Cartões de saudações em língua inglesa: uma prática de letramento em análise

This research aims at studying the use of greeting cards, here understood as a literacy practice widely used in American society of the United States. In American culture, these cards become sources of information and memory about people‟s cycles of life, their experiences and their bonds of sociability enabled by means of the senses that the image and the word comprise. The main purpose of this work is to describe how this literacy practice occurs in American society. Theoretically, this research is based on studies of literacy (BARTON, HAMILTON, 1998; BAYHAM, 1995; HAMILTON, 2000; STREET, 1981, 1984, 1985, 1993, 2003), the contributions of social semiotics, associated with systemic-functional grammar (HALLIDAY; HASAN 1978, 1985, HALLIDAY, 1994, HALLIDAY; MATTHIESSEN, 2004), and the grammar of visual design (KRESS; LEITE-GARCIA, VAN LEEUWEN, 1997, 2004, 2006; KRESS; MATTHIESSEN, 2004). Methodologically, it is a study that falls within the qualitative paradigm of interpretative character, which adopts ethnographic tools in data generation. From this perspective, it makes use of “looking and asking” techniques (ERICKSON, 1986, p. 119), complemented by the technique of "registering", proposed by Paz (2008). The corpus comprises 104 printed cards, provided by users of this cultural artifact, from which we selected 24, and 11 e-cards, extracted from the internet, as well as verbalizations obtained by applying a questionnaire prepared with open questions asked in order to gather information about the perceptions and actions of these cards users with respect to this literacy practice. Data analysis reveals cultural, economic and social aspects of this practice and the belief that literacy practice of using printed greeting cards, despite the existence of virtual alternatives, is still very fruitful in American society. The study also allows users to comprehend that the cardholders position themselves and construct identities that are expressed in verbal and visual interaction in order to achieve the desired effect. As a result, it is understood that greeting cards are not unintentional, but loaded with ideology and power relations, among other aspects that are constitutive of them.

Isso é o nome das coisas: a palavra-canção em Arnaldo Antunes

This thesis aims to analyze a corpus containing some hybrid poems and some images related to these poems because the omnipresence of some of them in different semiotic systems and even different books of Arnaldo Antunes. The poems in question will be drawn from two of his books: Things and Name; We will also consider some excerpts from songs, which are present in the same author career discs; as well as observe the embodiment of the poem video coming out of the paper support and enters on the TV screen through the VHS / DVD project Name. Our work focuses on this corpus, mainly observing a recurrent feature already observed at Masters level that is the hallmark of firstness, theoretical category developed by Charles Sanders Peirce. In addition to observe the semiotic aspect, we will also be a discussion of the relationship of verbal texts with visual and its nuances with changing media. The semiotic theory is basically anchored in Peirce vision studied by Lucia Santaella on the headquarters of language and thought (noise, verbal and visual). And with regard to the study of the songs, we use the theory of Luiz Tatit, which discusses the verbal intonation and musical indices as the party responsible for global understanding of Song.

A poética do corpo não-verbal: um olhar para a comicidade em cena

Throughout our history as an actor, director and teacher, we appreciate comedic performances they proposed a dialogue with the public through the body language of the performers whose performances abdicate the use of speech of the actors. This way of representing, in the silence of the stage, caught our attention and sparked our curiosity about the subject, which is directly related to the poetic constructions of the body on the scene. Before initial readings on the subject, we begin to understand that for a long time in human history, especially in the West, understanding body was constructed from various epistemological looks disregarded the body as a unit, an incarnation of the subject in all . This kind of thinking, reflecting the philosophy of modernity, reverberated strongly about the aesthetic issues of art making, here specifically in Theatre. For several centuries the theatrical make up molded from various aesthetic elements, but ignoring the potential of embodiment of the artist, ie the theatrical text, for example, was considered for a long time, as the main element of the scene and gave little emphasis on dramaturgy elaborate body. With the emergence of reflections on the subject, brought especially from the early twentieth century, the perception of the body as a creative element and creator, also began to gain ground. Over time artistic practices began to glimpse the creative possibilities of the body, including rethinking its relationship with the text written with the spoken word. And as part of these new reflections on the body in the creation process, we proposed this research, we have entitled "A poetics of non-verbal body: a look at the comic on the scene." In our research on this subject, also seek to understand how the corporeality of the actor may give us clues to realize / build nonverbal body and comical scene. From this perspective we can analyze how could the construction of a comical and non-verbal dramaturgy from the phenomenology of laughter. And with that look, we want to point out some aspects and procedures, arising from reflections on corporeality and comedy, that constitute, among other possible, non-verbal construction methodology scenic.

