Sponsoring, brand value and social media

The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

THE INTERNATIONAL GROWTH OF A SOCIAL BUSINESS: A CASE STUDY

ABSTRACTIn developing countries, initiatives have often been undertaken in order to fight social and environmental problems. Since the 1990s, an increase can be seen in corporate social responsibility actions, as well as increasingly strong activities by civil society organizations. Tweenty years ago, companies and civil society organizations stood wide apart from each other, with often conflicting agendas and resistance to mutual collaboration. This reality has changed significantly. Besides the phenomenon of cross-sector partnerships, we can also observe the expansion of a particular organization type, i.e., the social business, which combines two objectives that were previously seen as incompatible: financial sustainability and the generation of social value. This article aims to discuss the factors that influence the results of a social business operating in three countries: Botswana, Brazil and Jordan. The results allow understanding the challenges involved in constructing social businesses in developing countries as well as a better understanding of the very nature of those businesses, considering the social realities where they operate.

As formas de participação na construção do projecto político pedagógico : diferentes realidades escolares

RESUMO: Na sociedade da comunicação e da informação, as escolas ainda não conseguiram compreender o seu papel de facilitadoras do conhecimento que o mundo está promovendo entre a realidade da escola e o interesse do educando. Um dos fatores para isso é o crescimento das escolas ao longo dos séculos e a necessidade de superação decorrente do alargamento da educação, que têm gerado um conhecimento complexo que descreve as reflexões e conscientizações sobre o nosso próprio desenvolvimento humano e sobre a nossa participação no mundo em que estamos vivendo. Essas complexidades possibilitam mudanças, principalmente nas questões epistemológicas e paradigmáticas, que proporcionaram outra forma de conceber o conhecimento e os saberes, chamado de “ecologia dos saberes”. Nesse contexto, existe a necessidade de se fazer uma leitura crítica na e da escola e de sua participação junto à comunidade escolar, objetivando minimizar as relações de dominação, de normatizações, de disciplinamento, de concentração de poder, para direcionar a educação num processo emancipatório, democrático, consciente das mudanças, de forma a incluir todos os saberes possíveis para acompanhar e valorizar a realidade escolar, através da participação de alta intensidade na construção e reconstrução do seu projeto político pedagógico. Para tanto, iremos discorrer sobre três escolas, a partir da análise de cada uma dentro da realidade construída por elas, buscando demonstrar que as escolas, dentro dos seus contextos educacionais, possuem diferentes realidades que não podem ser generalizadas, mas que devem ser compreendidas no sentido de que sejam promovidas a autonomia escolar e o fortalecimento da democracia educacional, objetivando a superação das condições atuais da educação para se adequar à sociedade e ao mundo atual. ABSTRACT: In the present society of communication and information, schools have not yet been able to understand their roles as facilitators of the knowledge that the world is promoting between the reality of school and the interest of the learner. One of the reasons for that is the growth of schools along the centuries as well as their constant need for getting over old problems, due to the expansion of education. These questions lead to a complex knowledge which describes reflections on our own human development and on our participation in the world we live in. These complexities lead to changes, especially in epistemological and paradigmatic questions, making it possible for new ways of conceiving knowledge, known as “ecology of knowledge”. In this context, there is a need for making a critical reading about school and its participation in the school community, with the objective to minimize the relations of domination, power concentration and discipline and to direct education towards a process of emancipation and democracy, in which there is conscience of the necessary changes to include all possible knowledge as a way to value the reality of school through a high intensity participation in the construction and reconstruction of its political and pedagogical project. Thus, this study will discuss three schools, basing this discussion on the analysis of each school within the reality built by them, trying to demonstrate that, within their educational contexts, each one possesses different realities that cannot be generalized. These differences must, however, be understood, in order to allow the promotion of school autonomy and the strengthening of educational democracy with the objective to get over education`s present conditions and adjust them to society and to the present world.

Mortality problems in Brazil and in Germany: past-present-future. Learning from each other?

