O marketing e a atuação social das empresas: uma relação possível?

The present work is about a study of multiple cases with exploratory and descriptiveperspective and qualitative emphasis. Its field of study is constituted by three local companieswith description of social performance, with emphasis in the personal interview with thecontrollers. Its main objective consists of understanding as it has occurred the marketingrelation with the enterprise social performance in the context of these companies located inthe State of the Rio Grande do Norte who carry out social investments. For this, it hassearched to analyze the types and characteristics of the developed social actions, to evaluatethe motivations and objectives of the accomplishment of social actions, to verify theimportance and influence of the social performance in the dynamics of the companies, toverify the level of specific knowledge and information in the areas of marketing and socialperformance in the companies and to evaluate the process of communication (promotion andspreading) of the social performance carried out by the companies. It has been verified thatthe company A directly associates it its social and ambient activities with differentiationbenefits, competitiveness, creation of value, loyalty, relationships, image, prestige,positioning of the company, sale and financial return, beyond benefits in the internal level asbigger motivation of its employees and retention of talents, not existing rejection to theinterlacement of the concepts related to the marketing and the social one. Already in companyB rejection in relating its practical social to the marketing, being observed after posteriorquestionings, that the relation of direct and indirect form exists and those divulgations of theseactions are carried out, contradicting the arguments of the controllers of that the actions wouldnot be carried out to generate media. In company C, it been verified rejection andcontradiction with relation to the concepts related to the marketing, alleging itself that theimage of the harnessed company to its social performance is not used in proper benefit,evidencing itself that this company divulges its action and is marketable benefited, even so isnot this the main objective of its social programs. It has concluded that the association ofthese two concepts is positive and favorable to the development of the businesses and thesocial actions of the companies, legitimizing them and benefiting the involved company,groups in the actions and the society that profits socially from the private social involvement in the social matters

A comunicação interna numa organização pública

The present study compose an analysis on the process of internal communication at a public organization, built on the survey data originary of administrative conduct, observation on the cultural model of the organization and how the interdepartmental and interpersonal relations shows up. The research, exploratory descriptive kind, had theoretical basis on two knowledge areas Administrative Science and Social Communication and was developed at Instituto do Desenvolvimento Econômico e Meio Ambiente IDEMA, in Rio Grande do Norte. During data collection, were conducted spontaneous and semi structured interviews with directors and coordinators, besides the application of directed questionnaire to functionaries in two unites of the institution. Through the analysis and interpretation of the data, we came to the conclusion that the process of internal communication at a public organization fall in with same challenges of private organizations, but with peculiarities that attracts the scientific look specially, in concern of the attitude assumed by the administrators in the conduction of communication functions inside the organization, the profile of social actor and the communication channels used. Although the organizational communication represents more and more a strategic function, as an administration tool, the point that research gets to shows that in public organizations the communication refrains from administrative purpose and with the major objective of giving publicity to the institutional acts and actions

Medição do transporte sólido por arrastamento através de sensores acústicos

A quantificação do material sólido transportado (transporte sólido) ao longo de um curso de água é extremamente importante nas mais variadas áreas da engenharia fluvial. O transporte sólido em rios de montanha dá-se maioritariamente por arrastamento no fundo, através de deslizamento, rolamento e saltação dos sedimentos. Ao longo dos tempos foram desenvolvidas várias fórmulas para estimar o transporte sólido por arrastamento, contudo, devido à complexidade dos processos de transporte de sedimentos, bem como a variabilidade espacial e temporal, a previsão de taxas de transporte não foi conseguida exclusivamente através de investigação teórica. Para obter um melhor conhecimento sobre os processos de transporte sólido por arrastamento em rios de montanha, torna-se necessário monitorizá-los com maior precisão possível. Com os avanços na electrónica, novos métodos tecnológicos foram desenvolvidos para resolver a problemática da quantificação do transporte sólido, em detrimento dos atuais métodos tradicionais, que se baseiam na recolha de amostras em campo, para posterior correlação. O objetivo principal da presente dissertação foi o desenvolvimento de um equipamento capaz de estimar/monitorizar continuamente o transporte sólido por arrastamento em rios de montanha, que utilizasse tecnologia de baixo custo. Este equipamento dispõe de um sensor piezolelétrico que realizará medições à vibração causada pelo embate dos sedimentos sobre uma chapa metálica. A energia do sinal resultante dos impactos reverterá em peso. A metodologia usada para a obtenção das medições foi a realização de ensaios laboratoriais, tendo sido dado especial destaque à influência da variação do caudal, bem como da forma dos sedimentos, na intensidade do sinal adquirido.

