Software business expansion through distribution channel : Case M-Files - Denmark

The purpose of this study was to find out how a software company can successfully expand business to the Danish software market through distribution channel. The study was commissioned by a Finnish software company and it was conducted using a qualitative research method by analyzing external and internal business environment, and interviewing Danish ICT organizations and M-Files personnel. Interviews were semi-structured interviews, which were designed to collect comprehensive information on the existing ICT and software market in Denmark. The research used three external and internal analyzing frameworks; PEST analysis (market level), Porter´s Five Force analysis (industry level competition) and SWOT analysis (company level). Distribution channels theory was a base to understand why and what kind of distribution channels the case company uses, and what kind of channels target markets companies’ uses. Channel strategy and design were integrated to the industry level analysis. The empirical findings revealed that Denmark has very business friendly ICT environment. Several organizations have ranked Denmark´s information and communication technology as the best in the world. Denmark’s ICT and software market are relatively small, compared to many other countries in Europe. Danish software market is centralized. Largest software clusters are in the largest cities; Copenhagen, Aarhus, Odense and Aalborg. From these clusters, software companies can most likely find suitable resellers. The following growing trends are clearly seen in the software market: mobile and wireless applications, outsourcing, security solutions, cloud computing, social business solutions and e-business solutions. When expanding software business to the Danish market, it is important to take into account these trends. In Denmark distribution channels varies depending on the product or service. For many, a natural distribution channel is a local partner or internet. In the public sector solutions are purchased through a public procurement process. In the private sector the buying process is more straight forwarded. Danish companies are buying software from reliable suppliers. This means that they usually buy software direct from big software vendors or local partners. Some customers prefer to use professional consulting companies. These consulting companies can strongly influence on the selection of the supplier and products, and in this light, consulting companies can be important partners for software companies. Even though the competition is fierce in ECM and DMS solutions, Danish market offers opportunities for foreign companies. Penetration to the Danish market through reseller channel requires advanced solutions and objective selection criteria for channel partners. Based on the findings, Danish companies are interested in advanced and efficient software solutions. Interest towards M-Files solutions was clearly seen and the company has excellent opportunity to expand business to the Danish market through reseller channel. Since the research explored the Danish ICT and software market, the results of the study may offer valuable information also to the other software companies which are expanding their business to the Danish market.

The new era of customer experience in the omni-channel environment of a communication service provider

This study discusses the evolution of an omni-channel model in managing customer experience. The purpose of this thesis is to expand the current academic literature available on omni-channel and offer suggestions for omni-channel creation. This is done by studying the features of an omni-channel approach into engaging with customers and through the sub-objectives of describing the process behind its initiation as well as the special features communication service providers need to take in consideration. Theories used as a background for this study are related to customer experience, channel management, omni-channel and finally change management. The empirical study of this thesis consists of seven expert interviews conducted in a case company. The interviews were held between March and November 2014. One of the interviewees is the manager of an omni-channel development team, whilst the rest were in charge of the management of the various customer channels of the company. The organization and analysis of the interview data was conducted topically. The use of themes related to major theories on the subject was utilized to create linkages between theory and practice. The responses were also organized in two groups based on the viewpoint to map responses related to the company perspective as well as the customers´ perspective. The findings in this study are that omni-channel is among the best tools for companies to respond to the challenge induced by changing customer needs and preferences, as well as intensifying competitive environment. The omni-channel model was found to promote excellent customer experience and thus to be a source of competition advantage and increasing financial returns by creating an omni-experience for the customer. Through omniexperience customers see all of the transactions with a company presenting one brand and providing ease and effortlessness in every encounter. The processes behind omni-channel formulation were identified as customer experience proclaimed as the most important strategic goal, mapping and establishing a unified brand experience in all (service) channels and empowering the first line personnel as the gate keepers of omniexperience. Further the tools, measurement and supporting strategies were to be in accordance with the omni-channel strategy and the customer needs to become a partner in a two way transaction with the firm. Based on these findings a model for omni-channel creation is offered. Future research is needed to firstly, further test these findings and expand the theoretical framework on omni-channel, as it is quite scarce to date and secondly, to increase the generalizability of the model suggested.

