Editorial

This issue is devoted to two special Focus sections: one on the radicalism and relevance still of Eleanor Dark's novels written in the early to mid- twentieth century, one on the perspectives and practices of 1990s and current third wave feminism.

Mobile digital technology: Emerging issues for marketing

The growth of direct marketing has been attributed to rapid advances in technology and the changing market context. The fundamental ability of direct marketers to communicate with consumers and to elicit a response, combined with the ubiquitous nature and power of mobile digital technology, provides a synergy that will increase the potential for the success of direct marketing. The aim of this paper is to provide an analytical framework identifying the developments in the digital environment from e-marketing to m-marketing, and to alert direct marketers to the enhanced capabilities available to them.