ORÍGENES LESSA E A PROPAGANDA BRASILEIRA

A trajetória de vida do publicitário, jornalista, contista, novelista, romancista e ensaísta Orígenes Lessa é rica em experiência profissional e conhecimento intelectual na propaganda e na literatura. O objetivo central deste trabalho foi o de resgatar seu itinerário na propaganda, seus valores, as técnicas de publicidade por ele utilizadas, bem como suas contribuições para a evolução da propaganda brasileira. O publicitário, detentor também de ampla produção literária, foi o primeiro presidente da APP Associação dos Profissionais de Propaganda. Trabalhou em uma das primeiras agências de publicidade do Brasil, a Eclética. Começou a atuar em 1928 na multinacional General Motors, depois em agências estrangeiras, como a J.W. Thompson, e em meios de comunicação nacionais, consolidando uma carreira de 57 anos dedicados à publicidade. Adotamos o método de pesquisa histórica buscando os vínculos entre a trajetória pessoal e profissional de Orígenes Lessa e o desenvolvimento da publicidade. Privilegiamos o período das décadas de 20 e 30, época de ativa militância do publicitário na área. Destacamos sua percepção do trabalho do redator publicitário, seus valores, principais trabalhos e as repercussões dos mesmos na sociedade brasileira.(AU)

O CARISMATISMO NAS CEBS E O DECLÍNIO DE SUAS UTOPIAS POLÍTICAS. UM ESTUDO DA IGREJA CATÓLICA EM DIADEMA E SÃO BERNARDO DO CAMPO (1980-2007)

Esta dissertação tem como objetivo principal estudar o declínio das utopias políticas das Comunidades Eclesiais de Base da Igreja Católica Romana nas cidades de Diadema e São Bernardo do Campo, em São Paulo, no Brasil, no período 1980-2007. Isto será feito a partir da análise da Igreja Católica na Região do ABC Paulista no período da Ditadura Militar, a mudança do campo político religioso no final da década de 70 do século passado, e a constituição do sindicalismo no Grande ABC, com os mesmos ideais utópicos da Teologia da Libertação que fundamentavam os discursos e práticas das comunidades eclesiais. Observamos a partir da Década de 80 um processo que denominamos carismatização das comunidades, caracterizando um novo perfil na militância, ou ainda um período de mudanças nas utopias iniciais do movimento, que passam a ter práticas mais individualistas.(AU)

O CARISMATISMO NAS CEBS E O DECLÍNIO DE SUAS UTOPIAS POLÍTICAS. UM ESTUDO DA IGREJA CATÓLICA EM DIADEMA E SÃO BERNARDO DO CAMPO (1980-2007)

Esta dissertação tem como objetivo principal estudar o declínio das utopias políticas das Comunidades Eclesiais de Base da Igreja Católica Romana nas cidades de Diadema e São Bernardo do Campo, em São Paulo, no Brasil, no período 1980-2007. Isto será feito a partir da análise da Igreja Católica na Região do ABC Paulista no período da Ditadura Militar, a mudança do campo político religioso no final da década de 70 do século passado, e a constituição do sindicalismo no Grande ABC, com os mesmos ideais utópicos da Teologia da Libertação que fundamentavam os discursos e práticas das comunidades eclesiais. Observamos a partir da Década de 80 um processo que denominamos carismatização das comunidades, caracterizando um novo perfil na militância, ou ainda um período de mudanças nas utopias iniciais do movimento, que passam a ter práticas mais individualistas.(AU)

Exiliadas españolas en Francia y Argentina: identidades transnacionales y transferencias culturales

This text reflects on the experiences of women who lived in exile led by the Spanish Civil War and Franco’s dictatorship to France and Argentina, countries where Spanish communities residing abroad were more numerous. The differences in personal backgrounds and political contexts in the host societies, or the constant arrival of new migrants and exiled not prevent some common elements point to the Spanish women exiles: their role in the processes of cultural transfer –with the maintenance of cultural traits and Spanish or regional identity and the incorporation of new elements of the host country- as well as a political militancy with important international contacts, all of which strengthened transnational identities.

