Types of Price Behavior and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
| Data(s) |
2008
|
|---|---|
| Identificador | |
| Idioma(s) |
en |
| Fonte |
North American Association of Consumer Research Conference, San Francisco, October 21-24 |
| Tipo |
info:eu-repo/semantics/conferenceObject inproceedings |
