Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Crise da cafeicultura e seus efeitos socioeconômicos no município de Dracena (SP)

The coffee crisis in the 1980s reached deeply municipality of Dracena, considering that the coffee had significant social and economic importance to the area. In this context, the research aimed to analyze the socioeconomic consequences that this crisis has provided small rural proprietors of the county. To achieve this goal we seek to articulate the theoretical reference, with data from secondary sources, interviews with the main responsible for the agricultural sector and an application questionnaire to 21 small rural proprietors of the county. It was found that, due to the dependence relationship with the coffee, the economy of the city suffered from the attack of said culture during the 1980s. Rural producers who cultivated such crops as the main, had to readjust productively to remain in the countryside, but the economic and social development that coffee was brought in earlier times was not rescued. As a consequence, there has been an intensification of evasion demographic of rural municipality, a process that had begun in the 1970s and was strongly reinforced by the crisis of the coffee culture. We note that from the 2000s, the situation became better for small rural proprietors in order that public policies implemented now serve, in part, the needs of those with greater efficiency. This situation can be evidenced by a slight reduction in the number of rural people dracenense. Despite improvements recorded since the 2000s, the situation is still not ideal, given that many small proprietors surveyed expressed dissatisfaction. In this context, we note that the performance and joint of federal, state and municipal government are essential so that public policies are efficient, thus providing decent conditions for social reproduction of small rural proprietors and their dependents in the countryside

Sincronia das bolsas de valores

This study aims to analyze various index stock exchanges around the world, with mathematical methods, analyzing the Product Distribution function (PDF), cumulative distribution and correlation. It is thought that the world economy is connected, as if the financial markets were a network, where the fluctuation of a market generates a variation on another and another, creating a pattern, that this change will affect the entire network, thus creating what we might call the domino effect. From this we intend to study, using as a basis the main index of the major stock exchanges around the world the relationship they have with each other, analyzing the influence and correlation that generates this effect, showing that markets are connected and influence each other. We can see this effect in the crisis of 2008, where the U.S. market from one moment to the other was shaken, affecting the whole world in a few days, creating effects that are felt in the present day

Mudou o quê?!: fatos e relatos do crescimento econômico brasileiro no século XXI

The objective of this research is a production of a reporting-book broaching different aspects of the brazilian economic growing, more specifically on the last ten years. These visages surround topics so much discussed by the brazilian and international media. As these medias searched answers for the success of the Brazil's Economy in the 21st century, specially with the good results of the GDP in 2010, the reporting-book also was produced in order to explain better the brazilian scene on the crest of the greatest economic crisis of recent years which has led developed countries to its political and economic degradation

A crise na sociedade do trabalho e sua importância na contextualização dos conteúdos curriculares do ensino médio

This article has as objective to discuss some topics concerning the supposed crisis of the society of the work and its consequences for the debate in social sciences and also for the work category contextualization in the secondary school curriculum. As the work has represented an important explanation category for the classic social thought, the contemporary paradigm of deep metamorphoses in the world of the work and the advent of the new question (CASTELS, 1995; ROSANVALLON, 1995) backward the necessity to rethink the theoretical shades that base the interpretation of the social life on the current context, when the center position of the work is being questioned. Having taken some theoretical references from the sociology of the work, we search to delineate on a brief way the quarrel about the dimensions of the social and political phenomena these days and the importance of this debate on the contextualization of the secondary school curriculum contents.

As meninas: entre o universo de Lygia Fagundes Telles e o universo das representações femininas (2010)

This article is devoted to a brief analysis of representations of women in As meninas, by Lygia Fagundes Telles, focusing on the three main characters of the novel and also on some secondary characters. The novel is set within a context that was characterized by a double crisis: the political crisis arising from authoritarianism and violence of the military dictatorship, and the crisis of the patriarchy system, due to the gradual political and social emancipation of women. Our paper aims to understand, in a succinct way, the critical dialogue established in the novel between the representations of women and that context of the dual crisis that constitute the novelistic material of As meninas

Interpretação da crise financeira mundial sob a perspectiva de David Harvey

Pós-graduação em Economia - FCLAR

Estudo analítico sobre a crise do sistema escolar público: produção de discursos, crenças, atores e instituições envolvidas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma análise da presença sindical nos Institutos de Previdência Municipal na região do ABC