The advancement of innovations in communications industry: A case study of Russian Post company

The purpose of this study is to provide a project aimed on solving the problem of advancement of innovations for Russian Post company that is the main actor on the Russian postal service market. This project is constructed through gathering and scrutinizing two essential informational packages, with first being precise information about Russian Post business processes and structure in order to find out the weak spots and hindering forces, and the second being benchmarking analysis of product and service portfolio of company's peers in Europe and Australia in order to evaluate existing experience and gather additional sources that can facilitate the advancement of innovations. These informational packages are studied and sent through the matrix analysis that must highlight customer and technical requirements which emphasize the innovativeness and problem-solving purpose of the project and lay stress on the assuring characteristics that must to be met in order to advance the project. The project itself is aimed on providing Russian Post company with several solutions, both managerial and engineering, which are aimed on easing problem-solving processes and lay the foundation for continuous innovation and value increase for Russian Post company, its partners and its customers. Project's payback period is been calculated as well.

CSR and CSR communication’s effect on prospective employees

The aim of this Master’s Thesis was to examine whether corporate social responsibility and CSR communication has effect on company’s image in the eyes of 18-25 year olds young job seekers and thus study young adults perceptions on these issues. By utilizing previous academic literature a through picture of the main topics was built and by conducting quantitative research, research’s aim was sought to answer. The framework defines the link between research’s main concepts corporate image, CSR and CSR communication and how this can lead to attracting prospective employees. A quantitative research method was applied and an online survey was sent to people whom had applied for L&T by June during the year 2015. Out of these people, those who were aged 18-15 and had vocational education were qualified to answer the survey. The data was analyzed by utilizing statistical analysis and causal relationships were found though which the explanation of perceptions and impacts was possible. The results showed that young adults are influenced by CSR and CSR communication and thus these factors have an impact on prospective employees.

Kognitiivinen radio sotilaallisen maanpuolustuksen kontekstissa

Kognitiiviteknologialla on ennustettu olevan disruptiivisia vaikutuksia sodankäyntiin. Kognitiiviteknologian avulla pyritään löytämään myös ratkaisu kasvavista datansiirtovaatimuksista aiheutuvaan radiotaajuisen spektrin ahtauteen. Tämän tutkimuksen keskiössä on kognitiivinen radio. Diplomityössä ennakoidaan niitä muutoksia, joita radion kognitiiviset ominaisuudet tuovat sotilaalliseen toimintaympäristöön. Tutkimuksessa etsitään kognitiivisen radion suorituskykyyn, suorituskyvyn rakentamiseen ja käyttöön liittyviä tekijöitä, jotka ovat merkityksellisiä sotilaallisesta näkökulmasta. Radion kognitiivisuutta käsitellään kongitiivisten ominaisuuksien, kuten adaptiivisuuden tai tilannetietoisuuden, kautta. Painopisteenä on kognitiivisten ominaisuuksien keskinäinen arvottaminen, mahdollisten vaikutusten tarkastelu operatiivisessa viitekehyksessä sekä tarvittavien toimenpiteiden kartoittaminen kognitiivisen tekniikan operatiivisen käytön mahdollistamiseksi. Tutkimuksen pohjalta esitetään kognitiivisten ominaisuuksien tärkeysjärjestys suorituskyvyn ja johtamisjärjestelmien kehittämisen näkökulmista ja alustavia operatiivisia vaatimuksia kognitiiviselle radiolle sekä kuvataan spektrin hallinnan kehittämismahdollisuuksia. Operatiivisia vaikutuksia tutkitaan myös uhkalähtöisesti eli arvioimalla, miten tietty kognitiivinen ominaisuus vaikuttaisi yleisimpiin tiedonsiirtoverkkoihin kohdistuviin uhkiin. Lisäksi työssä arvioidaan kognitiivisen radion käyttöönoton esteitä Puolustusvoimissa. Tutkimuksen päämenetelmä on delfoi, jota on täydennetty asiantuntijahaastatteluin sekä -arvioin. Kognitiiviselle radiolle on useita erilaisia määritelmiä. Kaikkia kriteerejä täyttävää kognitiivista radiota ei ole vielä olemassa, vaikka kognitiivisia ominaisuuksia radioissa on ollut pitkään. Kognitiivinen radio, tai jo pelkästään ohjelmistoradio kehittyneillä kognitiivisilla ominaisuuksilla, tuo huomattavia mahdollisuuksia parantaa langattoman tiedonsiirron toimintakykyä sotilaallisessa käyttöympäristössä. Merkittävin suorituskykylisä sotilaallisessa käyttöympäristössä saadaan seuraavista kognitiivisista ominaisuuksista: 1) dynaaminen spektrin hyväksikäyttö (DSA) 2) yhteyksien adaptiivisuus ja radioresurssien hallinta (SLA ja RRM) sekä 3) älykäs verkonmuodostus (SON ja RBR). Tiedonsiirtojärjestelmien ylläpito ja rakentaminen vaativat aiempaa enemmän suunnittelua ja ammattitaitoa, mutta toisaalta loppukäyttäjän osaamistasovaatimuksia voidaan laskea sitä mukaa, kun lähestytään 0-konfiguraatiojärjestelmiä. Radioiden kognitiivisuuden myötä voidaan myös passiivisiin uhkiin, esimerkiksi elektroniseen tiedusteluun, varautua aiempaa tehokkaammin. Aktiivisiin uhkiin, kuten häirintään, kognitiiviset ominaisuudet vaikuttavat jopa toiminnan fundamentteja muuttavasti. Tiedonsiirtojärjestelmien ohjelmistopohjaisuus nostaa kyberin merkitttävyyttä arvioitaessa eri uhkien kokonaismerkityksiä. Onnistunut kyberoperaatio voi tarkoittaa koko järjestelmän lamautumista tai vakavaa tietovuotoa. Kognitiivisten ominaisuuksien liittäminen osaksi sotilasradiojärjestelmiä on haasteellista. Käyttöönoton esteitä ovat osaamisen puute, lainsäädännön ja regulaation jäykkyys, tekniikan osittainen kypsymättömyys sekä tietoturvan hallinta. Spektri on muutoksessa, mikä tulee näkymään spektrin sirpaloitumisena vuoteen 2020 mennessä. Paine taajuushallinnan muuttamisesta kognitiivitekniikkaa sallivampaan suuntaan nousee erityisesti siviilipuolen kehittyvien mobiililaitteiden datansiirtomäärien kasvaessa. Lainsäädäntö antaa viranomai-sille suuret valtuudet säädellä spektrin käyttöä poikkeusoloissa. Tämä mahdollistaa sotilaallisten järjestelmien suunnittelun ja kehittämisen taajuusriippumattomasti jo normaalioloissa. Haasteena on spektrin hallinnoinnin kehittäminen esimerkiksi ennakoitua nopeammassa tilannekehityksessä. Spektriä tulisi hallita kokonaisturvallisuuden näkökulmasta joustavasti viranomaisten yhteisillä päätöksillä. Kognitiivisen radion tulisi tulevaisuudessa voida käyttää muille järjestelmille osoitettuja taajuusresursseja taajuuksien ollessa käyttämättömänä. Kognitiivista radiota kannattaisi kehittää taajuusvapaasti. Spektri tullee olemaan tulevaisuudessa yhä ahtaampi, ja tähän haasteeseen kognitiivinen radio tarjoaa osaltaan ratkaisun.

