962 resultados para Comportamento do consumidor - Consumer behavior


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Boiruna maculata Boulenger, 1896 and Clelia rustica (Cope, 1878) were observed in captivity feeding snakes and rodents, respectively. Both species have shown a similar procedure in relation to the prey. Major behavior differences among the two species were: rodents killed before being swallowed, and snakes were mostly swallowed alive; both species are able to find the rodents head faster than the snake one; the coils formed during constriction were also used to hold the prey, specially the last coil, while swallowing rodents. Informations on stomach contents was gathered by dissection of preserved specimens of Clelia clelia (Daudin, 1803) and C. plumbea (Wied, 1820) were also included in the dietary study. The majority of preys consisted on snakes and lizards. Other prey items were mammals and birds. Adult snakes prey relatively smaller animals than the juvenile snakes do.

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Observations were carried out on the reproductive behavior of Synthesiomyia nudiseta females. The results of the biological parameters were: pre-oviposition period (15.5 ± 4.7 days), oviposition period (25.4 ± 14.7 days), number of eggs per oviposition (95.9 ± 18.4) rate of ovipositant females (97.5%), number of ovipositions (5.31 ± 3.2), number of eggs per females (509.7 ± 324.9), rate of hatching (68.0 ± 19.0), female longevity (53.2 ± 14.7 days), reproductive potential (67.4%) and reproductive investiment (4.1).

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The parasitism behavior of Trichogramma atopovirilia and T. pretiosum in Spodoptera frugiperda eggs was evaluated focusing on the features related to the associative learning (alpha conditioning) and recognition of the egg parasitized by the female after the first oviposition experience. Females of both species were observed to recognize the parasitized egg, which takes place after the female drills into the host egg. Following oviposition, 43.59% and 67.53 of females began to feed with an average feeding time of 73.26 ± 11.57 and 64.04 ± 7.05 seconds for T. atopovirilia and T. pretiosum, respectively. The time elapsed in each step of the parasitism behavior significantly decreased after the first oviposition experience, with a trend to stabilize after the 2nd or 3rd egg parasitized, indicating associative learning in these Trichogramma species.

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We consider an oligopolistic market game, in which the players are competing firm in the same market of a homogeneous consumption good. The consumer side is represented by a fixed demand function. The firms decide how much to produce of a perishable consumption good, and they decide upon a number of information signals to be sent into the population in order to attract customers. Due to the minimal information provided, the players do not have a well--specified model of their environment. Our main objective is to characterize the adaptive behavior of the players in such a situation.

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This paper presents a dynamic choice model in the attributespace considering rational consumers that discount the future. In lightof the evidence of several state-dependence patterns, the model isfurther extended by considering a utility function that allows for thedifferent types of behavior described in the literature: pure inertia,pure variety seeking and hybrid. The model presents a stationaryconsumption pattern that can be inertial, where the consumer only buysone product, or a variety-seeking one, where the consumer buys severalproducts simultane-ously. Under the inverted-U marginal utilityassumption, the consumer behaves inertial among the existing brands forseveral periods, and eventually, once the stationary levels areapproached, the consumer turns to a variety-seeking behavior. An empiricalanalysis is run using a scanner database for fabric softener andsignificant evidence of hybrid behavior for most attributes is found,which supports the functional form considered in the theory.

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The social Web environment cannot be explained without taking into account the use made by consumers of the web technologies in the field of e-commerce. Starting with a systematic background of the growing body of research on marketing and consumer behaviour on the Web; this article presents a critical review of the main contributions on this theme, integrating also the research field of consumer behaviour in the social Web environment. It concludes with some managerial guidelines for successful use of the social Web in the commercial activities and in the establishment of fruitful relationships between the consumers and the brand.

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Tämä työ on tehty yhteistyössä kansainvälisen metsäteollisuusyrityksen Stora Enson kanssa. Työ on osa Stora Enson strategiaa kehitettäessä uusia ja innovatiivisia pakkausmateriaaleja ja ratkaisuja joustopakkausmarkkinoille. Työn päätavoitteina oli selvittää, millaisia odotuksia tuotemerkkienomistajilla ja jatkojalostajilla on joustopakkauksista ja kuinka pakkausten ostopäätökset syntyvät monitahoisessa liikeympäristössä. Työn teoreettinen viitekehys jaettiin kahteen osaan. Asiakasodotuksia lähestyttiin tutkimalla eri palvelu- ja tuotelaadun ulottuvuuksia, ja teollisuuden ostokäyttäytymistä tutkittiin organisaatioiden ostokäyttämistä kuvaavien mallien avulla. Työn empiirisessä osuudessa käytettiin laadullista tutkimusmenetelmää käsittäen asiakashaastatteluja lähinnä Yhdysvalloissa. Haastateltavat yritykset koostuivat maailman johtavista kuluttajatuotteita valmistavista yrityksistä sekä jatkojalostajista. Tutkimustulosten mukaan odotukset pakkauksista liittyvät lähinnä tuotteen suojaamiseen sekä myynnin edistämiseen. Pääodotuksina on myös saada mahdollisimman edullisia papereita, mahdollisimman hyvillä barrier- ja paino-ominaisuuksilla. Tutkimustulokset osoittavat myös, että paperiyhtiöt ovat epäonnistuneet tekemään itseään tunnetuksi teollisuudelle ja heidän odotetaan olevan tulevaisuudessa aggressiivisempia ja innovatiivisempia. Tuotemerkkienomistajat ostavat pakkaukset ja pakkausmateriaalit normaalisti mieluiten jatkojalostajiensa kautta, mutta silti he toivovat yhteistyötä paperintoimittajien kanssa kunhan vain myös jatkojalostajat sisällytetään toimintaan mukaan.