A assistência técnica nos habitats do MST e o papel do arquiteto e urbanista

This dissertation is about Architect and town planner inserts in the technical support of the Rural establishment and of the possibilities of changes in their habitat. It also looks for its participation through the production of those spaces with or without its performance through two references cases, in Rio Grande do Norte , one called settlement Eldorado de Carajás and another one called Maria da Paz. At first the process represents the model that was adopted systematically by Incra until the middle of the year 2000 with the sub-contracting of their construction work through small companies. These standardized projects which are executed without registration in the system CONFEA/CREA without demand of professional authorship and of technical responsibility of the work. But the process taken place at Maria da Paz s area was configured as one of the first initiatives that stopped with those practices. Consolidated through a partnership among UFRN MST and INCRA/RN, the Architect s technical support and town planner brought new technician-scientific organization and execution of the soil parcels and its habitat. The participation of UFRN was done through a group of studies in land reform and Habitat (GERAH) being this author and coordinator of the methodological proposal, based on the regressive-progressive method and in the inclusion of the conflict as responsible of the ruptures and transductions both done by Henry Léfèbvre and in the research action approached by Carlos Brandão. Therefore it included the process of social learning and collective production of new knowledge and attitudes in relation to the environment in the process called as attended self management in spite of the transformations happened with this new agent s participation. The people re-located to the new areas that got involved in the process and finished their constructions reelaborating the daily practice of the collective effort passed to the self management without technical support. Years later the implantation of those two experiences our research verified that there is a positive image concerning the Architect and town planner, related, most of all to the conception of the activities, orientation and execution of constructions projects and of acceptance of those professionals to the processes of implementation of the Habitats of the Rural establishments. This dissertation analyses this form of performance, from and beyond these images trying to find the professional, specificities or methodological in such a way to demonstrate the importance of its insertion in the formulation and attendance of the more of 100.000 habitats of Rural establishments of the land reform of the country that correspond to most of the housing social interest in the country side

Natureza morta...edifício com vida: uma arquitetura sustentável para o Serviço de Verificação de Óbitos

Sustainability in buildings, while reducing the impact on the environment, contributes to the promotion of social welfare, to increase the health and productivity of occupants. The search for a way of build that meets the aspirations and development of humanity without, however, represent degradation of the environment, has become the great challenge of contemporary architecture. It is considered that the incorporation of principles that provide a sustainable building with careful choices of design solutions contribute to a better economic and thermal performance of the building, as well as functional and psychological comfort to its users. Based on this general understanding, this paper presents an architecture project aimed to health care whose the solutions adopted follow carefully the relevant legislation and sets his sights on the theme of sustainability. The methodology began with studies on the themes of verification service of deaths, sustainability and those application in construction developed through research in academic studies and analysis of architectural projects, using them like reference for the solutions adopted. Within the project analysis was performed a visit to the verification service of deaths in the city of Palmas in Tocantins, subsidizing information that, plus the relevant legislation, led to functional programming and pre-dimensional of the building to be designed. The result of this programming environments were individual records with information from environmental restrictions, space required for the development of activities, desirable flow and sustainability strategies, that can be considered as the first product of relevance of the professional master's degree. Finally we have outlined the basic design architecture of a Verification Service of Death SVO/RN (in portuguese), whose process of projecting defined as a guiding line of work four points: the use of bioclimatic architecture as the main feature projectual, the use of resources would provide minimal harm to the environment, the use of modulation and structure to the building as a form of rationalization and finally the search for solutions that ensure environmental and psychological comfort to users. Importantly to highlight that, besides owning a rare theme in literature that refers to architectural projects, the whole project was drawn up with foundations in projective criteria that contribute to environmental sustainability, with emphasis on thermal performance, energy efficiency and reuse of rainwater

Simulação do transporte de poeiras radioactivas resultantes de um acidente no complexo de Angra dos Reis, Brasil

