Impact of mobile app user acquisition on managerial decisions: Evidence from empirical experiment

In this research we conducted a mixed research, using qualitative and quantitative analysis to study the relationship and impact between mobile advertisement and mobile app user acquisition and the conclusions companies can derive from it. Data was gathered from management of mobile advertisement campaigns of a portfolio of three different mobile apps. We found that a number of implications can be extracted from this intersection, namely to product development, internationalisation and management of marketing budget. We propose further research on alternative app users sources, impact of revenue on apps and exploitation of product segments: wearable technology and Internet of Things.

Relatório de estágio na agência Ogilvy. A importância dos testes de usabilidade e do Responsive Web Design no desenvolvimento de projetos digitais

O presente relatório de estágio enquadra-se no método de avaliação final do Mestrado em Novos Media e Práticas Web, da Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa e pretende abordar o trabalho desenvolvido por mim durante o estágio curricular realizado na agência de comunicação e publicidade Ogilvy. O estágio decorreu entre novembro de 2014 e fevereiro de 2015, durante o qual desempenhei o cargo de online producer e fui supervisionada por Sara Cabral Fonseca, diretora de projeto. Todos os trabalhos tiveram como objetivo principal o acompanhamento e conhecimento do processo ligado ao desenvolvimento de projetos digitais, desde o briefing até à programação e conteúdo. Os trabalhos compreenderam a realização de testes de usabilidade em deskop e mobile dos sites e aplicações desenvolvidos pelo departamento digital da empresa, e também o apoio na realização de tarefas ligadas à gestão de conteúdos de vários websites. Este relatório resulta de todo o trabalho concretizado e pretende efetuar uma contextualização teórica ligada à importância dos testes de usabilidade e do Responsive Web Design (RWD) na implementação de projetos digitais.

QEAT: Pergunta, Responde e Interage. Projeto de Comunicação de Nutrição na Web

A nutrição e a alimentação. Dois conceitos tão pessoais quanto públicos, que geram discussão e abrem espaço a mitos e crenças. O interesse coletivo nestes assuntos é causa e consequência da grande quantidade de informação, por vezes pouco rigorosa, outras contraditória, disponível online. Impõe-se portanto não só a transmissão de informação fidedigna, que reflita o estado atual da ciência, mas também a criação de espaços de diálogo, capazes de suscitar sentido crítico, num contexto de interação e comunicação online. Contextualiza-se assim a relevância do projeto QEAT, uma plataforma de comunicação de ciência, assente numa matriz de Envolvimento Público da Ciência ou Public Engagement with Science (PES), na sua expressão em inglês. O QEAT pretende ser um espaço de referência online, que promove o diálogo ao serviço da informação sobre alimentação e nutrição. Uma plataforma onde há espaço para o esclarecimento, a discussão e a participação, reunindo especialistas e não especialistas na mesma missão de comunicar nutrição. O modelo eleito seguirá um formato de rede social de pergunta e resposta (SQ&A), aproveitando a interatividade e a transversalidade destes canais de comunicação, abrindo aos diferentes públicos a possibilidade de participar na plataforma com perguntas, ideias, conteúdos. Desta forma, as ciências da nutrição e alimentação serão o tópico dominante das conversas, abertas a todos os interessados, instigadas e moderadas pelos gestores da plataforma. O canal QEAT será alimentado por conteúdos coproduzidos por nutricionistas, cientistas e diferentes profissionais da comunicação, no âmbito do projeto, a par de conteúdos produzidos pelos utilizadores (user generated contents), sujeitos a uma votação, ou seja, um controlo de qualidade. Todos os contribuidores vão construindo a sua reputação de acordo com a validade dos conteúdos que produzem. Uma gestão de conteúdos que permite por um lado monitorizar a qualidade e o rigor da informação, mas também perceber os tópicos que interessam aos utilizadores, bem como as suas dúvidas. A implementação deste projeto procura criar um espaço de referência online capaz de funcionar como um repositório dinâmico de informação sobre nutrição; e fomentar uma relação bidirecional entre os diferentes públicos do projeto. Da persecução destes objetivos, espera-se que resultem novas ideias, conhecimentos e direções dos caminhos a tomar no sentido de uma comunicação responsável na área da nutrição.

