970 resultados para iBeacons iOS app mobile proximity marketing geolocation indoor


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Advances in the area of industrial metrology have generated new technologies that are capable of measuring components with complex geometry and large dimensions. However, no standard or best-practice guides are available for the majority of such systems. Therefore, these new systems require appropriate testing and verification in order for the users to understand their full potential prior to their deployment in a real manufacturing environment. This is a crucial stage, especially when more than one system can be used for a specific measurement task. In this paper, two relatively new large-volume measurement systems, the mobile spatial co-ordinate measuring system (MScMS) and the indoor global positioning system (iGPS), are reviewed. These two systems utilize different technologies: the MScMS is based on ultrasound and radiofrequency signal transmission and the iGPS uses laser technology. Both systems have components with small dimensions that are distributed around the measuring area to form a network of sensors allowing rapid dimensional measurements to be performed in relation to large-size objects, with typical dimensions of several decametres. The portability, reconfigurability, and ease of installation make these systems attractive for many industries that manufacture large-scale products. In this paper, the major technical aspects of the two systems are briefly described and compared. Initial results of the tests performed to establish the repeatability and reproducibility of these systems are also presented. © IMechE 2009.

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Smartphones are increasingly playing a role in healthcare and previous studies assessing medical applications (apps) have raised concerns about lack of expert involvement and low content accuracy. However, there are no such studies in Urology. We reviewed Urology apps with the aim of assessing the level of participation of healthcare professionals (HCP) and scientific Urology associations in their development.

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China has the largest numbers of Internet users and mobile phone subscribers in the world, as well as the most extensive peacetime internal migration on the planet. Mobile phone uses play a very important role in migrant responses to alienation and discrimination. There are 150 million to 200 million migrant workers in China, 60% of them are the second-generation migrant workers. They support the nation’s manufacturing and industry. The majority of these individuals is poor and is from rural areas of the country. These young people are currently ignored by mainstream mobile device manufacturers, even though this constituency will be a growing consumptive segment in the future. Thus, my research will target the new-generation migrant workers in China, and concentrates on their mobile lives to best develop a tangible mobile devices application store that will improve their mobile experiences.

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Vindo de encontro com o âmbito do Mestrado em Gestão Empresarial do Instituto Superior de Contabilidade e Administração de Coimbra, o presente trabalho tem por objetivo, descrever as tarefas e atividades realizadas, durante os seis meses de estágio curricular desenvolvido pelo mestrando na empresa MBM mobile™. Inserindo-se dentro da temática do Marketing da Empresa, este relatório pretende ainda, contribuir academicamente para a constituição de uma fonte de análise daquele que é o Retorno do Investimento nas principais ferramentas de Marketing digital utilizadas pela MBM mobile™.

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Any other technology has never affected daily life at this level and witnessed as speedy adaptation as the mobile phone. At the same time, mobile media has developed to be a serious marketing tool for all kinds of businesses, and the industry has grown explosively in recent years. The objective of this thesis is to inspect the mobile marketing process of an international event. This thesis is a qualitative case study. The chosen case for this thesis is the mobile marketing process of Falun2015 FIS Nordic World Ski Championships due to researcher’s interest on the topic and contacts to the people around the event. The empirical findings were acquired by conducting two interviews with three experts from the case organisation and its partner organisation. The interviews were performed as semi-structured interviews utilising the themes arising from the chosen theoretical framework. The framework distinguished six phases in the process: (i) campaign initiation, (ii) campaign design, (iii) campaign creation, (iv) permission management, (v) delivery, and (vi) evaluation and analysis. Phases one and five were not examined in this thesis because campaign initiation was not purely seen as part of the campaign implementation, and investigating phase five would have required a very technical viewpoint to the study. In addition to the interviews, some pre-established documents were exploited as a supporting data. The empirical findings of this thesis mainly follow the theoretical framework utilised. However, some modifications to the model could be made mainly related to the order of different phases. In the revised model, the actions are categorised depending on the time they should be conducted, i.e. before, during or after the event. Regardless of the categorisation, the phases can be in different order and overlapping. In addition, the business network was highly emphasised by the empirical findings and is thus added to the modified model. Five managerial recommendations can be concluded from the empirical findings of this thesis: (i) the importance of a business network should be highly valued in a mobile marketing process; (ii) clear goals should be defined for mobile marketing actions in order to make sure that everyone involved is aware them; (iii) interactivity should be perceived as part of a mobile marketing communication; (iv) enough time should be allowed for the development of a mobile marketing process in order to exploit all the potential it can offer; and (v) attention should be paid to measuring and analysing matters that are of relevance

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Recent advancements in the area of nanotechnology have brought us into a new age of pervasive computing devices. These computing devices grow ever smaller and are being used in ways which were unimaginable before. Recent interest in developing a precise indoor positioning system, as opposed to existing outdoor systems, has given way to much research heading into the area. The use of these small computing devices offers many conveniences for usage in indoor positioning systems. This thesis will deal with using small computing devices Raspberry Pi’s to enable and improve position estimation of mobile devices within closed spaces. The newly patented Orthogonal Perfect DFT Golay coding sequences will be used inside this scenario, and their positioning properties will be tested. After that, testing and comparisons with other coding sequences will be done.