Feministas y ciudadanas. Las aportaciones del feminismo español a la construcción del Estado democrático

El feminismo de la Transición contribuyó de manera decisiva a la extensión de los principios igualitarios en la sociedad española, replanteó el concepto de política para integrar en ella a las mujeres como sujetos activos y nuevos derechos vinculados a lo personal, y se movilizó en campañas muy influyentes en demanda de reformas legales que consolidaron la naturaleza democrática del Estado. En este texto se propone partir de la paradoja de la igualdad y la diferencia para reflexionar sobre las relaciones entre feminismo y política en la Transición, abordando tanto el debate de la doble y la única militancia, como las principales interpretaciones sobre el alcance de los logros del feminismo en la configuración del Estado democrático.

Compañeros de ruta, reencuentro de ex presos políticos cordobeses

El propósito de este trabajo es investigar los motivos, anhelos, sueños, deseos que llevan a un grupo de entre 20 y 25 ex presos políticos a reunirse semanalmente en el local del sindicato Luz y Fuerza, Córdoba. Optamos por entrevistar a quienes daban la sensación de ser más participativos o más explícitos, en la elección procuramos que hubiesen casi por igual miembros de las dos organizaciones mayoritarias en el pasado: Montoneros y Partido Revolucionario de los Trabajadores. El celo a la hora de elegir se entronca con las subculturas que emergieron de las organizaciones. Otro aspecto observado es la cuestión de género, mujeres y hombres, equitativamente incorporados, se constituyeron en narradores.2 En la ciudad mediterránea hubo alrededor de dos mil detenidos por causas políticas a partir de la dictadura que iniciara Jorge Rafael Videla. La curiosidad social es acicateada por el número exiguo de ex-represaliados que constituyen la comisión de presos políticos, que entre otras tareas peticiona ante las autoridades solicitando reivindicaciones a raíz de su condición de ex detenidos, organizan eventos sociales y políticos, gestionan los ex centros de detención convertidos en "museos de la memoria", impulsan los juicios contra los ex represores, editan publicaciones. Concurrimos a las reuniones semanales, a asados, "locreadas"; empleamos en las investigaciones la observación participante. La participación se dio en eventos, en compartir ruedas de mate en la casa de los entrevistados, íntimas ruedas de café, por un fenómeno de indexicalidad en relación con el discurso ideológico pudimos avanzar en la profundidad de la conversación. Además, de las entrevistas en profundidad, analizamos material periodístico y material escrito por los detenidos; cuando la emoción del entrevistado dificultaba la conversación, en algunos casos nos remitieron a elaboraciones suyas sobre la situación planteada.. Nos favoreció, en el trabajo, el hecho de haber participado en la vida política, y el tener familiares que lucharon junto a los ex-represaliados. A pesar de ello no fue fácil llegar a subjetividades que hacía largo tiempo se hallaban abroqueladas. Mead e Erving Goffman nos acompañaron en el camino de reconocimiento de los selfs en la dramaturgia montada en el local de Luz y Fuerza

Greetings from the cybercaliphate: some notes on homeland insecurity

One of the paradoxical effects of the 7 July bombings in London was to expose the ambivalence in the British government's attempt to wage war on terror by forcefully prosecuting war against those who resort to jihad abroad, actively participating in coalitions of the wining whether in Afghanistan or Iraq, while affording some of Islamism's key ideologists and strategists a high degree of latitude in the United Kingdom itself. This indicates a number of contradictions in official policy that simultaneously recognizes the globalized threat from violent Islamic militancy while, under the rubric of multiculturalism, tolerating those very strains of Islamist radicalism, some of which draw upon the interdependent and transnational character of conflict, to render the UK vulnerable to those very same violent forces. Consequently, the British authorities displayed a studied indifference towards this developing transnational phenomenon both during the 1990s and in some respects even after the London bombings. To explore the curious character of the government's response to the Islamist threat requires the examination of the emergence of this radical ideological understanding and what it entails as a reaction to modernization and secularism in both thought and practice. The analysis explores how government policies often facilitated the non-negotiable identity politics of those promoting a pure, authentic and regenerated Islamic order both in the UK and abroad. This reflected a profound misunderstanding of the growing source and appeal of radical Islam that can be interpreted as a consequence of the slow-motion collision between modernity in its recent globalized form and an Islamic social character, which renders standard western modernization theory, and indeed, the notion of a 'social science' itself, deeply questionable.

