Measurements of labile Cd, Cu, Ni, Pb, and Zn levels at a northeastern Brazilian coastal area under the influence of oil production with diffusive gradients in thin films technique (DGT)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Kinetics of rabies antibodies as a strategy for canine active immunization

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A influência da mídia na personalização política dos acadêmicos de jornalismo

This paper aims to present a survey of Journalism students from UNESP (Brazil) and from the University of Seville (Spain) which gathered data to assess the perception of the influence of the media on political decisions in this segment. Through empirical research - qualitative and quantitative – was observed, as a result, that digital media is still gaining ground in political campaigns and the effectiveness of actions organized through on line universe which are beginning to be proven, from the perspective of students. Furthermore, it was possible to realize the criticality that is developed within universities making students able to analyze the context in which they are in

Identificação de áreas sujeitas a processos erosivos na área urbana do município de Aparecida, SP

Historically, in Brazil, the process of urbanization and city growth was due to the intense migration of rural population to urban areas, especially in the last thirty years. This move, combined with a lack of planning, allowed the occupation of areas with potential for occurrences of erosion. The city of Aparecida, SP can be cited as an example of this process. These irregular occupations generate large material damage and human losses conditioned on mass movement of soil, resulting from the development of erosive processes. So, it is of great importance to physical characterization and identification of these areas within the same city map as a way to minimize the effects and mitigate the consequences of events. Thus, this work presents a series of graduate field campaigns, geotechnical laboratory testing and consultation with representative maps of the physical environment, as a means conclusive for delimintation of areas with potential risk for the occurrence of erosion, especially in areas undergoing urban expansion of the city Aparecida, SP. These areas were determined some geotechnical properties of soils present, evaluating the potential erodibility of them. Also presented are the descriptions of the main characteristics of these areas identified as being at risk, along with proposals to avoid or minimize the impact of problems related to erosion processes on the local population

Imagem política e comunicação

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

Diagnóstico dos resíduos de serviços de saúde do grupo B gerados no município de Uberaba (MG)

The present work aimed to quantify the generation of group B health care`s residuals in places such as drugstores and pharmacies, in the municipality of Uberaba, MG, Brazil, as well as to identify their final destination in those places during the months of July and September, 2010. In order to also verify the medicaments generated by the whole community, some delivery campaigns were arranged to capture out-of-date medicaments at 3 drugstores. In this sense, all people who effectively looked for a pharmacy/drugstore to deposit the medicaments were invited to respond some questions, containing information about the name of the medicament, the pharmaceutical composition, the color applicable to the medicament and the expiration date. At the end of the period of research, 76 interviews were performed and 90 medicaments were observed (1.18 products per interview, in average). Results obtained suggested that pharmacies/drugstores located downtown tend to generate more medicaments than others located in the districts and periphery zones. Moreover, manipulation drugstores tend to generate more products than their conventional counterparts. Regarding the therapeutic classes, the anti-hypertensive medicaments represented the most substantial percentage of the medicaments delivered, accounting for 21,11%. However, the worst scenario tends to show that people usually do not know exactly how to discard this sort of product – about 65% of the people consulted discard chemical pharmaceutical residuals in the same place the domestic trash is thrown away – what may represent a serious risk in terms of contamination of the environment, so that a strong campaign towards the proper usage and discharge of medicaments should be strongly encouraged

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Caracterização hidroquímica do sistema aquífero Tubarão no município de Americana/SP

The growing interest in the use of groundwater resources is directly related to the economic advantages that the groundwater exploitation offers when compared to surface waters. This happens especially in large urban centers, such as the city of Americana / SP, where the rivers are increasingly contaminated by household and industrial waste. Therefore, this study aimed to characterize the Tubarão Aquifer System, in the city of Americana, to identify and evaluate the spatial distribution of different hydrogeochemical facies as well as understand the rock-fluid interaction through the construction of a conceptual hydrogeochemical model. This study was made based on the recognition of the possible chemical reactions that print the chemical characteristics of groundwater in the area. To do the job, there were two water sampling campaigns of all deep wells used by the City of Americana public water supply. From the results of hydrochemical, classification of water was made by Piper and Stiff diagrams as well as geostatistical data using cluster analysis of principal components. Based on information from the profiles obtained from the survey SIAGAS as well as in geological profiles provided by the city of Americana, we sought to detail the subsurface geology of the Subgroup Itararé in the city of Americana. The results obtained allowed the identification of three hydrochemical types in the study area: Bicarbonated calcium-sodium (1), bicarbonate sodium (2) and sodium chloride (3). The waters have bicarbonate alkaline pH to alkaline and can be considered weakly saline, with electrical conductivity values of around 161 mS / cm. Samples classified as sodium bicarbonate average of 174.99 mS / cm. The pH values ranging from 6.74 to 7.99, averaging 7.52. For the group of waters classified as sodium chloride, conductivity average is 164.32 mS / cm and pH values ranging... (Complete abstract click electronic access below)

