Impacto dos fatores climáticos nas vendas do varejo no Brasil. Uma abordagem com dados de painel com efeito fixo.

Os impactos das variações climáticas tem sido um tema amplamente pesquisado na macroeconomia mundial e também em setores como agricultura, energia e seguros. Já para o setor de varejo, uma busca nos principais periódicos brasileiros não retornou nenhum estudo específico. Em economias mais desenvolvidas produtos de seguros atrelados ao clima são amplamente negociados e através deste trabalho visamos também avaliar a possibilidade de desenvolvimento deste mercado no Brasil. O presente trabalho buscou avaliar os impactos das variações climáticas nas vendas do varejo durante período de aproximadamente 18 meses (564 dias) para 253 cidades brasileiras. As informações de variações climáticas (precipitação, temperatura, velocidade do vento, umidade relativa, insolação e pressão atmosférica) foram obtidas através do INMET (Instituto Nacional de Meteorologia) e cruzadas com as informações transacionais de até 206 mil clientes ativos de uma amostra não balanceada, oriundos de uma instituição financeira do ramo de cartões de crédito. Ambas as bases possuem periodicidade diária. A metodologia utilizada para o modelo econométrico foram os dados de painel com efeito fixo para avaliação de dados longitudinais através dos softwares de estatística / econometria EViews (software proprietário da IHS) e R (software livre). A hipótese nula testada foi de que o clima influencia nas decisões de compra dos clientes no curto prazo, hipótese esta provada pelas análises realizadas. Assumindo que o comportamento do consumidor do varejo não muda devido à seleção do meio de pagamento, ao chover as vendas do varejo em moeda local são impactadas negativamente. A explicação está na redução da quantidade total de transações e não o valor médio das transações. Ao excluir da base as cidades de São Paulo e Rio de Janeiro não houve alteração na significância e relevância dos resultados. Por outro lado, a chuva possui efeito de substituição entre as vendas online e offline. Quando analisado setores econômicos para observar se há comportamento diferenciado entre consumo e compras não observou-se alteração nos resultados. Ao incluirmos variáveis demográficas, concluímos que as mulheres e pessoas com maior faixa de idade apresentam maior histórico de compras. Ao avaliar o impacto da chuva em um determinado dia e seu impacto nos próximos 6 à 29 dias observamos que é significante para a quantidade de transações porém o impacto no volume de vendas não foi significante.

Impactos da regulamentação do pagamento mínimo de cartões de crédito no mercado brasileiro

No Brasil, até junho de 2011, cada banco emissor de cartões de crédito estipulava, por critérios próprios, o percentual mínimo da fatura que deveria ser pago pelo cliente. A partir de julho daquele mesmo ano, o Banco Central do Brasil – BACEN, estabeleceu o percentual de 15% do total da fatura, como valor de pagamento mínimo. Em vista disso, este estudo busca analisar as consequências dessa alteração na política de cartões de crédito. Do ponto de vista teórico, uma política desse tipo pode ter os seguintes efeitos: aumento da inadimplência de curto prazo, alteração do volume financiado e diferentes impactos em anchoring. Para investigar empiricamente esse efeito são utilizadas informações de fatura e pagamento destes clientes, nos momentos anteriores e posteriores à implantação da regulamentação do BACEN. Tal mudança institucional permite identificar, através do método de diferenças em diferenças, os efeitos da nova lei na inadimplência e alteração de volume financiado no curto prazo, provocados pela restrição ao crédito, e anchoring. As estimações indicam que a alteração do mínimo impactou no número de clientes em atraso, também é observada uma redução no volume financiado dos clientes que pagavam mais que 20% da fatura. Por outro lado, não são observadas variações na quantidade de clientes que pagaram mais que o mínimo exigido na regulamentação. Este resultado indica que a elevação do mínimo está positivamente correlacionada com o volume de pagamento para clientes que costumam fazer pagamentos superiores a 20% e aumenta a inadimplência no curto prazo, causada pela elevação do pagamento mínimo.