Rethinking the labour movement in the "new South Africa"

The socio-economic system underpinning apartheid in South Africa was based on the exploitation of black workers in the mines, the factories, the fields and the shops. It is widely recognized that the struggles of the South African black working class contributed decisively to the overthrow of the racist regime. In recognition of the power of organised labour, the democratic government elected in 1994 granted South Africa's unions unprecedented legal and constitutional rights. However, despite these gains, the country's labour movement has been facing a fresh set of challenges, from macroeconomic policy to the factory floor, many of them emanating from labour’s political allies in Government. The purpose of this book is to examine how the South African labour movement is responding to these challenges in the new millennium. A variety of experts on South African labour, both within the country and outside deal with crucial issues: How has South Africa's labour movement reacted to the ANC Government's neoliberal economic agenda? How do the unions relate to an increasingly diversifying, “flexible” and vulnerable workforce? What are labour’s prospects of contributing to a left project in democratic South Africa? What are the challenges facing the unions in relation to new forms of militancy and social movements?

O CARISMATISMO NAS CEBS E O DECLÍNIO DE SUAS UTOPIAS POLÍTICAS. UM ESTUDO DA IGREJA CATÓLICA EM DIADEMA E SÃO BERNARDO DO CAMPO (1980-2007)

Esta dissertação tem como objetivo principal estudar o declínio das utopias políticas das Comunidades Eclesiais de Base da Igreja Católica Romana nas cidades de Diadema e São Bernardo do Campo, em São Paulo, no Brasil, no período 1980-2007. Isto será feito a partir da análise da Igreja Católica na Região do ABC Paulista no período da Ditadura Militar, a mudança do campo político religioso no final da década de 70 do século passado, e a constituição do sindicalismo no Grande ABC, com os mesmos ideais utópicos da Teologia da Libertação que fundamentavam os discursos e práticas das comunidades eclesiais. Observamos a partir da Década de 80 um processo que denominamos carismatização das comunidades, caracterizando um novo perfil na militância, ou ainda um período de mudanças nas utopias iniciais do movimento, que passam a ter práticas mais individualistas.(AU)

ORÍGENES LESSA E A PROPAGANDA BRASILEIRA

A trajetória de vida do publicitário, jornalista, contista, novelista, romancista e ensaísta Orígenes Lessa é rica em experiência profissional e conhecimento intelectual na propaganda e na literatura. O objetivo central deste trabalho foi o de resgatar seu itinerário na propaganda, seus valores, as técnicas de publicidade por ele utilizadas, bem como suas contribuições para a evolução da propaganda brasileira. O publicitário, detentor também de ampla produção literária, foi o primeiro presidente da APP Associação dos Profissionais de Propaganda. Trabalhou em uma das primeiras agências de publicidade do Brasil, a Eclética. Começou a atuar em 1928 na multinacional General Motors, depois em agências estrangeiras, como a J.W. Thompson, e em meios de comunicação nacionais, consolidando uma carreira de 57 anos dedicados à publicidade. Adotamos o método de pesquisa histórica buscando os vínculos entre a trajetória pessoal e profissional de Orígenes Lessa e o desenvolvimento da publicidade. Privilegiamos o período das décadas de 20 e 30, época de ativa militância do publicitário na área. Destacamos sua percepção do trabalho do redator publicitário, seus valores, principais trabalhos e as repercussões dos mesmos na sociedade brasileira.(AU)

Extensão Universitária: o jogo entre as teorias institucionais e as motivações pessoais

