Estratégia de marketing ambiental no varejo de alimentos: um estudo sobre as variáveis utilizadas pelo consumidor na decisão de compra de produtos orgânicos

Demand for organic foods within in Brazil are growing, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the variables used by consumers in the purchase decision of organic products, aiming to characterize the level of competitiveness of these products, assisting in the creation of environmental strategies for the development of the activity and contributing in the increment of the knowledge about the subject, that can assist it in the increase of the commercialization and the consumption of these foods. From data collected in the city of Natal/RN, it was used a survey research, of exploratory and descriptive character. The sample was obtained using 401 questionnaires, in which was realized: the Test of Comparison of Averages, Descriptive analysis, analysis of Cluster and Qui-square. The results found in this study indicate that the main reasons for the organic food purchase are the absence of chemical pesticides in the product, followed by the care with own health and of the household. The main characteristics in the consumers of supermarkets, that are associates with purchase frequency of organic foods are the environmental behavior and lifestyle. Among the profile characteristics, gender, age and number of children are associates with the purchase frequency of these foods and the income and level education not showed association

Formulação de rações para poedeiras com base em aminoácidos totais e digestíveis utilizando diferentes estimativas da composição de aminoácidos em alimentos

Foram utilizadas poedeiras comerciais com 27 semanas de idade, distribuídas em delineamento inteiramente ao acaso, em esquema fatorial 3 x 3, com três repetições de seis aves por tratamento. Os fatores consistiram de três métodos de estimativa da composição de aminoácidos em ingredientes (tabelas brasileiras, equações de predição e fator para correção de aminoácido em função do teor de proteína do ingrediente) e três recomendações de aminoácidos, sendo duas de aminoácidos digestíveis e uma de aminoácidos totais. Os métodos de estimativa da composição de aminoácidos nos ingredientes afetaram apenas a conversão alimentar e a espessura de casca, que apresentaram os melhores resultados com a utilização das tabelas brasileiras. Embora as recomendações de aminoácidos tenham determinado diferenças em todos os parâmetros de desempenho, não afetaram a qualidade dos ovos. O desempenho das aves foi prejudicado pelos níveis de aminoácidos digestíveis, entretanto, ambas as recomendações promoveram desempenho semelhante e inferior ao de aminoácidos totais. O pior desempenho das aves alimentadas com as rações formuladas com aminoácidos digestíveis pode ser atribuído à deficiência em nitrogênio para a síntese de aminoácidos não-essenciais, visto que o nível protéico foi reduzido (12,5% PB), ou ainda à deficiência nos aminoácidos arginina, histidina, isoleucina, leucina e valina, cujos requerimentos mínimos não foram considerados na formulação das rações.

Energia metabolizável de alimentos na formulação de ração para frangos de corte

O objetivo deste trabalho foi avaliar o efeito da formulação de rações para frangos de corte, com a utilização de valores de energia metabolizável (EM) dos alimentos determinados por diferentes métodos. O delineamento experimental foi inteiramente casualizado, com quatro tratamentos, que consistiram na formulação de rações baseadas na: em aparente corrigida e em aparente, ambas determinadas pelo método da coleta total com pintos; em aparente corrigida, determinada pelo método da coleta total com galos; e em verdadeira corrigida, determinada pelo método da alimentação forçada com galos. Na fase inicial, foi obtido maior consumo de ração, ganho de peso e melhor conversão alimentar com a formulação baseada na em aparente corrigida (pintos). Durante a fase final, a formulação com em verdadeira corrigida (galos) promoveu maior ganho de peso e melhor conversão alimentar. No período de 1 a 49 dias, as aves alimentadas com as rações formuladas com em aparente corrigida (pintos) tiveram melhor desempenho. As características de carcaça não foram influenciadas pelos tratamentos. Até os 21 dias de idade, deve-se considerar os valores de em aparente corrigida (pintos), para a formulação das rações de frangos de corte; após essa idade, deve-se considerar os valores de em aparente corrigida (galos) ou em verdadeira corrigida (galos).