Periodismo y semiótica: tecnologías digitales y prácticas informativas

Memoria PIMCD UCM Convocatoria 2015

Nuevo marco para la producción de textos académicos

Este trabajo presenta la reelaboración de un modelo de producción de textos escritos, publicado por el Grupo Didactext en 2003. Se sitúa en un marco sociocognitivo, lingüístico y didáctico, y está concebido desde la interacción de tres dimensiones simbolizadas por círculos concéntricos recurrentes. El primer círculo corresponde al ámbito cultural: las diversas esferas de la praxis humana en las que está inmersa toda actividad de composición escrita. El segundo se refiere a los contextos de producción, de los que forman parte el contexto social, el situacional, el físico, la audiencia y el medio de composición. El tercer círculo corresponde al individuo, en el que se tiene en cuenta el papel de la memoria en la producción de un texto desde el enfoque sociocultural, la motivación, las emociones y las estrategias cognitivas y metacognitivas, dentro de las cuales se conciben seis unidades funcionales que actúan en concurrencia: acceso al conocimiento, planificación, redacción, revisión y reescritura, edición, y presentación oral. La orientación didáctica se interesa por la enseñanza y el aprendizaje de la escritura académica en las aulas, así como por la investigación de la escritura en contextos de educación.

Non-Verbal Categories. Analysis of an Galician Oral Narrative

Based on the concept of the triple basic structure of human communication by Poyatos (1994a, 1994b) and on the analytical and theoretical implications that derive from this, the present paper conceives the human communication as an indivisible whole in which verbal communication can not be separated from body behavior. This paper analyzes nonverbal categories used in oral communication. The corpus consists of an oral narration in Galician from which we highlighted certain kinemes (minimum units of body movement with meaning) by using the model proposed by Bouvet (2001), in order to explain the non-verbal categories with examples taken from said recordings.

Análisis pragmático contrastivo inglés/español de la intensificación verbal en textos literarios

El objetivo de este trabajo consiste en comparar las funciones pragmáticas de una estructura intensificadora en español peninsular formada con la partícula venga (venga a + infinitivo) con estructuras intensificadoras en inglés. Para ello, analizamos los factores sintácticos, semánticos y pragmáticos que el traductor tiene en cuenta a la hora de usar esta estructura en la traducción al español. El corpus lo componen fragmentos de obras literarias extraídas en Google Books. Los resultados demuestran que con esta construcción se consigue transferir al español no sólo efectos semánticos (iteración), sino también pragmáticos, como la evaluación del hablante (desacuerdo, sorpresa, etc.).

Being impolite while pretending to be polite. The rupture of politeness conventions in electoral debates

This paper is a part of a larger research that pursues a global understanding of impoliteness in face-to-face electoral debates. That research distinguishes three essential axes, three complementary analytical perspectives: functional strategies of impoliteness, linguistic-discursive mechanisms to implement them and social impacts of impolite acts. In this frame, the present work develops an in-depth analysis of a special category of mechanisms, namely the rupture of politeness conventions, a subgroup within postliteral implicit mechanisms. This subgroup acquires its identity by the fact of carrying out a linguistic action that is conventionally associated with a polite attitude, but doing it in a rhetorically insincere way: the consequence is that apparent politeness becomes impoliteness. Relevant aspects in the characterization of ruptures are isolated and, on this basis, it is developed a detailed analysis of three specific kinds of mechanisms in which ruptures take shape: using ironic statements, developing different forms of overpoliteness and adopting a falsely collaborative attitude toward the interlocutor. The analysis of that group of mechanisms takes into account, simultaneously, the other two axes of the main research, strategies and social impacts.

La cortesía verbal : Un estudio contrastivo entre los saludos y peticiones en los idiomas sueco y español. Författare: Daisy

The purpose of this study is to examine the differences and similarities regarding verbal politeness in greetings and requests in Swedish and the Chilean variety of Spanish. A survey with 12 questions, both open-ended and closed-ended, has been distributed to 20 native speakers of the two languages. Thus, the questions have been analyzed both quantitatively and qualitatively. The results show that the perception that the Swedes and the Chileans have about verbal politeness is similar, since the speakers of both languages see it as a way to show respect towards others. The study also shows that Swedes and Chileans share a similar view upon politeness, i.e. as a social norm that facilitates social interaction between people.

La cortesía verbal : Un estudio contrastivo entre los saludos y peticiones en los idiomas sueco y español

The purpose of this study is to examine the differences and similarities regarding verbal politeness in greetings and requests in Swedish and the Chilean variety of Spanish. A survey with 12 questions, both open-ended and closed-ended, has been distributed to 20 native speakers of the two languages. Thus, the questions have been analyzed both quantitatively and qualitatively. The results show that the perception that the Swedes and the Chileans have about verbal politeness is similar, since the speakers of both languages see it as a way to show respect towards others. The study also shows that Swedes and Chileans share a similar view upon politeness, i.e. as a social norm that facilitates social interaction between people.