A temática desta pesquisa refere-se ao estabelecimento de relações entre o institucional e o pessoal, a partir das teorias e práticas de Extensão Universitária, contextualizadas em uma determinada instituição de Ensino Superior, da rede particular do Estado de São Paulo. O seu objetivo é, através da explicitação da política institucional de Extensão Universitária, analisar e comparar as motivações pessoais e o perfil psicossocial dos alunos extensionistas, e observar como estes se relacionam, por meio da extensão, com o ensino, com a pesquisa e com as políticas institucionais estabelecidas. Foram entrevistados o PróReitor de Extensão, Coordenadores de Programas de Extensão e alunos extensionistas e utilizou-se o método da análise comparativa dos conteúdos. Como procedimento metodológico de análise tomouse o conjunto de informações recolhidas junto aos entrevistados, que foram organizadas em três grandes categorias: Política Institucional; Extensão, Pesquisa e Ensino; e Motivações. Concluiuse que as especificidades das políticas institucionais e das características pedagógicas da Extensão Universitária da Instituição influenciam e podem determinar formas de atuação dos alunos extencionistas, que são movidos por fatores motivacionais que transitam entre o olhar assistencial filantrópico, a motivação profissional e a militância política, tendo como norte o contexto cultural, político e socia, no qual estão inseridos, dentro e fora da Universidade, e que se manifestam no contato com o trabalho extencionista.(AU)

From apartheid to unity: white capital and black power in the racial integration of South African football, 1976-1992

This article analyses the complex process that deracialised and democratised South African football between the early 1970s and 1990s. Based mainly on archival documents, it argues that growing isolation from world sport, exemplified by South Africa's expulsion from the Olympic movement in 1970 and FIFA in 1976, and the reinvigoration of the liberation struggle with the Soweto youth uprising triggered a process of gradual desegregation in the South African professional game. While Pretoria viewed such changes as a potential bulwark against rising black militancy, white football and big business had their own reasons for eventually supporting racial integration, as seen in the founding of the National Soccer League. As negotiations for a new democratic South Africa began in earnest between the African National Congress (ANC) and the National Party (NP) in the latter half of the 1980s, transformations in football and politics paralleled and informed each other. Previously antagonistic football associations began a series of 'unity talks' between 1985 and 1986 that eventually culminated in the formation of a single, non-racial South African Football Association in December 1991, just a few days before the Convention for a Democratic South Africa (CODESA) opened the process of writing a new post-apartheid constitution. Finally, three decades of isolation came to an end as FIFA welcomed South Africa back into world football in 1992 - a powerful example of the seemingly boundless potential of a liberated and united South Africa ahead of the first democratic elections in 1994.

A inserção do técnico em saúde bucal na estratégia saúde da família no estado do Rio Grande do Norte

An oral health technician is a profession in odontology whose own functions are defined in FEDERAL LAW NUMBER 11889, which can act for prevention, recovery and promotion of oral health. According to the web site, Of Primary Health Attention Department. Health Ministry Of Brazilian Federal Republic, you can see through historical cover, as regards Health Family Strategy that, in Rio Grande Do Norte, There are nowadays eight TSB equipments in use. Objective: The aim of this study is to find out the reasons of the inclusion of those technicians in public service, no matter the importance of this work. Method: It is about a quantitive study and a kind of exploring type, taking into account that there are not any similar previous ones. We divide it into two parts: as regards the first one, these technicians were registered in a map using the information of the Formation Schools and Class Counsel to know how and where they are. During the moment of this study, an application (or no application) of the mouth health equipments was done. They tried to discover in this process which elements contribute to the efficiency (or not) of this technical work done all together in equipment work. As regards the second part, the coordinators of Municipal Mouth Health answered to a survay that contained open and closed questions through telephone calls. The sample was defined by a raffle taking into account the work contained in municipalities. Results: There are 1053 technicians.94,3% of them are women, devided in all the health regions. As regards interview, 96,9% of oral health coordinators considered that it is very important to have an oral health technician in odontology. 92,2% would reccomend its inclusion in equipments related to mouth health, dealing to familly health . 76% have never talked before to the Health Secretary in this municipality. this spreading out could be related to financial resources and 51,6% mentioned the importance of improving the physical structure to make this spreading out possible. Conclusions: Oral Health technicians in Rio Grande Do Norte are not being adequatly used by public service, because they do not introduce themselves or act as Oral Health auxiliaries. It is important to increase concience about the importance of this category in odontology. we also say it is necesasary to invert money in a reform of the Basic Health Unities and the inclusion of these workers. On the other hand the role of the state and the public health militancy is questioned in the fulfilment of this process

