The importance of package design to Japanese consumers: The role of visual and informational elements of package design in decision making

The importance of package design as a marketing tool is growing as the competition in retail environment increases. However, there is a lack of studies on how each element of package design affects consumer decisions in different countries. The objective of this thesis is to study the role of package design to Japanese consumers. The research was conducted through an experiment with a sample of 37 Japanese female participants. They were divided into two groups and were given different tasks: one group had to choose a chocolate for themselves, and the other for a group of friends. The participants were presented with 15 different Finnish chocolate boxes to choose from. The qualitative data was gathered through observation and semi-structured interviews. In addition, data from questionnaires was quantified and all the data was triangulated. The empirical results suggest that visual elements strongly affect the decision making of Japanese consumers. Image was the most important element which acted as both, a visual and an informational aspect in the experiment. Informational elements on the other hand have little effect, especially when the context is written in a foreign language. However, informational elements affected participants who were choosing chocolates for a group of friends. A unique finding was the importance of kawaii (cuteness) to Japanese consumers.

Brazilian scientific funding agency budgets have not matched the country's economic growth

The growth of the Brazilian economy in recent years has created an atmosphere of optimism in various segments of Brazilian society, with several important international repercussions. In this paper, we analyze in detail how this economic growth is reflected in investments in science and technology made by major academic funding agencies. As a result, we observed a discrepancy in the growth of funding input and the growth of the Brazilian gross domestic product. This fact associated with an increased academic output entails negative consequences for the system. This may be a symptom of an academic community not fully understood by society and vice versa. Finally, we believe that a long-lasting important change in investment policy in science is necessary in order to ensure financial security for the academic system as a whole.

Influencing Perceived Agency: A Study into User Experiences in Digital Interactive Storytelling

User experience is a crucial element in interactive storytelling, and as such it is important to recognize the different aspects of a positive user experience in an interactive story. Towards that goal, in the first half of this thesis, we will go through the different elements that make up the user experience, with a strong focus on agency. Agency can be understood as the user’s ability to affect the story or the world in which the story is told with interesting and satisfying choices. The freedoms granted by agency are not completely compatible with traditional storytelling, and as such we will also go through some of the issues of agency-centric design philosophies and explore alternate schools of thought. The core purpose of this thesis is to determine the most important aspects of agency with regards to a positive user experience and attempt to find ways for authors to improve the overall quality of user experience in interactive stories. The latter half of this thesis deals with the research conducted on this matter. This research was carried out by analyzing data from an online survey coupled with data gathered by the interactive storytelling system specifically made for this research (Regicide). The most important aspects of this research deal with influencing perceived agency and facilitating an illusion of agency in different ways, and comparing user experiences in these different test environments. The most important findings based on this research include the importance of context-controlled and focused agency and settings in which the agency takes place and the importance of ensuring user-competency within an interactive storytelling system. Another essential conclusion to this research boils down to communication between the user and the system; the goal of influencing perceived agency should primarily be to ensure that the user is aware of all the theoretical agency they possess.

Rooibosteetä ja biltongia – botswanalaiset elementit Alexander McCall Smithin teoksen The No 1 Ladies' Detective Agency suomennoksessa

Tutkimuksessa käsitellään kulttuurisidonnaisten elementtien eli reaalioiden kääntämistä Alexander McCall Smithin teoksen The No 1 Ladies’ Detective Agency suomennoksessa. Keskeisenä tavoitteena oli selvittää reaalioiden kääntämisessä käytettyjä käännösstrategioita Ritva Leppihalmeen käännösstrategiajaottelun mukaisesti. Tutkimusaineistona ovat Alexander McCall Smithin teos The No 1 Ladies’ Detective Agency (1998) sekä sen Jaakko Kankaanpään tekemä suomennos Naisten etsivätoimisto no 1 (2003). Tutkimuksessa tarkastellaan reaalian käsitettä, tutkimusaineistona olevan kirjan sisältöä, Alexander McCall Smithin tuotantoa, kirjasarjan kääntäjiä sekä suomennoksessa käytettyjä käännösstrategioita. Tutkimuksen analyysiosassa tarkastellaan aineistoa Sider Florinin ja Sergei Vlahovin reaalijaottelun mukaan sekä käännösstrategioita Ritva Leppihalmeen mukaan. Florinin ja Vlahovin reaalijaottelussa reaaliat on jaettu maantieteellisin reaalioihin, etnografisiin reaalioihin ja yhteiskunnallisiin reaalioihin. Käännösstrategiat Leppihalmeen jaottelussa ovat suora siirto, käännöslaina, kulttuurinen adaptaatio, yläkäsitteen käyttö, eksplisiittistäminen eli selventäminen, lisäys ja poisjättö. Tulokset osoittavat, että teoksessa oli reaalioiden kääntämisessä käytetty eniten suoraa siirtoa, jolloin reaaliat oli tuotu käännökseen sellaisenaan. Tämä strategia säilyttää käännöksessä paikallisvärin, mutta saattaa myös vieraannuttaa lukijaa. Käännösstrategioista myös käännöslainaa ja selventämistä oli käytetty. Lisäksi käännöksessä oli käytetty termivastineita.

