objetivos do laboratório didático na visão dos alunos do curso de Licenciatura em Física da UNESP-Bauru

Há mais de cinqüenta anos, existe a preocupação em se definir os objetivos para o laboratório didático, revisando currículos e buscando ações mais localizadas e orientadas de acordo com o avanço crescente de conhecimentos das concepções alternativas de vários tópicos da Física por parte dos alunos, levando-se em conta as dificuldades específicas enfrentadas por eles no processo ensino-aprendizagem. Podem-se identificar duas linhas filosóficas que norteiam o processo ensino-aprendizagem com relação aos objetivos do laboratório didático. Uma linha defende que para sedimentar os conceitos expostos em aulas teóricas é necessária a prática em laboratório. A outra linha defende que o alvo da prática em laboratório deveria ser a obtenção e análise de dados, levando-se em conta a teoria aprendida. Atualmente, se percebe um crescimento por parte de profissionais que entendem haver uma necessidade de planejar, definir e hierarquizar objetivos detalhados, além de propiciar atividades que favoreçam de acordo com cada classe dentro da linha filosófica a que se identifica o profissional, não se esquecendo que ainda existem profissionais que não aceitam essa postura. Dentro desta perspectiva, foi aplicado um questionário a trinta alunos do curso de Licenciatura em Física da UNESP-Bauru, que já cursaram as cinco disciplinas práticas básicas do curso. Os alunos pontuaram de acordo com a sua visão dos objetivos reais frente aos objetivos ideais do laboratório didático. Os resultados mostraram que o laboratório didático vem cumprindo seu papel na opinião dos alunos do curso de Licenciatura em Física.

A influência do discurso do professor na motivação e na interação social em sala de aula

Estudos têm mostrado a importância das interações sociais desencadeadas em sala de aula como fundamentais para a aprendizagem dos alunos. Contudo, o professor deve ser capaz de motivar os estudantes para se envolverem mais ativamente com as atividades de ensino propostas. Este artigo apresenta os resultados de uma investigação sobre as interações sociais desenvolvidas no contexto de uma sala de aula do Ensino Médio, que explicou os princípios da conservação da energia mecânica com uma aula experimental de demonstração. O principal objetivo era entender como o discurso do professor pode contribuir para o bom nível de motivação do aluno durante uma aula. As entrevistas com professor e alunos e todo o processo de interação durante as atividades foram gravados, transcritos e analisados . Os resultados ressaltam a importância da abordagem discursiva dos professores para manter o processo de motivação entre os alunos.

Criar o próprio jogo didático ou apenas jogar? Efeitos de diferentes estratégias de ensino na motivação e aprendizado de ciências

The use of games as educational tools is common, however the effectiveness of games with educational purposes is still poorly known. In this study we evaluated three different low-cost teaching strategies make and play your own board game, just play an educational science game and make a poster to be exposed in the school regarding: (1) science learning; (2) use of deep learning strategies (DLS); and (3) intrinsic motivation. We tested the hypothesis that, in these three parameters evaluated, scores would be higher in the group that made and play their own game, followed respectively by the group that just played a game and the group that made a poster. The research involved 214 fifth-grade students from six elementary schools in Natal/RN. A group of students made and played their own science board game (N = 68), a second group played a science game (N = 75), and a third group made a poster to be exposed at school (N = 71). Our hypothesis was partly empirically supported, since there was no significant difference in science learning and in the use of DLS between the group that made their own game and the group that just played the game; however, both groups had significantly higher scores in science learning and in use of DLS than the group that made the poster. There was no significant difference in the scores of intrinsic motivation among the three experimental groups. Our results indicate that activities related to non-digital games can provide a favorable context for learning in the school environment. We conclude that the use of games for educational purposes (both making a game and just playing a game) is an efficient and viable alternative to teach science in Brazilian public school

Aspectos didáticos, laicos e científicos de artigos de divulgação científica de duas revistas de conteúdo geral

Muitos professores buscam, em textos jornalísticos, revistas ou jornais, matérias com conteúdo científico para utilizarem como material de apoio em classe. Será que o conteúdo científico contido nesse material é, realmente, aproveitável? O discurso utilizado pelos jornalistas promove o conhecimento científico sobre os assuntos que discutem? Assim, este trabalho teve por objetivo analisar, quanto ao conteúdo científico, didático e acessível, matérias das revistas semanais de conteúdo geral mais lidas do país, Veja e Época, publicadas em 2008, com o tema Meio Ambiente. Os resultados permitiram concluir que os textos apresentados pela revista Veja promovem um discurso científico aproveitável do ponto de vista didático, podendo ser utilizados em sala de aula como material de apoio e complementar pelos professores.