O objetivo da avaliação de impactos ambientais (AIA) é permitir uma análise integrada de possíveis impactos diretos ou indiretos ao meio ambiente decorrentes da implantação e operação de empreendimentos, de forma a propor de medidas ou programas que visem evitar, mitigar ou compensar tais impactos. Para tanto é necessário conhecer as diversas características das áreas direta e indiretamente afetadas pela instalação de um projeto, tais como as condições meteorológicas e climatológicas. Estas também são relevantes no estudo das emissões em cenários de operação regular ou acidental de empreendimentos, dada sua influência nas condições de transporte e de dispersão de poluentes na atmosfera. Neste trabalho é realizado um estudo das condições de dispersão de poluentes na atmosfera para a região da Central Nuclear Almirante Álvaro Alberto (CNAAA) em Angra dos Reis, no Estado do Rio de Janeiro, utilizando o modelo WRF, considerando um cenário acidental com liberações por 48 horas. Os dois episódios simulados representam os regimes de tempo predominantes na região obtidos a partir da análise pelo o método k-means sobre as EOFs para o campo de pressões ao nível médio do mar entre os anos de 1985 e 2014. A aplicação da metodologia dos regimes de tempo permite observar os fenômenos meteorológicos de grande escala persistentes e recorrentes sobre uma dada região, servindo como uma ferramenta para a elaboração de estudos e documentos técnicos que fundamentem a decisão dos órgãos reguladores.

Reassentamentos de famílias em projetos de habitação social: avaliação de procedimentos e resultados do projeto Planalto II, Natal /RN

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

A formação em educação ambiental na ênfase em gestão de patrimônio socioambiental do curso de História - Bacharelado da Universidade Federal do Rio Grande

A presente dissertação de mestrado teve como fenômeno de estudo a Ênfase em Gestão do Patrimônio Socioambiental do curso de História Bacharelado da Universidade Federal do Rio Grande – FURG, buscando compreender o processo de constituição e desenvolvimento desta Ênfase e suas articulações com a Educação Ambiental. Para tanto, foram elencadas três hipóteses: (a) a Ênfase em Gestão do Patrimônio Socioambiental do curso de Bacharelado em História da FURG não é estruturada e nem desenvolvida a partir das emergências da crise estrutural da qual a crise ambiental é um aspecto latente; (b) os saberes desenvolvidos na Ênfase não possibilitam que o egresso desenvolva a criticidade e a formação necessária para o cumprimento de sua função socioambiental; (c) a Educação Ambiental desenvolvida na Ênfase em Gestão do Patrimônio Socioambiental do curso de História – Bacharelado da Universidade Federal do Rio Grande – FURG não é expressão de uma ciência que se pretenda a serviço da classe trabalhadora e que se proponha a encarar os desafios das questões impostas pela crise ambiental. Em decorrência destas, foi desenvolvido um objetivo geral e três objetivos específicos, sendo eles: (a) Entender as condições sociais de crise ambiental em meio as quais surge a necessidade de gestores do patrimônio socioambiental; (b) Analisar os aspectos teóricos do campo da Educação Ambiental e a compreensão de ciência presentes na formação dos gestores do patrimônio socioambiental; (c) Identificar, no Projeto Pedagógico do curso de História Bacharelado, os aspectos políticos que demonstrem a função social do egresso. Ainda no sentido de atender ao objetivo geral foram organizadas quatro questões de pesquisa, a saber: (a) Quais as emergências da necessidade de criação da Ênfase em Gestão do Patrimônio Socioambiental no curso de História - Bacharelado da Universidade Federal do Rio Grande - FURG? (b) Que perspectiva de Educação Ambiental tem os professores da Ênfase em Gestão do Patrimônio Socioambiental do curso de História - Bacharelado da Universidade Federal do Rio Grande - FURG? (c) Que compreensão de ciência e de Educação Ambiental está vinculada à formação dos egressos da Ênfase em Gestão do Patrimônio Socioambiental do curso de História - Bacharelado da Universidade Federal do Rio Grande - FURG? (d) Quais saberes são fundamentais na formação dos gestores do patrimônio socioambiental para que compreendam os fundamentos da crise que faz emergir a necessidade da função social de tal ênfase? Nesta pesquisa foram utilizados, prioritariamente, os referenciais teóricos e epistemológicos com vinculação à compreensão de mundo marxista. Após o processo de revisão bibliográfica foram desenvolvidas entrevistas semi-estruturadas com sete professores atuantes na ênfase em estudo. Na sequência, para apreciação das informações, foi utilizado o referencial metodológico da Análise de Conteúdo de Laurence Bardin. Concluiu-se no processo de pesquisa que a ênfase se relaciona com a oferta de novas possibilidades de atuação profissional do historiador gestor. Bem como os saberes desenvolvidos na ênfase possibilitam parcialmente a constituição da criticidade dos egressos. Por fim, a Educação Ambiental desenvolvida na ênfase não pode, em sua totalidade, estar a serviço da classe trabalhadora, pois está circunscrita, no presente momento histórico, aos limites do Capital.