Hydraulic and fluvial geomorphological models for a bedrock channel reach of the Twenty Mile Creek /

Bedrock channels have been considered challenging geomorphic settings for the application of numerical models. Bedrock fluvial systems exhibit boundaries that are typically less mobile than alluvial systems, yet they are still dynamic systems with a high degree of spatial and temporal variability. To understand the variability of fluvial systems, numerical models have been developed to quantify flow magnitudes and patterns as the driving force for geomorphic change. Two types of numerical model were assessed for their efficacy in examining the bedrock channel system consisting of a high gradient portion of the Twenty Mile Creek in the Niagara Region of Ontario, Canada. A one-dimensional (1-D) flow model that utilizes energy equations, HEC RAS, was used to determine velocity distributions through the study reach for the mean annual flood (MAF), the 100-year return flood and the 1,000-year return flood. A two-dimensional (2-D) flow model that makes use of Navier-Stokes equations, RMA2, was created with the same objectives. The 2-D modeling effort was not successful due to the spatial complexity of the system (high slope and high variance). The successful 1 -D model runs were further extended using very high resolution geospatial interpolations inherent to the HEC RAS extension, HEC geoRAS. The modeled velocity data then formed the basis for the creation of a geomorphological analysis that focused upon large particles (boulders) and the forces needed to mobilize them. Several existing boulders were examined by collecting detailed measurements to derive three-dimensional physical models for the application of fluid and solid mechanics to predict movement in the study reach. An imaginary unit cuboid (1 metre by 1 metre by 1 metre) boulder was also envisioned to determine the general propensity for the movement of such a boulder through the bedrock system. The efforts and findings of this study provide a standardized means for the assessment of large particle movement in a bedrock fluvial system. Further efforts may expand upon this standardization by modeling differing boulder configurations (platy boulders, etc.) at a high level of resolution.