Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Projeto de arquitetura de interiores, utilizando critérios de sustentabilidade ambiental: reformulação do layout das secretarias da prefeitura municipal de Bauru

Tendo como foco o estudo da área interna do edifício da Prefeitura Municipal de Bauru, o trabalho em questão visa o desenvolvimento de um projeto de interiores utilizando requisitos da arquitetura corporativa, e critérios de sustentabilidade para a escolha de materiais. Será considerada ainda a eficiência energética na utilização de condicionamento de ar e iluminação, assim como a otimização dos espaços de permanência e fluxo de pessoas

Estudo da eficiência de reforços estruturais em vigas de concreto armado com o uso de chapas de aço coladas com resina epóxi: uma análise qualitativa

In civil engineering, a structure is the whole sustainment of a construction and, thus, it is important that it remains intact throughout its lifetime. An engineering construction must last for decades without losing its functionality. However its purpose may be altered and several times the original structure does not meet the new needs of use. Still, in new buildings, the functionality is altered due to possible flaws in execution and the structure, invariably does not reach the desired solicitation needs. In cases like this, the commonly adopted solutions are, basically, the demolishment followed by the reconstruction of the desired mold or the structural reinforcement. This second option, for long years, has not been put to practice due to certain factors such as the high costs for its implantation, use of inadequate reinforcement execution techniques, and the culture of people involved in the area regarding its use and, in this case, the option would always be the reconstruction. Thoughtout the years, some techniques were developed to allow the execution of structural reinforcements with low costs and in efficient ways. An interesting, fast, efficient and economical technique is the structural reinforcement through metal sheets put together with epoxy resin that can be applied in beams, slabs and pillars. In the present work the different behavior of beams reinforced with this technique. Steel is a very recommended material for these reinforcements due to its characteristics related to traction, compression and the effectiveness of the technique related to its cost. For the attachment the epoxy resin is recommended, since it allows the joining of two materials, in this case, steel and concrete. The efficiency of this union is so considerably high that it rarely produces any flaws in adherence and, normally, when it happens it is due to problems in the execution process, not in the union of materials

Monitoramento participativo de sistemas de produção orgânica através de indicadores de sustentabilidade

O século passado foi marcado por grandes avanços tecnológicos na agricultura que culminaram com a chamada “Revolução Verde”, a qual é hoje, comprovadamente, considerada como um modelo insustentável. Tal fato tem motivado instituições científicas e agricultores a buscarem por novos paradigmas para a produção. A agroecologia tem se destacado por abordar o manejo de agroecossistemas dentro de uma visão holística, sistêmica e participativa, subsidiando a recuperação das suas funções e a autonomia durante a transição agroecológica. Nesse contexto, a utilização de ferramentas para avaliação e monitoramento do processo, como a análise de indicadores de sustentabilidade, é fundamental. O presente estudo teve como objetivo monitorar participativamente o grau de sustentabilidade de duas unidades de produção orgânica em Jaguariúna-SP, após cinco anos de uma primeira avaliação. Foram analisados 81 indicadores, abordando quatro dimensões da sustentabilidade: ambiental, social, econômica e política. Os resultados foram obtidos de forma consensual e participativa entre pesquisadores e agricultores, enriquecendo o estudo. Do ponto de vista global, houve um leve avanço no grau de sustentabilidade das duas propriedades. No entanto, ambas continuam no mesmo nível de transição agroecológica apresentado em pesquisa realizada em 2005.

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Sustentabilidade e qualidade do ambiente de trabalho: projeto da sede da construtora Nóbrega Pimenta

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Comparação de custo e viabilidade técnica de obras com parede de concreto em relação a obras de alvenaria estrutural

Are being released in the construction market in Brazil ventures called Super 6. These businesses sell the promise of delivery of the apartment in six months after the launch of the venture. To meet this deadline are being deployed the constructive method of concrete walls using aluminum shapes. This system basically consists of pouring slabs and walls once, i.e. building up the wall shapes and slab joints. On the walls are used cloth, with reinforcements in vain and corners of walls and on these screens are tied the electrical boxes and conduits. For each tower is used the so-called system of half way, i.e. the system so it is sufficient to mount the Middle deck. Using a concrete which can be deformed in the next day you can lift one deck every two days with ready electric and hydraulicsystem, without having to tow the wall doing only minor fixes in the imperfections after concrete. With this system won an incredible speed in the construction of the structure reducing in almost one-third the length of the work. This work aims to compare in terms of cost-benefit of masonry structural systems and this new concrete wall system called Super 6. For this comparison will be used as parameter values used for the achievement of the Enterprise Portal of Roses of constructor Tenda which is one of the first to use concrete wall system. This project basically consists of seven towers of six floors each and will be budgeted the cost of this project if it were held in structural masonry. From these data it will be possible to make a comparison about the actual beneficial to adopt this system

