Negatória de paternidade: uma análise sob a ótica do pai

Pós-graduação em Serviço Social - FCHS

Escola e questão racial: a avaliação dos estudantes

Pós-graduação em Serviço Social - FCHS

A frente nacional contra a privatização da sáude: direito garantido, não se compra, não se vende

Pós-graduação em Serviço Social - FCHS

Migração e trabalho: impactos do processo migratório na vivência da mulher nordestina

Pós-graduação em Serviço Social - FCHS

Turismo rural: uma viagem de inclusão produtiva

Pós-graduação em Serviço Social - FCHS

Benefício de prestação continuada: reflexos da precarização do trabalho e (des)proteção previdenciária

Pós-graduação em Serviço Social - FCHS

Tintas pretas e papéis brancos: educadoras negras e emancipação

Pós-graduação em Serviço Social - FCHS

Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

Formação inicial e concepções de assistentes sociais do interior do Rio Grande do Norte sobre a sexualidade da pessoa idosa

Pós-graduação em Educação Sexual - FCLAR

Da margem ao centro dos holofotes: o arcabouço legal dos/as catadores/as de material reiclável e reutilizável

Pós-graduação em Serviço Social - FCHS

A gestão nas unidades básicas de saúde no município de São Paulo: a percepção dos trabalhadores

Pós-graduação em Serviço Social - FCHS

Influência da resposta crônica sobre as variáveis hematológicas de indivíduos diabéticos tipo 2 submetidos a um treinamento misto de bola suíça

The main function of the immune system is the defense against infection, being composed by the leukocytes that modulate the immune response, which can be innate or adaptive. The physical exercise can causes positive or negative alterations in the total or relative number of leukocytes. When the exercise has a low or moderate intensity it`s considered beneficial for improving the function of the cells responsible for the defense and to reduce the risk of infectious illnesses. The type 2 diabetes is related to an incapacity of the body in rightly respond to insulin, associated to an resistance to its actions. The purpose of this research was to make a study of the immune system characteristics, as well as the type 2 diabetes and the relation among both and the physical exercise. So, it was analyzed a group of type 2 diabetics coming from Diabetics House of Franca -SP, treated through a program of mix physical training. Two collections of blood were pre and post training program for the pair comparable of the participants. It was found positive alterations of the subpopulations of leukocytes that show a probable improvement of the immunological state what allows us to suggest about a possible improvement of the immunological activity, what would be measured by the activation of these cells forward to an inflammatory/infectious condition. So, we suggest that future studies involving diabetes, immune system and physical exercise be encouraged.

Ações e percepções ambientais articuladas na sustentabilidade: estudos de múltiplos casos na indústria calçadista

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)