Organisational purchasing of service design – Agency and client perspectives

There has been an increase in the interest in service design, as companies have become more customer-centric and their focus has shifted to customer experiences. The actual organisational purchasing of service design has been given little attention, until recent years. The purpose of this study is to explore the purchasing of service design from the perspectives of sellers (service design agencies) and buying clients (business organisations). In order to understand the phenomenon, also agencies and clients’ approaches to service design discipline, purchasing processes, challenges related to purchasing and ways of facilitating the purchasing are explored. The research follows qualitative research method and utilises abductive reasoning. A proposition framework was formed by combining services marketing, design and organisational buying behaviour literatures, and was tested against real-life business cases. Empirical data was gathered by interviewing eight service design agency representatives and five client representatives in Finland. The results of semi-structural interviews were analysed by finding repetitive themes. The proposition framework was updated according to interview findings. There were both similarities and differences in service design agencies and clients’ approaches to service design. Service design represents a strategic activity to both parties, and it helps in clients’ business development and in discovering opportunities. It is an ideology; a way of thinking and working. The driving force for purchasing service design seemed to be something else than service design itself. Projects have been bought for 1) change and innovation related development, 2) channel related development or for 3) customer experience related development. Seven purchasing challenge themes were recognised: 1) poor or differing service design understanding, 2) selling of service design, 3) varying expectations, 4) difficulty of pre-evaluation, 5) buyers and buying companies, 6) project process and nature and 7) unclear project results. These all can be considered to cause challenges in organisational service design purchasing. Challenges can be caused by either participant, the agency or the client, and take place at any point of the purchasing process. Some of the challenges could be considered as barriers to purchasing or they play a role in an unsuccessful service project – and therefore, result in an unsuccessful organisational purchase. Purchasing could be facilitated in various ways by either participant; some ways are more attitude based, others actionable improvements. Thesis’s theoretical and managerial findings can be utilised to both improve the selling and purchasing of service design services.

"Man of science, man of faith" : Lost, consumer agency and the fate/free will binary in the post-9/11 context

In 2004, Lost debuted on ABC and quickly became a cultural phenomenon. Its postmodem take on the classic Robinson Crusoe desert island scenario gestures to a variety of different issues circulating within the post-9II1 cultural consciousness, such as terrorism, leadership, anxieties involving air travel, torture, and globalization. Lost's complex interwoven flashback and flash-forward narrative structure encourages spectators to creatively hypothesize solutions to the central mysteries of the narrative, while also thematically addressing archetypal questions of freedom of choice versus fate. Through an examination of the narrative structure, the significance of technological shifts in television, and fan cultures in Lost, this thesis discusses the tenuous notion of consumer agency within the current cultural context. Furthermore, I also explore these issues in relation to the wider historical post-9/II context.

The Informational Value of Corporate Credit Ratings

This thesis examines the quality of credit ratings issued by the three major credit rating agencies - Moody’s, Standard and Poor’s and Fitch. If credit ratings are informative, then prices of underlying credit instruments such as fixed-income securities and credit default insurance should change to reflect the new credit risk information. Using data on 246 different major fixed income securities issuers and spanning January 2000 to December 2011, we find that credit default swaps (CDS) spreads do not react to changes in credit ratings. Hence credit ratings for all three agencies are not price informative. CDS prices are mostly determined by historical CDS prices while ratings are mostly determined by historical ratings. We find that credit ratings are marginally more sensitive to CDS than CDS are sensitive to ratings.

