Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Bases para criação de um Centro de Voluntariado na UNESP - Guaratinguetá

Volunteering is seen as a form of citizen participation enabling to involve, mobilize, engage and articulate people and institutions around issues of collective interest. Both for the volunteer and for the community involved, voluntary action can promote learning, new experiences and interaction with people previously unknown, as well as create opportunities for professional and personal growth. (CENTRO DE VOLUNTARIADO DE SÃO PAULO, 2012). This work starts from a survey conducted in 2006 by Carvalho, who detected the interest of members of the campus community Guaratinguetá UNESP in performing volunteer work. Its objective is to continue the work mentioned and think of ways to support volunteering in the Guaratinguetá Engineering College, mainly through the creation of connections between stakeholders (individuals and institutions). For this, focused Volunteer Centers and their functional models. Such a center could be the ideal facilitator of relationships between volunteer candidates that integrate FEG / UNESP community and institutions interested in the collaboration of these people. The work highlighted the benefits that voluntary action can bring to those involved in it, and the role that a Volunteer Center at UNESP Guaratinguetá may play, in the promotion and expansion of social activities already undertaken. The study also indicates the need for a validation of the proposals presented here and later detailing way of acting of the Centre in its institutional placement and maintenance costs

O equilibrismo do poder institucional: a dialética das Relações Públicas

This project addresses the importance of Public Relations as an agent capable of working towards balance and constant search for consensus in order to minimize potential conflicts of interest concerning diversity within organizations. It aims to engage the issues of power relations, believing that they permeate the entire act in society and also for being human relationships at the heart of the work of Public Relations

A trajetória do projeto Teletandem Brasil: da modalidade institucional não-integrada à institucional integrada

The purpose of this paper is to present the road taken by the Teletandem Brasil Project (Telles, 2006) and describe the modifications that have occurred in relation to the implementation of teletandem activities, which implies changes from a non-integrated modality to an integrated one (Brammerts, 1996). In order to do so, a characterization of the initial context assumed by the project is presented – non-integrated institutional teletandem - in contrast with the new environment fostered by a partnership between UNESP (Universidade Estadual Paulista) and UGA (University of Georgia). This new partnership has allowed the inclusion of teletandem into the foreign language syllabus, characterizing the institutional integrated teletandem. We also show the activities derived from this new modality.

Laboratório de Investigação de Paternidade FCFAr-UNESP: Histórico e Atualidades

The Laboratory of Investigation on Paternity - FCFAr-UNESP performs an outreach university activity according to 53, UNESP Resolution article 3 , published on November 3, 2004. This article is classified in Human Rights area involving community services, training highly qualified human resources and scientific development. This kind of service is performed with advanced technological resources and quality control similar to the international standard. in human identification by DNA research results are available . The laboratory offers a highly qualified service at a fair price, allowing the low-income population access to such tests.

Política judiciária e razoável duração do processo: democratização institucional e balizas judiciárias

Pós-graduação em Direito - FCHS

A lei e a força no regime militar brasileiro: da proscrição da frente ampla à edição do Ato Institucional n. 5

This article analyses the Brazilian political process in the period between the beginning of the government of general Arthur da Costa e Silva in March 15, 1967 and the edition of the Institutional Act No. 5 (December 13, 1968). Through the analysis of the key moments in this context, seeks to qualify the actions of the main political players in terms of their goals and strategies and assess the impact that they had on the production of authoritarian legislation.

Metas de inflação no Brasil (1999-2012): uma análise institucional

The paper shows the advantages and handicaps of implementing an inflation target (IT) regime, from post-keynesian and institutional stances. It is post-keynesian as long as it does not perceive any benefit in the mainstream split between monetary and fiscal policies. And it is institutional insofar as it shows there are several ways of implementing a policy, such that the chosen one is determined by historical factors, as illustrated by the Brazilian case. Thus, one could even support IT policies if their targets were seen just as “focusing devices” guiding economic policies, but also regarding with due attention other targets, as, in the short run, output growth and employment and, in the long run, technology and human development. Therefore, an IT is not necessary, although it can be admitted, mainly if the target is hidden from the public, in order to increase the flexibility of the central bank.

Gestão da saúde no trabalho: uma experiência institucional

This article aims to disseminate the results of a university action which occurred through the Extension Course entitled Management and Health at Work, conducted from March to September 2011 and offered by “Coordenadoria de Saúde e Segurança do Trabalhador e Sustentabilidade Ambiental” (a kind of Workers' health and safety and environmental sustainability agency) - an agency managed by “Pró-Reitoria de Administração - PRAd/Unesp”. This action had the audience of the technical and administrative staff of the several Institutes (Units) of UNESP in positions of Leadership and Supervision. The course was proposed to equip managers to deal with issues related to health and safety at work in daily labor. Six hundred managers of all UNESP Institutes participated in the course. The meetings were logistically designed respecting the proximity of the participants’ Institutes. The methodology adopted was based on qualitative techniques such as group discussion, role-plays, analysis of film, reading and discussing texts, together with the preparation of a proposal for health promotion by the participants. As a result it was considered that the course offered a convenient and timely opportunity to reflect on and discuss the theme of health and safety at UNESP, as well as to make leaders and managers effective agents to implement programs of disease prevention and health promotion at work.

A análise institucional como ferramenta para a atuação no campo do trabalho cooperado na economia solidária

This work is a clipping of a Master's research which aims to discuss critically the Work Cooperated in the field of Solidarity economy (EcoSol), starting from the benchmark of the Institucional Analysis and rom their fundamental operators. Initially, we performed an analysis of how the EcoSol was built institutionall in Brazil. To this end, we researched and analyzed documents in official files of public policies and of the social movement of this field.

O apoio institucional como uma das faces da função apoio no Núcleo de Apoio à Saúde da Família (NASF): para além das diretrizes

The aim of this study was to add to the debate about Family Health Support Centers (FHSCs), starting from reflections about the support function. Support is generally presented, in official documents from the Ministry of Health and in academic-scientific publications, accompanied by descriptors that characterize it. Differences in terminology are commonly encountered: “institutional support”, “managerial support”, “matrix support” and so on. With regard to FHSCs, published papers have highlighted the central role played by matrix support. However, we pose the question: what are the faces that the support function has been taking on in implementing such programs? To reflect on this and other issues, we developed a study of qualitative nature within a FHSC team in Paraná, outside of the state capital, using the methodological tools of participant observation, semi-structured interviews and discussion groups. We sought to demonstrate that the dynamics of the support function in FHSCs make it possible for both matrix support and institutional support to emerge.

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

As representações sociais de crianças em acolhimento institucional: proteção ou revitimização?

Pós-graduação em Serviço Social - FCHS

Programa Institucional de Bolsas de Iniciação à Docência – PIBID – e a formação inicial de professores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)