How to reduce the causes of call center contact by implementing web self-service at Sonae MC?

This project aims to provide feasible solutions to improve customer´s Help Area at Continente Online. The goal is to increase satisfaction and loyalty by reducing the main causes that lead customers to appeal to Call Center or abandon the website. The pursued solution is the implementation of Web Self-Service and the vision taken is focused not only on providing customers basic help tools but also innovate with international best practices to sustain Sonae MC´s present and future market leader position. Customer´s feedback, costs and impact are taken in consideration to find the best fit for the company.

A follow-up study on the quality of alcohol dependence-related information on the web.

ABSTRACT: In order to evaluate the one-year evolution of web-based information on alcohol dependence, we re-assessed alcohol-related sites in July 2007 with the same evaluating tool that had been used to assess these sites in June 2006. Websites were assessed with a standardized form designed to rate sites on the basis of accountability, presentation, interactivity, readability, and content quality. The DISCERN scale was also used, which aimed to assist persons without content expertise in assessing the quality of written health publications. Scores were highly stable for all components of the form one year later (r = .77 to .95, p < .01). Analysis of variance for repeated measures showed no time effect, no interaction between time and scale, no interaction between time and group (affiliation categories), and no interaction between time, group, and scale. The study highlights lack of change of alcohol-dependence-related web pages across one year.

Medication use in pregnancy: a cross-sectional, multinational web-based study.

OBJECTIVES: Intercountry comparability between studies on medication use in pregnancy is difficult due to dissimilarities in study design and methodology. This study aimed to examine patterns and factors associated with medications use in pregnancy from a multinational perspective, with emphasis on type of medication utilised and indication for use. DESIGN: Cross-sectional, web-based study performed within the period from 1 October 2011 to 29 February 2012. Uniform collection of drug utilisation data was performed via an anonymous online questionnaire. SETTING: Multinational study in Europe (Western, Northern and Eastern), North and South America and Australia. PARTICIPANTS: Pregnant women and new mothers with children less than 1 year of age. PRIMARY AND SECONDARY OUTCOME MEASURES: Prevalence of and factors associated with medication use for acute/short-term illnesses, chronic/long-term disorders and over-the-counter (OTC) medication use. RESULTS: The study population included 9459 women, of which 81.2% reported use of at least one medication (prescribed or OTC) during pregnancy. Overall, OTC medication use occurred in 66.9% of the pregnancies, whereas 68.4% and 17% of women reported use of at least one medication for treatment of acute/short-term illnesses and chronic/long-term disorders, respectively. The extent of self-reported medicated illnesses and types of medication used by indication varied across regions, especially in relation to urinary tract infections, depression or OTC nasal sprays. Women with higher age or lower educational level, housewives or women with an unplanned pregnancy were those most often reporting use of medication for chronic/long-term disorders. Immigrant women in Western (adjusted OR (aOR): 0.55, 95% CI 0.34 to 0.87) and Northern Europe (aOR: 0.50, 95% CI 0.31 to 0.83) were less likely to report use of medication for chronic/long-term disorders during pregnancy than non-immigrants. CONCLUSIONS: In this study, the majority of women in Europe, North America, South America and Australia used at least one medication during pregnancy. There was a substantial inter-region variability in the types of medication used.

Patterns and factors associated with low adherence to psychotropic medications during pregnancy-a cross-sectional, multinational web-based study.