James & Geroge Stodart Limited Announce Stodart's Canadian Agency

An announcement "inaugurating direct sales and Canadian shipments from our home distilleries James & George Stodart Established 1835, 80 West Nile St., Glasgow, Scotland, beg to announce appointment of Stodart's Canadian Agency Limited". Included in the brochure are prices, brands, guarantees and order information.

Searching for Accommodations within the Ontario Criminal Justice System for Persons with Fetal Alcohol Spectrum Disorder: Views of Social Service Agency and Justice Professionals

Although persons with intellectual disabilities have been conceptualized as having rights to equality in Canada and internationally, there continue to be gaps in the delivery of justice when they are involved within the criminal process. The literature consistently reported that individuals with Fetal Alcohol Spectrum Disorder (FASDs) often experienced challenges within the justice system, such as difficulty understanding abstract legal concepts (Conry & Fast, 2009). In the Canadian legal system, accommodations are available to enable persons with disabilities to receive equal access to justice; however, how these are applied to persons with FASDs had not been fully explored in the literature. In this study, in-depth interviews were conducted with social service agency workers (n=10) and justice professionals (n=10) regarding their views of the challenges persons with FASDs experience in the justice system and their suggestions on the use of accommodations. The findings showed that while supports have been provided for individuals with intellectual disabilities, there has been a lack of specialized accommodations available specifically for individuals with FASDs in accessing their right to justice.

Clipping of an advertisement for Thomas Steers and Abraham Steers, Land Agency and Conveyancing Offices

Clipping of an advertisement for Thomas Steers and Abraham Steers, Land Agency and Conveyancing Offices, July 17, 1844.

"It's all a Giant Web" : syncretism, agency and (re)connection in a contemporary Pagan community

Les anthropologues ont examiné le syncrétisme religieux, soit l’incorporation d’éléments de sources diverses, au sein des religions du monde depuis plusieurs décennies. Cependant, très peu d’intérêt a été accordé au paganisme contemporain, un Nouveau Mouvement Religieux hautement syncrétique. À travers les récits de plusieurs païens/nes contemporain/es à Montréal, j’examine comment et pourquoi les pratiquants sont inspiré/es à faire le choix d’incorporer divers éléments provenant de sources religieuses et non religieuses. Le recours à des sources différentes reflète l’effort de créer une expérience religieuse plus profonde et personnelle. La créativité impliquée dans la construction d’une pratique spirituelle et d’un système de croyance personnels est souvent conduite par un désir de (re)connexion, que ce soit à la terre, aux ancêtres, ou bien à une communauté. Les acteurs acquièrent un sentiment accru d’agentivité dans ce processus. Ma participation dans cette communauté a influencé mes expériences de recherche; j’examine également ma position en tant qu’anthropologue chez soi.

Working Children: their Agency and self-organization

In recent years, ‘agency’ has appeared in academic writings as a new way of referring to active involvement from below in development interventions. The concept of ‘agency’ starts from the assumption that people are actually agents themselves, continuously acting in and reacting to circumstances. In child labour activism, this concept has been applied to working children in the understanding that, in order to improve their working conditions, children should be organised in organizations that are exclusively for and (ideally) run by working children. This paper aims to evaluate the extent to which child labourers can become agents of change through their own organizations. The paper will draw on two studies carried out by the IREWOC foundation. In 2002 a study was undertaken in Bolivia to give practical meaning to the concept of child agency. Secondly, in 2004/2005 an investigation was carried out on the functioning and impact of children’s organizations in Peru, Bolivia and Brazil. The applied research methods were mainly anthropological and used participant observation, (semi-) informal interviews and group interviewing with working children, their parents and adult representatives of the working children’s organizations. Both investigations show that in focussing on children as active participants, the structural constraints under which children have to live also need to be highlighted. One needs to understand how material poverty, mental deprivation and disempowerment help to shape resilience and defiance, but also anger, distrust and marginalisation.