Transformative green marketing : impediments and opportunities

Green marketing is not achieving its potential for improving the quality of life of consumers, while improving the natural ecosystem. The failure is the result of the inability of consumers, firms and governments to adopt systems thinking, in which macro-marketing perspectives are integrated into their respective micro-decisions, that is, the anthropocentric view of the natural world is disregarded. The paper discusses why the three groups above have had difficulties in embracing environmental issues, thus impeding real transformative green marketing from occurring. To address the difficulties three proposed actions need to be undertaken: (1) Marketers need to look for new ways of calculating and communicating value that integrates environmental value, thereby moving away from financial measures which have no real environmental meaning. (2) Change the discourse regarding the environment, highlighting the importance of action and inaction, which needs to be based on increased education about the human–environment interface. (3) Marketing needs to refocus its emphasis on want satisfaction, shifting away from the acquisition of goods, thereby enhancing how marketers create value. Making these changes will allow marketers to operationalize transformative green marketing so the human condition and the natural system that humans operate within are both improved and bring about transformative green marketing.

Green pedagogy – guidance and doubt in teaching outdoor and environmental education

This article grapples with my endeavour to guide teacher education students to think critically about environmental issues and action. While students repeatedly claim my efforts helped them to think critically, my interviews with them about environmental issues and practices cause me to doubt their claims of burgeoning critical engagement. This article demonstrates the fraught nature of critical pedagogy and my inability to create a climate in which guidance in the field of Outdoor and Environmental Education might come to be doubted. Drawing from a larger longitudinal study of the formation of environmental ethics among tertiary Outdoor and Environmental Education students, in this article I examine the experience of one student to critique my pedagogical practice and also to consider how this has provoked a revision of my own approach to teaching in this field. In the final section, I highlight the importance in teacher education more broadly of providing space for guidance to be doubted and opportunity for students to self-stylise and create their own responses to current issues.

Green bodies : training environmental educators

In this paper, we examine the “greening” of Outdoor & Environmental Education (OEE) students at an Australian regional university through three lenses: temporal, spatial & material. We are inspired by Grosz’ claim that “bodies are always understood within a spatial & temporal context, & space & time remain conceivable only insofar as corporeality provides the basis for our perception & representation of them” (1995, p. 84). As suggested by Grosz, these lenses are not discrete and, in the course of the paper, their intersections & reciprocity become apparent. We draw on interview responses & observations from a longitudinal cohort study undertaken by Preston in an attempt to trace the regulation and practice of “green” “outdoor Ed” subjectivities in the context of the materialities, time & spaces of this specific course. Grosz, E.A. (1995) Space, Time & Perversion: The Politics of Bodies, New York: Routledge

Is it green marketing, greenwash or hogwash? We need to know if we want to change things

This paper explores the issue of sustainable marketing practices; more explicitly: whether or not marketers will trade off profitability for the environment. To examine this notion, a question was asked of certified practicing marketers (CPM) during a webinar on hot topics in marketing. Results show that the long term environment is still at risk as marketers are unwilling to trade off profits for sustainable practice. This implies that social marketing activities may require more intense efforts to redress this situation. These activities may need to include upstream social marketing that will require underpinning research for strategic direction.

Greater Green Triangle diabetes prevention project database

Data includes anthropometric and laboratory (lipid profile, glucose) measurements, and self-reported questionnaires including demographics, self-efficacy, social support, psychological well being (HADS, K10, SF-36 v2), diet (three-day food diaries, food frequency questionnaire), physical activity (seven-day diary, Active Australia Survey), smoking, and alcohol consumption. Most data is measured at baseline, 3 months, 12 months, and 30 months. Some blood samples are still stored at -80 degrees Celsius.

Green chemiluminescence from a bis-cyclometalated iridium(III) complex with an ancillary bathophenanthroline disulfonate ligand

The reaction of a fluorinated iridium complex with cerium(IV) and organic reducing agents generates an intense emission with a significant hypsochromic shift compared to contemporary chemically-initiated luminescence from metal complexes.

Green revelations in a country of drought, flood and fire : a case study of Abrahamic faith communities and sustainability

This paper reports research into the levels of awareness and engagement of Abrahamic communities regarding environmental sustainability in the State of Victoria, Australia. Seventeen faith groups were targeted for study at 22 locations throughout Victoria and metropolitan Melbourne; with 15 in-depth interviews completed. The study suggests that personal awareness does not always translate well into group action, resulting in conflicting positions within denominations on how to respond to environmental issues. Some denominations have funding and human resources to support environmental programs. Smaller groups struggle to maintain numbers, are trying to expand, or do not participate because of fundamentally different worldviews.