This article was written by a Swiss-German historical demographer after having visited different Brazilian Universities in 1984 as a guest-professor. It aims at promoting a real dialog between developed and developing countries, commencing the discussion with the question: Can we learn from each other? An affirmative answer is given, but not in the superficial manner in which the discussion partners simply want to give each other some "good advice" or in which the one declares his country's own development to be the solely valid standard. Three points are emphasized: 1. Using infant mortality in S. Paulo from 1908 to 1983 as an example, it is shown that Brazil has at its disposal excellent, highly varied research literature that is unjustifiably unknown to us (in Europe) for the most part. Brazil by no means needs our tutoring lessons as regards the causal relationships; rather, we could learn two things from Brazil about this. For one, it becomes clear that our almost exclusively medical-biological view is inappropriate for passing a judgment on the present-day problems in Brazil and that any conclusions so derived are thus only transferable to a limited extent. For another, we need to reinterpret the history of infant mortality in our own countries up to the past few decades in a much more encompassing "Brazilian" sense. 2. A fruitful dialog can only take place if both partners frankly present their problems. For this reason, the article refers with much emprasis to our present problems in dealing with death and dying - problems arising near the end of the demographic and epidemiologic transitions: the superanuation of the population, chronic-incurable illnesses as the main causes of death, the manifold dependencies of more and more elderly and really old people at the end of a long life. Brazil seems to be catching up to us in this and will be confronted with these problems sooner or later. A far-sighted discussion already at this time seems thus to be useful. 3. The article, however, does not want to conclude with the rather depressing state of affairs of problems alternatingly superseding each other. Despite the caution which definitely has a place when prognoses are being made on the basis of extrapolations from historical findings, the foreseeable development especially of the epidemiologic transition in the direction of a rectangular survival curve does nevertheless provide good reason for being rather optimistic towards the future: first in regards to the development in our own countries, but then - assuming that the present similar tendencies of development are stuck to - also in regard to Brazil.

Possible consequences of increasing life expectancy in Brazil: the perspective of a European historical demographer

Those over sixty years of age accounted for 6.6% of the total population of Brazil in 1985, in the Federal Republic of Germany this proportion was 20.3% in 1984. As early as 1950 it had been 14.5%. This proportion will not even be reached in Brazil in the year 2000 when persons aged sixty years and older are only projected to make up 8.8% of the total population. Similarly, in 1982/84 life expectancy at birth in the Federal Republic was 70.8 years for men and 77.5 for women; in Brazil the figures for 1980/85 were, by contrast, "only" 61.0 and 66.0. Against this background it is easy to understand why the discussion concerning an ageing society with its many related medical, economic, individual and social problems has been so slow in coming into its own in Brazil. As important as a more intensive consideration of these aspects may be in Brazil at present, they are, nevertheless, only one side of the story. For a European historical demographer with a long-term perspective of three of four hundred years, the other side of the story is just as important. The life expectancy which is almost ten years lower in Brazil is not a result of the fact that no one in Brazil lives to old age. In 1981 people sixty-five years and older accounted for 34.4% of all deaths! At the same time infants accounted for only 22.1% of total mortality. They are responsible, along with the "premature" deaths among youths and adults, for the low, "average" life expectancy figure. In Europe, by contrast, these "premature" deaths no longer play much of a role. In 1982/84 more than half of the women (52.8%) in the Federal Republic of Germany lived to see their eightieth birthdays and almost half of the men (47.3%) lived to see their seventy-fifth. Our biological existence is guaranteed to an extent today that would have been unthinkable a few generations ago. Then, the classic troika of "plague, hunger and war" threatened our forefathers all the time and everywhere. The radical transition from the formerly uncertain to a present-day certain lifetime, which is the result of the repression of "plague, hunger and war", led to unexpected consequences for our living together. Our forefathers were forced to live in closely knit Gemeinschaften in the interest of physical survival and to subordinate their egoistic goals to a common value, but now these pressures have, for the most part, fallen away. Correspondingly, this much more certain EGO has taken center stage. An ever greater number of us chooses to live life as single beings: the number of marriages is lower every year; the number of divorces is on the increase; in Berlin (West) more than half (sic! 52.3%) of all households are already composed on only one person. For the last dozen years the annual number of births in the Federal Republic has been insufficient to ensure population replacement. Not a population explosion but rather the opposite, a population implosion, is our problem. Human beings do not appear to be "social animals", as was axiomatically assumed for so long. They were only forced to behave as such for as long as "plague, hunger and war" forced them to do so. When these life endangering conditions no longer exist and life becomes certain even without their being integrated into a Gemeinschaft then humans suddenly show themselves more and more to be independent single beings. It is not the percentage of the population that is over sixty or sixty-five that is decisive in this context but rather how certain adults perceive their biological lives to be, since they are the ones who organize their lives, who build communities or who are ever more often willing only to enter into means-to-an-end personal unions without lasting or close ties and mutual responsibilities. There are many signs which seem to point to a development in this direction in Brazil as well. More and more adults in Brazil are caught up in the deep-seated transition from an uncertain to a certain lifetime. A third of them die after having reached their sixty-fifth birthday. It therefore seems to me to be high time that one began to give more consideration to the other side of the story in Brazil as well. And who is more suited intensively to consider the long-term perspectives than those engaged in the public health sector in whose competence, after all, such aspects, as "life certainty", "life expectancy" and "age at death" belong?

