An ethnographic interpretation of the work environment within a creative culture in the advertising sector.

Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativity (creativity and innovation) within the context of the advertising sector. The argument for the proposed research is that the contemporary literature is dominated by quantitative research instruments to measure the climate and work environment across many different sectors. The most influential theory within the extant literature is the componential theory of organisational creativity and innovation and is used as an analytical guide (Amabile, 1997; Figure 8) to conduct an ethnographic study within a creative advertising agency based in Scotland. The theory suggests that creative people (skills, expertise and task motivation) are influenced by the work environment in which they operate. This includes challenging work (+), work group supports (+), supervisory encouragement (+), freedom (+), sufficient resources (+), workload pressures (+ or -), organisational encouragement (+) and organisational impediments (-) which is argued enhances (+) or constrains (-) both creativity and innovation. An interpretive research design is conducted to confirm, challenge or extend the componential theory of organisational creativity and innovation (Amabile, 1997; Figure 8) and contribute to knowledge as well as practice. Design/methodology/approach The scholarly activity conducted within the context of the creative industries and advertising sector is in its infancy and research from the alternative paradigm using qualitative methods is limited which may provide new guidelines for this industry sector. As such, an ethnographic case study research design is a suitable methodology to provide a deeper understanding of the subject area and is consistent with a constructivist ontology and an interpretive epistemology. This ontological position is conducive to the researcher’s axiology and values in that meaning is not discovered as an objective truth but socially constructed from multiple realties from social actors. As such, ethnography is the study of people in naturally occurring settings and the creative advertising agency involved in the research is an appropriate purposive sample within an industry that is renowned for its creativity and innovation. Qualitative methods such as participant observation (field notes, meetings, rituals, social events and tracking a client brief), material artefacts (documents, websites, annual reports, emails, scrapbooks and photographic evidence) and focused interviews (informal and formal conversations, six taped and transcribed interviews and use of Survey Monkey) are used to provide a written account of the agency’s work environment. The analytical process of interpreting the ethnographic text is supported by thematic analysis (selective, axial and open coding) through the use of manual analysis and NVivo9 software Findings The findings highlight a complex interaction between the people within the agency and the enhancers and constraints of the work environment in which they operate. This involves the creative work environment (Amabile, 1997; Figure 8) as well as the physical work environment (Cain, 2012; Dul and Ceylan, 2011; Dul et al. 2011) and that of social control and power (Foucault, 1977; Gahan et al. 2007; Knights and Willmott, 2007). As such, the overarching themes to emerge from the data on how the work environment enhances or constrains organisational creativity include creative people (skills, expertise and task motivation), creative process (creative work environment and physical work environment) and creative power (working hours, value of creativity, self-fulfilment and surveillance). Therefore, the findings confirm that creative people interact and are influenced by aspects of the creative work environment outlined by Amabile (1997; Figure 8). However, the results also challenge and extend the theory to include that of the physical work environment and creative power. Originality/value/implications Methodologically, there is no other interpretive research that uses an ethnographic case study approach within the context of the advertising sector to explore and provide a deeper understanding of the subject area. As such, the contribution to knowledge in the form of a new interpretive framework (Figure 16) challenges and extends the existing body of knowledge (Amabile, 1997; Figure 8). Moreover, the contribution to practice includes a flexible set of industry guidelines (Appendix 13) that may be transferrable to other organisational settings.

Era uma vez dentro de nós!

Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Criatividade e Inovação

Market-oriented new product development of functional beverages

Strategic reviews of the Irish Food and Beverage Industry have consistently emphasised the need for food and beverage firms to improve their innovation and marketing capabilities, in order to maintain competitiveness in both domestic and overseas markets. In particular, the functional food and beverages market has been singled out as an extremely important emerging market, which Irish firms could benefit from through an increased technological and market orientation. Although health and wellness have been the most significant drivers of new product development (NPD) in recent years, failure rates for new functional foods and beverages have been reportedly high. In that context, researchers in the US, UK, Denmark and Ireland have reported a marked divergence between NPD practices within food and beverage firms and normative advice for successful product development. The high reported failure rates for new functional foods and beverages suggest a failure to manage customer knowledge effectively, as well as a lack of knowledge management between functional disciplines involved in the NPD process. This research explored the concept of managing customer knowledge at the early stages of the NPD process, and applied it to the development of a range of functional beverages, through the use of advanced concept optimisation research techniques, which provided for a more market-oriented approach to new food product development. A sequential exploratory research design strategy using mixed research methods was chosen for this study. First, the qualitative element of this research investigated customers’ choice motives for orange juice and soft drinks, and explored their attitudes and perceptions towards a range of new functional beverage concepts through a combination of 15 in-depth interviews and 3 focus groups. Second, the quantitative element of this research consisted of 3 conjoint-based questionnaires administered to 400 different customers in each study in order to model their purchase preferences for chilled nutrient-enriched and probiotic orange juices, and stimulant soft drinks. The in-depth interviews identified the key product design attributes that influenced customers’ choice motives for orange juice. The focus group discussions revealed that groups of customers were negative towards the addition of certain functional ingredients to natural foods and beverages. K-means cluster analysis was used to quantitatively identify segments of customers with similar preferences for chilled nutrient-enriched and probiotic orange juices, and stimulant soft drinks. Overall, advanced concept optimisation research methods facilitate the integration of the customer at the early stages of the NPD process, which promotes a multi-disciplinary approach to new food product design. This research illustrated how advanced concept optimisation research methods could contribute towards effective and efficient knowledge management in the new food product development process.

Crowdfunding the Azolla fern genome project: a grassroots approach.

Much of science progresses within the tight boundaries of what is often seen as a "black box". Though familiar to funding agencies, researchers and the academic journals they publish in, it is an entity that outsiders rarely get to peek into. Crowdfunding is a novel means that allows the public to participate in, as well as to support and witness advancements in science. Here we describe our recent crowdfunding efforts to sequence the Azolla genome, a little fern with massive green potential. Crowdfunding is a worthy platform not only for obtaining seed money for exploratory research, but also for engaging directly with the general public as a rewarding form of outreach.

Reproduction of algebraic structures by 16-18 year old students

In this exploratory research we analyze the structure sense evidenced by 33 secondary students (16-18 years old) in tasks requiring to reproduce the structure of given algebraic expressions. The expressions used were algebraic fractions related to algebraic identities. There were big differences between the students performance which allowed differencing levels in students´ structure sense. Questions and conjectures to be addressed in future research are presented.

Emotional speech: towards a new generation of databases

Research on speech and emotion is moving from a period of exploratory research into one where there is a prospect of substantial applications, notably in human-computer interaction. Progress in the area relies heavily on the development of appropriate databases. This paper addresses the issues that need to be considered in developing databases of emotional speech, and shows how the challenge of developing apropriate databases is being addressed in three major recent projects - the Belfast project, the Reading-Leeds project and the CREST-ESP project. From these and other studies the paper draws together the tools and methods that have been developed, addresses the problems that arise and indicates the future directions for the development of emotional speech databases.

Plain English: Applying Principles to Home School Written Communication Considering Diverse Families

Schools attempting to engage with the families of all learners, including those with culturally and linguistically diverse backgrounds recognize the importance of effective oral and written communication. The aim of this study is to determine if school generated written communication created by an urban school district serving a culturally and linguistically diverse population in the Northeast of the US adhered to the principles of plain English. This exploratory research examined exemplar pieces of written school generated communication, using different forms of linguistic analysis to determine whether the communication contained elements recognized to facilitate or impede the comprehensibility of each piece of communication. Additionally, a text assessment tool which can help schools to analyze the written text communication they send to families was developed and refined.