O Plano Diretor como instrumento de gestão da cidade: o caso da cidade de Fortaleza/CE

According to article 182 of the Brazilian Federal Constitution, cities should perform social function, what brings the concept that the city should be a place for one to live well. For that to happen, it should be well administered by its public managers. However, so that there is a sound administration, one that really performs that social function, there must be, first, an efficient planning. We understand that such a thing occurs when the master plan is the main planning instrument of a city and serves as basis for its administration. We notice, however, that in most of the cities the master plan is formulated as a law that regulates urban planning but that both the population and the government most of the times are not aware of its importance concerning the relevant issues related to municipal administration, such as its relationship with the economy, taxation, the social issue, land use regulation, and, in summary, with all the aspects that constitute and that a municipal government should manage in the best possible way. One also knows that, in general, the attempt of city planning has always been connected to the duration of a mandate and that way public managers many times implement restricted measures aiming to just attain a political-electoral objective and publicizing their administration. That implies actions and works that in some cases have negative impacts or ones that cannot be removed from the cities. This study intends to show that the master plan should be the planning instrument guiding the municipal administration but that, however, what we note is a lack of connection between that instrument and the government guidelines of the municipal managers. In order to study what happens to the cities that have a planning which is not taken into account in its administration, we will use the city of Fortaleza, capital of the State of Ceará as a case study. Historically, in Fortaleza the public managers have seldom decided to administer the city in according to the master plans developed for it. We should emphasize that planning begins in the city quite late and until the current days it is being substituted by temporary measures. Through the analysis of the planning process and of the urban management of the city of Fortaleza, especially the master plans predicted since 1933, we explain that if such plans had been implemented, they could have been important tools for its administration to attain a social function, becoming therefore a place for one to live well

Padronização e flexibilidade: proposta de um edifício tipo para uma escola técnica profissionalizante

Nowadays the acquisition of sustainable elements and concepts in construction has been increasingly discussed, improved and incorporated to buildings, since the sector directly interferes in the urban space and environment, representing environmental impact. In order to make a sustainable building (Green Building) it is vital to incorporate less damaging constructive practice, starting from the project until the operation of the enterprise, that means to consider an integrated process of conception, implementation, construction and operation. The more effective sustainable principles participation in architecture happens at the projecting step through minimal environment impact solutions. Among the issues varieties that goes with sustainability proposal of the buildings project, there were added to this work the elements that are directly attached to bioclimatic architecture, more specifically the climate variation, ventilation, lighting and sunlight, that directly affect the project conception. It is important to put in evidence that architecture role goes far beyond the simple activity of building spaces; it is the sequence of political, economic, social and cultural elements, having the users as the main apparatus to its materialization. Thereby this professional dissertation consists of an architecture draft for a professional and technological school in the Rio Grande do Norte State, this dissertation is based on the analysis of previous experience and the bioclimatic principles that implicate in building on hot and dry, hot and humid climates, and the use of strategic solutions that aim the optimization of natural light and ventilation

A gestão adequada de resíduos: ênfase ao setor de construção civil

O presente trabalho traz uma analise exploratória a cerca da situação do setor de construção civil e seu impacto ambiental, assim como, o problema da falta de gestão adequada, que possibilite através de politicas públicas e instrumentos econômicos, formas sustentáveis de lidar com os resíduos gerados em todo território nacional. Analisou-se o Plano Nacional de Resíduos Sólidos (PNRS), elaborado para nortear os municípios brasileiros na adequação da Politica Nacional dos Resíduos Sólidos. O PNRS expõe um histórico da situação dos resíduos, e apresenta alternativas especificas para corrigir as externalidades geradas por sua disposição indiscriminada, além de propor metas de gestão eficiente, e alertar quanto as punições estabelecidas pelo não cumprimento da Lei 12.305, que entrou em vigor no dia 02 de agosto de 2010, dando um prazo de quatro anos para que os municípios encontrassem maneiras de descartar de forma correta seus resíduos sólidos, dentre outras abordagens. Também foi realizado levantamento bibliográfico com uso de conceitos microeconômicos envolvendo externalidades, pelo qual se podem notar as diferentes formas negativas com que o setor impacta o meio ambiente.