Profundidade de mercado na BM&FBovespa: um modelo de alta frequência para estimação da profundidade de mercado da BM&FBovespa

O objetivo desse trabalho é encontrar uma medida dinâmica de liquidez de ações brasileiras, chamada VNET. Foram utilizados dados de alta frequência para criar um modelo capaz de medir o excesso de compras e vendas associadas a um movimento de preços. Ao variar no tempo, o VNET pode ser entendido como a variação da proporção de agentes informados em um modelo de informação assimétrica. Uma vez estimado, ele pode ser utilizado para prever mudanças na liquidez de uma ação. O VNET tem implicações práticas importantes, podendo ser utilizado por operadores como uma medida estocástica para identificar quais seriam os melhores momentos para operar. Gerentes de risco também podem estimar a deterioração de preço esperada ao se liquidar uma posição, sendo possível analisar suas diversas opções, servindo de base para otimização da execução. Na construção do trabalho encontramos as durações de preço de cada ação e as diversas medidas associadas a elas. Com base nos dados observa-se que a profundidade varia com ágio de compra e venda, com o volume negociado, com o numero de negócios, com a duração de preços condicional e com o seu erro de previsão. Os resíduos da regressão de VNET se mostraram bem comportados o que corrobora a hipótese de que o modelo foi bem especificado. Para estimar a curva de reação do mercado, variamos os intervalos de preço usados na definição das durações.

Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variables effect can also be observed in the different retail formats. The retail formats in emerging markets can be segregated in chain self-service and traditional full-service. Thus, understanding the effectiveness of marketing mix not only in country aggregated level data can be an important contribution. Inasmuch as companies aim to generate profits from emerging markets, price is an important marketing variable in the process of creating competitive advantage. Along with price, promotional variables such as in-store displays and price cut are often viewed as temporary incentives to increase short-term sales. Managers defend the usage of promotions as being the most reliable and fastest manner to increase sales and then short-term profits. However, some authors alert about sales promotions disadvantages; mainly in the long-term. This study investigates the effect of price and in-store promotions on sales volume in different regions within an emerging market. The database used is at SKU level for juice, being segregated in the Brazilian northeast and southeast regions and corresponding to the period from January 2011 to January 2013. The methodological approach is descriptive quantitative involving validation tests, application of multivariate and temporal series analysis method. The Vector-Autoregressive (VAR) model was used to perform the analysis. Results suggest similar price sensitivity in the northeast and southeast region and greater in-store promotion sensitivity in the northeast. Price reductions show negative results in the long-term (persistent sales in six months) and in-store promotion, positive results. In-store promotion shows no significant influence on sales in chain self-service stores while price demonstrates no relevant impact on sales in traditional full-service stores. Hence, this study contributes to the business environment for companies wishing to manage price and sales promotions for consumer brands in regions with different features within an emerging market. As a theoretical contribution, this study fills an academic gap providing a dedicated price and sales promotion study to contrast regions in an emerging market.

Flexible information acquisition and optimal Tobin tax in tractable dynamic global games

