The value of winning in motorsports: Sponsorship linked marketing

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Autoria(s): Cornwell, B. T. B.; Pruitt, S. W.; van Ness, R.

Contribuinte(s)	A.J. Kover
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:60207
Idioma(s)	eng
Publicador	Advertising Research Foundation
Palavras-Chave	#C1 #720403 Management #350204 Marketing and Market Research
Tipo	Journal Article