Avaliação do potencial de Tillandsia recurvata (L.) L., Bromeliaceae, como bioindicadora da poluição atmosférica urbana

Air pollution can threat the environment and public health, and is assess by pollutant ́s concentration measurements in order to verify whether the limits set by environmental agencies are being respected. However, these measures do not indicate immediately the impacts to living beings. To faced this problem, plants are been investigated as potential bioindicators of air pollution and, among them, stand out bromeliads Tillandsia genus which colonize various substrates,. obtaining water and nutrients from the atmosphere directly. In this context, this research assessed the potential of epiphytic bromeliad Tillandsia recurvata (L.) L. found in urbanized areas of the city of Curitiba - PR as a bioindicator of urban air pollution. According to vehicle traffic, five sample points were selected and classified. Points P1 and P2 were classified as high-traffic vehicle due presenting trucks and urban transport; point P3 was classified as moderate traffic due the predominance of private vehicles and urban transport; and points P4 and P5 were classified as low-traffic, presenting circulation of private vehicles only. There were analyzed the abundance of T. recurvata, morphophysiological parameters (leaf area, leaf specific area, sclerophylly index, percentage dry weight / fresh weight, chlorophyll (a + b), analysis of structural mesophyll organization) and the heavy metals accumulation (Fe, Cd, Cr, Cu, Pb and Zn). The abundance analysis and the results obtained for metals analysis were correlated with the intensity of vehicular traffic, directing the sampling points P1 > P2 = P3 > P4 = P5. This result demonstrate that the abundance of T. recurvata is greater in urban air pollution impacted areas, thus indicating that T. recurvata absorbs and accumulates metals and can be used in biomonitoring of urban air pollution in areas impacted by vehicular traffic. Morphophysiological parameters analyzed shows that the internal plant ́s structure is not significantly impacted by urban air pollution due plant ́s adptations. The presence of absorbing scales, the CAM metabolism pathway and it ́s store water ability, among other features, demonstrate their potential as bio-indicator in urban areas, especially regarding heavy metals accumulation .

Efeitos da adição da cal hidratada na estabilização de um solo sedimentar para pavimentação urbana na região de Curitiba

Urban paving is of paramount importance for a city, both socioeconomic and in quality of life. The urban flooring not different so-called road surface are constituted by a set of horizontal layers, overlaid on the ground, which have the main function of supporting the actions induced by the vehicle redistributing the stresses transmitted to the ground. Soils are important materials for the execution of paving, mainly because they are part of the basic structure of the floor and mostly be available in abundance, with a very low cost, however, their properties usually do not meet the requirements necessary to perform the floor. The soil stabilization for the implementation of urban pavement bases and sub-bases is an increasingly important aspect in the current situation, because always there is the concern with the environment, and there is now the clear awareness that every effort should be made to minimize the effects caused by the exploitation of deposits and deposition of material. In this sense this work presents the effects of adding different proportions of lime to stabilize a sedimentary soil sample from the urban area of the city of Curitiba. It selected a sample quantity of soil in the region to study the stabilization insertion of hydrated lime type (CHIII) powder. The two variables in the study are related to the content of lime mixed with the soil at 0% percentages of 3%, 6%, 8% and 16%, and cure times at which these mixtures were subjected to (0, 7, 14, 28 and 56 days). The tested mixtures were prepared from dosages defined by two methods: one checking the chemical behavior of the samples by means of changes in pH values, and the second analyzing the mechanical behavior through the RCS values. It has been found that the chemical stability analyzed by addition of lime, provided an average increase of RCS in most soil samples studied, because of some physical and chemical characteristics thereof. For mixtures with 6%, 8% and 16% of lime after 28 days of curing, the average RCS was 0,57 MPa, 1,06 MPa and 2,37 MPa, respectively, for the normal proctor, and as for intermediate proctor, in the same curing time and on the same percentages RCS results were 0,54 MPa, 1,04 MPa and 2,71 MPa, respectively. In global terms, the soil-lime mixtures studied showed acceptable behavior by law to use as layers of sub-base. However, only the mixture with 16% of lime, at 28 days, is recommended for use on floors bases. Even so, the mixtures studied constitute a good alternative economic and socio-environmental.