A systematic procedure to enhance reproducibility of SWASV cycles in the determination of toxic metals in real samples

This work presents for the first time a systematic study on the optimization of the electrochemical cleaning time of a mercury film when it is used as a working electrode material in the analysis of toxic metals, such as Pb2+, used as model metal, in real samples by SWASV. The optimization study for the film’s cleaning time aimed at attaining a Pb2+ minimum value in the film after the re-oxidation step of the pre-concentrated metal, given the impossibility of complete removal of traces of the electroactive species from the film. This value was kept constant in each concentration range studied ensuring thus that all assays were performed in initial identical conditions. An assay performed on a synthetic sample was taken as reference. In it, given the absence of matrix effects, and after the electrochemical cleaning step, a direct proportionality was observed between the residual amounts of Pb2+ in the film (which for the cleaning time used was never completely removed) and Pb2+ concentration in the solution. This fact determined a high correlation between Pb2+ peak current and Pb2+ concentration which was not observed when real samples (tree leaves) were analyzed. This behavior may result from the presence of the interfering surfactants always present in real samples of complex matrix. Cleaning time optimization was performed for the following Pb2+ concentration ranges in the real samples of complex matrix: 0.006-0.020, 0.020-0.080, 0.060-0.200 and 0.100-0.600 ppb. As expected, in order to obtain identical levels of film’s cleaning efficiency, the need for longer cleaning times has been observed for higher concentrations. The optimized cleaning times for the concentration ranges under study were 120, 150, 180 e 300 s, respectively.

n-Hexane hydroisomerisation over bifunctional Pt/MCM-22 catalysts. Influence of the mode of Pt introduction

Three different methods were used to introduce 1.0 wt.% of Pt in bifunctional Pt/MCM-22 zeolite catalysts: ion exchange with Pt(NH3)(4)(2+), incipient wetness impregnation with PtCl6H2 and mechanical mixture with Pt/Al2O3. The Pt dispersion was estimated by transmission electron microscopy and the hydrogenating activity with toluene hydrogenation at 110 degrees C. From these experiments, it can be concluded that with the ion exchanged sample, platinum was located within the inner micropores and on the outer surface, whereas with the impregnated one, platinum was essentially on the outer surface under the form of large particles. With all the samples there is a fast initial decrease in the activity for n-hexane hydroisomerisation at 250 degrees C. With exchanged and impregnated samples, this decrease is followed by a plateau, the activity value being then higher with impregnated sample. For the sample prepared by mechanical mixture a continuous decrease in activity can be observed. All these differences can be related with the distinct locations of Pt.

Formaldehyde in indoor air: a public health problem?