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Questo documento illustra la progettazione e lo sviluppo di un’applicazione Android in ambito aziendale. L’idea è stata concepita dall’azienda Vettore Rinascimento, la quale richiesta era d’implementare un’applicazione per la gestione di liste di prelievo in magazzini di strutture mediche. Lo scopo è di rendere il lavoro manuale più efficiente e affidabile aumentando così le prestazioni dei dipendenti. La tesi analizza le fasi tipiche di sviluppo di un software ovvero: l’analisi dei requisiti, la progettazione, la realizzazione e il collaudo. Durante ciascuna fase saranno analizzate anche le scelte progettuali e implementative. La discussione non si limiterà al solo sviluppo di un’applicazione mobile: siccome il prodotto sviluppato non sarà un software stand-alone, verrà anche spiegato il funzionamento del server preesistente e dello sviluppo di un’api per caricare e salvare i dati. Si presenterà inoltre il prodotto finale con tutte le sue features, alcune delle più interessanti sono la sua capacità di funzionare sia online che offline, di adattarsi a ogni tipo di magazzino, previa configurazione, e di poter scannerizzare i codici a barre degli articoli da prelevare con la fotocamera del dispositivo.

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The present work has aimed to determine the 16 US EPA priority PAH atmospheric particulate matter levels present in three sites around Salvador, Bahia: (i) Lapa bus station, strongly impacted by heavy-duty diesel vehicles; (ii) Aratu harbor, impacted by an intense movement of goods, and (iii) Bananeira village on Maré Island, a non vehicle-influenced site with activities such as handcraft work and fisheries. Results indicated that BbF (0.130-6.85 ng m-3) is the PAH with highest concentration in samples from Aratu harbor and Bananeira and CRY (0.075-6.85 ng m-3) presented higher concentrations at Lapa station. PAH sources from studied sites were mainly of anthropogenic origin such as gasoline-fueled light-duty vehicles and diesel-fueled heavy-duty vehicles, discharges in the port, diesel burning from ships, dust ressuspension, indoor soot from cooking, and coal and wood combustion for energy production.

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Many Archean cratons are surrounded by Proterozoic mobile belts that have experienced episodes of tectonic re-activation over their lifetimes. This suggests that mobile belt lithosphere may be associated with long lived, inherited weakness. It is proposed that the proximity of this weakness can increase the longevity of deep Archean lithosphere by buffering Archean cratons from mantle derived stresses. The physical plausibility of this idea is explored through numerical simulations of mantle convection that include continents and allow for material rheologies that model the combined brittle and ductile behavior of the lithosphere. Within the simulations, the longevity of deep cratonic lithosphere does increase if it is buffered by mobile belts that can fail at relatively low stress levels.

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As redes de telecomunicações nos últimos anos têm sofrido um grande desenvolvimento a nível tecnológico. A prova disso é a revolução das redes sem fios, iniciada com a tecnologia GSM (Global System Mobile) nos anos 90, na qual eram apenas disponibilizados serviços de voz. Esta tendência continuou com o GPRS (General Packet Radio Service) onde se iniciaram os serviços de dados surgindo assim mais tarde, a tecnologia UMTS (Universal Mobile Telecommunications System). Com o aparecimento da nova tecnologia LTE (Long-Term Evolution), surgiu um novo paradigma consumista no mercado, facto que gerou um conflicto directo com as redes de banda larga (ADSL - Asymmetric Digital Subscriber Line) fornecidas anteriormente apenas pela rede fixa. A partir deste momento, estas duas tecnologias passaram a oferecer altos débitos de dados, eliminando assim esta diferenciação existente até então entre ambas. Esta foi a plataforma que despoletou o meu interesse em explorar a tecnologia LTE, mais precisamente, o planeamento de rádio em ambientes Indoor e Outdoor. Este planeamento requeria uma comparação prática e teórica, de forma a observar que a tecnologia reflectia os valores estipulados na norma LTE. Como método de comparação foi utilizada uma ferramenta de planeamento de redes móveis, gentilmente disponibilizada pela Alcatel-Lucent para o tipo de ambiente outdoor em estudo, para o indoor não foi efectuado simulação, por indisponibilidade da ferramenta. Após a configuração do sistema de rádio foi efectuada a recolha de dados no terreno através de drive-testes. Findo esta fase, procedeu-se ao pós-processamento e análise dos dados recolhidos, por forma a ser possível estabelecer a comparação entre o planeamento teórico efectuado através da ferramenta de planeamento e os dados capturados no terreno. Os resultados obtidos demonstram que a cobertura preconizada no caso Outdoor estavam de acordo com o planeamento efectuado, uma vez que os dados medidos no terreno coincidiram com os valores simulados, apenas com um desvio mínimo dentro da margem de tolerância. No que respeita ao indoor verificou-se que as medidas estavam de acordo com o estipulado na norma. Como conclusão, confirmou-se a validade das ferramentas e da metodologia utilizada.

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Dissertação apresentada à Escola Superior de Comunicação Social para obtenção de grau de mestre em Publicidade e Marketing.

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Dissertação de Mestrado, Gestão e Conservação da Natureza, 12 de Junho de 2014, Universidade dos Açores.

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Dissertação de Mestrado em Educação, especialidade em Administração e Organização Escolar.

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A descoberta de conhecimento em dados hoje em dia é um ponto forte para as empresas. Atualmente a CardMobili não dispõe de qualquer sistema de mineração de dados, sendo a existência deste uma mais-valia para as suas operações de marketing diárias, nomeadamente no lançamento de cupões a um grupo restrito de clientes com uma elevada probabilidade que os mesmos os utilizem. Para isso foi analisada a base de dados da aplicação tentando extrair o maior número de dados e aplicadas as transformações necessárias para posteriormente serem processados pelos algoritmos de mineração de dados. Durante a etapa de mineração de dados foram aplicadas as técnicas de associação e classificação, sendo que os melhores resultados foram obtidos com técnicas de associação. Desta maneira pretende-se que os resultados obtidos auxiliem o decisor na sua tomada de decisões.