BACKGROUND: No previous studies have explored how closely women follow their psychotropic drug regimens during pregnancy. This study aimed to explore patterns of and factors associated with low adherence to psychotropic medication during pregnancy. METHODS: Multinational web-based study was performed in 18 countries in Europe, North America, and Australia. Uniform data collection was ensured via an electronic questionnaire. Pregnant women were eligible to participate. Adherence was measured via the 8-item Morisky Medication Adherence Scale (MMAS-8). The Beliefs about Prescribed Medicines Questionnaire (BMQ-specific), the Edinburgh Postnatal Depression Scale (EPDS), and a numeric rating scale were utilized to measure women's beliefs, depressive symptoms, and antidepressant risk perception, respectively. Participants reporting use of psychotropic medication during pregnancy (n = 160) were included in the analysis. RESULTS: On the basis of the MMAS-8, 78 of 160 women (48.8%, 95% CI: 41.1-56.4%) demonstrated low adherence during pregnancy. The rates of low adherence were 51.3% for medication for anxiety, 47.2% for depression, and 42.9% for other psychiatric disorders. Smoking during pregnancy, elevated antidepressant risk perception (risk≥6), and depressive symptoms were associated with a significant 3.9-, 2.3-, and 2.5-fold increased likelihood of low medication adherence, respectively. Women on psychotropic polytherapy were less likely to demonstrate low adherence. The belief that the benefit of pharmacotherapy outweighed the risks positively correlated (r = .282) with higher medication adherence. CONCLUSIONS: Approximately one of two pregnant women using psychotropic medication demonstrated low adherence in pregnancy. Life-style factors, risk perception, depressive symptoms, and individual beliefs are important factors related to adherence to psychotropic medication in pregnancy.

Mobile E-commerce business model – A value web based approach to business models in mobile gaming industry

Tämän tutkimuksen tavoitteena oli tutkia langattomien internet palveluiden arvoverkkoa ja liiketoimintamalleja. Tutkimus oli luonteeltaan kvalitatiivinen ja siinä käytettiin strategiana konstruktiivista case-tutkimusta. Esimerkkipalveluna oli Treasure Hunters matkapuhelinpeli. Tutkimus muodostui teoreettisesta ja empiirisestä osasta. Teoriaosassa liitettiin innovaatio, liiketoimintamallit ja arvoverkko käsitteellisesti toisiinsa, sekä luotiin perusta liiketoimintamallien kehittämiselle. Empiirisessä osassa keskityttiin ensin liiketoimintamallien luomiseen kehitettyjen innovaatioiden pohjalta. Lopuksi pyrittiin määrittämään arvoverkko palvelun toteuttamiseksi. Tutkimusmenetelminä käytettiin innovaatiosessiota, haastatteluja ja lomakekyselyä. Tulosten pohjalta muodostettiin useita liiketoimintakonsepteja sekä kuvaus arvoverkon perusmallista langattomille peleille. Loppupäätelmänä todettiin että langattomat palvelut vaativat toteutuakseen useista toimijoista koostuvan arvoverkon.

Dysregulated ADAM10-Mediated Processing of APP during a Critical Time Window Leads to Synaptic Deficits in Fragile X Syndrome.

The Fragile X mental retardation protein (FMRP) regulates neuronal RNA metabolism, and its absence or mutations leads to the Fragile X syndrome (FXS). The β-amyloid precursor protein (APP) is involved in Alzheimer's disease, plays a role in synapse formation, and is upregulated in intellectual disabilities. Here, we show that during mouse synaptogenesis and in human FXS fibroblasts, a dual dysregulation of APP and the α-secretase ADAM10 leads to the production of an excess of soluble APPα (sAPPα). In FXS, sAPPα signals through the metabotropic receptor that, activating the MAP kinase pathway, leads to synaptic and behavioral deficits. Modulation of ADAM10 activity in FXS reduces sAPPα levels, restoring translational control, synaptic morphology, and behavioral plasticity. Thus, proper control of ADAM10-mediated APP processing during a specific developmental postnatal stage is crucial for healthy spine formation and function(s). Downregulation of ADAM10 activity at synapses may be an effective strategy for ameliorating FXS phenotypes.

Informe WEB medición de la satisfacción y lealtad con el servicio de renovación de la matrícula mercantil de la CCB del 2012 - Canal web

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Evaluación de satisfacción de cliente página web

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Evaluación de concepto SAS por Web

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