My dissertation focuses on dynamic aspects of coordination processes such as reversibility of early actions, option to delay decisions, and learning of the environment from the observation of other people’s actions. This study proposes the use of tractable dynamic global games where players privately and passively learn about their actions’ true payoffs and are able to adjust early investment decisions to the arrival of new information to investigate the consequences of the presence of liquidity shocks to the performance of a Tobin tax as a policy intended to foster coordination success (chapter 1), and the adequacy of the use of a Tobin tax in order to reduce an economy’s vulnerability to sudden stops (chapter 2). Then, it analyzes players’ incentive to acquire costly information in a sequential decision setting (chapter 3). In chapter 1, a continuum of foreign agents decide whether to enter or not in an investment project. A fraction λ of them are hit by liquidity restrictions in a second period and are forced to withdraw early investment or precluded from investing in the interim period, depending on the actions they chose in the first period. Players not affected by the liquidity shock are able to revise early decisions. Coordination success is increasing in the aggregate investment and decreasing in the aggregate volume of capital exit. Without liquidity shocks, aggregate investment is (in a pivotal contingency) invariant to frictions like a tax on short term capitals. In this case, a Tobin tax always increases success incidence. In the presence of liquidity shocks, this invariance result no longer holds in equilibrium. A Tobin tax becomes harmful to aggregate investment, which may reduces success incidence if the economy does not benefit enough from avoiding capital reversals. It is shown that the Tobin tax that maximizes the ex-ante probability of successfully coordinated investment is decreasing in the liquidity shock. Chapter 2 studies the effects of a Tobin tax in the same setting of the global game model proposed in chapter 1, with the exception that the liquidity shock is considered stochastic, i.e, there is also aggregate uncertainty about the extension of the liquidity restrictions. It identifies conditions under which, in the unique equilibrium of the model with low probability of liquidity shocks but large dry-ups, a Tobin tax is welfare improving, helping agents to coordinate on the good outcome. The model provides a rationale for a Tobin tax on economies that are prone to sudden stops. The optimal Tobin tax tends to be larger when capital reversals are more harmful and when the fraction of agents hit by liquidity shocks is smaller. Chapter 3 focuses on information acquisition in a sequential decision game with payoff complementar- ity and information externality. When information is cheap relatively to players’ incentive to coordinate actions, only the first player chooses to process information; the second player learns about the true payoff distribution from the observation of the first player’s decision and follows her action. Miscoordination requires that both players privately precess information, which tends to happen when it is expensive and the prior knowledge about the distribution of the payoffs has a large variance.

Spatio-temporal variation in seed production in three Euphorbia species and the role of animals on seed fate

Comparative studies on the reproductive biology of co-occurring related plant species have provided valuable information for the interpretation of ecological and evolutionary phenomena, with direct application in conservation management of plant populations. The aims of this thesis were to identify the causes of pre-dispersal reproductive losses in three Euphorbia species (the Mediterranean E. characias and the narrow endemics E. pedroi and E. welwitschii) and evaluate the variation of their effects in time, space and between individuals and species. Furthermore, we intended to study elaiosomes’ fatty acid profiles for the three Euphorbia and assess the role played by the elaiosome in ant attraction. Finally, we aimed to identify the major seed dispersal agents for each Euphorbia species in each site and study differences in short term seed fate due to differences in ant behaviour. The results indicated that intact seed production differed significantly between the three Euphorbia, mostly due to differences in cyathia production. Losses to pre-dispersal seed predators were proportionately larger for the endemic species which also suffered higher losses resulting in flower, fruit (in E. welwitschii) and seed abortion (in E. pedroi). The elaiosomes of E. pedroi are poor in fatty acids and for this reason seeds of this species were removed in lower proportion by mutualistic dispersers than those of their congeners, being more prone to seed predation. Two larger ant species – Aphaenogaster senilis and Formica subrufa – were responsible for a larger percentage of removals with seeds being transported at larger distances and being discarded in the vicinity of their nests following elaiosome removal. Our results highlight the role of insect-plant interactions as major determinants of seed survival for the three study plants and call for the need to include more information on insect-plant interactions in plant conservation programmes.