Formaldehyde was the first air pollutant, which already in the 1970s emerged as a specifically non-industrial indoor air quality problem. Yet formaldehyde remained an indoor air quality issue and the formaldehyde level in residential indoor air is among the highest of any indoor air contaminant. Formaldehyde concentrations in 4 different indoor settings (schools, office buildings, new dwellings and occupied dwellings) in Portugal were measured using Photo Ionization Detection (PID) equipment (11,7 eV lamps). All the settings presented results higher than the reference value proposed by Portuguese legislation. Furthermore, occupied dwellings showed 3 units with results above the reference. We could conclude that formaldehyde presence is a reality in monitored indoor settings. Concentration levels are higher than the Portuguese reference value for indoor settings and these can indicate health problems for occupants.

Aplicação de ferramentas de simulação de processos

Este trabalho foi efectuado com o propósito de interpretar, compreender e explicar algumas ferramentas de simulação de processos, em particular o Aspen Energy Analyzer (AEA), o Aspen Economic Evaluation (AEE) e o seu funcionamento integrado com o Aspen Hysys(AH). O AH é uma ferramenta de modelação de processos para a concepção de projectos de engenharia química, o AEA é uma ferramenta de modelação de redes de integração energética. O AEE integrado no AH é uma ferramenta que permite incorporar estudos económicos numa fase preliminar do desenvolvimento de um projecto de engenharia. A abordagem a este trabalho foi efectuada através do estudo de Casos. O Caso I foi baseado na resolução de um problema no AEA através da construção e optimização de uma rede de permutadores de calor. Os Casos II e III foram baseados na construção de um flowsheet de produção de Benzeno e de Cloreto de Vinil, respectivamente, e cada Caso foi dividido em dois cenários diferentes. Para o efeito foram utilizados os softwares AEA para a integração energética dos processos, o AH para construção do fluxograma do processo e o AEE para os estudos económicos dos diferentes cenários. Finalmente, os Casos IV e V dizem respeito à resolução de um problema de integração energética. O Caso IV foi baseado num problema de optimização da rede de permutadores através do aumento da sua área. Já o Caso V foi baseado na informação inicial das correntes do caso anterior e em dois cenários diferentes, nos quais foi estudada a influência dos preços das utilidades na construção da rede de permutadores. A conclusão foi que as ferramentas de modelação, particularmente o AH, o AEA e o AEE são uma mais-valia extraordinária para ajudar o utilizador na tomada de decisões em fases bastante preliminares da engenharia de processos.