Pau e lata para uma educação musical: uma partitura de vidas

The field of experience and reflection in this dissertation is the Pau and Lata: Artisticpedagogical project and its activities in the field of music education It was created in 1996, by the Community School Sementes da Luz, located on Tabuleiro do Martins district, Maceió / AL. The work extended to the Rio Grande do Norte and later returned to Alagoas, keeping their activities in both states, involving approximately 280 people. The issues that moved us front the experience of Pau e Lata were: What are the main references and theoretical-methodological elements that constitute the formation of the musician in Pau e Lata? How members perceive this project and include themselves in the educational process of music formation? How it works and what is the meaning of the use of instruments and the learning of musical writing and reading? These questions lead us to undertake this dissertation, in order to deepen reflection on the processes of musical training on Pau e Lata, relating the experiences of its members in the process and the theoretical references governing their educational practice. In this sense, we outline the research objectives, which are: describe the Pau e Lata project, focusing on their context of action and their methodological processes; investigate the relationship between the effective participation of its members in the process of composition of the artistic and pedagogical repertoire and its performance in the field of cultural militancy in the environment where it operates. The writing process of this research is based on the phenomenological perspective. Therefore constitute our methodological research path two roads that communicate: 1) the organization and description of historical record of Pau e Lata (supporting documents, certificates, posters, etc.) and memories of the researcher and from other members of the group. 2) the formation of focal groups and writing and sending, via online, testimonials the participants of Pau and Lata relating to issues scrap and onomatopoeia, respectively. Participated in this process 11 components, adding the presence of the researcher, with the age between 21-45 years, all members of Pau e Lata, Core UFRN. The results of this research are focused on the discussion of three axes that describe and guide the work of the Pau e Lata: collective work, the use of the scrap as instrument and the onomatopoeia as base of a methodological process of musical training. This score was composed of three parts. The first part is presented from a collection of references from Pau e Lata, composed of printed and videographic records. The second part refers to the instrument used by Pau e Lata, and the perception of group members on these instruments, which occurs so that they are integrated in the training of the musician.The third axis tells how and what it means learning of music writing and reading, that occurs in two related aspects: the teaching-learning process and the body as a musical element in this process, associated with other actions characterized as studies and theoretical deepening

Essa ciranda não é minha só, é de todas nós: um estudo sobre feminismo, autonomia e consciência coletiva

The notion of autonomy arises in feminism as theory and action for horizontal and building self-appointed women in the project of social transformation. As part of the feminist movement - political subject of women - the autonomy is established dynamically, back and forth from the socio-historical context that sign and thus the correlation of forces that is with the women's group . Thus, for this work it was necessary to feminism take on your current process, which set the transitional period of "onguização" of feminist organizations (1980 to 2000), which discusses the relative loss of autonomy before the alliance as State and dependence on development agencies, for the current period, which incorporates discourses and practices through autonomous groups and their militants. Therefore, this study is based on research of autonomous feminism of young women, characterized as another radical and political integration proposed for that period. The aim then was to analyze the organizational capacity of autonomous feminist collective in Natal/RN, from the knowledge of the structure and dynamics of a group and understanding the consubstantiality gender, 'race'/ethnicity, class for the process organization. And with the participation of the Coletivo Autônomo Feminista Leila Diniz. This was in organizational transition, ending his career as ONGs and leaving for autonomous militancy. In order to achieve the so-objectification proposal, literature review was performed of the categories, feminism, autonomy, patriarchy, feminist activist conscientiously and collective; documentary research relating to the Group; participant observations within their meetings; and a themed workshop with some militants Autonomous Collective, which was produced pictures and speeches. The materialization of these instruments provided research analysis on the elements that constitute the young feminists and contemporary autonomous organizations, in view of the multiple experiences and the diversity of women who configures the subject [the subject] while feminist collective total. As well as taking a feminist militancy conscience expressed by the group studied the necessary re-appropriation of each other in combating patriarchal femininity, the hierarchical naturalizations marking the sex of women and the recognition as sex class for feminist autonomous organization for women's liberation.