Polietileno de baixa densidade (PEBD) na conservação pós-colheita de figos cv. Roxo de Valinhos

Estudou-se o efeito de diferentes embalagens de polietileno em figos cv. Roxo de Valinhos, sob condições de frigoconservação. Os frutos colhidos no início do estádio de maturação, foram limpos e selecionados, sendo após embalados em filmes plásticos de polietileno de diferentes espessuras, constituindo assim os tratamentos: 1(controle), 2 - PEBD com 6 µm de espessura, 3 - PEBD com 10 µm de espessura, 4 - PEBD com 15 µm de espessura, 5 - PEBD com 22 µm de espessura. Os frutos foram então armazenados em câmara fria com temperatura de -- 0,5 °C e 85-90 % de UR, por oito dias. As análises foram realizadas diariamente, avaliando-se os seguintes parâmetros: perda de massa fresca, aspecto visual, firmeza de polpa, sólidos solúveis totais (SST), acidez total titulável (ATT) e relação SST/ATT. Ao final, verificou-se que os frutos embalados em PEBD de 22 µm apresentaram maior firmeza de polpa, melhor aspecto visual, menores teores de sólidos solúveis totais, maiores níveis de acidez total titulável e menores valores na relação SST/ATT, quando comparados aos demais tratamentos. No parâmetro perda de massa fresca, todos os tratamentos foram estatisticamente superiores ao controle.

Implantação de Reservas Legais: uma nova perspectiva na conservação dos recursos naturais em paisagem rural

According to the Forest Code of 1965, it is mandatory that every rural property destine part of its land to the establishment of Legal Reserves. When a diagnosis is made over all Brazil, the reality is quite different from what is demanded by law. Therefore, this work, as a general objective, proposes ways of establishing Legal Reserves based on the analysis of the environmental deterioration in a river basin. For this purpose, the environmental deterioration was detected based on three diagnoses: physical-conservational, socioeconomical, and environmental quality. In this way, from a quantitative and qualitative diagnosis, it was possible to identify the main aggressive factors in the studied river basin and to indicate the main vulnerabilities that the area is subjected. According to such diagnosis, some proposals for the establishment of Legal Reserves are discussed here based on scientific arguments aimed at the conservation of water resources, soil and biodiversity. It is hoped, that from this study, the environment receives a new tool for diagnosis, pollution control, recovery and conservation of natural resources.

Alterações nas características físicas do maracujá-doce submetido à imersão em solução de cloreto de cálcio

Este trabalho teve por objetivo estudar o efeito da imersão em solução de cloreto de cálcio nas características físicas do maracujá-doce (Passiflora alata Dryander), durante seu armazenamento. Os frutos, colhidos no estádio pré-climatérico, após desinfecção com o fungicida thiabendazol (1g/l) foram imersos, por duas horas, nas seguintes concentrações de cloreto de cálcio: testemunha (0% de CaCl2), 1% de CaCl2, 2% de CaCl2, 3% de CaCl2 e 4% de CaCl2. Após os tratamentos, todos os frutos foram armazenados sob condições de refrigeração (9°C e 85-90% UR), durante 30 dias. Os frutos foram avaliados a cada 6 dias quanto à perda de massa fresca, coloração e rendimento de polpa. Ao final do período estudado pode-se verificar que a concentração de 1% de CaCl2 foi a que melhor retardou a evolução da cor da casca. Não ocorreu influência das doses aplicadas na perda de massa fresca e no rendimento de polpa dos frutos. A concentração de 4% de CaCl2 foi excessiva para o maracujá-doce, pois contribuiu para a perda de massa fresca e para o amadurecimento dos frutos.