Estudo da lixiviação de um concentrado de zinco

Neste trabalho estudou-se a lixiviação em meio sulfúrico do zinco e outros metais de valor de um concentrado zinco, tendo-se realizado ensaios de lixiviação à pressão atmosférica e em autoclave. Nos estudos de lixiviação utilizou-se o ião férrico (sulfato férrico) como agente oxidante e avaliaram-se os efeitos de diversas variáveis como a razão sólido/líquido, concentração do ião Fe (III), temperatura, a pressão de oxigénio e a presença de enxofre elementar na eficiência da lixiviação. Os ensaios de lixiviação em autoclave sob pressão de oxigénio foram realizados para verificar o efeito da manutenção da quantidade de Fe (III) na lixívia, por oxidação do Fe(II) com oxigénio. Os resultados obtidos mostraram que à pressão atmosférica para uma razão sólido/líquido de 5% foi possível lixiviar no máximo 59% de zinco e 22% de cobre com solução de 0,25 M de Fe2(SO4)3 e 0,50 M de H2SO4 em 2 horas a 60ºC e com uma razão sólido/líquido de 5% foi possível lixiviar no máximo 65% de zinco e 23% de cobre com uma solução de 0,5 M de Fe2(SO4)3 e 0,25 M de H2SO4 em 2 horas a 80ºC. Efectuar a lixiviação do concentrado de zinco sobre pressão de oxigénio permitiu aumentar a cinética da reacção de lixiviação, tendo sido possível lixiviar 97% de zinco e 48% do cobre em 2 horas de lixiviação com uma solução de 0,25 M Fe2(SO4)3 e 0,5 M H2SO4 a 95 ºC e a 6 bar de pressão de oxigénio (à entrada do reactor) com uma razão sólido/líquido de 5%. Utilizando razão sólido/líquido de 10 % foi possível lixiviar 93% de zinco e 54% do cobre com uma solução de 0,50 M Fe2(SO4)3 e 1,25 M H2SO4 a 95 ºC e a 6 bar de pressão de oxigénio, e para uma razão sólido/líquido de 20 % foi possível lixiviar 84% de zinco e 39% do cobre com uma solução de 0,11 M Fe2(SO4)3 e 2,00 M H2SO4 a 95 ºC e a 10 bar de pressão. As análises de difracção de Raios X efectuados aos resíduos de lixiviação revelaram que o enxofre era maioritariamente oxidado a enxofre elementar. Assim, para um dos ensaios de lixiviação em autoclave, verificou-se que a remoção com tetracloreto de carbono do enxofre elementar formado num primeiro andar de lixiviação (s/l=20%, 0,11 M Fe2(SO4)3 e 2,00 M H2SO4 a 95 ºC e a 10 bar de pressão) permitia aumentar a percentagem de zinco no segundo andar de 42 para 68%. Por último, o estudo do efeito da temperatura permitiu calcular como base nas velocidades iniciais do zinco a energia de activação para a lixiviação do zinco que foi de 39 ± 1.40 kJ/mol para a lixiviação em autoclave e de 38 ± 1.40 kJ/mol para a lixiviação à pressão atmosférica, o que é indicativo do controlo reaccional.

Completion problems for real matrices, II

Thirty years ago, G.N. de Oliveira has proposed the following completion problems: Describe the possible characteristic polynomials of [C-ij], i,j is an element of {1, 2}, where C-1,C-1 and C-2,C-2 are square submatrices, when some of the blocks C-ij are fixed and the others vary. Several of these problems remain unsolved. This paper gives the solution, over the field of real numbers, of Oliveira's problem where the blocks C-1,C-1, C-2,C-2 are fixed and the others vary.

RFID together with multi-agent systems to control global value chains

Nowadays, the cooperative intelligent transport systems are part of a largest system. Transportations are modal operations integrated in logistics and, logistics is the main process of the supply chain management. The supply chain strategic management as a simultaneous local and global value chain is a collaborative/cooperative organization of stakeholders, many times in co-opetition, to perform a service to the customers respecting the time, place, price and quality levels. The transportation, like other logistics operations must add value, which is achieved in this case through compression lead times and order fulfillments. The complex supplier's network and the distribution channels must be efficient and the integral visibility (monitoring and tracing) of supply chain is a significant source of competitive advantage. Nowadays, the competition is not discussed between companies but among supply chains. This paper aims to evidence the current and emerging manufacturing and logistics system challenges as a new field of opportunities for the automation and control systems research community. Furthermore, the paper forecasts the use of radio frequency identification (RFID) technologies integrated into an information and communication technologies (ICT) framework based on distributed artificial intelligence (DAI) supported by a multi-agent system (MAS), as the most value advantage of supply chain management (SCM) in a cooperative intelligent logistics systems. Logistical platforms (production or distribution) as nodes of added value of supplying and distribution networks are proposed as critical points of the visibility of the inventory, where these technological needs are more evident.

Extreme Value Theory versus traditional GARCH approaches applied to financial data: a comparative evaluation

Although stock prices fluctuate, the variations are relatively small and are frequently assumed to be normal distributed on a large time scale. But sometimes these fluctuations can become determinant, especially when unforeseen large drops in asset prices are observed that could result in huge losses or even in market crashes. The evidence shows that these events happen far more often than would be expected under the generalized assumption of normal distributed financial returns. Thus it is crucial to properly model the distribution tails so as to be able to predict the frequency and magnitude of extreme stock price returns. In this paper we follow the approach suggested by McNeil and Frey (2000) and combine the GARCH-type models with the Extreme Value Theory (EVT) to estimate the tails of three financial index returns DJI,FTSE 100 and NIKKEI 225 representing three important financial areas in the world. Our results indicate that EVT-based conditional quantile estimates are much more accurate than those from conventional AR-GARCH models assuming normal or Student’s t-distribution innovations when doing out-of-sample estimation (within the insample estimation, this is so for the right tail of the distribution of returns).