Perfil epidemiológico dos pacientes internados na unidade de tratamento de queimaduras do Hospital Estadual de Bauru

Burns are frequent accidents, and they are among the major causes of morbidity and mortality in our society. In Brazil, statistical data on such lesions are relatively scarce, and they are concentrated in a few treatment centers. Data on such accidents allow for specific care to be timely and properly taken in order to provide patients with a better prognosis, in addition to enabling the development of prevention programs as well as fire-prevention safety laws. To characterize the epidemiological profile of users at the Burn Treatment Unit of Bauru State Hospital. Collection of epidemiological data through the e-pront system and from charts of burned inpatients from April 2005 to April 2010. During the studied period, 906 hospitalizations of burned patients occurred, with an annual average of 181.2 individuals. Their mean age was 28.4 years, with a predominance of males. The mean hospitalization period was of 27.6 days, with a median of 16 days and a maximum of 216 days; 14.7% developed to death, with the highest mortality rate in the first two weeks of hospitalization. Second-degree burns were the most frequent; 36.8% of the patients burned less than 10% of their body surface, and there was a gradual frequency reduction when a larger burned surface was taken into account; the greater the affected areas, the higher the number of deaths; 91% resulted from thermal agents, 6% from electric and 2% from chemical agents; scalding was the major cause among all agents, followed by alcohol associated with fire and direct flame. The major area affected areas were the upper limbs. The study shows the need for educational and preventive measures, particularly for the young adult population, by means of educational programs and prevention campaigns

Geologia e pesquisa mineral na região oeste do maciço Caritianas, municípios de Alto Paraíso e Itapuã D'Oeste, Rondônia

The granites Rondonianos, located in Rondônia Tin Pronvíncia, the southwestern portion of the Amazonian Craton, have great economic importance due to its large potential metallogenic. These granites stands out Intrusive Suite or Suite Granites Latest Rondônia Rondônia, with approximately 997-998 Ma (Bettencourt et al., 1997, 1999), for their tin mineralization having the largest reserves of this ore from Brazil. These tin mineralization in veins greissen are genetically related to these granites, deposits with different structural styles both within granitic plutons (endogreissen) as the host rocks (exogreissen). The western region of the Massif Caritianas has few published works, and the geology and potential econômicoão that were never fully known, now with the recovery of tin in the world market need new campaigns and prospective discoveries of new deposits

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Identificação de áreas de risco na região urbana do município de Guaratinguetá, SP, quanto à ocorrência de inundações e processos erosivos

The city of Guaratinguetá, SP, presents in its history, several instances of property damage and human losses, conditional on the event of flooding and mass movement of soil, resulting from the development of erosion processes. The extent and severity of these events that affect humans and their properties is the result of the illegal occupation of these areas as potential geohazard. Thus, it is of great importance to physical characterization and identification of such areas within the map of the same city as a way to minimize the effects and mitigate the consequences of these events. Thus, this graduate report presents a series of field campaigns, geotechnical laboratory testing, consultation with maps and satellite images, representative of the physical environment, and the city plan as a means conclusive for the delimitation of risk areas with potential for occurrence of erosion and / or flooding on the map representing the urban area of Guaratinguetá, SP. Also featured are the descriptions of the main characteristics of those areas identified as being at risk, along with proposals to avoid or minimize the impact of problems related to flooding and erosion processes on the local population

Insuficiência renal crônica em cães

The kidneys, for his anatomical and functional characteristics, are sensitive to affections that take the liberation of renal toxins or the blood supply, causing irreversible injuries to his renoparenchymal tissue that is substituted by fibrous tissue. Even after the resolution of the basic cause, there will be the loss of a significant number of his functional unity, renal adaptations will take place in the attempt of maintaining the renal function. These adaptations produce additional injuries, perpetuating to loss of renoparenchymal tissue and the reduction of the renal function. The renal insufficiency (IR) takes place after the loss of 3/4 of the number of his functional unities. Before the progression to the phase of IR, the animal shows up practically without symptoms, but for the gradual increase of the urinary and of the ingestion of water. The reduction of the degree of renal function leads to alterations system compensatory for the accumulation of substances that would suffer renal excretion. The progression of IR leads to the phase of the syndrome urêmica. In this phase the animal presents innumerable clinical signs that can take it to the death. The treatment is symptomatic and dietetic, but depending on the phase not much efficient. Because of being progressive and insidious, the IRC demands the preparation of campaigns and programs of explanation for the veterinary doctors who aim for the consciousness and/or sensibility of the owners to carry out periodic examinations of selection that precociously detect the renal dysfunction. The diagnosis in the beginning IR enables the efficiency of the treatment in stop or slowing his progression, extending the time and quality of life of the patient

A democratização do ensino fundamental de 06 a 14 anos: que concepção de democracia tem sido adotada nas leis federais?

Pós-graduação em Educação - IBRC