A apreciação musical infantil: aspectos da constituição da infância contemporânea no discurso de crianças do Ensino Fundamental

Music can be found in peculiar historical and social context with distinct functions, such as religious rituals, ethic-esthetic education of subjects, therapeutic elements, critic and maintenance of established patterns, among others. Considered as language, music acts on dialogue dimensions of the body, the senses, the affectionate-cognitive and of social interactions. Their uses reveal the social forces that cross the culture and constitution of subjectivities. The attribution of senses by the subjects to musical production reveals the cultural voices in dialogue, that circumscribe determined social places to them. Our aim in this work is to investigate the child musical appreciation, with children about 7 to 9 years old, and, by attributing uses and senses to music, unveil the voices that settle the places intended and assumed by infancy in contemporaneity The child constructs its musical appreciation through cultural access and mediation, possible by circulation in several socializing groups like family, school, church, infant groups, community groups and, more recently, publicity and media These last two spheres, enabled by the development of the technological means of communication, contributed to the dissemination of the set of consume ideas and for the emergence of the cultural industry, characteristic of the capitalistic production way in its present configuration. They develop new possibilities of perception of the world, in which the limits between childhood and adulthood are not anymore the same that have been established in previous centuries. So, the child musical appreciation is constituted by homogeneity regarding the senses built and disseminated by cultural industry and by the logical merchandizing, and singularities, associated to the construction of senses in interaction with global, local, and multiple contexts, through which the subject circulates and constitutes himself polyphonically

A infância no âmbito do discurso dos parâmetros curriculares nacionais

The educational institution, committed to the production and transmission of knowledge, has increasingly revealed a specific dimension of that commitment, which is to form people und to produce certain kinds of subjectivity. The child is involved in a context of subjectivity production becoming the object of expectations; expectations arising from the demands of a globalized world, and based upon a discourse of specialized fields of scientific knowledge relative to childhood. The purpose of the present work is to analyse the discourse found in the Parâmetros Curriculares Nacionais - PCNs (National Curriculum Guidelines) as concerns the first four years of Elementary education, trying to disclose its ideas and conceptions about the subject-child. Conceiving this discourse as an ideological phenomenon in which the word becomes the central stage where contradictory values are confronted, according to Bakhtin thinking, the analysis constitutes an effort to point out the voices which supply its basis, in what it reveals about the child. Assertions such as "preparing children for the working market", or for "exercising their citizenship", among others which can be found in the institutionalized pedagogical discourse, are stated in a universalized and normative sense, and have become the object of doubt and criticism. The investigation on the implicit and explicit conceptions about childhood as revealed in the PCNs, whose spokesperson has been the school, serves as the starting point for a series of other studies and reflections intended to pave the way for the implementation of educational processes which allow for singular manifestations of the subject-child

O estágio não-obrigatório na formação profissional dos(as) assistentes sociais: trabalho precarizado ou processo didático-pedagógico?

Coexisten, en el universo académico, prácticas curriculares obligatorias y no obligatorias que pueden ser remuneradas o no. Delante de la constatación de lagunas en la concepción, gestión y operacionalización de las prácticas no obligatorias remuneradas, escogimos este tema como objeto de nuestra investigación, tratando de analizarlo en el contexto de los cambios sociohistóricos contemporaneos y su influencia en la cualidad de la formación profesional del estudiante de la carrera de Servicio Social. Este estudio tiene como ¨locu¨ de investigación la Facultad de Servicio Social del Estado de Rio Grande del Norte (FASSO/UERN). Este estudio se caracteriza por la adopción de una perspectiva de análisis cualitativa, con la expectativa de develarlo mucho más allá de lo que se muestra en su aparecncia. Para esto, realizamos revisión de literatura, análisis de documentos, observación asistemática y entrevistas con estudiantes y profesionales de las entidades que ofrecen prácticas a los estudiantes. Además se incluyó, en los procedimientos metodológicos, la aplicación de encuestas y conversaciones informales. Constatamos la existencia de lagunas en el desarrolllo de las prácticas no obligatorias remuneradas, ocasionadas por la ausencia de supervisión y por la inclusión de pasantes en sectores y/o actividades desvinculadas de su futura profesión. La investigación nos permitió desvelar situaciones en las que la oferta de plazas ocurre en detrimento de la contratación de empleados, lo que configura un distanciamento de este componente curricular del área de formación profesional, desvirtuando su carácter educacional. Cientes de la coexistencia contradictoria entre situaciones ventajosas y problemáticas en las prácticas no obligatorias remuneradas para el proceso de formación profesional de los asistentes sociales, concluimos que esta modalidad de práctica cuando vinculada a la intervención de la facultad y bajo la supervisión de asistentes sociales, independiente de sus implicaciones en los intereses del mercado, potencializa el desarrollo de competencias y habilidades intrínsecas al proceso de formación profesional; pero si distanciada del área de formación y/o sin el debido acompañamiento didáctico-pedagógico establece poca o ninguna relación con la formación de los asistentes sociales. Pero, incluso distanciadas del ejercicio y de la formación académica en el área de servicio social y/o (llenas de aspectos frágiles) llenas de fallas en el proceso de enseñanza y aprendisaje, estas experiencias ejercen profunda influencia en la formación de los asistentes sociales, pudiendo fragilizar el compromiso con el proyecto ético-político, diseminar el aspecto subalterno de la profesión y hacer confuso y conflictivo el proceso de construcción de la identidad profesional. En este sentido, las inversiones de capital para reducir los gastos con mano de obra, las dificultades vividas por las universidades públicas brasileñas para garantizar la cualidad de la enseñanza delante de la insuficiencia de recursos humanos y materiales y la desvalorización de los componentes no obligatorios del proceso de formación profesional de los asistentes sociales, son factores que obstaculizan el reconocimiento y la materialización del potencial didáctico-pedagógico de las prácticas

Discurso de paraninfo

O presente texto é o discurso de paraninfo pronunciado para os formandos da turma de 2001 da Faculdade de Filosofia e Ciências da Universidade Estadual Paulista, Campus de Marília/SP. Constitui-se em pequena reflexão sobre o momento da formatura, a passagem para a vida profissional e os problemas mais candentes que a vida acadêmica enfrenta hoje no Brasil.