Graph analysis of verbal fluency test discriminate between patients with Alzheimer’s disease, Mild Cognitive Impairment and normal elderly controls

Verbal fluency is the ability to produce a satisfying sequence of spoken words during a given time interval. The core of verbal fluency lies in the capacity to manage the executive aspects of language. The standard scores of the semantic verbal fluency test are broadly used in the neuropsychological assessment of the elderly, and different analytical methods are likely to extract even more information from the data generated in this test. Graph theory, a mathematical approach to analyze relations between items, represents a promising tool to understand a variety of neuropsychological states. This study reports a graph analysis of data generated by the semantic verbal fluency test by cognitively healthy elderly (NC), patients with Mild Cognitive Impairment – subtypes amnestic(aMCI) and amnestic multiple domain (a+mdMCI) - and patients with Alzheimer’s disease (AD). Sequences of words were represented as a speech graph in which every word corresponded to a node and temporal links between words were represented by directed edges. To characterize the structure of the data we calculated 13 speech graph attributes (SGAs). The individuals were compared when divided in three (NC – MCI – AD) and four (NC – aMCI – a+mdMCI – AD) groups. When the three groups were compared, significant differences were found in the standard measure of correct words produced, and three SGA: diameter, average shortest path, and network density. SGA sorted the elderly groups with good specificity and sensitivity. When the four groups were compared, the groups differed significantly in network density, except between the two MCI subtypes and NC and aMCI. The diameter of the network and the average shortest path were significantly different between the NC and AD, and between aMCI and AD. SGA sorted the elderly in their groups with good specificity and sensitivity, performing better than the standard score of the task. These findings provide support for a new methodological frame to assess the strength of semantic memory through the verbal fluency task, with potential to amplify the predictive power of this test. Graph analysis is likely to become clinically relevant in neurology and psychiatry, and may be particularly useful for the differential diagnosis of the elderly.

On the Use of Regression and Verbal Protocol Analysis in Modeling Analysts’ Behavior in an Unstructured Task Environment: A Methodological Note

This paper discusses areas for future research opportunities by addressing accounting issues faced by management accountants practicing in hospitality organizations. Specifically, the article focuses on the use of the uniform system of accounts by operating properties, the usefulness of allocating support costs to operated departments, extending our understanding of operating costs and performance measurement systems and the certification of practicing accountants.

Edad, escolarización y tareas de Fluencia Verbal para el screening de pacientes con Enfermedad de Alzheimer

Las pruebas de Fluencia Verbal (FV) Semántica (FVS) y Fonológica (FVF) son muy empleadas en la práctica clínica. Disponer de diferentes pruebas alternativas que además tengan en cuenta el efecto de variables sociodemográficas mejorarían su uso como tests de cribado, permitiendo diferenciar a personas con y sin Enfermedad de Alzheimer (EA). Objetivos. Comparar la capacidad discriminativa de las tareas de FVS “cosas en una casa” y “alimentos” frente a la tarea “animales” entre pacientes con EA (n = 50) y sujetos sanos (n = 50); comparar el uso de los fonemas “P”-“M”-“R” como tarea alternativa y/o paralela a los fonemas “F”-“A”-“S”; y valorar el uso combinado de ambos tipos de tareas junto con el de variables sociodemográficas para la discriminación de pacientes con EA y sujetos sanos. Resultados. Tanto la categoría semántica como fonológica muestran resultados semejantes, una alta correlación, mantienen la validez de criterio y permiten su utilización de forma paralela. El modelo de predicción que logra discriminar correctamente al 91% de los sujetos evaluados es el que incluye las tareas “cosas en una casa”, los fonemas “A” - “S” y las variables edad y años de escolarización. Conclusiones. La utilización paralela de pruebas de FVS y FVF, junto con variables sociodemográficas mejora la capacidad discriminativa de las pruebas de FV

CIDADANIA E TECNOLOGIA: Promovendo a interação política Belo Horizontina a partir dos estudos da Engenharia Semiótica e o desenvolvimento de um aplicativo para smartphones

Apesar do regime político brasileiro permitir a real participação da população na formação da vontade pública, historicamente constatamos um desinteresse da população para com os assuntos políticos. Esse desinteresse para com a política no Brasil transcende diferenças sociais e raciais uma vez que, mesmo os considerados mais politizados raramente se interessam por algum tipo de participação política. No entanto, vemos no ano de 2013 uma quebra desse desinteresse político. Nesse ano, uma série de manifestações, que se seguem até os dias atuais, foram mobilizadas através da atuação de cidadãos por meio das Redes Sociais. Com a recente mobilização da população para com os assuntos políticos, acredita-se que as mesmas abrem uma possibilidade de trazer os assuntos políticos para o dia a dia do cidadão e, para isso, busca-se na disciplina da Semiótica e na Engenharia Semiótica maneiras de informar e interagir com a sociedade sobre temas de cunho político. Para atingir esse objetivo, o presente trabalho propõe o desenvolvimento de um conceito de aplicativo que utilize as informações veiculadas no site da Câmara dos Vereadores de Belo Horizonte. No conceito de aplicativo desenvolvido, os cidadãos poderão opinar sobre as notícias veiculadas no site, ter acesso às informações dos vereadores atualmente eleitos, aprovar ou rejeitar projetos de lei em tramitação e comentar essas informações. Para validar o conceito de aplicativo desenvolvido, será aplicado um questionário estruturado que se baseia no System Usability Scale afim de avaliar a usabilidade do conceito proposto esperando que esse, de fato, facilite a interlocução da sociedade sobre temas públicos.