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Blogging become popular due to its ease of use and publication, which influences the growth of digital information environments. Therefore, studies are needed to optimize the organization of information in the blog, to contribute in its development. Using the direct observation of nonparticipatory, analysis was performed on 6 blogs of university libraries to identify the elements of Information Architecture (IA) that is considered essential and optional for the structural development of a blog. Thus, were conducted planning guidelines for blogs and a model for its evaluation, and were proposed specific elements of IA for blogs, to contribute to the study of Digital Information Architecture.