Evolutionary transition to freshwater by ancestral marine palaemonids: evidence from osmoregulation in a tide pool shrimp

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Orientação familiar e seus efeitos na gagueira infantil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Aberrant crypt foci and colon cancer: comparison between a short- and medium-term bioassay for colon carcinogenesis using dimethylhydrazine in Wistar rats

Aberrant crypt foci (ACF) in the colon of carcinogen-treated rodents are considered to be the earliest hallmark of colon carcinogenesis. In the present study the relationship between a short-term (4 weeks) and medium-term (30 weeks) assay was assessed in a model of colon carcinogenesis induced by dimethylhydrazine (DMH) in the rat. Six-week-old male Wistar rats were given subcutaneous injections of DMH (40 mg/kg) twice a week for 2 weeks and killed at the end of the 4th or 30th week. ACF were scored for number, distribution pattern along the colon and crypt multiplicity in 0.1% methylene-blue whole-mount preparations. ACF were distinguished from normal crypts by their larger size and elliptical shape. The incidence, distribution and morphology of colon tumors were recorded. The majority of ACF were present in the middle and distal colon of DMH-treated rats and their number increased with time. By the 4th week, 91.5% ACF were composed of one or two crypts and 8.5% had three or more crypts, while by the 30th week 46.9% ACF had three or more crypts. Thus, a progression of ACF consisting of multiple crypts was observed from the 4th to the 30th week. Nine well-differentiated adenocarcinomas were found in 10 rats by the 30th week. Seven tumors were located in the distal colon and two in the middle colon. No tumor was found in the proximal colon. The present data indicate that induction of ACF by DMH in the short-term (4 weeks) assay was correlated with development of well-differentiated adenocarcinomas in the medium-term (30 weeks) assay.

Utilização de contrairritante no tratamento da fixação dorsal de patela intermitente em equinos: relato de casos

Em nove equinos atendidos por apresentarem fixação dorsal de patela intermitente, optou-se pela aplicação de 2mL de contrairritante na região subcutânea, ao longo dos ligamentos patelares medial e intermédio. No período de 12 a 48h após a aplicação, os animais apresentaram aumento de volume e de temperatura local, sensibilidade dolorosa à palpação e relutância à locomoção. Após esse período, os sinais clínicos de inflamação e fixação dorsal de patela foram gradativamente diminuindo até o sétimo dia, em sete dos nove animais avaliados. Após a remissão dos sinais de inflamação, dois animais não responderam ao tratamento, sendo necessária a repetição em um dos casos e realização de desmotomia patelar medial no outro. A aplicação de contrairritante foi eficaz na remissão do sinal clínico de fixação dorsal da patela intermitente. Comparativamente às técnicas cirúrgicas para a correção da enfermidade descritas na literatura, o tratamento promoveu melhora precoce dos sinais, curto período de convalescência e praticidade na realização.

Morphofunctional Alterations in Endocrine Pancreas of Short- and Long-term Dexamethasone-treated Rats

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Errors in nonword repetition: bridging short- and long-term memory

According to the working memory model, the phonological loop is the component of working memory specialized in processing and manipulating limited amounts of speech-based information. The Children's Test of Nonword Repetition (CNRep) is a suitable measure of phonological short-term memory for English-speaking children, which was validated by the Brazilian Children's Test of Pseudoword Repetition (BCPR) as a Portuguese-language version. The objectives of the present study were: i) to investigate developmental aspects of the phonological memory processing by error analysis in the nonword repetition task, and ii) to examine phoneme (substitution, omission and addition) and order (migration) errors made in the BCPR by 180 normal Brazilian children of both sexes aged 4-10, from preschool to 4th grade. The dominant error was substitution [F(3,525) = 180.47; P < 0.0001]. The performance was age-related [F(4,175) = 14.53; P < 0.0001]. The length effect, i.e., more errors in long than in short items, was observed [F(3,519) = 108.36; P < 0.0001]. In 5-syllable pseudowords, errors occurred mainly in the middle of the stimuli, before the syllabic stress [F(4,16) = 6.03; P = 0.003]; substitutions appeared more at the end of the stimuli, after the stress [F(12,48) = 2.27; P = 0.02]. In conclusion, the BCPR error analysis supports the idea that phonological loop capacity is relatively constant during development, although school learning increases the efficiency of this system. Moreover, there are indications that long-term memory contributes to holding memory trace. The findings were discussed in terms of distinctiveness, clustering and redintegration hypotheses.