Influência de diferentes meios de cultura sobre o crescimento de Pfaffia glomerata (Spreng.) Pedersen (Amaranthaceae) para conservação in vitro

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Conservação pós-colheita de pêssego com o uso da refrigeração e da irradiação

Avaliaram-se os efeitos da irradiação ultravioleta (254nm, UV-C) na conservação de pêssegos cultivar Douradão, aos 5; 10; 15 e 20 dias de armazenamento com o uso da refrigeração (0ºc e 75-85% de uR). os tratamentos foram: controle (0 minuto de exposição - 0 kj. m -2); T1 (5 minutos -1,85 kj. m -2); T2 (10 minutos - 3,71 kj. m -2); (15 minutos - 5,55 kj. m -2), e T4 (20 minutos - 7,52 kj. m -2). o delineamento experimental foi um esquema inteiramente casualizado, com 5 tempos de armazenamento: (0; 5; 10; 15 e 20 dias), com 3 repetições e 2 frutos por unidade experimental. os parâmetros avaliados foram: sólidos solúveis (SS); acidez titulável (AT); relação SS/AT Ratio; pH; firmeza da polpa, respiração e vida útil. Os pêssegos não apresentaram alteração do pH e da At durante o tempo de armazenamento.os melhores valores de SS e firmeza da polpa foram obtidos com o tratamento T4. A taxa respiratória foi menor em T4. As alterações de SS, firmeza da polpa e respiração apresentadas pelos frutos do tratamento T4 foram menores que aquelas dos demais tratamentos, demonstrando a eficácia do uso da irradiação ultravioleta.

Mobilização de água e conservação da viabilidade de embriões de sementes recalcitrantes de ingá (Inga vera Willd. subsp. affinis (DC.) T. D. Pennington)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo de um secador solar fabricado apartir de sucata de tambor de polietileno

The scarcity of farmland, reducing the supply of irrigation water and lack of technologies for conservation, makes the globalized world facing serious difficulties in the production of food for its population. The most viable outlet for this dilemma is the dissemination of technologies, economically viable and available to the whole population, for dehydration of perishable foods produced. This paper presents a solar dryer of direct exposure to the production of dried fruit, made from recycled polyethylene drum of 200 liters, used for storing water or trash. The drum was sectioned in half in its longitudinal axis and has its halves together forming a trough-like structure. It describes the processes of construction and assembly of solar dryer proposed, whose main characteristic its low cost, and was designed for use by people with low income, for processing fruits widely available in our region (mango, banana, guava, cashew, pineapple, tomato and others) in dried fruit and flour, contributing significantly to increase the life of these foods. The nuts and flours can be used for own consumption and for marketing jobs and income generation. Tests were conducted to diagnose the feasibility of using solar dryer for the various types of tropical fruits. Were also compared parameters such as drying times and thermal efficiency obtained with the prototype found in the specialized literature in food dehydration. The drying times in the dryer were obtained competitive with those obtained in other models of dryers LMHES developed

Viabilidade de uso de um fogão solar para cocção de alimentos com parábola refletora fabricada em compósito que utiliza fibras de Carnaúba e resina Ortoftálica

Presents a composite formed by orthophthalic resin and fiber loading of carnauba straw. The fibers were first dried in direct sun exposure and subsequently ground into fodder for the reduction in size. Various formulations of the composite were preliminarily tested by choosing the one presenting the best processability in applying the mold. The composite produced is used for the manufacture of a parabolic surface subsequently coated with mirror segments, flexible plastic, for reflecting the solar rays incident on it. The reflective parable represents the main element of the solar cooker that works with the concentration of sunlight and has dimensions of 1.14 m in diameter and area of 1.0 m². Manufacturing processes and assembly of solar cooker concentration produced are presented. The results of tests for cooking and baking various foods, including rice, pasta, beans, cake, cassava, shrimp, beef, breaded demonstrating the competitiveness of solar cooker studied with other stoves already manufactured and tested in Brazil are presented and in the world. It was also demonstrated the feasibility of the proposed composite for Prototypes manufacture of solar and other structures that do not require great efforts resistance