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Airports have become platforms that derive revenues from both aeronautical and commercial activities. The demand for these services is characterized by a one-way complementarity in that only air travelers can purchase retail goods at the airport terminals. We analyze a model of optimal airport behavior in which this one-way complementarity is subject to consumer foresight, i.e., consumers may not anticipate in full the ex post retail surplus when purchasing a flight ticket. An airport sets landing fees, and, in addition, also chooses the retail market structure by selecting the number of retail concessions to be awarded. We find that, with perfectly myopic consumers, the airport chooses to attract more passengers via low landing fees, and also sets the minimum possible number of retailers in order to increase the concessions’ revenues, from which it obtains the largest share of profits. However, even a very small amount of anticipation of the consumer surplus from retail activities changes significantly the airport’s choices: the optimal airport policy is dependent on the degree of differentiation in the retail market. When consumers instead have perfect foresight, the airport establishes a very competitive retail market, where consumers enjoy a large surplus. This attracts passengers and it is exploited by the airport by charging higher landing fees, which then constitute the largest share of its profits. Overall, the airport’s profits are maximal when consumers have perfect foresight. Keywords: two-sided markets, platform pricing, one-way demand complementarity, consumer foresight. JEL classification: L1, L2, L93.

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In this paper is presented electrochemical evidences of the influence of the light on the electrochemical behavior of nickel electrode in diluted sulfuric acid. The current densities related with the electrooxidation of the metal decreases when the electrode is under illumination. The corrosion potential, Ecorr , shift to a more positive value in this condition. This effect was observed with polychromatic light and with different wavelength glass filters such as 700 nm and 520 nm. It was observed that increasing the temperature of the solution, the current densities related with cathodic and anodic processes, increases instead of decreases. The activation energy related with the electrooxidation of the electrode was higher under illumination than in the dark. It is suggested that this behavior may be related or with a photo-inhibition effect either with dessorption of adsorbed water involved in the electrooxidation mechanism.

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Enamel suspensions were characterized according to their rheological behavior. The suspensions presented a pseudoplastic behavior, yield stress and thixotropy, with or without the presence of deffloculant. Added carboxymethylcellulose increases the apparent viscosity of enamel suspensions and interacts complexly with the deffloculant, here sodium silicate. Addition of crystalline particles of two types of alumina, used to improve the wear resistance of ceramic glazes, also change strongly the rheological behavior of the suspensions. Added high specific area, irregular alumina particles produce a higher increase of the apparent viscosity of enamel suspensions compared to rounded ones.

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Despite the importance of the 4,4'-dithiodipyridine as an electrode modifier on the protein electrochemical studies and as a remarkable bridged-ligand on conducting electronic density in binuclear mixed valence complexes, there is no data available in the literature concerning acid-base behavior of this compound. Aiming to afford such information we undertook the ionization equilibrium study of this ligand. Although two acid species, DTDPH+ and DTDPH2+ have been detected in solution, only the diacid-form was possible to be isolated as a perclorate salt DTDPH2(ClO4)2. The ionization constants for the two step equilibrium processes (pKa1=2.70 and pKa2=4.80) were determined by using the spectrophotometric technique and aqueous solutions of CF3COONa, mu=0,1 mol.L-1 .

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Atrazine and alachlor herbicides are widely and extensively used in agriculture for the control of a variety of weeds. These herbicides are quite mobile in soil and there is a concern that they may contaminate the environment, specially surface and ground water and soils. The results suggest that alachlor and atrazine present similar behavior in the environment, but alaclhor dissipates with greater rate.

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The influence of acidity on the synthesis and redox behavior of polypyrrole films was studied using galvanostatic and potentiodynamic techniques employing aqueous solutions formed by H2SO4/Na2SO4 , HCl/NaCl and HCl/CsCl. The chemical structure of the films were investigated using the FTIR technique. The polymer behavior as a function of the pH used in the cyclic voltammetric measurements is explained in terms of the mechanism responsible for the charge compensation formed during the polymer chain oxidation. From the FTIR measurements, it is seen that the water nucleophilic attack during the synthesis, does not occur under the experimental conditions employed in this work.