Projecto de um regulador linear de tensão: LDO

Os reguladores de tensão LDO são utilizados intensivamente na actual indústria de electrónica, são uma parte essencial de um bloco de gestão de potência para um SoC. O aumento de produtos portáteis alimentados por baterias levou ao crescimento de soluções totalmente integradas, o que degrada o rendimento dos blocos analógicos que o constituem face às perturbações introduzidas na alimentação. Desta forma, surge a necessidade de procurar soluções cada vez mais optimizadas, impondo assim novas soluções, e/ou melhoramentos dos circuitos de gestão de potência, tendo como objectivo final o aumento do desempenho e da autonomia dos dispositivos electrónicos. Normalmente este tipo de reguladores tem a corrente de saída limitada, devido a problemas de estabilidade associados. Numa tentativa de evitar a instabilidade para as correntes de carga definidas e aumentar o PSRR do mesmo, é apresentado um método de implementação que tem como objectivo melhorar estas características, em que se pretende aumentar o rendimento e melhorar a resposta à variação da carga. No entanto, a técnica apresentada utiliza polarização adaptativa do estágio de potência, o que implica um aumento da corrente de consumo. O regulador LDO foi implementado na tecnologia CMOS UMC 0.18μm e ocupa uma área inferior a 0,2mm2. Os resultados da simulação mostram que o mesmo suporta uma transição de corrente 10μA para 100mA, com uma queda de tensão entre a tensão de alimentação e a tensão de saída inferior a 200mV. A estabilidade é assegurada para todas as correntes de carga. O tempo de estabelecimento é inferior a 6μs e as variações da tensão de saída relativamente a seu valor nominal são inferiores a 5mV. A corrente de consumo varia entre os 140μA até 200μA, o que permite atingir as especificações proposta para um PSRR de 40dB@10kHz.

e-learning in the classroom?

As teachers, we are challenged everyday to solve pedagogical problems and we have to fight for our students’ attention in a media rich world. I will talk about how we use ICT in Initial Teacher Training and give you some insight on what we are doing. The most important benefit of using ICT in education is that it makes us reflect on our practice. There is no doubt that our classrooms need to be updated, but we need to be critical about every peace of hardware, software or service that we bring into them. It is not only because our budgets are short, but also because e‐learning is primarily about learning, not technology. Therefore, we need to have the knowledge and skills required to act in different situations, and choose the best tool for the job. Not all subjects are suitable for e‐learning, nor do all students have the skills to organize themselves their own study times. Also not all teachers want to spend time programming or learning about instructional design and metadata. The promised land of easy use of authoring tools (e.g. eXe and Reload) that will lead to all teachers become Learning Objects authors and share these LO in Repositories, all this failed, like previously HyperCard, Toolbook and others. We need to know a little bit of many different technologies so we can mobilize this knowledge when a situation requires it: integrate e‐learning technologies in the classroom, not a flipped classroom, just simple tools. Lecture capture, mobile phones and smartphones, pocket size camcorders, VoIP, VLE, live video broadcast, screen sharing, free services for collaborative work, save, share and sync your files. Do not feel stressed to use everything, every time. Just because we have a whiteboard does not mean we have to make it the centre of the classroom. Start from where you are, with your preferred subject and the tools you master. Them go slowly and try some new tool in a non‐formal situation and with just one or two students. And you don’t need to be alone: subscribe a mailing list and share your thoughts with other teachers in a dedicated forum, even better if both are part of a community of practice, and share resources. We did that for music teachers and it was a success, in two years arriving at 1.000 members. Just do it.