Reaproveitamento e caracterização dos resíduos orgânicos provenientes do Programa MESA DA SOLIDARIEDADE da CEASA/RN

As an auxiliary tool to combat hunger by decreasing the waste of food and contributing for improvement of life quality on the population, CEASA/RN has released from August/03 to August/05 the program MESA DA SOLIDARIEDADE. Despite of the positive results of this program, that has already distributed around 226 tons of food, there is still food being thrown in the trash as the deliver of the same food in its natural form would be a health risk to those who would consume it and only the correct processing of this food can make it edible. This work has as a goal the reuse of solid residues of vegetal origin generated by the CEASA/RN, through the Program MESA DA SOLIDARIEDADE and the characterization of the product obtained so it might be used as a mineral complement in the human diet. To the collecting of samples (from September until December /2004) it was developed a methodology having as a reference the daily needs of mineral salts for infants at the age of seven to ten. The sample was packed in plastic bags and transported in an ambient temperature to the laboratory where it was selected, weighted, disinfected, fractionated and dried to 70ºC in greenhouse. The dry sample was shredded and stored in bottles previously sterilized. The sample in nature was weighted in the same proportion of the dry sample and it was obtained a uniform mass in a domestic processor. The physical-chemical analyses were carried out in triplicate in the samples in nature and in the dry product, being analyzed: pH, humidity, acidity and soluble solids according to IAL (1985), mineral salts contents (Ca, K, Na, Mg, P and Fe) determined by spectrophotometry of Atomic Absorption, caloric power through a calorimetric bomb and presence of fecal traces and E. coli through the colilert method (APHA, 1995). During this period the dry food a base of vegetables presented on average 5,06% of humidity, 4,62 of pH, acidity of 2,73 mg of citric acid /100g of sample, 51,45ºBrix of soluble solids, 2.323,50mg of K/100g, 299,06mg of Ca/100g, 293mg of Na/100g, 154,66mg of Mg/100g, 269,62mg of P/100g, 6,38mg of Fe/100g, caloric power of 3,691Kcal/g (15,502KJ/g) and is free of contamination by fecal traces and E..coli. The dry food developed in this research presented satisfactory characteristics regarding to its conservation, possessing low calories, constituting itself a good source of potassium, magnesium, sodium and iron that can be utilized as a food complement of these minerals

Longevidade de sementes de camu-camu submetidas a diferentes ambientes e formas de conservação

O camu-camu (Myrciaria dubia (H.B.K.) McVaugh) produz fruto com grande potencial para extração de ácido ascórbico, que apresenta relevante importância econômica e social, com inúmeras aplicações industriais. O objetivo deste trabalho foi avaliar o efeito de diferentes formas de conservação e ambientes de armazenamento, sobre a manutenção da viabilidade das sementes. O delineamento experimental inteiramente casualizado, utilizando parcelas subsubdivididas, onde os fatores foram: ambiente de armazenamento (ao ar livre, em água, em câmara a 5 e a 10 ºC), forma de conservação (sementes com polpa - CP, sementes sem polpa - SP e sementes lavadas e tratadas - LT) e período de armazenamento (0; 2; 4 e 6 meses). O critério de avaliação adotado foi a protrusão da raiz primária. As sementes armazenadas em água, nas formas SP e LT, apresentaram germinação maior que 90%. As sementes nas formas CP e LT, armazenadas a 5 e a 10 ºC, tiveram germinação acima de 89%. O armazenamento em água e ao ar livre não afetou a germinação, podendo as sementes serem armazenadas durante o período de seis e quatro meses, respectivamente. As sementes CP, armazenadas em água, tiveram menor tempo médio para germinação. O índice de velocidade de germinação aumentou com o período de armazenamento e foi maior nas sementes armazenadas na água em todos os períodos. As sementes com polpa apresentaram menor índice de velocidade de germinação em todo o período de armazenamento avaliado.