Vagabundos e criminosos: o trabalho como mecanismo de poder e índice de criminalização no discurso jurídico-penal de reinserção social dos apenados

This study was a critical investigation of the configuration of discourse on work in the Brazilian criminal legal discourse. We problematized the discourse of an alleged reintegrative social function proposed by the criminal legal system and analyzed the role of such discourse in the core of disciplinary power strategies that impose on individuals the honest worker condition as a major criterion for their rehabilitation and return to society as citizens. This critique is our starting point to build the argument that discourse on work as it appears in current criminal legal texts operates more as a criminalization index of those who do not have a lawful occupation than a guarantee of legitimate social transit for convicts and recognition of their dignity. For this purpose, we used as corpus the main sources of Law, namely the Federal Constitution of 1988, the Penal Code, the Penal Execution Law, the Brazilian criminal doctrine and an extensive, more recent penal jurisprudence with regard to techniques of resocialization through work. This critical line enabled us to recognize complexity and plurality of discourses - antagonistic, at times - that build the world of work as portrayed in legal texts. We also sought reference in the discussion on the centrality of work as a formative category of the social being as well as theories that defend the non-centrality of work. Throughout our investigation, we sough to question the very condition of such centrality and to understand the ways in which it was possible to produce a legitimating discourse on work as a model of emancipatory social conduct defended and demanded by the Brazilian punitive system. In a context of precariousness, unemployment and flexibilization of the world of work in contemporary society, convicts hardly ever succeed to resume the identity of honest, hard-working citizens - and no longer offenders. In this context, we also questioned the formulation of a discourse that speaks about human labor as the essence of man and criticizes the Marxist vision that is based on work centrality, and we approached the concept of Michel Foucault, our theoretician of reference, who understands work more as a mechanism of power that promotes the individuals’ submission and adaptation to a goods-producing society than the natural activity of man. We ascribe our study to the field of questions that tackle the political conception of the body as subject to labor imposed as productive and political force. It is about the issue of political technology of individuals, a technology of power, as named by the French author. The intended analysis has not dismissed the material existence of labor relations but sought to discuss the validity of a discourse that considers work the main resource for convict rehabilitation and index for the recognition of dignity and honesty. The Foucauldian discourse analysis was the foundation for the investigation of our object, especially if we understand discourses as social practices with power to institute knowledge and produce truths.

Proposta de avaliação de práticas sustentáveis nas operações de serviço em instituições de ensino superior da Rede Federal de Educação Profissional, Científica e Tecnológica

Higher Education Institutions (HEIs) have an extremely important social role, they are responsible for the place where they work and to form citizens who contribute to a fair and cooperative society. Universities can engage with sustainable development in planning, management, education, research, operations, community services, procurement of materials, transportation and infrastructure; this research seeks to analyze the sustainability practices in service operations in the Higher Education Institutions of the Federal Network of Professional, Scientific and Technological Education in Brazil through the development and application of a model called the Sustainability Assessment for Higher Technological Education (SAHTE). To achieve the proposed goal, a systematic survey of the scientific literature on sustainability assessment models in higher education institutions was conducted, making it possible to identify the characteristics and features of existing models. The model was applied through multiple case studies. The proposal compares the sustainability performance of service operations among individual institutions using a common methodology. It presents five areas to be evaluated in the HEI: Governance and Policies, People, Food, Water and Energy, and Waste and Environment, with a total of 134 questions. The need for greater support from the senior management of institutions to formulate and implement policies on sustainable development was identified when the lack of policies on sustainability in service operations was found; initiatives tend to be isolated. The participation of students and teachers in studies on the daily operations of the campus can be expanded and more widespread. The model seeks to evaluate sustainable practices in the service operations of the Brazilian Federal Network of Professional, Scientific and Technological Education; studies related to the evaluation of teaching sustainability are absent and the applicability of the model in private institutions and other countries is needed. The results obtained with the application of the SAHTE model are useful for the preparation and development of policies on sustainable development, especially in the service operations of the surveyed HEI. The results can sensitize staff and students, who can reflect on their roles in the HEI, as well as the community and suppliers.