Avaliação de momentos fletores em estruturas de fundação tipo radier em concreto armado

It aims the comparison of these moments between an analytical plates theory and a computational numerical simulation. It is accented the details of studies about analytical theory as well the process, step by step, of a program that has as an influence the method of finite elements. The theory of plates has an extremely importance when it is talked about slabs and it takes as a base some fundamental hypotheses (that the middle point of the plate is considered flat and under formable) the points that are normal in relation to the middle surface is not considered because of its intensity that is irrelevant in comparison to the rest. The computational programs offer good results when they are applied in a correct way and, it resolves numerous functions in a short period of time. The objective is to highlight the importance of bending moments, its points of maximum and minimum, that has the objective of realize a good reinforcement sizing for a reinforced concrete. Furthermore, it can propitiate an economy in places that is demanded a small quantity of steel, before dimensioned for a load that is distributed in all the surface of the plate, at the same intensity

Potencial de aproveitamento de agregados reciclados de resíduos da construção e demolição

CONAMA Resolution 307 / 02, in Article 4, states that the primary goal of those involved in the reuse process of construction and demolition waste is not the generation of such wastes, secondarily is the reduce, reuse, recycling and proper disposal of such material. The disposal problem of large volumes of waste generated coupled with the scarcity of natural resources and environmental degradation involved in the extraction process of such materials resulted in several studies, that after many analyzes proposed various forms of reuse and recycling . The NBR 15.116/04 provides requirements for the use of recycled aggregates in paving and concrete without structural function. This work aims to show the usage potential of recycled aggregates from waste generated in construction and demolition sampled Group AB Areias, Pindamonhangaba (SP) in order to meet the standards in Brazil, as well as the environmental contribution by reducing the use of raw materials extracted from nature. After stabilization and particle size analysis of the California Bearing Ratio and Proctor, obtained mixtures of recycled aggregates showed higher values submitted by the minimum standards related, with excellent potential for use in paving

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders

Avaliação da atenuação da toxicidade de lodo de esgoto por associação com resíduo vegetal da indústria sucro-alcooleira

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Desenvolvimento regional e sustentabilidade: a indústria intensiva em recursos naturais na região administrativa de Ribeirão Preto

The natural resource intensive industries have moved from center to periphery in Brazil. This shift is related to the environmental impacts generated by this type of industry, as occur biggest benefits to these industries in small towns as tax exemptions and donations of land, and local institutional capacity is lower in pollution control. In the 1970s began, in the state of São Paulo, a process of industrial deconcentration of Metropolitan Region of São Paulo to the inside of state, which generated an intense industrialization of the region of Campinas, Ribeirão Preto, Sorocaba e São José dos Campos. This process of industrial deconcentration had support in state policies restricting new industries in the Metropolitan Region and the creation and financing of infrastructure and improvement of road. This research project aims to verify whether there has been a shift of natural resource intensive industries for the Administrative Region of Ribeirão Preto, as well as aspects of the sustainability of this process

Qualidade da construção civil de estrutura de concreto armado, alvenaria de vedação e revestimento externo de obras verticais

The main purpose of this research is to raise, through lab rehearsals, the geometric properties of some oxisols from the region of Vale do Paraíba as well as comparing them to demands prescribed by Technical Specifications ESP08/05 of the Road Department of the State of Paraná, for sub-base or fine grained lateritic soil base (SAFL) and in the Technical Specification ET-DEP00/006 of the Road Department of the State of São Paulo (DER/SP) for subbase or crushed stone base. According to the results that were obtained it will be feasible to appraise the usage of these sorts of soils in structure layers of low-weight traffic pavements

Sustentabilidade socioambiental e a certificação de produtos orgânicos no estado de São Paulo

A produção de alimentos orgânicos no Brasil vem aumentando de maneira expressiva e tende a crescer ainda mais nos próximos anos, visto que a regulamentação da agricultura orgânica e seu marco legal são muito recentes. Considerando-se os problemas relacionados à agricultura convencional e o papel que a agricultura orgânica assume como alternativa ao sistema de produção vigente, o presente estudo tem como objetivo principal realizar uma revisão bibliográfica sobre a sustentabilidade do sistema orgânico de produção em seus aspectos técnicos, ecológicos, econômicos, socioculturais e políticos, comparativamente ao sistema de produção convencional. Além disso, buscou-se traçar um panorama atualizado sobre o mercado e a produção de alimentos orgânicos no Brasil e no Estado de São Paulo, de maneira a evidenciar os principais entraves à expansão da agricultura orgânica no país, enfocando especialmente os processos de certificação.