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O Processo de estrangeirização da Terra no Brasil: estudo de caso da empresa Umoe Bioenergy no município de Sandovalina (SP)

From the agri-food crisis of 2007/2008, we live an intensifying period in the global land rush. The land grabbing is analyzed as a process that occurs on a global scale, especially to countries in Africa and Latin America, the main targets of the current global competition for land, because beyond the earth have low prices and the legislation be flexible, low and ineffective supervision of the state (especially in the issue of environmental and labor laws), also have vast tracts of arable land, with fertile soils and high availability of water resources (the latter element has become relevant in that case analysis). In addressing the land foreignization in the XXI century it is necessary to speak about the issue of biofuels and bioenergy, since it is these that define the current phase of land foreignization in Brazil. In the 1970s occurred the first incentive to produce ethanol in the sugarcane cultivation, with the policy of the National Alcohol Program (PROALCOOL). From the 2000s this interest again sharpened up and foreign capital began to see in Brazil a great opportunity for a production facility and purchase of old agro-processing plants that were implanted in PROALCOOL period but who were disabled. This is the case of Umoe Bioenergy, Norwegian company that in 2006 started its production in the municipalities of Narandiba and Sandhurst, located in the Pontal do Paranapanema region that, in turn, is the region of São Paulo with larger agrarian conflicts, settlements land reform, land grabbing and high poverty rates...

Da crise da dívida financeira à crise da dívida soberana: um debate sobre a Política Fiscal

The financial crisis of 2007 brought the discussion of fiscal policy. This was used as a way for governments to mitigate the potential social and economic impacts of the crisis, since only the monetary policy would not be effective. Historically, banking crises engender increases in public debt, not only for the relief operations, but also by the policies of government primary spending and/or, as in the recent crises, by the purchase of the “toxic” financial assets. The discretionary fiscal policy is then discussed, since it is essential, it is required well articulated and coordinated actions in order to mitigate their respective current and future crisis.

Da letargia ao realento: notas sobre o ensino de graduação em administração pública no Brasil no entremeio da crise do Estado e da redemocratização no país (1983-94)

Considering the meantime of Brazilian crisis of State and redemocratization, this article looks for a description and analysis of the facts and circumstances that marked the undergraduate education of Brazilian public administration during this period, considered by the authors as one of the cycles (or stages of construction) of academic education. Methodologically, this article makes a review of academic and non-academic works which deal directly and indirectly the PA themes, including revisiting the sources and analyzing the existing laws and opinions about the undergraduate education in public administration in a continuum of time between 1983-94, through a semi-structured interview with academics who have experienced such period. Regarding the results, this article observes that the period between 1983-94, unlike the first cycle (1952-65) and second cycle (1966-82), when the academic background in public administration had an identity - adherent to the conception (and project) of State and the contours (and production) in the public administration field of knowledge - having the Ebap/FGV a model case, was a problematic stage of construction, reflecting the crisis of State in the 80's years and also the paradigmatic crisis (or discontinuity) in public administration field of knowledge in Brazil during this time.

Florestan Fernandes e o caráter autocrático da burguesia brasileira: uma leitura sobre A revolução burguesa no Brasil

Pós-graduação em Ciências Sociais - FFC

Da Consciência Histórica (Pré) (Pós?) Moderna: reflexões a partir do pensamento de Reinhart Koselleck

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A criminologia crítica e o direito penal mínimo: avanços e retrocessos

This paper presents the emergence of knowledge-criminals criminal character of oppositional discourses to biologists and to the ideals of social defense, denouncing the criminal policies of discriminatory bias that still permeate the administrative practices of conflict. To this end, we examine the precepts of Critical Criminology revolutionary scenario that emerged in the 60s. His propositions denounced emphatically that social control was exercised by class interests and that the criminal policies were a reflection of capitalist domination extended to the criminal area. Accordingly, the present knowledge of such criminology, whose critical analysis culminated in the drafting of an alternative program for the management of the crisis of contemporary legalcriminal: the minimum criminal law and its proposed alternative sentences.