Estudo da desidratação de tomates em pedaços com pré-tratamento osmótico

Vegetables drying plays an important role in the field of food dehydration, being a very old practice that was originated from sun drying items of food in order to preserve them to be consumed during the periods of scarcity. One of these vegetables is the tomato, that was originally grown in South America. Tomatoes are easily perishable after being picked up from the tree and this makes the process of tomato dehydration a challenge due to the high amount of water (95%) contained in them. The present research work was mainly intended to develop alternative processes for tomato conservation, by drying slices of skinned and unskinned tomatoes in the in natura form or in the osmotically pre-dehydrated form. Firstly, the best conditions of the osmotic pre-dehydration process were defined including temperature, immersion time and concentration of the osmotic solution, based on the results of water loss, solids gain and weigh reduction of the pre-dehydration tomatoes at different processing conditions. The osmotic solution used was made up of NaCl (5 and 10%) and sucrose (25 and 35%) at different combinations. For a fixed conditions of osmotic pre-dehydration, the drying tests of the pre-processed and in natura tomatoes were carried out in a stove with air circulation and a convective dryer with trays, at two levels of temperature. The sensorial analysis of the osmotically pre-treated and unskinned dehydrated tomatoes was carried out as well as a study on the their shelf-live. The results obtained showed that the drying of the tomatoes took place as a result of the internal control of the water transport, and did not show a constant rate, while two distinct periods of the decreasing phase were observed. The osmotic pre treatment substancially reduced the initial amount of humidity in the tomatoes, thus reducing the necessary time for the product to attain levels of intermediate humidity. The impermeability of the tomato skin was identified as well as the unfavorable influence of the pre-treatment on the unskinned tomatoes, whose solid gain brought about a decrease in the water activity with subsequent reduction of the drying rate. Despite the various simplifications carried out during the development of this study, the proposed diffusive model adjusted to the experimental data satisfactorily, thus making it possible to determine the effective coefficients of diffusion, whose results were consistent and compatible with those found in the current literature. Concerning the higher rates of evaporation and the lowest processing time, the best results were obtained in the drying of the unskinned, in natura tomatoes and of the skinned, pre-dehydrated tomatoes, at 60ºC, both processed in the convective drier. The results of the sensorial analysis of the unskinned and pre-treated product did not prove to be satisfactory. Regarding the shelf-live of the tomatoes, for a period of 45 days, no physicochemical or microbiological alteration of the product was noted

Estudo da desidratação osmótica da cenoura (Daucus carota) em fatias

In the area of food dehydration, drying of vegetables has a very representative position, it has the objective to preserve the surplus of crops and began with sun drying. Among the vegetable is the carrot, which had its origin in Southeast Asia and in Brazil is a vegetable cultivated enough. The principal objective of this works is to find alternative ways for the conservation of carrot slices by osmotic dehydration with additional drying in heart. Were initially defined the best conditions of pre-osmotic dehydration (temperature, immersion time, type of osmotic solution) based on the results of humidity loss, solid gain, weight reduction and efficiency ratio of predehydrated carrots slices. The osmotic solutions used were composed by NaCl (10%) and sucrose (50 ° Brix) named DO1 and sucrose (50 ° Brix) called DO2. Was made experiment of pre-osmotic dehydration of carrot slices in two temperature levels, with complementary drying in heart with air circulation at 70 º C. Sensory analysis was performed and the study of slices dehydration osmotically and the slices without osmotic treatment. The best results were obtained with the solution DO1 60°C with immersion time of 60 min. The drying of carrot slices presented period of constant rate and decreasing rate. The osmotic pre-treatment reduced the initial humidity of carrot slices, reducing the time to the product to reach the same humidity content. Fick's model, considering the shrinkage, and the Page s model, adapt satisfactorily to experimental datas, allowing the determination of effective diffusion coefficients, consistent with the references. The results of sensory analysis of dry product, showed greater acceptance of sliced carrots with osmotic treatment