Padrões territoriais das dificuldades manifestadas pela população com 65 ou mais anos

Objetivos: Numa sociedade caracterizada pelo envelhecimento populacional é de suma importância a identificação de padrões territoriais que permitam o desenho de políticas de bem-estar mais adequadas para cada território. Para tal, é necessário analisar a heterogeneidade da perceção das dificuldades nas diversas regiões. Este estudo pretende analisar as dificuldades das pessoas com 65 ou mais anos com vista a encontrar algumas diferenças territoriais com base no grupo etário, no tipo e grau de dificuldade, nos rendimentos e nas habilitações. Metodologia: Trata-se de um estudo exploratório que analisa as dificuldades percecionadas pelas pessoas com 65 ou mais anos, tendo por base os dados disponibilizados pelo INE sobre o recenseamento populacional de 2011. Recorre-se à análise multivariada (análise fatorial de componentes principais e análise de clusters) e à análise bivariada de forma a obter os resultados da investigação. Resultados: Os principais resultados apontam para: i) existência de diferenças quanto à distribuição no território da perceção das dificuldades; ii) a perceção das dificuldades, da incapacidade e da dimensão das dificuldades por parte do grupo etário dos 65 ou mais anos segue um padrão territorial distinto da população em geral; iii) a perceção das dificuldades e a perceção da incapacidade no grupo etário dos 65 ou mais anos apresentam uma mancha no território diferente do padrão do envelhecimento; iv) a incapacidade auditiva e a incapacidade visual embora com um padrão territorial diferente, agregam no mesmo fator a população geral e o grupo etário dos 65 ou mais anos; v) do ponto de vista territorial é possível distinguir cinco clusters quanto à perceção das dificuldades da população portuguesa; vi) os rendimentos e as habilitações contribuem para a diferenciação dos clusters identificados. Discussão: Os resultados apresentados apoiam a necessidade de reflexão e de pesquisa no âmbito do mapeamento das dificuldades, na medida em que são um importante mecanismo de conhecimento da realidade intra-regional, permitindo a tomada de decisão.

Impacto do fator emocional quando da recuperação de informação da home page do Departamento de Doenças Sexualmente Transmissíveis, AIDS e Hepatites Virais da Secretaria de Vigilância em Saúde do Ministério da Saúde/

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Ciência da Informação, Programa de Pós-Graduação em Ciência da Informação, 2016.

Remistura de vídeo: um estudo exploratório de diferentes estilos

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.

Concepção de uma aplicação móvel no âmbito da ecologia e sustentabilidade ambiental

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.

A contribuição do marketing interno para o sucesso das empresas

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Criação de uma plataforma e-commerce para a página de Facebook Handmade, nós apoiamos

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Os fatores influenciadores do intraempreendedorismo no profissional de secretariado

O presente trabalho propôs uma investigação qualitativa e exploratória, com o objetivo de identificar os fatores que influenciam o intraempreendedorismo no profissional de secretariado, dentro de uma organização e enquanto exerce a sua atividade. Este trabalho iniciou-se com o estudo do empreendedorismo e focou-se no intraempreendedorismo, consistindo na exploração deste conceito – fundamentação teórica. Posteriormente, foram desenvolvidas entrevistas semiestruturadas a oito secretárias de diversas empresas – investigação empírica. Através destas etapas, foi possível estudar os fatores do intraempreendedorismo da literatura, nomeadamente: a) os traços pessoais (personalidade pró-ativa, necessidade de realização, controlo e autoeficácia); b) a demografia (idade); c) as capacidades cognitivas (nível de escolaridade e experiência na área); d) o design do trabalho (tipo, autonomia, variedade e contactos com o exterior) e e) o contexto do trabalho (prémios, recursos, liderança e clima de trabalho) aplicados a este contexto específico. Neste grupo de profissionais verificou-se que determinados fatores parecem ter mais peso do que outros, dependendo de cada situação. Os traços pessoais, o design e o contexto do trabalho apontaram ter maior influência no desenvolvimento de comportamentos intraempreendedores das secretárias. Esta investigação contribuiu para o estudo da profissão, demonstrando que esta pode atuar de uma forma empreendedora.