Mobile interact: uma ferramenta de auxílio didático proporcionando interação entre professores e alunos através de celulares

Education is one of the oldest activities practiced by man, but today it is still performed often without creating dialogues and discussions among all those involved, and students are passives agents without interactivity with teachers and the content approached. This work presents a tool used for providing interactivity in educational environments using cell phones, in this way, teachers can use technology to assist in process of education and have a better evaluation of students. The tool developed architecture is shown, exposing features of wireless communication technologies used and how is the connection management using Bluetooth technology, which has a limited number of simultaneous connections. The details of multiple Bluetooth connections and how the system should behave by numerous users are displayed, showing a comparison between different methods of managing connections. Finally, the results obtained with the use of the tool are presented, followed by the analysis of them and a conclusion on the work

Um estudo sobre custos de elaboração de material didático e tutoria em EaD online em uma Instituição de Ensino Superior no Brasil

This study has as main objective to verify the proportionality of the costs with elaboration of didactic material and costs with tutelage and instruction incurred in a higher education institution, located in national territory, and that offers a degree course in the education area in the modality of EaD online. The purpose of the measurement of this proportionality of the costs was of answering these they are, among other, the relevant costs incurred by the institution research object. This is a research of exploratory stamp whose methodological procedure adopted for your development, in what it refers the collection, analysis of the data and the investigation means, it is the case study, as well as the documental and bibliographical research. The found results indicate that the costs with elaboration of didactic material and the costs with tutelage and instruction are relevant, however they are not the only ones considered as such. The costs involved with acquisition and operation of specific softwares they also constitute an relevant costs. The structure of the costs can be altered in agreement with the analyzed period and in agreement with the characteristics of synchronism of the offered course. It was also verified that the technology used in this education modality it ends up generating additional costs incurred with professionals of specific knowledge in technology

Atividades de construção de sentido: a cosmovisão no discurso poético de a poesia em pânico

This study try to integrate concepts from referenciation theory to highlight processes of meaning construction of the book A Poesia em Pânico, written by the Brasilian poet Murilo Mendes. The concepts of referenciation, discourse objects and cognitive-experiential schemes were employed to evidence the meanings of the poems in the book, specifing its methods of elaboration and the effects of expression. Parallels beetwen the conception of language proposed by the theories used and that deduced from the poems and poetic pratice of the author studied was traced, making evident its similarities. Equaly, textuals analises are used to demonstrate various aspects of the theories. At the same time, a reading of the main elements of discourse was constructed throughout the study, trying an aproximation beetween the fields of linguistic and literary theory

Oralidade e escrita: a presença do discurso reportado em entrevistas jornalísticas

In this work, we intend to discuss results from a research about retextualization in gender journalistic interview, considering speech dialogical approach. Retextualization activity, which implies the production of a new text through one or more basic texts, shows the presence of reported speech as an integral unit of discursive construction. Our corpus had been extracted from a section called Nossos Valores [Our Values], present at the syndical newspaper Adurn Notícias [Adurn News], from Federal University of Rio Grande do Norte (Brazil), which weekly publishes journalistic interviews with active professors from this institution. We describe retextualised text structure by correlating it to the one from the oral text, in order to identify and describe quoted speech, as well as features of the gender in which it is inserted. It was verified that, when it comes to reported speech present in the published interviews, which are representative of the research corpus, diverse incorporation procedures of alien property‟s speech take place, especially those regarding about reported speech use. The waterish presence of the other present in dialoged texts speech transformed in monologue texts demonstrates that there is not a clear demarcation among voices in certain parts of the written text. This is confirmed during analyses of the two interview versions, in which it is not always possible to distinguish the authorship of certain propositions, which in some way can point to Bakhtin‟s concept of intentional hybridity. Beyond Bakhtin‟s contributions (1990; 2000), the theoretical principles of this work are based upon Marcuschi (1986; 1999; 2001), Matencio (2003), Authier-Revuz (1982), and Favero et al. (1997; 1998; 1999; 2000)

Calculando distância em geometria espacial usando material manipulável como recurso didático

This work presents a proposal for introducing the teaching of Geometry Space study attempts to demonstrate that the use of manipulatives as a teaching resource can be an alternative learning facilitator for fixing the primitive concepts of geometry, the postulates and theorems, position relationships between points, lines and planes and calculating distances. The development makes use of a sequence of activities aimed at ensuring that students can build a more systematic learning and these are divided into four steps